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Successful marketing is great storytelling. · Develop your marketing strategy, plan and messaging....
Transcript of Successful marketing is great storytelling. · Develop your marketing strategy, plan and messaging....
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Successful marketing is great storytelling.
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this is our story.
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means creative thought.
cre-a-tive, from the Latin root, creo 1: given to creating 2: imaginative
thought, from the Latin root, reor 1: to have formed or have in the mind 2: the process of logical thinking, to think
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is a hybrid agency.
A thoughtful marketing consulting practice.
A flexible creative and communications agency.
A partner that helps you tell your story.
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will help you.
Discover your voice Develop your marketing strategy, plan and messaging.
Tell your story Define/refine your brand and express it through design, words and images in myriad ways.
Reach your audience Get your story told through integrated MarCom campaigns and channel preparedness.
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our backstory
Established 2001 as a marketing consulting practice, that also wove together a vast network of talent to implement the marketing plans. From the onset, our goal was to be a frugal partner, which defined our flexible, hybrid organization. We are process driven, using tools developed in-house, to keep diverse and geographically independent talent synchronized.
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our advantages Process Driven Our Optrian Marketing Method and Passport Process enable repeatable, consistent deliverables Flexible One size doesn’t fit all so we use a talent network to assemble a team for each client or project.
Frugal Assigned resources match client needs – there’s no overhead for unused resources. Global We use global resources to culturally adapt deliverables.
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tells marketing stories.
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Effective marketing is about mastering the art of storytelling. The brands that win are the brands that tell a great story. Tell a good enough story about your brand and people will want to connect – they become invested in you instead of tuning you out. People think in stories, not statistics. Marketing is the art of telling a story that moves people to act.
what do our peers have to say about storytelling?
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Our approach to marketing storytelling is universal, and addresses three premise.
The Optrian Marketing Method
People buy. And we buy products and services we need or want.
People buy from people (not businesses) that they perceive to be like them.
People buy on emotion. And the higher the emotion, the sooner they buy.
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The Optrian Marketing Method
Logical Gate Similarity Gate Emotional Gate
Each premise is resolved by a “buy/don’t buy” decision gate, and a buyer must decide to buy at all three gates before buying.
What are the product or service features?
How am I similar to the seller?
Why am I buying this now?
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The Optrian Marketing Method Typical marketing emphasizes the first gate – the features of the product
or service – in order to convince a customer to buy.
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The Optrian Marketing Method In contrast, we address all three with an emphasis on the similarity with the customer
to make the connection, establish loyalty and prompt the decision to buy.
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Similarity emphasis drives a deep understanding of your customer.
Your story, and how we express it, is shaped to resonate with your customer.
Messaging, images, videos, websites, presentations – everything we do for you – moves your customer through the three decision gates to reach a decision to buy.
The methodology is universal and works with marketing storytelling regardless of product, service, country, or market segment.
The Optrian Marketing Method
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services.
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strategic consulting
Marketing Audits
Strategic Planning
Marketing Budgeting
Marketing Database
Integrated Marketing Planning
Process Workshops
Marketing Request Documents
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marketing research
Market Research
Customer Surveys
Competitor Research
Product Planning Validation
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team development
Marketing Process
Team Development
Sales Team Training
In-sourced Staffing
Interim CMO
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design / content creation
Graphics / Website design
Copywriting
Photography / Illustrations
Collateral / Brochures
Presentations
Signage
Logos / Brand Identity
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social media / public relations
Social and PR Strategy
Social and PR Messaging
Social Media and Online Ad Campaigns
Media Relations / Copywriting / Graphics
Content Distribution / Wire Releases / Media Tracking
Editorial and Social Calendars
Contributed Articles / Blog Research and Content
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digital / video
Website Planning
Information Architecture
Website Programming
Host and DNS Management
Email Campaign Programming
Video Storyboarding/Scripting/Talent
Location/Green Screen Video/Post Production
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one to one storytelling
Social Media Platform Management
Email and Direct Marketing
In-bound Marketing Response
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one to many storytelling
Corporate and Campaign Website Maintenance
Online and Print Advertising
Media and Community Outreach
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in person storytelling
Industry Tradeshows
Corporate Event Planning
Speaking Events / Radio / TV
Retail Point of Sale Displays and Demos
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clients.
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components Samsung
Jon Peddie Research
Micrel
Agilent
SK Hynix
Maxim IC
Celsia Technology
Advanced Micro Devices
Sony
The Immersive Technology Alliance
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Marketing Plan PR Tracking Event Reporting Event Registration Customer Surveys Twitter Facebook LinkedIn YouTube Website Email Marketing Collateral PPT Decks Copywriting
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consumer electronics Audiofly
BenQ
ProView
Univenture
Xiro Drones
Rapoo/VPRO
SC Johnson & Company
Cisco
iZ3D
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Marketing Plan Messaging House Brand Identity Copywriting Twitter Facebook Pintrest Instagram Website SEO AdWords PR Events
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energy / lighting / smart buildings
Universal Lighting Technologies
Lunera Lighting
Ritek Power
Silicon Standard
PanelClaw
Jay Goodman & Company
ERG Lighting
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Marketing Plans Messaging House Brand Elements Copywriting Twitter LinkedIn Facebook Website Collateral PPT Decks Market Reports Tech Writing Events Photography Sales Training Email Marketing
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software / saas
ORO Networks
Samsung Data Systems
CollabNet
Tacit Knowledge
SAP
NEC
Empact Software
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Marketing Launch Messaging House Branding Copywriting Collateral Website Event Signage PPT Decks Photography Email Campaigns
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foodies VentiQuattro Food Consultants
Nerovana
Royal Botanical
PURE8
Spiedo Restaurante
Gio Gelati
Copa di Vino
Hilton
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Marketing Plan Messaging House Brand Identity Copywriting Twitter Facebook Pintrest Instagram Website PR Store Signage Events
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services Merian Ventures
Provenance
The Althea Foundation
Kentfield Hospital
Press Democrat
Pillsbury Winthrop
AIHC Healing Center
Creative Cow
Thinking Kid
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let’s tell your story together.
www.creorgroup.com
877-774-4312