“Successful flash games” (Seth de Koning, Jaludo)
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Transcript of “Successful flash games” (Seth de Koning, Jaludo)
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Flashgamm Kyiv 10 dec. 2011
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Overview
1 Jaludo2 Market developments3 Succesful (Flash) games4 Indy developers & Jaludo
Where people come to play
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Jaludo2006 The Netherlands
66 Casual gaming portals & communities
28 Languages
40 Million unique gamers every month
Offices in Amsterdam, Rijssen and Beijing
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Market developmentsMobile gamesNew platform, new content, our gamers
Gamer is king
Cross platformGamer is kingPlay everywhere Digital game distribution
Within the game revenuesRevenue share new model ( cpm, cpc, cpl, cpa, cps,cpi )Partnerships game developers & distributors
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Content abundanceFind engagement and success factors, be creative, focus on 1 platformRevenue share and licensing
LoyaltyPortals become communitiesOffer service, added value, social currencyFilter and advice, listen and improve
Market developments
Gamer is king
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SocialGames become social communities and multiplayerJaludo new social layer 1st of March 2012
FlashHTML 5 will become dominant within 2 yearsIn the mean time make your flashgames mobile
Market developments
Games become multiplayer
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Criteria for successful flash gamesIntro
NamingOriginality
Use of existing I.P.Graphitcs
Difficulty, learning curve and goals
ControlsMusic and Sounds
Level Sharing
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IntroNaming
UniqueSeo
Criteria for successful flash games
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OriginalityComtemporary approach: Presidential elections, bush royal rampage
Criteria for successful flash games
Originality
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OriginalityRemake the classic: Pacxon
Originality
Criteria for successful flash games
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Originality Seasonal: Chistmas pacxon
Criteria for successful flash games
Originality
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OriginalityMaking use of cute animals: Snowdrift
Criteria for successful flash games
Originality
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OriginalityHumourAfrican Detroit Cup
Originality
Criteria for successful flash games
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Use of existing I.P.Spongebob / Scooby Doo
Criteria for successful flash games
Use of existing I.P.
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PhysicsThe Balance Game / Ragdoll game
Criteria for successful flash games
Physics
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GraphicsShift
Criteria for successful flash games
Graphics
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Difficulty, Learning curve and goals:Age of War, Skywire 2, combine platform for highscores etc.
Difficulty, learning curve and goals
Criteria for successful flash games
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Use of mouse and/or keyboard:Christmas pacxon, keyboard ingame, mouse when game over
Use of mouse and/or keyboard
Criteria for successful flash games
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Music and Sounds:Stuntbike MX, Snowdrift
Criteria for successful flash games
Music and Sounds
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Overview audience:
‘speeleiland’ concept: 16-‘gamesclub’ concept: 16+‘mary’ concept: Girls & moms
Successful flash games at Jaludo
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A small selection:
Swords and SandalsBubble TroubleAge of WarSnowdriftBombermanMy sweet dog
Successful flash games at Jaludo
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Swords and SandalsUnique environment, roman empire timesUnique characters being used in all the sequels
Good learning curveGood graphicsFunny elementsFirst games in these series were most successful.
Successful flash games at Jaludo
Swords and sandals
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Bubble Trouble:Fun agility game with a very good learning curve in it.
Easy to start playing, you’re quickly engaged with this game.
Good learning curve.Using the same game mechanics for the sequels
Successful flash games at Jaludo
Bubble Trouble
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Age of War:Start with easy weapons, lot’s of upgradesYou characters evolve in time.You’ll have a massive army at the end of the game
Successful flash games at Jaludo
Age of war
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Snowdrift:Use of adorable pinguins and snowmanVery good musicGood use of keyboard when gameoverGood learning curve
Many levels
Successful flash games at Jaludo
Snowdrift
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Bomberman:Social game which you play live to other playersGoal is to compete other playersGameplay is easy and you’ll learn quick
Over 500m gameplays
Bomberman
Successful flash games at Jaludo
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My Sweet Dog:Cute characterPlayer is engaged in taking careIn other sequels same character Good Music and Sounds
Over 50m gameplays
Successful flash games at Jaludo
My sweet dog
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Trends of (flash) game development
Past- Advertising- Reach of gameplays- Focussed on desktop browser
Future- Ingame purchases; making direct money- Strong growth of social and mobile platforms- Games are more result driven,
Think how you want to make money on your game!
Making direct money
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Trends of (flash) game development
What are users buying?
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Future of (flash) game development
The future of (flash) game development
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Which market to focusrevenue, fragmentation, distribution channel
Which technology to use + CPU influences (script vs C+)?HTML5, AIR, Unity, Unreal Engine
Less development more iterationsDo your analyticsRisk managementUnique charactersExecution vs. Ideas
Future of (flash) game development
Execution VS. Ideas
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Distribute wisely
Making use of the right technology
Original and creative
Revenue share and licensing
Future of (flash) game development
Making use of the right technology
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Indy Developer & Jaludo
We look for partners to co-develop for our game communities
We can offer:Reach, revenu’s, advice and api’s, Co-development and co-marketing Sponsoring or promoting unique ideasLiscensing and mediaplanning, Ingame advertising and sponsored partnerships
We look for: New games, new techniques and especially for new partnerships
With 66 game communities in 28 languages and40 million unique monthly gamers!
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Seth de Koning