Success with social media - March Munches
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Transcript of Success with social media - March Munches
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LinkedIn is a social network
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LinkedIn is your online portfolio
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Not just a site to find a job…
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…but it could help you find a job!
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Use it to ‘stalk’ people (but not in a creepy way)
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Join a wider community
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LinkedIn features
Check out other people’s profiles for:
Inspiration and career building
Articles (both on LinkedIn and citations)
Join special interest groups One place where your professional identity lives
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LinkedIn downsides
Can send out a lot of spam – edit your preferences
Does need maintaining
Privacy of having lots of personal info online
Getting invites from random strangers Can be very ‘business’ orientated…
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Blogging
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Share your work in your own words
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Document your process
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Maybe get pre-publication feedback
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Blogging perks
Free services to use (Wordpress etc.)
Tap into a community of bloggers
Do more open science
Stake a claim to your research early on Share, be transparent, do good work
Use other social media to raise awareness and impact
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Blogging downsides
Investment of time to do well
Pressure to communicate work accurately
Risk of getting scooped…
only you won’t
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Social micro-blogging
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Twitter perks
Excellent for professional networking
Can reach many people with minimum
effort
Can start a conversation or keep one going
Discover news and events in your field
Easy to get involved and raise your profile
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Twitter downsides
Conversation NOT a broadcast
Can be hard to limit your message to 140
characters
Can be overwhelming
Time commitment
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A picture is worth a thousand words
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Instagram perks
Images can be easier to read than text
Global reach of images
Useful for attracting a different demographic
Popular with a younger audience
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Instagram downsides
Only available as an app
Not all research can be communicated visually
Can be difficult to maintain
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YouTube
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Second largest search engine on the web
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YouTube perks
Makes an impact
Allows you to ‘attend’ events
Videos highly ranked by search engines
Useful for attracting a non-academic audience
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YouTube downsides
Time consuming
Producing good quality videos is a skill
Need to think about copyright
Not all research outputs suit the format