Eventsage Event Planning Guide: The Method Every Successful Planner Uses
Successful Event Planning
-
Upload
ginger-lyons -
Category
Documents
-
view
27 -
download
0
description
Transcript of Successful Event Planning
![Page 1: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/1.jpg)
Successful Event Planning
![Page 2: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/2.jpg)
What are we doing here?
Experience (believe?) the lifestyleSample the unique services & amenitiesOpportunity for additional DISCOVERYMove the sale forwardObtain professional referrals
![Page 3: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/3.jpg)
Putting a stake in the ground
Unique selling proposition?
![Page 4: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/4.jpg)
Being a relevant source: ACI
ACI needs informationInternet researchHow much does she know?Trusts her own analysis and evaluation
Peace-of-MindWhat does it mean to her?
![Page 5: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/5.jpg)
Being a relevant source: PI
Ongoing educationHelp with discharges & placements
![Page 6: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/6.jpg)
Another Lunch ‘n Learn?
Need for educational componentAudience sizeVenueTime frameFormatFrequencyFollow up
![Page 7: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/7.jpg)
Plan, Promote, Program
At LEAST 3-4 weeks outProspects? Leads? Lists?
Use upcoming event(s) on calloutsFollow-up callsFocus on First Impressions:
DiningHousekeeping/MaintenanceStaff
Exceed expectations
![Page 8: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/8.jpg)
What are we doing here, again?
Different target audienceDifferent needs and expectationsDifferent communication channelsDifferent marketing and sales goals
Believe the lifestyle? P-O-M?Sample the unique services & amenitiesOpportunity for additional DISCOVERYMove the sale forwardObtain professional referrals
![Page 9: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/9.jpg)
Professional Influencer Events
Opening a new health centerRaising awarenessUnderstanding PI needs & expectationsWhat do we want them to see?What do we want them to experience?What will their perception of us be when they leave?
![Page 10: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/10.jpg)
PIs for Skilled Nursing
Physician office staffCase managers and discharge plannersGeriatric care managersClergySelected physician specialtiesOther providers
![Page 11: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/11.jpg)
PIs for Assisted Living & Memory Support
New center?Case managers & discharge plannersGeriatric care managersClergyPhysician office staffSelected physician specialtiesAssociations/community organizations
![Page 12: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/12.jpg)
New Center Events
Dusty Shoes/Hard Hat ToursOpen HousesDedicationClergy breakfast
“We’re brand new and you’re not!”
![Page 13: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/13.jpg)
![Page 14: Successful Event Planning](https://reader033.fdocuments.in/reader033/viewer/2022051401/56813350550346895d9a58f9/html5/thumbnails/14.jpg)
Assisted Living & Memory Support:Attracting ACIs
Convenient time & placeEducation, information & resourcesSmall groupsIdentify next-steps