Succeeding? Failing? Learning (Hub Camp 15)
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Succeeding? Failing? Learning! Alan Mendelevič AdDuplex
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21-Oct-2014 -
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Lessons learned while building products in the past ~20 years
Transcript of Succeeding? Failing? Learning (Hub Camp 15)
Succeeding?
Failing?
Learning!
Alan Mendelevič
AdDuplex
“80 percent of success is showing up”Woody Allen
Story #1
Wheel of fortune(late 80s - early 90s)
Sinclair ZX Spectrum+
Lesson #1
See an opportunity where others
only see a problem
Lesson #2
Avoid crappy people
Story #2
ArticleCentral.com(1999 – sold in 2002)
Lesson #3
Failure leads to next opportunity
My first and only exit
to date (2002)
2004
Lesson #4
Timing is everything
Story #3
SPAW Editor(2003 – 2008)
v.1.0 (2003)
Lesson #5
Sustainable business model is
important(unless you have investor money to burn)
v.1.1 (2006)
Lesson #6
Go all-ina.k.a.
consulting is your startup’s enemy
a.k.a.
don’t quit your 9-to-5 job to start a startup
v.2 (2007)
Lesson #4
Timing is everything(too late this time)
Story #4
amCharts for WPF, Silverlight
and Windows Phone(2008 - 2012)
Lesson #7
Scratch your own itcha.k.a.
money can’t be your only motivation
Lesson #8
Success is not [necessarily]
transferable
Story #5
MVPonT & Twuel(2010)
Lesson #9
Don’t get too excited with early
success
Lesson #10
Do your homework a.k.a. market
research
The cross-promotion network
for Windows Phone and
Windows Store apps
advertise before you monetize
See an opportunity where others only see a problem
Avoid crappy people
Failure leads to next opportunity
Timing is everything
Sustainable business model is important
Go all-in
Scratch your own itch
Success is not [necessarily] transferable
Don’t get too excited with early success
Do your homework a.k.a. market research
”We have been watching AdDuplex for close to two
years and were really impressed with the progress
the team made”Practica Capital partner Petras Mičiūnas
Looking for
• C# developers
• Front-end web developer
• Sales lead
Details: http://www.adduplex.com/jobs
“… life is a lesson, you learn it
when you're through”Limp Bizkit (?)
Alan Mendelevič
@ailon
.NET web developers,
Windows Phone developer,
Front-end web developer,
Sales lead … join us!
http://www.adduplex.com/jobs
Image credits
• Sinclair ZX Spectrum+ -
http://www.old-computers.com
• ZX Spectrum+ Manual – Retronaut
http://www.retronaut.co/2011/08/zx-
spectrum-plus-user-guide/
• Integral/Acer -
http://englishrussia.com/2009/12/24/in-
belarus-weve-got-integral/
