Submitted By: Gaganjot Singh

Roll no. 812

HISTORY AND BACKGROUND State Bank of India (SBI) is government-owned and is the

largest bank in India

It traces its ancestry back to the Bank of Calcutta, which was established in 1806; this makes SBI the oldest commercial bank in the Indian subcontinent

Managing the nation’s largest ATM network.

SBI provides various domestic, international and NRI products and services, through its vast network in India and overseas

Cont……….. In recent years the bank has focused on three priorities,

first, reducing its huge staff through Golden handshake schemes known as the Voluntary Retirement Scheme, which saw many of its best and brightest defect to the private sector

Second, computerizing its operations

Third, trying to change the attitude of its largely rude staff through a programme aptly named 'Parivartan' or 'change'.

State Bank of India

Largest nationalized commercial bank in India

In terms of assets, number of branches, deposits, profits and workforce.

Headquarters in Mumbai, India and employs about 205,896 people.

Branches of SBI State Bank of India has 172 foreign offices in 37

countries across the globe.

SBI has about 25,000 ATMs (25,000th ATM was inaugurated by the then Chairman of State Bank Shri O.P. Bhatt on 31 March 2011, the day of his retirement); and SBI group(including associate banks) has about 45,000 ATMs.

SBI has 21,500 branches, including branches that belong to its associate banks.

SBI includes 99345 offices in India.

Employees SBI has provided employment to 222,933 people all over the

world.

SBI has turned into the third-largest employer in India among listed companies after Coal India Limited(383,347) and Tata Consultancy Services(226,751

Associate banks There are seven other associate banks that fall under SBI.

They all use the "State Bank of" name followed by the regional headquarters' name.

State Bank of Bikaner & Jaipur State Bank of Hyderabad State Bank of Indore State Bank of Mysore State Bank of Patiala State Bank of Saurashtra State Bank of Travancore

Non-banking subsidiaries SBI Capital Markets Ltd.

SBI Funds Management Pvt. Ltd.

SBI Factors & Commercial Services Pvt. Ltd.

SBI Cards & Payments Services Pvt. Ltd. (SBICPSL)

SBI Life Insurance Company Ltd.

SBI General Insurance

Foreign Offices State Bank of India is present in 32 countries, where it has 84 offices

serving the international needs of the bank's foreign customers, and in some cases conducts retail I has branches in these countries:

Australia Bahrain Bangladesh Belgium Canada Dubai France Germany Hong Kong Israel Japan

Products

Personal banking : loan schemes, personal finance, deposit schemes etc.

Agriculture : micro credit, agricultural banking, regional rural bank etc.

NRI services

International banking : trade finance, merchant banking etc

Corporate banking : corporate accounts, project financing etc.

services DOMESTIC TREASURY

ATM SERVICES

INTERNET BANKING

E-PAY

E-RAIL

SAFE DEPOSIT LOCKER

MICR CODES

SBI E- Tax

PRODUCTS

Investment banking

Commercial Banking

Retail Banking

Private Banking

Asset Management

Pensions

Mortgages

Credit Cards

Investment Banking An investment bank is a financial institution that

assists corporations and governments in raising capital

by underwriting and acting as the agent in the

issuance of securities.

Retail Banking Retail banking refers to banking in which banking

institutions execute transactions directly with consumers,

rather than corporations or other banks. Services offered

include: savings and checking accounts, mortgages,

personal loans, debit cards, credit cards, and so forth.

Commercial Banking It is a type of financial intermediary and a type of

bank. Commercial banking is also known as business

banking. It is a bank that provides checking accounts,

savings accounts, and money market accounts and that

accepts time deposits.

Private Banking Private banking is a term for banking, investment and

other financial services provided by banks to private

individuals investing sizable assets. The term "private"

refers to the customer service being rendered on a more

personal basis than in mass-market retail banking, usually

via dedicated bank advisers.

Asset management

Asset management is the

professional management of various

securities and assets, to meet

specified investment goals for the

benefit of the investors. Investors

may be institutions or private

investors.

COMPETITORS

Communication

SBI

Advertisement Personal

Communication

Sales Promotion

Publicity & Public

Relations

Instructional Material

Personal communication

• Customer Service

• Word of Mouth

Advertisements

• Broadcast

• Print

• Internet

• Outdoor

• Direct Mail

Sales Promotion

• Gifts

• Discounts

Publicity

• Press Conference

• Special Events

• Sponsorship

Instructional Material

• Website

• Manual

STRENGTH

• Brand Name

• Wide Distribution Network

• Market Leader

• Diversified Portfolio

• Low Transition Cost

• Highest market Capitalization & Profits

WEAKNESS

• Hierarchical management structure

• Highest non performing assets (NPAs)

OPPORTUNITIES

• Financial Inclusion

• Rural India

• Merger of associate banks with SBI

• Global expansion

• Micro Finance

• Branch Expansion

• Strong economic growth

• Corporate demand for credit

THREATS

• Advent of MNC banks

• Changing interest rates and the changing policies of RBI

• Competition in the retail segment

• Private banks in the rural and semi-urban sector

• Change in government policies

Target Markets Two Types:

Current users

Proposed users

1. Rural population

2. Markets of tier II and tier III cities with MFs

3. Working Class(High Net Individuals)

4. Increasing Middle Class

SBI communication Objectives can be: Increasing AWARENESS and KNOWLEDGE about the new

and existing products

To grab ATTENTION of consumers

To Enhance purchase actions.

REINFORCEMENT

Increase in Market Share

and sales

Factors Affecting Budget: Company strategy

Whether the product or service is at awareness stage ,attention or reinforcement stage?

How much aggressive competitors are?

Create Communications Strategies Match with company’s strategy Focus on opportunities and threats Fit with company Image

Matching Tactics with Strategies Regional language campaigning

Product knowledge and its benefits

Price of products according to target customer

TRAINING PROGRAMES- STATE BANK ACADAMY The State Bank Academy (SBA), formerly known

as State Bank Staff College was set up at Gurgaon, on the 18th November, 1982

It is a centre for training middle and senior management officials of the State Bank group and other organisations in India and abroad.

The programmes at SBA Gurgaon have attained a steady - stream maturity over the years. SBA has imparted training to over 19,000 managers during the past five years

CONT…… Gurgaon visualizes an unfolding opportunity in the use of

new, technology enabled training methods as a supplemental training medium

To this end, it has designed and launched an institution-wide e-learning programmes to be used by managers at various branches of the bank

This Endeavour is intended to deepen and lengthen the collective training exposure of SBI managers.

TECHNOLOGY AND CHANGES IN STATE BANK OF INDIA Implementation of SAP & ERP State Bank Group aims to respond faster to market

demands, enable real-time information access and assign the right people to the right positions at the right time.

On Implementation of mySAP ERP help State Bank Group drive advancement and innovation in areas of human capital management and enterprise resource planning such as e- learning, virtual classrooms, career development and successing planning, competency assessment, performance management and property management

CONTINUE ….. due to declining market share the senior management of

the bank met over a weekend to brainstorm the issues and find solutions, and came up with the idea of a massive programme of transformation

It set in motion a programme titled "Parivartan" to get employees at all levels to undergo training and charge themselves to better tackle competition and change at the market place

Cont…… The two-day programme is expected to cover all

the 1.8-lakh staff across the country in a span of 100 days.

The purpose of the programme is to explain to the employees why change is necessary, with examples of transformations of other organisations .

response from staff have been very encouraging and the bank plans to institute an award for the best employee in every branch as part of this project

RESULT OF CHANGES Customers of State Bank of India can expect to

have a positive experience when they visit branches. They can be sure that they’ll be welcomed courteously, greeted with a smile, attended to promptly and their grievances listened to carefully.

Increased market share

THANK YOU