Successful advertising. ‚Crossgenial‘images.derstandard.at/2013/12/18/Preisliste_2014... ·...

derStandard.at/advertising

Successful advertising. ‚Crossgenial‘


General Terms and Conditions of STANDARD Service GmbH shall apply (see derStandard.at/advertising). Prices are quoted excluding 20 % VAT and 5 % advertising tax for printed titles. We reserve the right to make modifications, typographical and printing errors are excepted.

STANDARD RATES 2014 ONLINE STD 01, valid per 1st January 2014 02

CPM: Cost per mille or cost per thousand (CPT). The costs for 1,000 views of your advertising material.* The standard 60/1-30 is valid. This means that 60% of the advertisement has to be seen for at least 1 second, but max. 30 seconds, before we count it as delivered.

All advertising formats are standardized from IAB Austria.

ALL RATES INCL. VISIBILITY GUARANTEE*

Left Medium Rectangle 300 x 250 pixel, HD 16:9 (420 x 240 pixel) Advertorial, Sitelink (image 200 x 133 pixel + teaser) 8,000.– (20 CPM)

Right Medium Rectangle 300 x 250 pixelAdvertorial, Sitelink (image 133 x 89 pixel + teaser) 8,000.– (20 CPM)

Middle Advertorial, Sitelink (image 200 x 133 pixel + teaser) 5,000.– (12,5 CPM)

Sitebar / Wallpaper min. 300 x 600 pixel, scalable / Leaderboard + Wide Skyscraper 14,000.– (35 CPM)

Billboard 960 x 250 pixel 16,000.– (40 CPM)

Rectangle 180 x 150 pixel 1,000.– (2,5 CPM)

Fixed placed on the Homepage

Everything starts here. Advertise on the homepage.On our homepage your ad will be visible for 24 hours – 400.000 AIs guaranteed.Placement within the visible area from a resolution of 1280 x 1024 pixel.

Dynamically Positioned Advertising FormatsYour advertising form is evenly distributed across the page views of the selected section of our website. You specify the share of voice, the tar-get audience and the chronological distribution, which together leads to an optimization of the defined advertising budget. Each advertising form is linked to a website of your choice.

We offer two pricing options for each product:a) Run-of-Site – our ad server controls your advertisement in all channels (incl. unique user targeting with a min. FC3/campaign).b) Targeted Advertising – you specify the share of voice (unique user targeting), the editorial environment (sections, subjects), the time (for

example; every Wednesday, 6pm), the socio-demographic criteria (e.g. age, gender, salary of the target audience), the buyer’s interest (e.g. mobile phones, cars, travel), and the ad server will direct your advertisement precisely to your target audience (up to three criteria are possible).

Normal can be special. Our standard formats.Leaderboard 960 x 100 pixel or 728 x 90 pixel Run-of-Site 25.– CPM

Targeted Advertising 30.– CPM

Medium Rectanglemax. 300 x 300 pixel Run-of-Site 25.– CPM


Half Page, Skyscrapermax. 300 x 600 pixel Run-of-Site 30.– CPM


As unique as your Business. Our special formats.Article-Page Exclusivee. g. wallpaper with background color and medium rectangle Run-of-Site 55.– CPM


Mobile Banner 300 x 50 pixel Run-of-Site 9.– CPM


TV ad spot Format 16:9 (max. 20 sec.) Run-of-Site 40.– CPM


Advertise in diverse dimensions. Our large formats.WallpaperLeaderboard with Skyscraper Run-of-Site 40.– CPM


Sitebar min. 300 x 600 pixel, scalable Run-of-Site 40.– CPM


Billboard 960 x 250 pixel Run-of-Site 40.– CPM


Small sizes, big effects. Our smaller ad formats.Full Banner 468 x 60 pixel Run-of-Site 9.– CPM


Advertorial, Sitelinkimage (200 x 133 pixel) and 200 cha-racters of copy text (including spaces) Run-of-Site 9.– CPM


Button 200 x 100 pixel Run-of-Site 9.– CPM




STANDARD RATES 2014 ONLINE STD 01, valid per 1st January 2014 03

CPM: Cost per mille or cost per thousand (CPT). The cost for 1,000 views of your advertisement.

Special formats

Exceptionally striking. Special placed advertising.Advertising in the iPad App (fi xed) Medium Rectangle (245 x 325 pixel) Advertorial/Sitelink (245 x 167 pixel + 140 characters of copy text including spaces) Duration: 1 week on all channel front pages (150.000 AIs guaranteed) 4,000.–

Advertising on the iPad (dynamic)Leaderboard (728 x 90 pixel) Medium Rectangle (300 x 250 pixel) Targeted Advertising 30.– CPM

NewsletterFull Banner (468 x 60 pixel) or text ad (up to 200 characters incl. space characters) 1 time Weekly Mail or 5 times Daily Mail 1,000.–

More on the subjecttext advertising message of max. 40 characters Per day / per keyword 5.–Cost per click 1.–

DeliveryMinimum 5 working days before the campaign starts addressed to [email protected] minimum booking quantity on derStandard.at is € 1,500.–. The handling fee is € 200.– (see General Terms and Conditions under IV b 2)

Fixed placement channelThese advertising forms are positioned at a fixed location and thus appears each time the page is accessed. They can be placed on channel front pages with the exception of special editorial topics.Placement within the visible area from a resolution of 1280 x 1024 pixel.

Make your mark with us. Homepage mutations.Mutation full 1 day / no specific AIs guaranteed 50,000.–In consultation with our editors, we can exclu-sively customize our Homepage image for one day, based on your requirements & wishes.

Mutation light 1 day / 400,000 AIs guaranteed 30,000.–The Mutation light includes a wallpaper, se-lectable background colour on the wallpaper, a medium rectangle on the left side and the colour at the derStandard.at logo.

The Advertorial is linked to an article or a slideshow, in which you decide on the content. For the Advertorial article 1.500 characters are available (incl. space characters). The Sitelink links directly to a website of your choice. For both formats a maximum of 200 characters (incl. space characters) are available for the teaser text (heading and body copy).

1 week duration Web, Sports Politics, Economy,Panorama

2 weeks duration

Science, Media, Culture, Career, Real Estate,Travel & Lifestyle

Health, Education

4 weeks duration (no AIs guaranteed)Car, Family,dieStandard.at,daStandard.at

Guaranteed AIs per duration (Mon–Sun) 200,000 100,000 50,000

LeftMedium Rectangle HD 16:9, Advertorial, Sitelink

300 x 250 pixel (420 x 240 pixel)image 200 x 133 pixel + teaser

5,000.– (25 CPM)

3,000.– (30 CPM)

1,800.– (36 CPM)

MiddleAdvertorial, Sitelink image 200 x 133 pixel + teaser

3,000.– (15 CPM)

2,000.– (20 CPM)

1,200.– (24 CPM)

RightMedium RectangleAdvertorial, Sitelink

300 x 250 pixelimage 133 x 89 pixel + teaser

5,000.– (25 CPM)

3,000.– (30 CPM)

1,800.– (36 CPM)

ALL RATES INCL. VISIBILITY GUARANTEE*



STD 01, valid per 1st January 2014 04STANDARD RATES 2014 PRINT

Ratesscmm 5 columns per column Mon–Fri 12.80 Sat 16.20 (Minimum size: 50 mm)

Prime positioning 25 % surcharge applies to all front pages, page 3 & 5 (from 1/4 page)

Fixed positioning 25 % surcharge (from 1/4 page), solus positioning from 1/3 page upwards

Column widths 1 column 2 columns 3 columns 4 columns 5 columns 50 mm 104 mm 158 mm 212 mm 266 mm

Special formats

Front page strip 266 x 50 mm

Mon–Fri 8,000.–Sat 10,000.–

Island adfund 112 x 117 mmbourse 131 x 100 mm

Tue–Fri 3,000.–Sat 3,800.–

L-ad 15 x 420 mm + 266 x 50 mm

Mon–Fri 17,000.–Sat 22,000.–

Front page

1 column 50 x 104 mmMon–Fri 3,400.–Sat 4,400.–2 columns 104 x 104 mmMon–Fri 6,800.–Sat 8,900.–

Skyline cover pages of other sections 50 x 25 mm

Mon–Fri 1,500.–Sat 2,000.–

Skyline front page 50 x 25 mm

Mon–Fri 1,900.–Sat 2,400.–

Deliveryadvertising deadline = copy deadline one day prior to insertion, 10 a.m., to [email protected]/Paper newspaper offset to ISO 12647/3, on salmon pink newspaper print, 45 grms./m2

Colour profile ISOnewspaper26v4, pictures at least at 200dpiFormat 300 mm width x 450 mm height; type area 266 mm width x 420 mm height Artwork Digital printing material only

Prime formats

1/1 page 266 x 420 mm Mon–Fri 19,000.–Sat 25,000.–

Junior page 212 x 260 mm Mon–Fri 11,500.–Sat 15,500.–

1/2 page v: 131 x 420 mm; h: 266 x 208 mm

Mon–Fri 11,500.–Sat 15,500.–

2/1 spread page 566 x 420 mm

Mon-Fri 35,000.–Sat 45,000.–

Junior page spread458 x 260 mm

Mon–Fri 23,000.–Sat 31,000.–Other spread formats upon request

1/3 page 5 columns 266 x 138 mm

Mon–Fri 8,500.–Sat 11,000.–

1/4 pagebox 131 x 208 mm

Mon–Fri 6,500.–Sat 8,500.–

1/4 page2 columns 104 x 260 mm5 columns 266 x 103 mm

Mon–Fri 6,500.–Sat 8,500.–

Further information can be found under derStandard.at/advertising

http://derstandard.at/anzeige

mailto:produktion%40derStandard.at?subject=



STD 01, valid per 1st January 2014 05STANDARD RATES 2014 PRINT

3 additional millimeters required on every side for bleed.Further information as deadlines, technical specifications etc. can be found under derStandard.at/advertising

Delivery

Supplement format Publication Bookable formats

large format: 285 x 440 mm RONDO, RONDOmobil, Inno 2/1 spread page, 1/1 page, Magazine, 1/2 page vertical or horizontal, 1/3 page vertical or horizontal, 1/4 page box, vertical or horizontal, 1/9 page

oversize: 240 x 325 mm Portfolio, CURE, FEINKOST, OPEN HAUS 2/1 spread page, 1/1 page, 1/2 page vertical or horizontal, 1/3 page horizontal

RONDO Exklusiv 2/1 spread page, 1/1 page

small size: 210 x 280 mm Family, Green Life 2/1 spread page, 1/1 page, 1/2 page vertical or horizontal, 1/3 page vertical or horizontal, 1/4 page box or horizontal

1/4 page horizontal

large format 5,500.– T: 253 x 93 mm, B: 285 x 124 mm

small size 3,200.– T: 180 x 55 mm, B: 210 x 75 mm

1/4 page box



1/9 page


1/1 page


oversize 14,000.– T: 204 x 279 mm, B: 240 x 325 mm


2/1 spread page




Magazine


1/2 page vertical




1/2 page horizontal




1/3 page vertical



1/3 page horizontal




1/4 page vertical


& further supplements

Acceptance of ordersAt least 10 working days prior to insertion day. For issues published after public holidays the Monday-rate (generated by increased costs for pro-duction on Sundays and public holidays) applies. Inserts containing external advertisement can only be accepted after consultation. A surcharge of 10 % per advertisement applies. At the same time, all discounts will be omitted. Details for delivery can be found under derStandard.at/advertising

Inserts

Inserts within postal subscriptions, heavy brochures, unusual formats and possible partial geographical cover on request. We will have to charge a handling fee of € 400.– for less than 10,000 inserts. The scale of discount does not apply for inserts.

Inserts costsup to 40 g up to 100 g up to 200 g

Mon 140.– / ’000 190.– / ’000 235.– / ’000Tue–Sat 100.– / ’000 150.– / ’000 195.– / ’000

T = type area; B = bleed size 25 % surcharge for prime positioning on IFC and OBC




STD 01, valid per 1st January 2014 06STANDARD RATES 2014 CROSS-MEDIA

Cross-media products24 Hours Attention Mon–Fri 9,800.–*

900,000 gross contacts

Attend STANDARD-readers for 24 hours with the follow-ing advertisements: print-ad (266 x 69 mm) + Billboard/Website (960 x 250 pixel) incl. 150,000 AIs + Billboard/Tablet (960 x 250 Pixel) incl. 68,000 AIs + mobile banner (300 x 50 pixel) incl. 300,000 AIs

The Coverage Package Mon–Fri 14,000.–*

747,000 net contacts

Communicate with 747,000 in the STANDARD-universe. In-cluded service: Junior page (212 x 260 mm) + Half Page/Sitebar (min. 300 x 600 pixel, scalable), 365,000 AIs (FC1) within one week.

Sky package Mon–Fri 2,000.–*Sat 3,000.–* (Sat + Sun Online)

Formats: Skyline front page (50 x 25 mm) + Rectangle (180 x 150 pixel) for 1 day on the homepage (fixed)

L-Ad package Mon–Fri 20,000.–*

Formats: L-ad (15 x 420 mm + 266 x 50 mm) + Wallpaper ( Leaderboard 960 x 100 pixel + Skyscraper (max. 300 x 600 pixel) for 1 day on the homepage (fixed)

* Shown cross-media rates are net-rates. Further details regarding our cross-media products can be found under derStandard.at/advertising.

More sociodemographic details can be found under derStandard.at/advertising.

Mediadata

print run Mon–Sat 100,926 copies, Sat 176,895 copies (ABC ~ OeAK I/2013)

reach Source

Print Ø Mon–Sat 382,000 readers/issue, Sat 430,000 readers/issueØ Mon–Sat 104,000; Sat 187,000 readers/copies decision makers/issue

NRS ~ MA 12/13BMRS ~ LAE 2011

Online 1.5 million unique user/month3.6 million unique clients; 18.5 million visits; 85 million page impressions

ÖWA Plus 2013-IIÖWA Basic 2013/10

Mobile 1.2 million unique clients; 25 million page impressions internal measuring 2013/10

Brand Reach 747,000 persons per day Brand Reach 2013

Theme package print advertisement on publication day online advertisement from publication day for 1 week incl. 50,000 AIs

Big Junior page (212 x 260 mm) Sitebar (min. 300 x 600 pixel, scalable) 12,500.–

Medium 1/4 page (131 x 208 mm, 104 x 260 mm, 266 x 103 mm) Medium Rectangle (max. 300 x 300 pixel) 7,300.–

Small strip (266 x 50 mm) Full Banner (468 x 60 pixel) 3,500.–

Special topicsOur editorial topics 2014 can be found on derStandard.at/advertising. In addition we offer the following cross-media packages:

Further special and creative advertisements can be found under derStandard.at/Formate.

Special Advertising

General information

STANDARD AdvertisingTel.: +43 (0) 1/531 70 707Fax: +43 (0) 1/531 70 [email protected]/advertising

Contact InformationPlease find further information under derStandard.at/advertising


mailto:anzeige%40derStandard.at?subject=

Successful advertising. ‚Crossgenial‘images.derstandard.at/2013/12/18/Preisliste_2014... ·...

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