SUBMARINE CABLE DEVELOPMENTSKarthik KailasamJan 16, 2017; PTC 2017- Hawaii

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Why Should Submarine Cable

Players Care About Modular

Solutions?

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The world is shifting from an INDUSTRIAL to a DIGITAL economy

Private Traffic from ICP’s is surpassing traditional Voice and Internet traffic

Source: TeleGeography

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CONNECTEDNESS, SPEED, and ANYTIME/ANYWHEREservice delivery are differentiators for today’s business

Critical infrastructure must FLEX to quickly respond!

Customers are trying to do MORE WITH LESS!

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MARKET IMPACT

• WORLD HAS GONE WEB-SCALE - Web-scale IT is driving submarine network bandwidth consumption and growth

• Global international data transport capacity demand is forecasted to grow at 30% CAGR till 2020 impacting significantly on key submarine routes

• Cost per bit transported continues to go down

• A cloud-centric world demands a web-scale mentality, and the network needs some fundamental new capabilities:

• expansive bandwidth

• low latency

• agility

Source: Gartner: Top 10 Technology Trends 2015

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How does one

BEST RESPOND to changing infrastructure needs in a

manner that is:

Quick,

Efficient,

Minimizes Complexity?

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Customers doesn’t want to buy the individual components of a data center or cable landing station piece by piece,

they want to solve a problem

MARKET NEED

Organizational Competency

Project Complexity

Management Burden

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HAVE YOU CONSIDERED MODULAR SOLUTIONS?

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MARKET ADOPTION OF MODULAR FACILITIES

2012 2015 2020

40MW

872Units

200MW

4,000Units

700MW

13,600Units

18x Growth

Global Installed Capacity

Source: IHS, June 2016

Modular solutions are becoming main stream to handle capacity growth intelligently

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FLEXIBLE AND SCALABLE CRITICAL INFRASTRUCTURE

Digital Economy = New Infrastructure Paradigm

Highly Reliable, Rapidly Deployable, Efficient Intelligent Infrastructure ANYTIME, ANYWHERE

Minimize cost and effort to deploy new

business applications

Rapidly Deployable and Scalable

Spend less time on facilities issues,

more time on strategy

Intelligent and Self-Optimizing

Predict and manage your budget in a

dynamic world

Economical and Efficient

Control access to data and ensure

operational safety

Secure and Safe

Speed of Deployment

ProductivityCost Control

Rely on your data center when the

business needs it

Resilient and Highly Available

Application Availability

Risk Management

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Simplify complexity by turning cable landing stations or data center into a product. • Domain engineering and critical facility expertise - Customizing the solution

to customers’ needs and objectives based on a portfolio of reference configurations

• Enable 4-5 months rapid deployment with project management and integrated service model simplify deployment with ongoing maintenance

ENGINEERING BECOMES A CORE COMPETENCY

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The Customer

• Leading submarine cable network company providing

industry leading connectivity services

The Problem

• Rapidly Deploy cabling landing points simultaneously

without cost overruns to support the installation of industry leading submarine cable with low latency

The Solution

• Turnkey cable landing station solution - Complete

design of cable landing station modular buildings consisting of power and equipment integrated with industry leading

Power, Cooling and Switching products - Liebert®; NetSure™; ASCO® and life cycle maintenance services

The Result• Rapid deployment - 20-24 weeks from receipt of order

The Vertiv Way

• Modular cable landing stations at both sites deployed

concurrently on time and within budget• Flexible infrastructure enabling adding a 4th module to

the solution mid project based on dynamic customer acquisition enhancing the project ROI

CABLE LANDING STATION – CANADA & UK

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�Is deployment speed or technology refresh time a

challenge?

�Do you expect to run out of capacity (space or power) soon?

�Is there uncertainty about your future needs?

�Is there a lack of in-house staff to manage a complexdesign/procurement/deployment process?

�Are you early in the planning cycle and thinking about how to deploy with scalability?

�Are you late in the planning cycle and need something quickly?

IS MODULAR ALWAYS THE RIGHT CHOICE?

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• Modular Critical Infrastructure domain expertise now available supporting rapid deployment needs of the market

• Enables customers to focus on their core competency

• Modular solutions helps customers do more with less, faster; with more flexibility & cost certainty

• Modular solutions help customers to optimize their real estate footprint and reduce complexity

KEY TAKEAWAYS

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SmartMod on Public Web -https://www.vertivco.com/smartmod

Meet us at Rainbow Tower Corner King Room 1800

To talk to an expert email: SmartMod@vertivco.com

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