Success With Online Video

@ezrafishman

Why Video?

http://www.youtube.com/watch?v=uLTIowBF0kE

@ezrafishman

Brand Advertiser • Paying for brand impressions • Great if you’re trying to

affect in store buying behavior

• One piece of the marketing funnel

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CONTENT MARKETER

ATTRACT visitors with great content

Get visitors to ENGAGE with us

Turn followers into CHAMPIONS How can video help

us do this better?

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Attract How do new people find our site? •  Sharing •  Search

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Attract

http://www.seomoz.org/blog/keyword-driven-personas-whiteboard-friday

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Attract

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Engage How do we continue to communicate? •  Lead capture •  Email marketing

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Engage

http://wistia.com/learning/diy-office-video-studio

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engage

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Champion How do we create rabid advocates? •  Let people connect with us personally •  Be authentic •  Have fun

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Champion

http://wistia.com

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Champion

http://wistia.com/free/created

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Champion

http://wistia.com/blog/sharing-modal/

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Why Video? Personal Emotional Engaging

Payoff = An absurdly engaged audience that is doing our marketing for us.

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How to get there from here

1. Start (s)crappy 2. Build your audience 3. Improve over time

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START (S)CRAPPY

http://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/

@ezrafishman

START (S)CRAPPY

@ezrafishman

START (S)CRAPPY

http://wistia.com/learning/sent-from-my-iphone

@ezrafishman

BUILD YOUR AUDIENCE

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IMPROVE OVER TIME

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Conclusion Video is not a silver bullet Use video to connect and build trust Start (s)crappy and get better

@ezrafishman

Thanks http://wistia.com/learning

Contact info -- [email protected] [email protected] [email protected]

Success With Online Video

Technology

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