Success bearsrepeating

The Woolley reputation was built on venturing where few others think to go. Welcome to Woolley’s Classic Suites, a new collection of all-suite upscale hotels delivering attentive guest services and value that today’s travelers seek.

Designed on a timeless idea with a legacy of success, Woolley’s Classic Suites is taking the innovations I originated in the first all-suite hotels a step forward to offer more spacious, authentic suites.

Hallmarks of the Woolley guest experience will be the lush resort ambiance— with a tropical atrium that invites guests to enjoy complimentary breakfast and happy hour services—and the elegantly detailed suites that offer upscale comfort with modern amenities.

We are proud to launch the new collection in the Denver market, one of the most active and resilient travel destinations for leisure and business. The first of several area hotels will open in 2014.

Our advantage in introducing Woolley’s Classic Suites is decades of lodging experience. We are able to build cost effectively and deliver quality because every detail that

goes into the design, development and location of every hotel is carefully researched and executed in the Woolley tradition.

It is my pleasure to introduce you to Woolley’s Classic Suites and the team behind success that bears repeating.

Robert E. Woolley

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“ The best of the best are

dissatisfied with the status quo.”

–Robert E. Woolley

Milestones

Originated the all-suite hotel concept in Phoenix, Arizona with the first Granada Royale Hometel. Started a management company dedicated to guest services.

Introduced the atrium design in the Granada Royale in Omaha to improve aesthetics and security.

Sold Granada Royale Hometels, the largest all-suite US hotel company with 26 properties and 5,000+ guest suites, to Holiday Inn Corporation under the new flag Embassy Suites. Founded Robert E. Woolley, Inc. to develop and own Embassy Suites franchise locations.

Launched Woolley’s Petite Suites concept in Santa Ana, California.

Opened the 415-suite Embassy Suites Resort at Kaanapali Beach in Maui, Hawaii in partnership with Landmark Hotels.

One of the most active US developers of hotels and largest Embassy Suites franchisee. Developed 30+ hotels and 7,500 suites—more than one third of Embassy Suites hotels.

Opened the 413-room Kea Lani Resort in Wailea, Hawaii. Separated from Embassy Suites with ownership of 22 hotels, which were reflagged under the newly formed Crown Sterling Suites.

Sold Crown Sterling Suites collection of 18 hotels to FelCor Lodging Trust.

Opened the five-diamond 325-suite, Kármina Palace Resort in Manzanillo, Mexico.

Sold Kármina Palace and Woolley’s Petite Suites to pursue new concepts and market opportunities in hotel and commercial real estate markets.

Launching the first all-suite business/leisure full-service hotel of the Woolley’s Classic Suites collection in Denver.

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Woolley’s Classic Suites is the vision of an innovative entrepreneur and developer who changed the lodging industry along with guest expectations. Having grown Precision Plumbing from humble beginnings into Arizona’s largest plumbing contractor, Robert E. Woolley began real estate development in 1965. Since then, Woolley-affiliated companies and partnerships have captured opportunities in Arizona, California, Florida, Hawaii, Minnesota, Nevada, Texas and Mexico, creating an extensive portfolio of hotel, restaurant, office and residential developments.

The Hotel

A b u n d a n t S p a c e191 suites, 187 of which are 575 SF, the largest in the market, in king bed or two queen bed configurations, offer spacious 10' x 11' bathrooms. Four 1,100 SF executive suites feature a king master-suite with sitting area, private bath, and a living and dining room.

U n e x p e c t e d F i n e s s eEvery suite is beautifully appointed with sophisticated, quality furnishings to provide restful stays with the comforts of home.

Ultra luxurious baths include double sinks, full spa tubs and glass enclosed walk-in showers, finished with marble tops, white Carrera marble floors, and luxurious linens.

Bedrooms have superior quality mattresses and fine linens, closets, 46" wall-mounted flat screen televisions, plush club chairs, dining tables, wet bars with refrigerators, microwaves and coffee-makers.

D e s i r e d A m e n i t i e sReintroducing a Woolley innovation, the hotel enhances guest stays with an oasis-style atrium offering waterside dining for complimentary breakfast and happy hour. Additional conveniences: a full-service restaurant and bar, 5,000 SF of banquet/meeting space, indoor swimming pool, fitness center, a 24-hour business center and complimentary Wi-Fi throughout the hotel.

E n d u r i n g S t y l eAt four stories, Woolley’s Classic Suites rises above all competitors with premier visibility in its Gateway Office Park location near Denver International Airport. Its distinctive architectural style evokes a warmth that welcomes guests into a grand two-story lobby and a hotel that reawakens guest expectations of the all-suite experience.

Elegant in style, timeless in comfort and attuned to the modern traveler’s desire for service and value, Woolley’s Classic Suites is redefining the all-suite hotel market with a level of hospitality to rival high-end hotels.

Denver-Aurora

M a r k e t T i m i n gHistorically, the travel industry has been one of the first business sectors to rebound from economic downturns. The Denver market’s strength and resilience has been demonstrated by Colorado’s record-breaking tourism in 2010 when Denver-area hotel occupancy rates remained above 60% during the worst economic period. Meanwhile, the underdevelopment of authentic all-suite and high-end hotels close to Denver’s airport presents a striking opportunity for Woolley’s Classic Suites and its partners.

D e s t i n a t i o n A p p e a lDenver is a first class, year-round leisure and business destination. DIA is the gateway to Colorado tourism as the only major hub airport within a 500-mile radius. Many visitors stay in the Denver area on their way to winter skiing or outdoor spring, summer and fall activities in the beautiful Rocky Mountains. In 2010, 12+ million overnight visitors stayed in Denver for business or to explore the area’s many sports, entertainment and cultural attractions, up 5% over 2009.

Colorado Ranks in the top five states for business 9 Fortune 500 companies 55.1 million visitors in 2010 (up 6.1% over 2009) 3.5 million business trips to Colorado in 2010 (up 3% over 2009) $8.8 billion in total tourism expenditures in 2010 (up 5% over 2009)

Denver-Aurora MSA 2.55 million population; 21st largest MSA in US $46,611 per capita income More than 300 days of sunshine per year $3 billion in leisure expenditures in 2010 (up from $2.8 billion in 2009) 75 conventions and 423 meetings in 2010 ($653 million economic impact)

Denver International Airport 52.2 million passengers (2010) 5th busiest airport in the US; 10th busiest in the world 53% of passengers originate or terminate travel in Denver 46.7% make connections at DIA

The site of the first of several Woolley’s Classic Suites planned for the Denver-Aurora market is strategically located in Gateway Office Park, approximately 10 miles from Denver International Airport (DIA) and 13 miles from downtown, and offers excellent visibility from I-70, the main east-west highway to the Rocky Mountains.

The Team

Originator of the all-suite hotel concept that became Embassy Suites, Robert E. Woolley has a reputation in the hotel industry for his uncanny ability to identify strategic, innovative development opportunities and for his high standards in creating incomparable guest experiences. Since 1969, he has overseen the development, management and expansion of hotel collections totaling more than 45 hotels and 10,847 suites, as well as been involved in other real estate development projects through Woolley-affiliated companies.

Robert E. Woolley II has more than 34 years experience in the hospitality and construction industry. A general contractor dually licensed for residential and commercial construction, Woolley has built numerous hotels, restaurants, retail centers, and single-family and custom homes throughout the United States. He started in the real estate development business working alongside his father at Granada Royale Hometels. Since the late 1980s, he has been involved in every aspect of the hotel business.

Alex Merson is a Chartered Financial Analyst and member of the New York Society of Security Analysts with extensive financial analysis and complex commercial litigation experience. Previously, the Georgetown University graduate was a senior consultant at Bickel & Brewer, a boutique litigation firm. Before that, he served international high net worth clients and institutions in Latin America and Europe and managed assets in excess of $650 million as a portfolio manager at Brown Brothers Harriman & Co.

Since joining the Woolley team in 1988, Christine (Chrissie) Piekenbrock has been involved in all facets of the company including the construction, operation and management of numerous hotels. In addition to overseeing the operations of Mr. Woolley’s organizations on a day-to-day basis, she is also responsible for reviewing the management and books for two Class A office buildings in Dallas, Texas and a medical building in Phoenix, Arizona owned by Woolley-affiliated companies.

The Arthur Valdes Company, Inc., Newport Beach, CAJames Fabbri & Associates, Scottsdale, AZ

Robert E. WoolleyPresident &

Chief Executive Officer

Robert E. Woolley IIExecutive Vice President,

Construction & Development

Alex B. Merson, CFAExecutive Vice President,

Chief Financial Officer

Christine M. PiekenbrockVice President - Controller

Project Architects

Robert E. Woolley is proud to launch the Woolley’s Classic Suites collection. Led by the 42-year legacy of innovative hotelier Robert E. Woolley, the company’s experienced development team is bringing forth a revitalized vision of success worth repeating.

Quality Suites Scottsdale

Knight Inn Phoenix Airport

Embassy Suites Phoenix Airport

DoubleTree Suites Omaha

Embassy Suites Tucson

Dream Center Living

Embassy Suites El Paso

Embassy Suites Kansas City Plaza

Embassy Suites Bloomington

Embassy Suites San Antonio

Radisson Suites Hotel Covina

Radisson Suites Buena Park

Embassy Suites Arcadia

Embassy Suites LAX

Embassy Suites Austin

Embassy Suites Santa Ana

Embassy Suites Lubbock

Embassy Suites Downey

Embassy Suites St. Paul

Comfort Suites Downtown Minneapolis

Embassy Suites DFW Airport

Embassy Suites Baton Rouge

Embassy Suites Napa Valley

Embassy Suites Phoenix Biltmore

Embassy Suites Tampa Busch Gardens

La Quinta Inn & Suites Santa Ana

Residence Inn Tyler

Embassy Suites San Francisco Airport

Embassy Suites Mandalay Beach

Embassy Suites Minneapolis Airport

Embassy Suites Fort Lauderdale

Sheraton Suites Creek Ft. Lauderdale

Embassy Suites Tampa Airport

Embassy Suites Lompoc

Embassy Suites Anaheim

Embassy Suites Deerfield Beach

Embassy Suites Birmingham

Embassy Suites Miami Airport

Embassy Suites Milpitas

Embassy Suites South San Francisco

Kaanapali Beach Club

Guest Suites of Boca Raton

Fairmont Kea Lani

Karmina Palace - Manzanillo Mexico

DoubleTree Chicago O'Hare Aiport

Project ListD e c a d e s o f S u c c e s s i n t h e H o t e l I n d u s t r y Since 1970, Woolley affiliates developed 45 hotels with a total of 10,874 rooms at a combined completion cost of more than $1 billion.

WCS Hotels, LLC Dallas: 6600 LBJ Freeway, Suite 195, Dallas, TX 75240

Colorado: 16450 East 40th Circle. Aurora, CO 80011

W 720-599-3750

www.woolleysclassicsuites.com