Succeeding on the iPad… it's NOT just a big iPhone.

William Volk

• Focus: Social Games

• Launched 1st iPhone Game on 7/2/2007

• iOS, Android, Blackberry and HTML apps.

PlayScreen

Market

Source: Millennial Media, 8/10

App Stores

Source: Silicon Valley Insider, 3/10

Power Curve

Source: AdMob 2009

• iPad: Tactile, Large and Rotated

• Style of use: Laid Back?

• Single Screen works better

• Tactile apps excel on the device

• D-Pad preferred over tilt

• New application styles possible

The iPad: Function follows Form

Great Example: Words with Friends• iPhone App, Multiple Screens:

Great Example: Words with Friends• iPad App, Single Screen:

Tactile apps work very well….• Multi-touch works better on the larger surface:

New Concepts: Table Top Gaming

New Concepts: Table Top Gaming• Treat the iPad like a game board on a table

• Multi-touch = Multiple Players

• Tie into social game networks

• 66% of iPad users surveyed own an iPhone

– Use iPhone as a “game controller”

– Keep ‘state’ alive between devices

HTML-5 Apps and the iPad• Safari ’Webkit’ apps

surprisingly robust.

• Why?

• Facebook users likely to access Facebook in Safari.

• Should support Android and Palm based tablets.