MONTH OF MAY SUSCCESS STORIES CAMPAIGN REPORT

June 19, 2015

By: Misha DeLong

Online Campaign Implementation:

Julie Copenhaver

Stephen Jones

Success Stories Committee:

Kevin Nall, Amy Ames, Mandi Canuteson, Julie Copenhaver,

Misha DeLong, Stephen Jones, and Heather Wheeler

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Introduction

The purpose of the Month of May Success Stories Campaign was two-fold: to increase CPD visibility among students and to create a synergistic way to capture the success stories of Baylor students as a result of using services of the CPD office. Together, the team launched this campaign as a contest to students for the chance to win a free T-shirt. The contest was promoted through targeted e-mails to three different groups in the HireABear database, as well as weekly posts and promos on the CPD social media channels. The following questions are what students responded to on the Qualtrics survey:

1. Your Basic Information:

First & Last Name

Hometown

Major

E-mail

2. Classification or Graduation Year:

Freshman

Sophomore

Junior

Senior

Alumni-Graduation Year:

3. What type of success have you achieved?

Full-time Employment

Internship

Graduate or Professional School

4. Job/ Internship/ Grad Program Title:

5. Name of Company or School:

6. Have you utilized any Career & Professional Development services or events? Check all that apply:

Hire-A-Bear

Resume Review

Cover Letter or Personal Statement Assistance

Career Fair

Career Exploration

Mock Interview

Career or Internship Workshop

Employer Info Session

On-Campus Interview

Etiquette Dinner

Other

None

7. Were CPD services helpful in achieving your success story? If so, how?

8. What did you do in your internship/ job/ graduate school search that worked well for you?

9. What do you wish you had done differently in your search?

10. What advice would you give fellow students about their internship/ job/ graduate school search or use of CPD services?

11. Do you have recommendations for additional career services/ resources for students, employers, alumni, parents or faculty?

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Faces of Success

Page | 4

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Contest Winners

Week 1: Lauren Stern

Week 2: Robert Stucky

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Week 3: Amira Lewally

Week 4: Kelsey Lowe

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Results

I. Number of student survey responses collected from one month= 56Success Breakout of students reporting the following:

Full-time Employment=24 Internships=25 Graduate Programs=15

II. Number of new Instagram followers: 50 new followers= 30% increase

III. Report on CPD services utilized by students from the survey:

Full-time Employ-ment=24

38%

Internships=2539%

Graduate Programs=15

23%

Full-time Employment=24 Internships=25Graduate Programs=15

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Other= Online Interview Services, Class Presentation, Alumni Coaching Via Phone, TAIR, MIS

Career Panel, Scholarship Reception

Student Recommendations for CPD:

Add a “Can’t make it in to our office? Email Your Resume to us” Review Review option; we'll review it and then make an appointment with you that fits your schedule so we can review it. I also think it would be really helpful if y'all offered a networking session with Baylor Alumni who are looking for employees. Kind of like a career fair and alumni network get-together. –Alaina O’Daniel

Have an FDM career fair! –Amira Lewally

A better network to connect with alumni in various companies! It would help to talk to Baylor grads (especially recent ones) about their jobs. –Danny Huizinga

A workshop on salary negotiation could be helpful for competitive students with multiple job offers. –Ellen Scott

Facilitate more opportunities for students to become connected with companies seeking Baylor applicants. –Garrett Chandler

I would like for there to be a larger alumni network within specific career paths. As an education major I had no idea which schools had already hired Baylor graduates or not. I ended up getting a job at a school where the principal was a Baylor alumni and had I known that I would've brought it up much earlier in the interview process. –Kelsey Lowe

Hie-A-B

ear

Resume Revie

w

Cover L

etter Assi

stance

Career Fair

Career Exp

loration

Mock Intervi

ew

Career or In

ternship W

orkshop

Employer In

formation Sessi

on

On-Campus Intervi

ew

Etiquette DinnerOther

40

19

5

39

138 10 10

17

5 6

CPD ServicesCPD Services Utilized by Number of Students

Page | 9

The majority of the networking that I did was on my own because Baylor lacked resources in the field of broadcast journalism. My advice would be to partner with the multiple alumni who are in broadcast positions and create a network to allow current students to gain advice and wisdom from alumni who are currently working in the field. In addition, this would allow for opportunities to partner with the companies and cable networks these alumni are employed by. –Madison Adams

I would recommend maybe a bit more interest sessions for freshmen, where it's described in detail what the different majors require. Maybe there is already something like this and I just don't know or didn't go as a freshman, but it would be helpful to know what the major actually entails, what jobs could come from it, and get to talk to alumni that graduated with that major. –Mary Beth Walker

I'm not sure if this is available or not, but a one-on-one personal career coach would be beneficial to the students in order to guide them in the best way possible. –Nicole Turner

Consider requiring students to work with the career services department to make sure they are moving towards the goals they truly want. –Rachael Wilson

Maybe to have a career specialist in every department on campus. I know as a psychology major, it wasn't until senior year when Josh Bias was hired and he was the go-to for psych-related career questions...which was a little later for us senior. I feel like a specific career specialist should be available for every major instead of just having a bunch of general ones. I know my friends and I all thought that would have been more helpful. –Samantha Synett

Help students more with communication/conversational interviewing skills. –Victoria Nguyen

Summary

As a result of the campaign, the CPD Instagram page received an increase of 30% new followers in the timespan of one month. With almost a third new followers, the office’s visibility was increased, allowing our services to reach more Baylor students. In addition, the Qualtrics survey will allow the office to streamline the process of collecting and reporting student success stories. Therefore, both purposes of the campaign were fulfilled in a short period of time.

Our recommendations for the future are:

1. Continue using the Qualtrics survey as it is now posted as a link on the CPD website, with a few edits to remove Month of May wording.

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2. More student success stories and student pictures should be posted to our website under the Success Stories tab so that current and prospective students, parents, and employers can see how our office helps students.

3. Provide the results of this campaign and success stories to President and other important constituents.

4. Implement feasible student recommendations from the survey to improve the quality of the CPD office.

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Appendix

Marketing Plan:

Page | 12

Date

Twitte

rIns

tagram

E-mail

Mail

Thursd

ay 5/7

Make

your m

om pro

ud for

Mothe

r’s Day

- shar

e you

r #Succ

essSto

ries!

www.b

aylor.

edu/CP

D/MayS

uccess

Storie

s #job

s #inte

rnship

s #grad

school

Friday

5/8Rea

dy to fi

nd out

the CP

D #Suc

cessSt

ories

Week

1 winn

er? Ch

eck lat

er tod

ay @B

aylorH

ireAB

ear on

Instag

ram to

see if i

t’s you

! #FF

Anno

unce W

eek 1 W

inner -

Lauren

Stern -

Like H

umans

ofNY in

sta blo

g- quot

e &

hashta

gs #hum

ansofB

aylor #

Succes

sStori

es #Su

ccessB

eyondB

aylor @

Baylor

Unive

rsity

Monda

y 5/11

Campai

gn Pro

mo- sa

me ge

neral d

esign

with w

inner

photo f

rom We

ek 1 &

perso

nal

"stats

" "Wee

k 1 Wi

nner" H

ometo

wn, M

ajor, In

tern, C

ompan

y

HAB to

users

from t

he pas

t 3 mo

nths (S

tephen

); E-m

ail We

ek 1

winner

notify

ing the

m & ask

ing t-

shirt s

ize, if

they'd

like to

pick it

up

or have

us ma

il it

Tuesda

y 5/12

#Succe

sStori

es adv

ice fro

m Madi

son“CP

D was S

O help

ful in

achiev

ing my

future

job

!!” Gla

d to h

elp. :)

Who e

lse ha

s a sto

ry? htt

p://ow

.ly/ME

tlB

Thurda

y 5/14

Gettin

g ready

to pic

k the n

ext wi

nner f

or #Suc

cessSt

ories.

It's no

t too la

te to s

ubmit

if you

got a l

ast-m

inute j

ob off

er befo

re gra

duatio

n!

Friday

5/15

Happy

Gradu

ation D

ay, Ba

ylor se

niors!

We're

so pro

ud of y

ou! #S

uccess

Storie

s #Hu

manso

fBaylo

rWe

ek 2 W

inner

-Rober

t Stuck

y

Monda

y 5/18

Campai

gn Pro

moNo

tificati

on E-m

ail to W

eek 2

winner

Wedn

esday

5/20

Carsen

Wycoff

-“I us

ed CPD

's onlin

e tools

a lot w

hen pre

pping

for my

interv

iew.” &

She

now h

as a ful

l-time

job at

Medix

! #Succ

essSto

ries

Friday

5/22

We're

ready

to anno

unce W

eek 3 #

Succes

sStori

es win

ner, ar

e you

ready

to see

if it's

you? #

FF @B

aylorH

ireAB

earWe

ek 3 W

inner

-Amira

Lewally

Monda

y 5/25

Campai

gn Pro

moNo

tificati

on E-m

ail to W

eek 3

winner

- pick

ed up

shirt

Tuesda

y5/26

Advic

e from

Dusty

Wrigh

t: “The

career

servic

es offi

ce at B

aylor c

an be

the

differe

nce in

landin

g a go

od job

and a

great j

ob.” #

Succes

sStori

es

Mail W

eek 1&

2 win

ner t-s

hirts

Lau

ren- L

Rob

ert -L

Thursd

ay5/28

“Caree

r fairs

connec

ted me

with

executi

ves I co

uld se

e myse

lf work

ing wi

th”

@ayan

a_tayl

or41, C

ongrat

s on y

our #in

ternsh

ip with

3M! #C

PD

Friday

5/29

Last ch

ance to

subm

it your

#Succ

essSto

ries fo

r the M

onth o

f May

contes

t! Did y

ou get

a #job

or #in

ternsh

ip afte

r gradu

ation?

Week

4 Winn

er

Monda

y 6/1

Collag

e of ph

otos? -

Thanks

for pa

rticipa

ting. Y

ou can

find m

ore sto

ries @

our w

ebsite

& c

an con

tinue

to shar

e you

r stori

es the

re as w

ellNo

tificati

on E-m

ail to W

eek 4

winner

Mail W

eek 4

winner

t-shir

t Kel

sey- L