Success Summitt 2010 - Digital Sponsor Packet

CUNNINGHAM CENTER FOR LEADERSHIP DEVELOPMENT 3100 Gentian Blvd. – Columbus, Georgia – 31907 – Phone: 706-568-5101

CCLD.COLSTATE.EDU

A partnership between Columbus State University’s Cunningham Center for Leadership Development and Callaway Gardens®

Who: Cunningham Sales Institute at the Cunningham Center for Leadership Development at Columbus State University and Callaway Gardens® Website: ccld.colstate.edu What: One and one half day business conference/success summit When: May 3‐4, 2010 Where: The Lodge and Spa at Callaway, Callaway Gardens Pine Mountain, GA Theme: Growth Strategies for Capturing Peak Performance Target Audience: Those in charge of growing their organization and cultivating customer relationships; middle and upper management, entrepreneurs, nonprofit agency directors, business development officers, sales and sales management professionals History: 2010 marks the Success Summit’s inaugural year. Creation of the Summit arose from the reality that the men and women who make up the nation’s sales forces produce the revenue that fuels this country’s economic recovery. Never before have individuals charged with generating business and growing the bottom line been more challenged. The Success Summit offers a compact and fast moving one and one half day speaker lineup that will encourage, inspire, and impart skills and techniques needed to ensure the future growth in our economy. And at beautiful Callaway Gardens, teaching and learning go hand in hand with rich traditions and boundless natural beauty. Contact: For more information regarding sponsorship contact Susan Miller at 706‐569‐3072 or [email protected].

CUNNINGHAM CENTER FOR LEADERSHIP DEVELOPMENT 3100 Gentian Blvd. – Columbus, Georgia – 31907 – Phone: 706-568-5101

CCLD.COLSTATE.EDU

PROPOSED AGENDA*

May, 3, 2010

Day 1

10:00 – 11:00 am Early registration (For those wanting to take advantage of special pre‐conference attendee lunch specials) 12:30‐1:30 pm Registration 1:30‐5:30 pm Welcome – Dr. Tim Mescon, President of CSU General Session I ‐ Tom Hopkins, President of Tom Hopkins International Bestselling business author of “How to Master the Art of Selling” and many others. www.tomhopkins.com 6:30 pm Reception 7:00 pm Dinner and Speaker‐ Chick Waddell, Speaker and Author, www.chickwaddell.com

May 4, 2010

Day 2

7:30 am Breakfast and Speaker‐ Edward Callaway, Chairman and Chief Executive Officer, Ida Cason Callaway Foundation 9:00 am Break 9:15 am ‐12:15 pm General Session‐ Bryan Williams, Chief Service Officer ‐ B. Williams Enterprise, LLC, Former Corporate Director of Training and Organizational Effectiveness for The Ritz‐Carlton Hotel Company Break 12:30 pm Lunch and Speaker – Local CEO 2:00 ‐5:00 General Session ‐ Lisa Ford, 20 year Professional Speaker and author of Exceptional Customer Service. www.lisaford.com * Based on tentative commitments

The GardensGKeynote Speaker Sponsor Package

Sponsor the lead conference speaker*TOM HOPKINSTOM HOPKINS

THE BUILDER OF SALES CHAMPIONS

AUTHOR, TRAINER, INTERNATIONAL SPEAKER

‐ Three full conference registrations

‐ Three nights lodging at beautiful Callaway Gardens

‐ Gardens admission for three

‐ Display space at conference

‐ Full page ad in conference program

‐ Recognition and logo on speaker stage

‐ Distribution of promotional materials during the conferencep g

‐ Logo on all marketing materials and website

‐ Logo displayed on and in conference program

‐ Mention in all press releases and radio advertisement

‐Autographed copy of Tom’s bestselling classic book, How to Master the Art of Sellingf g

‐ One month access to Tom Hopkins Virtual Training, including 14 hours of virtual training and testing tools

$10,000 Limit One

* Named speaker based on tentative confirmation

The ResortGeneral Session Sponsor Package

Sponsor General Session speaker*LISA FORDLISA FORD

KEYNOTE SPEAKER , AUTHOR, TRAINER

‐ Two full conference registrations

‐ Two night’s lodging at beautiful Callaway Gardens

‐ Gardens admission for twoGardens admission for two

‐ Private lunch/consulting session on May 3, 2010 for up to four with Lisa Ford

‐ Access for two to Lisa’s on‐line learning course, “Creating Loyal Customers for Life”

‐ Half‐page ad in conference program





‐ Distribution of promotional materials during the conferenceDistribution of promotional materials during the conference

‐Mention in all press releases and radio advertisement $7,000Limit One


The PreserveGeneral Session Sponsor Package

Sponsor General Session Speaker*BRYAN WILLIAMSBRYAN WILLIAMS

KEYNOTE SPEAKER, AUTHOR, TRAINER

‐ One full conference registration

‐ One night lodging at beautiful Callaway Gardensg g g y

‐ Gardens admission for two

‐ Five signed copies of Engaging Service: 22 Ways to Become a Service Superstar by Bryan Williams

‐ Complimentary teleconference with Bryan Williams to review key points and exercises (Engaging Service book)



‐ Distribution of promotional materials during the conference


‐ Half‐page ad in conference programp g p g



$7,000Limit One


The CommunityyDinner Keynote Speaker Sponsor Package

Sponsor Dinner Keynote speaker*CHICK WADDELLCHICK WADDELL

KEYNOTE SPEAKER , AUTHOR,CORPORATE COACH , MASTER TRAINER

‐ One full conference registration

‐One night lodging at beautiful Callaway Gardens

‐ Gardens admission for one





‐ Quarter‐page ad in conference program



$5,000Limit One


The Conference fSponsor Package

Sponsors Dinner Reception or Community BreaksCommunity Breaks

‐ Gardens admission for one




L ll k ti t i l d b it‐ Logo on all marketing materials and website

‐ Eighth‐page ad in conference program


$2 000$2,000Limit Two

THE CCLD STORY

The Cunningham Center for Leadership Development is a division of Columbus State University and the University System of Georgia, located in West Central Georgia on the border of Georgia and Alabama. The CCLD opened its doors in 2004 and is now recognized as a trusted source of leadership and sales training as well as being a regional favorite as a state of the a rt conference center. Columbus, Georgia is a community known for its leadership through a series of unique public‐private partnerships that have converted a small southern mill town to a progressive southern city full of Cultural Arts. The city boasts of the first consolidated government in the state and houses Fort Benning, Home of the Infantry, and the greatest leadership training center in the world. The CCLD capitalizes on all of this as it is becoming the most dynamic and creative leadership and sales development institution in the region. The Center is staffed by a group of professionals experienced in leadership, sales and conference planning. They are supported by the faculty of CSU and other institutions as well as subject matter experts from around the country. CCLD annually produces extraordinary leadership conferences to include the Jim Blanchard Leadership Forum, boasting speakers such as Secretary of State Colin Powell, Speaker of the House Newt Gingrich, Business Authors John Maxwell and Ken Blanchard and Foreign Affairs Expert, Thomas Friedman. The Women's Leadership Development Conference, The Success Summit, the Poverty Symposium and the Maximum Impact Simulcast are other products of CCLD. The CCLD's modern and expansive building on the campus of CSU is capable of accommodating large conferences concurrently with numerous other smaller activities involving sales and leadership training. CCLD is equipped with the latest audio‐visual technology, making programs effective and accessible to all. The CCLD staff also takes programs on the road to accommodate its customers. The CCLD is also known for its exemplary customer service and quality of food. Packaged programs enable executives to remain at the center for extended periods of time participating in development programs and strategic planning and enjoy a relaxing friendly environment which is typical of a small southern city. The CCLD staff acknowledges that we will never be as good as we are capable of being. Therefore, the staff continues to improve its own performance and knowledge through self‐development and research. To continue to improve ourselves and our organization is critical to the CCLD's success.

PAST and 2010 CONFERENCE SPEAKERS

Jim Blanchard Leadership Forum

2006 Senator Zell Miller Senator Sam Nunn Command Sgt. Major Marvin Hill Judge Griffin Bell 2007 General John Abizaid Ken Blanchard Senator Phil Gramm Mark Rutland

2008 Speaker Newt Gingrich General Russel Honore Chief Justice Leah Ward Sears Daniel Pink John Maxwell Thomas Friedman

2009 Secretary of State Colin Powell General David Petraeus Dan Cathy Richard Florida Norah O'Donnell Paul Amos 2010 First Lady Laura Bush Billy Blanchard William Payne Malcolm Gladwell Randall Stephenson Brigadier General William E. Rapp

Women's Leadership Development Conference 2005 Carol Gardner Mayor Shirley Franklin Steve Melton 2006 Gail Evans Dan Amos Angie Morgan and Courtney Lynch 2007 Carmen Agra Deedy Samantha Johnson Phil Tomlinson

2008 Marci Shimoff Ashley Hatcher Kelly Nelson Russ Carreker Barbara Gautier 2010 Claire Shipman Debbie Frame Sylvia Russell Deborah Williams Havert Felicia Hamilton Michelle Shoda Velcheck Jenny Lynn Buntin Jane Jenkins Herlong Virginia Anne Holman

2006 Sales Development Conference Winning Sales Teams, Building Customer Relationships Mark White President of M. White Enterprises and author of Welcome to Sales Management Jerry Elmore Sales Development Consultant, Licensed Professional Business Coach, and author of The 5 Best Practices of Effective Sales Managers Marquette McKnight Founder and President of Media, Marketing. and More!, Inc. Jim Daugherty Director, Human Resources, Columbus Ledger‐Enquirer Steve Sullivan President, Motivational Resources, Inc. and author of Selling at Mach I, Leading at Mach II Terry Booton President, Advanced Marketing Instruction and author of Cracking New Accounts

2007 Sales Development Conference

Call to Action! Power up for Sales Excellence Austin McGonigle President, Success Cycle, Inc. Brian Parsley Speaker, The Jeffrey Gitomer company Buy Gitomer, Inc. and author of InspHIREd: How to Hire, Inspire, and Retain Loyal Employees Luke Mansour Director of Sales, Synovus Financial Corp.

Cunningham Sales Institute Distinguished Speaker Series

2010 Dr. Timothy Mescon, President of Columbus State University Mr. Steve Melton, Synovus Regional CEO, CEO of CB&T Mr. Jack Key, Partner, Coldwell Banker Kennon, Parker, Duncan and Key Mr. George Israel, President and CEO, Georgia Chamber of Commerce

Quarterly Sales Luncheons Topics and Speakers

• October ‘05 – Jerry Elmore, retired Synovus sales trainer, author, speaker ‐ Power Tools for the Professional – Break Through Common Barriers and Close More Sales

• January '06 ‐ Craig Parnell, GM of AIG American General Insurance ‐ All Dressed Up and Nowhere to Go ‐ Planning, Preparation, Activity

• April ‘06 – Terry Booton, author, sales consultant ‐ Cracking New Accounts ‐ The Anatomy of a Sale

• July ‘06 – Jim Hines, Sales Director WTVM‐TV ‐ Are You Buying What You're Selling? ‐ The Collision and Cohesion of Professional Passions

• October ‘06 combined with Sales Development Conference – Conference speaker Steve Sullivan – Selling at Mach One

• January ‘07 – Melissa Thomas, Acura BMW of Columbus ‐ Why Salespeople Fail… Why Salespeople Succeed

• April '07 – Jim Thompson, Retired Aflac sales executive and trainer ‐ Proven Sales Techniques that Walk the Talk

• July '07 ‐ Austin McGonigle – Sales Consultant and Trainer; Success Cycle, Inc. ‐ These Tips Were Made for Talking

• October ‘07 ‐ Tom Bryan – Owner, Kinder's Furniture ‐ Blink! The Power of Thinking Without Thinking

• January ‘08 ‐ Royce Ard, Sales Manager, Knology ‐ They Said Yes, Now What? Action Steps for Creating Post‐Sale Customer Relationships

• April ‘08 – in combination with Maximum Impact program • July ‘08 – Brian Hicks, Aflac trainer ‐ Tend The Flame: Is Anyone Coming To Watch You

Burn? • October '08 – Derrick Shields, Realtor and Sales Trainer – See, What Had Happened

Was…. Confessions of a Recovering Procrastinator • January ’09 – Jim Bowie, Director of Columbus Regional Technology Incubator –

Persuasive Communication Influencing with Integrity • April '09 ‐ in combination with Maximum Impact program • August '09 ‐ Torrey Wiley, Senior Professional Healthcare Representative, Phizer, Inc. ‐

Gaining a Competitive Edge with a Relationship Edge • November ’09‐ Dr. Ian Bond, Columbus Technical College Former president, Beacon

University ‐ The Attitudinal Side of Sales – developing the mental edge for success

Success Summitt 2010 - Digital Sponsor Packet

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