Succeeding in Business Communications Chapter 1. But I Don’t Have a Writing Job! All employees...
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Transcript of Succeeding in Business Communications Chapter 1. But I Don’t Have a Writing Job! All employees...
Succeeding in Business Succeeding in Business CommunicationsCommunications
Chapter 1Chapter 1
But I Don’t Have a Writing But I Don’t Have a Writing Job!Job!
All employees will All employees will spend a lot of time spend a lot of time writing and writing and speaking.speaking.
Successful Successful communication = communication = successful business successful business achievementsachievements
CommunicationCommunication VerbalVerbal
Non VerbalNon Verbal Communication Ability = Communication Ability =
PromotabilityPromotability SecretarySecretary
Form LettersForm Letters Numbers not LettersNumbers not Letters
TelephoneTelephone
Cost of CommunicationCost of Communication EquipmentEquipment
Employee TimeEmployee Time DistributionDistribution
Reduce Other CostsReduce Other Costs Retention RatesRetention Rates
Employee EngagementEmployee Engagement Company Market ValueCompany Market Value
Cost of POOR Cost of POOR CommunicationCommunication
Wasted TimeWasted Time Wasted EffortsWasted Efforts
Loss of GoodwillLoss of Goodwill LanguageLanguage
ToneTone Main PointMain Point RequestsRequests
IntelligenceIntelligence
Functions of WritingFunctions of Writing Collect/Convey InfoCollect/Convey Info
Make DecisionsMake Decisions Promote Interpersonal UnityPromote Interpersonal Unity
Internal AudiencesInternal Audiences External AudiencesExternal Audiences
InformInform PersuadePersuade
Build GoodwillBuild Goodwill
CriteriaCriteria
ClearClear CompleteComplete
CorrectCorrect Saves TimeSaves Time
Builds GoodwillBuilds Goodwill
Current Communication Current Communication TrendsTrends
Focus on quality & customer Focus on quality & customer needsneeds
Entrepreneurship & OutsourcingEntrepreneurship & Outsourcing TeamworkTeamwork DiversityDiversity GlobalizationGlobalization TechnologyTechnology Legal & Ethical ConcernsLegal & Ethical Concerns Balancing Work & FamilyBalancing Work & Family Changing Jobs & Multiple CareersChanging Jobs & Multiple Careers Rapid Rate of ChangeRapid Rate of Change
Principles of Good Business Principles of Good Business WritingWriting
Be discreet in emailsBe discreet in emails You-AttitudeYou-Attitude Positive EmphasisPositive Emphasis Reader BenefitsReader Benefits Appropriate Patterns of OrganizationAppropriate Patterns of Organization Error FreeError Free Catchy Subject LinesCatchy Subject Lines
Understanding Understanding Communications SituationsCommunications Situations
What’s at stake – to whom?What’s at stake – to whom? Should you send a Should you send a
message?message? What channel should you What channel should you
use?use? What should you say?What should you say? How should you say it?How should you say it?
Six Things a Writer Needs to Six Things a Writer Needs to KnowKnow
1.1. Who is your audience?Who is your audience?2.2. What is your purpose?What is your purpose?3.3. What information MUST be included?What information MUST be included?4.4. How can you build support for your How can you build support for your
position?position?5.5. What objections will the reader have?What objections will the reader have?6.6. What contexts may affect reader What contexts may affect reader
response?response?
Aim to meet bothOrganization
AND Psychological Needs of the
People