Successful Implementation of the Ottawa Charter

Strategies in Balanga City: A Partnership of Local

Government, University and Health

MABUHAY!

City of Balanga• 111.67 sq. kms. land area

• 93,687 population

• US$1,281 GDP per capita

• 25 barangays (villages)

• US$12.3 Million 2015 Budget

• Center for Education with

18,000 college students

VISION

Balanga University Town 2020:

The emerging hub for knowledge based

businesses in the Philippines.

MISSION

Build a family-oriented city with a strong learning

environment that will ensure sustainable

development and participative governance.

UNIVERSITY TOWN

Environment Faculty NetworkInfrastructure

1. Access to High Quality Education

500 Professors & Teachers 7,000 Daycare & Elementary Parents

12,500 College ScholarsProvince & City Government Scholarship

2. Excellent Student Facilities & Amenities

Plaza Mayor de Balanga

Wetland and Nature Park

Student Residences

City Library

Peace & Order

Clean & Green

Access to Information Technology

3. Conducive Learning Environment

4. Ensure Job Opportunities thru Academe-Industry Linkages jobs.cityofbalanga.gov.ph

2012 2013 TOTAL (FROM JAN. 2013 - AUG. 2014)

Job Applicants Registered 1,235 6,076 9,024

Job Vacancies Solicited - 2,474 3,798

Referred 414 1,487 2,903

Placed 1,304 3,154 3,140

2014 EMPLOYED UNEMPLOYEDTOTAL - JAN TO

AUG 2014

Percentage of

Employed

Job Applicants Registered

COB JOBS ONLINE1,968 935 2,903 0.6779

2012

Manual

2013

COBJobsOnlinePERCENTAGE OF INCREASE

JOB REGISTERED

FROM MANUAL

REGISTRATION vs

COB online Registration

1,235 6,076

392% increase in using

COB JOBS ONLINE compared to manual

registration which provide the office wide range

of lists/database of jobseekers that the City

PESO can refer to establishments/companies

when jobs becomes available based on their

skills and qualifications, helpful most significantly

to newly grad and OSY

2012 2,0132014 - JAN TO

JULY 2014

JOB placed FROM MANUAL

REGISTRATION vs. COB Jobs

Online

1,008 3,154 2,831

213% increase in

employment rate

thru the use of

COB JOBS

ONLINE

Ten Leading Causes of Mortality

City of Balanga, 2013

Cause of Death NO.

1. Acute Myocardial Infarction* 100

2. Multi-organ failure 48

3. Sepsis 34

4. Cerebrovascular Accident (CVA)* 33

5. Pneumonia 25

6. Chronic Obstructive Pulmonary Disease (COPD)* 21

7. Diabetes with complications* 19

8. Lung Cancer* 15

9. Kidney Diseases* 13

10. Pulmonary Tuberculosis (PTB) 12

Vehicular Accidents

2014 2015

Collisions 213 120

Self-Accidents 125 70

Victims 50 14

Total 388 204

Caused by Alcohol Intoxication > 18 yrs 95 42

Caused by Alcohol Intoxication < 18 yrs 6 1

IDENTIFIED CHALLENGES

• Presence of Fast Food Chains

• Healthy Food is not readily available

• It is cheaper to eat unhealthy foods

• Poor Implementation of nutrition policy among elementary schools

• Computer games are more popular rather than outdoor games

• Lack of outdoor fitness facilities

• Increasing number of reported incidents related to alcohol intoxication

• Lack of expertise, logistics tools, equipments in health facilities for

NCDs clients

• Tobacco & Liquor Industry Interference and Political Conflicts

Localize Healthy Public Policies

Creation of Healthy Lifestyle Committee

Enhance Community Participation

Inter-Sectoral Collaboration

Create Supportive Environments

Intensify Health Education and Public Information

Strengthen Clinical Preventive Services in RHUs

Training and Capacity Building

Research, Monitoring and Evaluation

Key Local Strategies in the Prevention and

Control of Chronic Lifestyle-related Non-

Communicable Diseases in the Balanga City

•E.O. 14 s 2007

Organizing the City Nutrition Council

•Resolution No. 117, S. 2007

“Adopting the KAANIB”

Kasama Ani sa Barangay Program

Resolution No, 77 s 2009

Adopting the Garantisadong Pambata Program

•E.O. 26 s 2012

Updating the City Nutrition Council

•Ordinance No. 191 S. 2007

Banning individuals from drinking liquor in

public places

•C.O. 19 s. 2010

Ordinance regulating the sale of liquor in all

commercial and business establishments in

the City of Balanga.

•C.O. No. 18 s 2007

Establishing a regular “Hataw" physical

fitness activity in the City of Balanga

•E.O. 10 s 2014

Organizing the Balanga UTown

Running Club

• C.O. 15 s 2009

Strictly regulating smoking in public places,

establishments and PUVs.

•C.O. 20 s 2010

Comprehensive Smoke Free Ordinance

•C.O. 21 s 2011

50:50 penalties sharing with the barangay

•C.O. 04 s 2013

Regulation of e-cigarette, delivery truck tax

Localize Healthy Public Policies

Enhance Community Participation

Educhild Parenting Sessions

Barangay Week Program

University Town Education Council

Educhild Parenting Sessions

This program is a 10-module

parenting seminar held in 27 daycare

centers, 18 elementary schools and 2

secondary schools in the city. It is

implemented by the City Social

Welfare and Development (CSWD)

and the Department of Education

(DepEd) Division of Balanga City.

The program is anchored on the

philosophy that the best students are

products of a healthy working family.

module 1 knowing oneself

module 2 time management

module 3 managing family finances

module 4 Moral and Spiritual Development

module 5 dealing relatives & in-laws

module 6 my role as a leader of my family

module 7 children's stages of development

module 8 emotional management

module 9 communication and positive discipline

module 10 Chastity/Sex Education

Localized Educhild Modules

Module 3

“Financial Management”

With emphasis on low cost but nutritious food

and engaged in backyard gardening,

entrepreneurship

Module 7

“Stages of Children’s Development”

Basic Nutrition in Preschool Age & Growth

Monitoring

Effects of Educhild

• 20.5% of elementary school pupils whose parents were graduates of Educhild Parenting Program

were recipients of academic honors compared to only 1% in the general elementary population.

• 8.0% of secondary school students whose parents were graduates of Educhild Parenting Program

were recipients of academic honours compared to 1% in the general secondary education

population.

• 9.33% of elementary school pupils who are sons/daughters of Educhild Program were recipients of

Ulirang Mag-Aaral Award (5.65%), leadership award (2.29%) Sports and Scouting Awards (1.38%)

• 12% of Secondary school students who are sons/daughters of Educhild Program were recipients of

Ulirang Mag-Aaral Award (4%) Leadership Award (4%) Sports and Scouting Award.

• A remarkable promotion rate of 100% both in elementary and secondary school students among

Educhild children compare to the DepEd rating of 97.54% and 91.69% promotion rates

respectively.

• Dropout rate is also remarkable at zero percent both in elementary and secondary.

• Completion rate and graduation rate of Educhild children were both 100%.

Bantay Bata 163 Educhild Video

Barangay Week Program

“Barangay Week” is a

collaborative effort between

the city and barangay

governments to deliver basic

services in a systematic way

and promote a more

harmonious working

relationship between the

public and private sectors.

Barangay Launching of Go4Health

Go4Health Campaign(Barangay, Workplace, Jail, Tricycle Drivers, Schools)

Smoke-Free Home Campaign

Barangay Alcohol Symposium

Huwag Maging S.A.D. School Tour

Huwag maging SAD (Smoker, Alcoholic & Drug Addict)

2015 World No Tobacco Day

2015 World No Tobacco Day

2015 World No Tobacco Day

6 Schools

Grades 4, 5 & 6

762 Total Letters

- 18 without reply

310 Non-Smokers

434 Smokers

- 429 willing to quit

- 5 not willing to quit

Meeting and obtaining

the commitment of

restaurant/bar

owners to promote

Go4Health.

University Town Education Council (UTEC)

Subsidiarity and solidarity for social

action are the guiding principles that

led to the formation of the UTEC.

Inspired by these principles, retired

academicians, school heads of

public and private elementary,

secondary and tertiary schools and

representatives from teachers and

employees association heeded the

credo that “governance is a shared

responsibility” by serving as active

partner and driver for change of the

City Government in strengthening

total community commitment to

basic and higher education

competencies.

University Town Summit

BPSU Smoke-Free Campus Campaign

Create Supportive Environments

University Town Masterplan

University Town Ordinance

Improving Quality of Life

- Improve air quality

- Increase the land area of public open spaces

- Plant more trees

- Crime prevention through environment design

Intellectual Locus of Region III

- To regenerate an environment conducive to stimulating creativity and breakthrough ideas among the

diverse population of Balanga

Different Forms of Experience

- To enhance people’s experience of the public realm by encouraging the design of structures and

spaces that are functional, welcoming and comfortable

Porous Transition

- To create paths to buildings, pocket parks and intersections which are interdependent of each other. A

porous, fluid transition from one place to another; in grand design that articulates a theme that is

readily seen, felt and heard throughout the University Town Proper.

Design Rationale

Zone Boundaries

1. Residential Zone - 41.5 hectares or 51.62% (Yellow)

A Residential zone shall be used principally for dwelling/housing purposes so as to maintain the peace and

order within the zone.

2. Commercial Zone - 12.7 hectares or 15.77% (Red)

A Commercial zone shall be for business/trade/service uses. Within the zone, only the approved types of

establishments shall be allowed.

3. Institutional Zone - 18.5 hectares or 23.02% (Blue)

In the Institutional Zone, the following uses shall be allowed: government, schools, hospitals, R&D

facilities, cultural enters, convention facilities, churches, museums, embassies and student housing.

4. Parks and Recreation Zone - 0.60 hectares or 0.75% (Green)

The following uses shall be allowed in Parks and Recreational Zones: parks, gardens, sports facilities,

shrines & monuments, and parking structures.

Land Use and Regulations within the UTown

Zoning Regulation on Night Clubs

26 Relocated in 2009

Student Activities at the Plaza Mayor

Environmental Study Tour at the Wetland Park

City Library Events

Aerobic or “Hataw" Exercise at the Plaza Mayor

Balanga UTown Running Club

Regular Sports Activities at the UTown Area

Training and Capacity Building

South East Asian Tobacco Control AllianceJohns Hopkins Global Tobacco Control Program

SCAN Philippine ChapterCity Leadership and Governance Program

Research, Monitoring and Evaluation

Bike Patrol Bantay Kalikasan or Green Ladies

City Command Center iPatroller Community Watch

Barangay iPatroller Report

No. Type of Concern Number of Issue

1 Public consumption of alcoholic beverage 104

2 Curfew on minors 46

3 Stray dogs 26

4 Smoking in public areas 14

5 No community enforcer on duty 12

6 Loose garbage 7

7 Illegal Gambling 5

Total Number of Concerns 214

Mobile Cessation Initiatives

BALANGA CITY

Adult Smoking Prevalence Rate

Based on City Health Office Tobacco Control Program HH Survey Cluster random

sampling of 100 households for interview (4 houses per barangay for 25 barangays)

76

82

85

24

18

15

0 25 50 75 100 125

2010

2012

2014

Non-Smoker

Smoker

Cause No. of Cases

1. Acute Myorcardial Infarction* 73

2. Cardio Vascular Disease* 34

3. End Stage Renal Disease* 19

4. Septicemia 34

5. Chronic Obstructive Pulmonary Disease (COPD) * 16

6. Stroke* 17

7. Other specified COPD 16

8. Pneumonia 16

9. TB of the Lungs 23

10. Chronic Renal Failure * 13

Ten Leading Causes of Mortality

City of Balanga, 2014

39%

32%

2013 2014

Mortality Rate Based on

4 Major NCDs

How does the City Health Promotion

Program Promote Inclusive Growth?

• Healthy people and communities

• More productive workers

• Healthy workplace

• Less health care cost in curative (curing the diseases)

program focuses on prevention (maintaining health and well

being ).

• Household resources for education rather than NCD-related

costs

• Influx of visitors from other cities to learn and observe

Balanga’s healthy lifestyle best practices

425% Increase in Tourist Arrivals

29,353

44,502

87,310

132,385

153,887

0 40,000 80,000 120,000 160,000 200,000

2010

2011

2012

2013

2014

75% Business Growth (2010-2014)

Total Gross Sales

2010 2011 2012 2013 2014

BANKS 248,228,033.98 287,832,213.33 301,128,990.32 309,190,637.61 325,685,401.15

FINANCIAL INSTITUTIONS / PAWN. 358,635,766.46 413,774,848.32 470,906,235.99 542,127,585.65 624,710,514.57

RESTAURANT / EATERY / HOTELS 207,302,514.67 215,101,836.00 204,028,211.00 285,697,526.60 203,343,887.5

FASTFOOD CHAIN 282,139,925.00 193,134,796.00 257,008,151.00 331,368,847.98 584,566,312.50

RETAILER / GEN. MDSE / AUTO

SUPPLY191,859,805.18 240,568,003.00 278,255,682.50 432,096,684.00 512,971,215.00

DRUGSTORE/ MEDICAL SUPPLY 186,032,767.40 183,526,620.00 186,052,296.00 200,458,661.00 246,376,161

CONSTRUCTION / CONTRACTOR

SER.172,591,264.66 207,378,173.00 234,085,050.00 251,624,271.93 306,127,052.50

TOTAL 1,646,790,077.35 1,741,316,489.65 1,931,464,616.81 2,352,564,214.77 2,803,780,544.22

OCCUPATIONAL TAX BALANGA

RES.6,950 6,891 8,500 8,823 8,920

TOTAL NO. OCCUPATIONAL TAX 7,800 8,116 10,071 10,248 11,016

UTown Film Showing Roadshow

Balanga UTown Video Clip

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