My site: ArchitecturalDigest.com

WEB SITE OVERVIEW

Content analysis: Architecturaldigest.com is a website dedicated to the architect, home

décor and traveling lovers out there. Architectural digest has a variety of different tabs to browse

through that ranges from interior inspiration, celebrity style, design, shopping, news, travel and

culture. The variety of content of Architecturaldigest.com is quite broad, for example, in its

‘Interiors + Inspiration’ section under the ‘Ad Designfile’ section, it is almost like you are on an

online shopping site where you can check and un-check to filter through the results that are

displayed on the left hand side of the screen. You have the opportunity to look through a variety

of different rooms of a house such as: bathroom, bedroom, children’s room, dining room,

dressing room/closet, entrance hall, kitchen, media/game room, office/library, outdoor space,

pool, and staircase/hallway. If you like the room and the way it is set up the website also gives

you the architect, designer and other information that can help you achieve that same exact look

in your own home.

This page on the site is very easy to navigate through as well, it gives you a search

navigation tool that makes your searching process that much easier, especially if you know what

you are looking for. Architecturaldigest.com gives you the feature to look and browse through

galleries under the same tab if you don’t like the “online shopping feature”. The website gives

you the selection of different galleries the show photos of bathrooms, bedroom, gardens, etc.

The ‘Interiors + Inspirations’ tab overall offers a lot examples of different you could take your

style while decorating your home. When looking at all the different ways to change up your

space either in the galleries section or the online shopping like option there is a ‘Blog Roll’ on

the left hand side that gives you a list of various blogs that can offer you more advice and

options.

Still browsing through the ‘Interiors + Inspiration’ section you can select on homes,

decorating, renovation or gardens. The pages that the website takes you to is majority filled with

pictures and examples of home décor, gardens and other decorating ideas but also has some text

that gives you information on where the space is located and other information that you would

need to know.

Moving onto the ‘celebrity style’ tab, you can browse through celebrity’s homes and

everything décor that the celebrities decide to do with their home. The content in this section of

the website is very picture based with little text that follows the photos which further explains the

photo. You can click on feature articles on the latest news that has occurred in the celebrity and

home décor/architect world, look at what is the newest item to add to your home collection and

the newest and hottest trends that follow as well.

‘Architecture + Design’ tab has all the information you need to know about the newest

upcoming and historic designers and architects. You can browse through 9 profiles of

architectural digest innovators of the year and read up on their history and what their style

consists of. It goes into detail and also gives you some photos of his or her work. Going more

into the site you will come upon the ‘AD 100.’ This is a list that Architectural Digest puts out

every year with a complete list of the world’s preeminent architects and designers out there. This

is important for the website because it is what architecturaldigest.com is all about. What would

the website be without some of the most famous and well – known architects?

‘Shopping Sources’ section isn’t your typical shopping center or gift shop so to speak,

but rather a place that has lists of places where you can find auctions and more high class art and

homes for sale. It shows off two columns of photos (like in all the other tabs on the website)

with a caption under them places and upcoming auctions. For example, ‘Engines Started’ it is a

little article on an upcoming auction where they will be auctioning off dream and luxury cars or

antique fairs that are about to start. This part of the website offers you a place for you to find a

place where you can physically go and check out some of the great items and estates that are on

the market.

‘News, Culture + Travel’ is everything from major moments, places to travel, real estate

that is going to be coming up on the market and historic places that are filled with culture. You

get to see the thought process that goes on behind the scenes from popular movies to videos on

how designers get their inspiration and passion to design their amazing creations. Another

feature that the website offers is a look into the magazine without actually having the magazine

in hand. You can get a peek at previous issues and even write to the editor your own thoughts

and opinions.

Looking back to the homepage you will see a lot of graphics you can click through that

will link you to a short article. Once the article opens up you get the feature/tool to share the

article on a list of social media sites such as: Pinterest, Facebook, Twitter and Google +. Not

only is there the share feature for just articles found on the website but with almost every tab that

you decide to explore the website gives you the option to share on Pinterest, Facebook, Twitter

and Google +.

Overall, the website is very well organized and is very easy to navigate. You can get a

little glimpse of what you will be reading with the two column feature that is offered under every

tab along with feature articles and the newest trends. The purpose for this website is to spread

knowledge and news about décor, architectural news and everything in between and with the

various tabs and elements to the website, it fulfills its purpose. One thing I did notice there was

there was not a space for a visitor to make a review or comment but for a website like this, it

might be for the better. I say that because there really isn’t any information to comment or

review on, they are not selling any items directly from the site so you would just be making your

own opinions on if you like an article or not.

General company information: Architectural digest is a monthly magazine and website

founded in 1920 by John Coke Brasfield and is published by Conde Nast. Giulio Capua has been

the Publisher and Chief Operating Officer of the website since February of 2007. Mr. Guilio

Capua was the previous Vice President and Publisher of Gourmet. He experienced great success

at there and made some great accomplishments.

Another major person that plays a major role for Archeticturaldigest.com and

Architectural Digests is Margaret Russell who is the current Editor in Chief. She started this

position in August of 2010 and has been there ever since. Ms. Russell has done a lot for

Architectural Digest, she first started out with redesigning the magazine, the website and

launching the tablet edition. Before her journey at Architectural Digest began Ms. Russell was

the Vice President and Editor in Chief at Elle Décor all while creating elledecor.com and writing

a best-selling Elle Décor book series. (2)

Through the past years the magazine version of Archeticturaldigest.com has had some

success. Starting in 2009 the magazine version of Archeticturaldigest.com has noticed a growing

revenue growth. Not just having success within the company but it has also been acknowledge in

2012 when they were named the Advertising Age A – List. (1) Along with the American

version of Architectural digest, the magazine and website is also published in eight international

editions.

Architecturaldigest.com has a big family. It is just one of many other sister sites such as:

Wired, W, Vogue, Vegas Chatter, Vanity Fair, The Scene, The New Yorker, Teen Vogue, Delf,

Reddit, Nutritiondata, Lucky, Janted, Hotel Chatter, GQ, Golf World, Glamour, Epicrious,

Details, Concierge, Conde Nast Traveler, Brides.com, Bon Appetit, Ars Technica and Allure.

The website and the magazine are not the only places you can find all the new trends in home

décor and everything architect. You can find more ideas on their Facebook, Pinterest, Twitter,

Instagram and YouTube accounts.

Competing site: Dwell.com is another architectural website that could very well be

competition for architecturaldigest.com. First of all, the two share one main common interest,

architecture. First just looking at the layout and the design of the website you will see that they

both have a lot of pictures followed by a short text under each photo. They have an option to log

in/register, a place for to look at your cart, checkout and the link to the dwell store. You then see

a big photo that has a feature article along with it that grabs your attention.

Archetictural Digest Homepage

Dwell.com

As you can see in the previous page the one on top is a screenshot of

architecturaldigest.com and it has two columns of photos followed with a little text. Then if you

take a look at the screenshot of dwell.com you see that there is the same type of layout just with

one column of photos followed with a caption that will lead to a bigger story, the only difference

between the two is that dwell is separated into different categories going left to right and

architecturaldigest.com is just the two columns. So, when you first look at the website you can

see they are similar in the way that the page is displayed and also in many other ways as well.

Looking deeper into the websites and not just so much what the site looks like, they have

some more features that they share. When exploring dwell.com the tabs they offer are similar

information as architecturaldigest.com. For example, a place to look at apartments, bathrooms,

bedrooms, child’s room, dining room, kitchens, hall and entrance, living room, office and home

library.

Dwell.com

Architecturealdigest.com

As you can see above there is the shopping feature that I mentioned above in the content

analysis section about architecturaldigest.com. Dwell.com has the same feature available to

browse through all the rooms. The only difference between the two websites is that

architecturaldigest.com is more of a filter system where you can look at multiple categories at

one time and dwell.com you can only look at one at a time as it opens up a separate window for

each category.

Along with browsing through all the different rooms that both websites offer you, you

can also look through residential homes and the hottest trends that come along with building

your dream home. Below is a screenshot of how the two website share yet another feature.

Architecturaldigest . com Dwell.com

Both architecturaldigest.com and dwell.com have quality content that could benefit the

higher class and the lower class that cannot afford the more expensive products. If you look at

the screenshots above you will also see how both websites also share the renovation tab that both

show you renovation stories and how to accomplish your projects.

Architecturaldigest.com Dwell.com

Above is a screenshot of both architecturaldigest.com and Dwell.com that both shows

information on designers and architects. They both have photos of either the person or the work

that he or she has accomplished and further information about that designer or architect once

clicked on. As you continue to compare both website you will see that they share more than just

architectural information but also culture from all over the world as you can see below. Both

websites offer a place for you to explore your world traveler side and take a look into the

different cultures around the world, all the different aspects that go into the history of ancient

buildings and architectural moments that have happened as shown in the screenshot on the next

page.

Architecturaldigest.com Dwell.com

Design and Layout Analysis

Responsive/Mobile: When looking at the website on my desktop I dragged the bottom

corner in closer expecting for the website to be responsive and only to realize that it is not

responsive. It just gets smaller and cuts out the screen. Then, going into to look at the mobile site

also knowing the website isn’t responsive, I didn’t have high hopes that there would be a

different design and layout for the mobile version. Once the mobile site loaded on my iPhone I

compared it to the website on my desktop and they were the exact same. Not only could I tell

that architecturaldigest.com was not very mobile friendly, Googles Mobile Friendly Test showed

that after calculating their results shows that it agrees and it is not mobile friendly. Their findings

also concluded that the content is wider than the screen and the links are too close together.

Like we talked about in class, it costs the company a lot of money to make different

designs and layouts for each of the device, so with that in mind that could be a factor to why the

website version is the only version for all devices including mobile, tablet and desktop. I think

architecturaldigest.com would benefit from having different versions for the different devices.

When I think of architecture I think of modern, slick and stylish. I think the website on the

desktop represents that but when it is the same on the mobile and tablet it almost makes me re-

think it all. I would expect a modern, slick and stylish version for the tablet and mobile but like I

mentioned above, it is the same throughout all devices.

Below is a screenshot of architecturaldigest.com in all three different device: the desktop

version, mobile version and the tablet version. As you can see all three have the same layout and

design features that carry through to each device.

Desktop Version

Mobile Version Tablet Version

Layout: Full Homepage screenshot

Page Elements:

The header for architecturaldigest.com is the same throughout the whole website no

matter what tab you decide to explore. It’s the same ‘ARCHITECTURAL DIGEST’ with

‘SUBSCRIBE’ and ‘GIVE A GIFT’ link off to the top right of the screen.

Homepage Stores + Shopping

Above the Fold: In our book “Above the Fold” the fold is a very important element to

newspapers and now for the web. It is the informtion all at the top of the website before you start

scrolling down to see what else the website has to offer. For architecturaldigest.com what is

above the fold seems to stay true to this definiton. When you first look at the screen you will see

the header, and at the top in little blue text you will see a place where you can log in or register

at the top left corner.

As your eyes keep making their way across the screen to the right you will quickly come

across a place for you to subscribe to Archetictural Digest the magazine, give a gift and renew if

you are already a perscriber to the magazine. Then, on the right hand side at the top you will see

a pictue of the cover of Archetictural Digest magazine and it offers a deal if you subscribe now.

As you continue to look at the the rest of the informtion that is above the fold you will see the

main headings for the website which are: Interiors + Inspiration, Celeberity Style, Architecture +

Design, Shopping + Sources, News, Culture + Travel and In The Magazine. All the way to the

right of the headings you will find the search engine tool.

What would be a website without an ad, right? In the middle of the screen on the left side

there is an ad for purchasing a Visa credit card and helping promote the Ritz-Carlton hotel. To

the right of it is a picture of the Ritz-Carlton hotel room that shows off the well decorated room

with an amazing view overlooking the mountians and tree tops.

Looking over the site’s above the fold content, I believe the content is relevant for the

most part of the website. You are looking at what the website is going to be about and you see

that with the headings that are displayed. There is a place for you to log in and for most frequent

users of this site, that is a very important tool to be able to access as soon as you load the

website. One things that I didn’t like was while looking at the bottom of the screen ,still haven’t

scrolled down yet, you see images changing. That makes me automatically want to scroll down

and see what that is about and almost ignore the top half where if is asking me to log in and

subscribe. Other than seeing the images changing, I think architectural digest does a good job at

utilizing their space. On page 31 in “Above the Fold,” they mention that it is good for there to be

an ad that is visible above the fold and archiecturaldigest.com does just that with the Visa, Ritz-

Carlton hotel ad.

Upper Left: The upper left of the website is one of the most important places on any

website. When we were in elementary school we were all taught to write left to right, when

reading books we read left to right so that same trade transfers over to when we are looking at

websites. We look at the top left and then make our way over to the right side, just as if we were

reading a book or writing a letter. The book “Above the Fold” touches base about this and the

study that was performed that montitored the eyes and tracked where they first went to on the

screen.

Architecturaldigest.com has two major important features at the upper left of the screen.

Those features are the log in or register option and the subscribe feature and right in between

those two in big font is the title of the website that help draw your attention across the screen

making your way to the right of the screen. All together architecturaldigest.com does a good job

at grabbing your attention with the big font and the bright colors used to highlight subscribe, log

in and register grab your attention and make you notice and recognize that it is there.

Ads: Everywhere you go you will see ads, on a bus, on the computer or even watching

televison and soemthing that comes with paid advertising is rules and regualations. The

Interactive Advertising Bureau (IAB) was founded to come up with those rules and regulations.

According to “Above The Fold” the ad banner must be 300 x 250 pixels, 180 x 600 pixels or

728 x 90 pixels just to name a few. If they don’t meet the criteria then the ad cannot be displayed

on any website. The prime spot for an ad would be above the fold, at least in the advertisers

eyes. That way their ad will be one of the first things that you as a reader or user of that website

will see. As for architecturaldigest.com the first ad that you see is the Visa, Ritz-Carlton ad

which is at 968 x 248pixels.Like I mentioned above, which is above the fold. The next ad that

architecturaldigest.com has on their website is an ad for Kohlr faucets which is 300 x 170 pixels.

As you keep scrolling down the website you will come across another ad for kitchen faucets and

other house appliances by Brizo which is at 298 x 598 pixels. So far all the ads on

architecturaldigest.com are relevant to the content of the website, they all show off home décor,

appliances or some aspect that is relevant to the purpose of the website.

Traffic Analysis:

Traffic Sources: Compete.com and Quantcast.com

Architecturaldigest.com Dwell.com

Average Monthly Uniques:

Compete

321,979.23 333,910.50

Average Montly Uniques:

Quantcast

142,123.70 479,042.60

Analysis of Architecturaldigest.com: It starts out pretty average with starting out at

292,074 for the month of July

of 2014. It kind of takes a

downhill slope from there

but slowly each month makes

its way up to the top when

it reaches its peak in

February of 2015 with

466,095. After February is goes back down to the average of around the 300,000 as it finishes

out the year. The screenshot below show the trend that it takes. The spike right after the first of

the month might have something to do with the fact that it is shortly after the holidays and people

are wanting to redecorate or get crafty so they go online for some inspiration.

Analysis of Dwell.com: For dwell.com it starts off with 331, 863 unique visits for the

month of July of 2014 and after about two months is takes a slump down to 253,598 visits for the

month of September. After, it takes a rise to the highest it will for that year and reach 505,453

visits but then takes a HUGE downhill spiral for the next month and reaches a low of only

158,627 unique visitors but not for long. It jumps right back up to 502,661 visits the following

month but from there on out it is a zig zag game going from the high 200,000’s to high

300,000’s for the months April to June. It might be the same as for architecturaldigest.com that

after the holidays people are in the spirit to

decorate and change up their home a little but then it still doesn’t explain the dramatic drop and

huge rise that next month.

Traffic Source: Media Kit:

Architecturaldigest.comAverage Monthly Unique Visitors 1,119,486

Analysis: The media kit offers a lot of useful information, especially if I was working for

architecturaldigest.com. You can change the content and information on the website according to

who visits your website and how frequently. The demographics for architecturaldigest.com show

that 53% of visitors are in the medium age range, from ages 35 – 54. The reasoning for this could

possibly be that around that age, you would have an established career and family that you can

make those renovations and afford the high class, modern and slick new trends vs. a poor broke

college student who eats ramen noodles for every meal.

The percent of females vs. males who visit and are registered to the site is 53 % male

and 47 % female. Before looking up this information, I expected there be more females to visit

the site just simply because the female tends to be the more fashionable, trendy and decorating

figure. Although, it is not a huge difference they are pretty well split evenly for both females and

males. In the media kit, it also had the percent of what type of visitors were looking at the site.

According to Conde Nast, 56 % are education/college and 48 % are managers/professional.

Traffic Source: Alexa.com

Architecturaldigest.com Dwell.comBounce Rate % 46.80 % 46.20 %Page Views Per Visitor 6.30 2.24Daily Time on Site 2:41 3:00

Analysis of Architecturaldigest.com: Architecturaldigest.com has a fairly average

bounce rate, around half the visitors that come to the site stay on one page and then leave the

website. This is not a good thing for any website, you want people to stay and look through your

content on your website that way you can be successful. They look at the above the fold and

based on what they see there and on the homepage they either continue to look at the website and

see what it has to offer or they bounce out and go to another website. Another important reason

why the above the fold concept is an important one to take into consideration when designing a

website.

Although the bounce rate is around average, the pages visited per session is at a 6.

Looking at the amount of content that architecturaldigest.com has to offer, 6 pages seems pretty

low. They could spice it up a little more to get a lower bounce rate and a higher page views per

visitor. Finally, the daily time on site was only 2:41. This doesn’t seem like nearly enough time

to get a good look at all the amazing photos and articles that are on the website.

Some recommendations for improvements would be for maybe be to have some type of

promotion for those who are registered to the website. They could have a scavenger hunt type

game and they have to sift through all the content to find what they are looking for and the first

few members to achieve this will win a discount of an item or some sort of a prize. That will

make the daily time on site higher and page views per visitor higher as well. It might even open

up some tabs and places in the website that they normally wouldn’t visit.

Analysis of Dwell.com: Dwell.com was fairly average as well when it came to the

bounce rate. Since both websites have similar content and the design and layouts are pretty close

I didn’t expect there to be much of a difference. One thing that was really low is the page views

per visitor, dwell.com only has 2.24 which means that their time spent on the website can’t be

that high either.

Looking back over the website it doesn’t offer a lot of engagement, it has photos and

articles that you can look through but nothing to special that just grabs your attention and makes

you want to stay on the site for a long time. Like I mentioned for architecturaldigest.com,

dwell.com could so some sort of contest for its viewers to help get those numbers up and they

could gain a new favorite website through it as well.

Traffic Conclusions: All together the findings I found on both architecturaldigest.com

and dwell.com both didn’t surprise me and then a few findings left me surprised a little. When I

was looking up the data for the average monthly unique visitors, there were some dates

throughout the year that I just couldn’t figure out as to why they were so low or so high. For

example, on dwell.com for the month of January and on it would be at its all-time high and then

the next month it would be at the lowest it has ever been than right back up again? Then

following the months after that for the beginning of the year it would have the same trend just

not as drastic changes from high to low numbers.

Then looking at the bounce rate, page views per visitor and daily time on site left me

speechless too. I just couldn’t see how a website that is part of such a huge family have such low

numbers when it came to the pages visited and bounce rate. I would have thought that this would

be the type of website that you either you spend a lot of time on or you don’t go to at all. There

are some pretty pictures to look at on the site but overall, I see this site for the architecture lovers

out there who would love to spend time looking up the newest trends and latest styles. The

information that I looked up was very interesting and makes you think of websites a little

different knowing all the extra thought and direction that goes into it.

Popularity Analysis

Link Popularity Analysis:

Architecturaldigest.com Dwell.comNo. of Referring Domains 16,039 43,698No. of External Backlinks 873,882 7,904,820

Analysis of Architecturaldigest.com: A good quality link is a link that is has a brand

name attached to it or a major website that is very well – know. For example, New York Times,

CNN or Fox News. They are very credible sources that will bring good or bad depending on the

content they are covering to you website. For architecturaldigest.com the referring domains that

are linked to the site all have one thing in common, they are all a part of the “family.” Golf

Digest and Vogue were two of the websites linked to architecturaldigest.com. Even though they

are sister websites, they are still getting people to look at it and even check out the website. No

activity on the site is worse than a little activity from the help of sister websites. Yes, it would be

a thumbs up if it came from a site that was not a part of the family but it is still generating

visitors.

Analysis of Dwell.com: Dwell.com on the other hand didn’t have sister websites link up

to the site. The number one site that worked as a backlink was huffingtonpost.com, this is a site

that has everything from politics, entertainment, media and comedy and architecture somewhere

fits in with all the topics the website covers. This could be considered a good quality link along

with the second backlink, archdaily.com. Archdaily.com is another architecture website that

shares some of the same content and information as dwell.com. The third backlink is a good

quality link, it is also a restricted domain and that website is energycodes.gov. They had an

article on the super green affordable housing designs that were featured on dwell.com.

Social Media Analysis:

Page-based social sharing efforts:

Architecturaldigest.com Dwell.comInstagram Share Tools Yes NoFacebook Share Tools Yes YesTwitter Share Tools Yes YesGoogle + Share Tools Yes YesPinterest Share Tools Yes Yes

Analysis:

When I started to

look over

architecturaldigest.com for their social media activity I got about half way down the page and off

to the right hand side they have a space where it asks you to connect with the website through

five different social media channels. Those channels are Facebook, Twitter, Pinterest, Google +

and Instagram. Each icon will take you to their social media site that way you can read up a little

more.

Now, say you are looking through and you find a article that you really like and would like to

share it on your Facebook, Twitter or any other social media channel that architecturaldigest.com has to

offer, you simply just click on the icon that is above the article and it will share it for you. Below is a

screenshot of what that exactaly looks like. The first screenshot is the article itslef with the social

media sharing tool highlighted in white inside a blue circle. Below the first screenshot is the

second screenshot, that is a example of what happens when you click the Facebook Sharing tool.

It opens us a box where you can make a comment or tag a friend. The same thing happens for

Twitter, Pinterest and Google +, which is what the thrid screenshot will show, only for twitter.

Dwell.com is a little different when it comes to the social media sharing tools. You

have to scroll all the way to the bottom of the website to find where you can connect with

dwell.com on any social media channel. The only thing that seperates the two sites from each

other is on dwell.com, when you click on the icon it will not take you to the Facebook, Twitter

or Pinterest page, it will just pull up a little floating box that has their information as shown

below in the screenshot.

As for

the actual sharing of an article with a friend, it is still the same as architecturaldigest.com. You

just have to click on the icon of the social media channel you wish to share the content with and

click share. The screenshot below will show you an example.

There is only one recommendation that I would make for both architecturaldigest.com

and dwell.com and that would be to add Instagram to their sharing feature when you click on an

article. Architecturaldigest.com has Instagram to connect with but that is as far as it goes. More

and more people are using Instagram and with it being a photo and video based social media

channel, something like architecturaldigest.com and dwell.com could really benefit from by

having that sharing tool.

Popularity Analysis: When it came to the social media aspect of the sites they were

pretty neck and neck, archeticuraldigest.com had one more social media tool than dwell.com and

a rather important on too, Instagram. With something like archeticure, it is a lot of photos of

buildings, home décor, gardens and everything arts and that is exactaly what Instagram is all

about. The socail media channel can reach people you never thought you would ever reach and

that could help generate a wider audience for dwell.com as I am sure it has done for

architecturaldigest.com.

When it comes to the domains and backlinks dwell.com almost has

architecturaldigest.com beat. They didn’t have as many external backlinks as

architecturaldigest.com had but dwell.com had more referring domains than

architecturaldigest.com. Even though architecturaldigest.com had a lot of backlinks directed to

their website, majority of them were from the same family with that being said, it just isn’t the

same as having someone like huffingtonpost.com or energycodes.gov as a backlink.

Success Conclusions: Looking back over everything, these two websites are great and

both contain a lot of important and helpful informtion. Architecturaldigest.com is more well

designed and has a little more content to offer than dwell.com. Dwell.com is a little easier to

navigate throught because it doesn’t have as much informtion to sift through. It is seperated into

more categories vs. architecturaldigest.com where they have the tabs but under the tabs you just

have to start clicking on various articles and photos.

An example of the easier navagation is in the screenshot below. At the homepage of

dwell.com, it already has the photos divided up into sections and makes it easier to browse

through and find what yo are looking for.

Here is an example architecturaldigest.com and its homepage and how it is broken up

into different categories but it just offers you the cover story that you will find if you enter each

category through the navigation tabs at the top of the website.

One thing that I didn’t like about both sites was the majority of the space was just filled

with feature articles and short articles. I thought they could gather a little more content to add

such as a DIY category where each month they have a DIY of the month and along comes a

video of instructions on how to create that DIY project. For architecturaldigest.com, make it a

little friendlier for those who don’t know that much about the architect world. It was sometimes

overwhelming looking at all the content and now know some of the information. Both sites did

have a lot of beautiful pictures of some fascinating buildings, houses and gardens. When it

comes down to it that is what architecture is all about. If each site was in a completion for the

number 1 architectural website, this would be a tie.