Success with Social Media (Marketing 3.0)
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Transcript of Success with Social Media (Marketing 3.0)
Success with Social Media
linkedin.com/in/bonopoly
Gerard Duursma Online Marketeer [email protected] www.bonopoly.nl
@bonopoly
Dubai, 18 February 2012
وسائل االعالم االجتماعية مع نجاح
Program
Statement
The Revolution
Need for Personal Branding
What channels can you use?
How to become a thought leader?
Social Media within the Marketing strategy
Mobile will become the standard
Question time
“20 years ago the Berlin wall fell, nowadays the walls of companies are
falling down”
Transparency increases
Employees are more visible
Knowledge is for everyone
Informal leaders get more influence
Old marketing works less and less
Competition is also watching
Facebook growth in last 6 months
Country Users Change (± %) Pen.
Egypt 9.544.400 +614 660 +6.88% 11.86%
Saudi Arabia 4.916.920 +380 600 +8.39% 19.11%
Morocco 4.177.920 +251 180 +6.40% 13.21%
Algeria 3.177.080 +455 460 +16.73% 9.19%
United Arab Emirates 2.832.200 +210 000 +8.01% 56.92%
Libya 428.040 +111 580 +35.26% 6.62%
Netherlands 5.972.360 +611 160 +11.40% 35.59%
February 2012
Facebook users in Egypt (February 2012)
Age Growth on Facebook in Egypt Users in Egypt
User age distribution Male/Female User Ratio
“20 years ago the Berlin wall fell, nowadays the walls of companies are
falling down”
Transparency increases Employees are more visible Knowledge is for everyone Informal leaders get more influence Old marketing works less and less Competition is also watching
Eliminating divisions between departments Role of manager changes Flatter organizations Individual becomes more important Real time communications From Push to Pull marketing From Transaction to Relationships
MT
HR
Marketing
Sales
Customer service
ICT
PR
Social Media have impact on all departments within the organization
http://inmaps.linkedinlabs.com/network
Build your ONLINE network!
Employees need to know their true identity to effectively interact with Social Media.
Who am I? What are my core competencies?
How will I carry it out?
etc.
Then…create a complete LinkedIn profile
Professional profile picture
Current and former functions
Education and descriptions
Your mission and vision
Skills
Awards and honors
Recommendations
Link to website/blog
Links to your other Social Media
Fill calendar
Sign in relevant Groups
Listen and participate within Groups
Rate others
Send inmails to second and
third degree persons
Become a thought leader!
Discover this new world
Use several (online) effective channels
Show your passion to the world
Share your knowledge and skills
Build (online) networks
Dialogue with the audience
Customer loyalty and create ambassadors
More traffic to website / blog
Online Reputation Management
Discover new segments
Product development
Recruitment
Improve internal communication
Social Media goals
Share your presentations
Share your experiences and knowledge
Share your network
Share your (favorite) pictures
Share your (favorite) videos
Share with your friends (international)
Share your location
Share your (favorite) music
Choose the right Social Media mix
Blog/ Website
Listening & interacting
Social Media buttons
“Don't hesitate to practice with the various types of social media and (mobile) devices,
because when you do..
.. you’ll see the true potential of it, which you can insert for your
(personal) strategy.”
Gerard’s advice: