Succeeding in Australia as a Services Company AACC February 6, 2015 WellDog offices Laramie - US...
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Succeeding in Australia as a Services Company AACC February 6, 2015 WellDog offices Laramie - US 1482 Commerce Drive Suite S Laramie, WY 82070 USA T +1 307 742 6340 F +1 307 742 6342 Brisbane - AU Level 13 340 Adelaide St. Brisbane, 4000 QLD Australia T +61 (0)7 3834 9100 F +61 (0)7 38349199 Toowoomba - AU 179 Stephen St. Toowoomba, 4350 QLD Australia T +61 (0)7 4659 0537 F +61 (0)7 46333597
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Transcript of Succeeding in Australia as a Services Company AACC February 6, 2015 WellDog offices Laramie - US...
Succeeding in Australia as a Services Company
AACC February 6, 2015
WellDog offices
Laramie - US1482 Commerce Drive Suite SLaramie, WY 82070USAT +1 307 742 6340F +1 307 742 6342
Brisbane - AULevel 13340 Adelaide St.Brisbane, 4000 QLDAustraliaT +61 (0)7 3834 9100F +61 (0)7 38349199
Toowoomba - AU 179 Stephen St.Toowoomba, 4350 QLDAustraliaT +61 (0)7 4659 0537F +61 (0)7 46333597
www.welldog.com
Confidential & proprietary 2WellDogYour new best friend
Overview
BackgroundOffices/
Infrastructure
Customers Supply Chain/Logistics
Key Learnings
Confidential & proprietary 3WellDogYour new best friend
Background• WellDog USA– Gas content testing
in coals, shales and other formations
– Strategic partnership in Australia with an existing business• Providing services to
the CSG industry• Leverage contacts,
market knowledge, etc.
Confidential & proprietary 4WellDogYour new best friend
Offices/Infrastructure• Brisbane presence– Established Australian subsidiary company
(December 2010)• Hired local, knowledgeable, connected, salesman• Engaged professional advisors (legal, accounting, banking)• Established initial office location• Aggressively engaged markets
– Local investors– Local customers
• Local lodging• Local operations facility• Hired local staff
– Commitment to live and work locally
Confidential & proprietary 5WellDogYour new best friend
Customers• First revenue, February 2011
– Gas content testing
• Market Opportunity– Downhole sensors– Fit for purpose solution
• Sourced internationally• Modified for Australian content• Highest levels of customer service
– Responsive to customer needs and timing– Very high success rate, warranty– Partner relationship
• Competitive pricing• Custom installation equipment
Confidential & proprietary 6WellDogYour new best friend
Supply Chain/Logistics• Diverse International Supply Chain (sensor
business)– Required for fit for purpose solutions– Best pricing– Convert to Australian made ASAP – Complex and expensive logistics
• Inventory volumes and cost• Air versus sea freight• Diverse market needs
– Forex challenges• Australian dollar versus international currencies
Confidential & proprietary 7WellDogYour new best friend
Key Learnings• Must commit to be local• Right solution for customers problem, really
listen to the customer• Must be engaged with customers beyond just
selling them something• Service, service, service• Need to be very creative to solve the logistics
and forex situation• Hire local managers and staff• Be involved in the communities in which you
work
AACC February 6, 2015
WellDog offices
Laramie - US1482 Commerce Drive Suite SLaramie, WY 82070USAT +1 307 742 6340F +1 307 742 6342
Brisbane - AULevel 13340 Adelaide St.Brisbane, 4000 QLDAustraliaT +61 (0)7 3834 9100F +61 (0)7 38349199
Toowoomba - AU 179 Stephen St.Toowoomba, 4350 QLDAustraliaT +61 (0)7 4659 0537F +61 (0)7 46333597
www.welldog.com
Succeeding in Australia as a Services Company
