Success Tips for Mobile Engagement from Top Startup Innovators

Quotes below are from a panel hosted by CleverTap, a mobile analytics + engagement tool. The event was hosted in March 2016 at General Assembly in Los Angeles

Find out how to increase mobile engagement and user retention with tips from a panel of

leading experts in the mobile space.

Learn what’s a good benchmark to hit within a couple months of launch to show investors

traction and how to leverage that information to increase revenue for your app.

We have over 70 million turns in Yatzee per day. In terms of engagement at a certain time, with our

Walking Dead game, we’ve timed events that relate to content on TV. These will launch and we see

monetization soar through the roof. Its shocking to see how many people are willing to re-live moments and play with characters that relate to current content —

 Henry Lowenfels, VP Business Development for Scopely

When ad dollars are deployed. there’s two buckets they fall into: branding or direct response.

(performance is on the direct response side). Every ad dollar is accountable to a sale, and it’s very trackable. In terms of performance marketing, we

focus more on Facebook ads and ad networks.

 Jud Hogan, National Sales Manager for Ambush

The focus is around contextual relevancy. It’s about finding the people that you want to hook into. It’s

crunching a lot of data, and surfacing those people in real time. It’s a lot of data science. It’s a lot better to

rent a tool for segmentation than to build it yourself. We have a lot of data scientists building these platforms and

its hard to replicate the work that we’ve done.  

Peter Wilkniss, VP of Engineering @ CleverTap

Looking at post install numbers, my benchmark is 1000 users per cohort — 

Jud Hogan, National Sales Manager for Ambush

I agree, if they’re good users, you can do a lot of things with 1000 users — 

Henry Lowenfels, VP Business Development for Scopely

What is Mobile Engagement?

On average, 90% of apps are downloaded and never used again. As such, it’s critical to build in targeted, personalized messages and

user experience to drive repeat usage.

What Types of Mobile Messaging Help Drive Engagement?

• Push Notifications• In App Messaging• Email Notifications

Which SDK’s Do You Use for Analytics and Engagement?

Henry Lowenfels, VP Business Development Scopely

1. Use a third party SDK to understand user behavior2. Segment players for targeting and retargeting3. Use a SDK to track and increase monetization4. Use a SDK for tracking ad network buys5. Types of SDK’s to use: Kochava, Tune, and CleverTap

Which SDK’s Do You Use for Analytics and Engagement?

Jud Hogan, Mobile Advisor & Former Head of Performance Marketing @ Whisper

1. Use an attribution partner to track user acquisition dollars and who they are yielding on the back end

2. Use an analytics partner to track user behavior and for push notifications

3. Follow by ad, campaign and by platform partner all the way to in-app behavior

CleverTap is a mobile analytics and engagement platform that redefines

personalization for your appwww.clevertap.com

Product Evangelist, Kara Dakekara@clevertap.com