Sub-Zero analysis
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Transcript of Sub-Zero analysis
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Sub-Zero Social Media Analysis
Stephanie Udell8/25/11
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Key Takeaway Points• Analysis from February 2011-August 25th 2011• Sub Zero overall has a favorable consumer sentiment (41% positive,
52% neutral)• With the majority of consumer sentiment being neutral, there is an
opportunity for Sub-Zero to focus on driving positive sentiment in the media where consumers are talking about Sub-Zero
• An opportunity is to build positive consumer sentiment on Twitter (96% neutral) – Twitter is a social media tool consumers use to help influence
purchase decisions• Neutral sentiment came from real-estate blogs and tweets of
homes for sale with Sub-Zero refrigerators• Blogs and Twitter makes up 82% of Share of Voice and should be
the focal areas • Tom Burns posted a blog on the top 10 reasons to own a Sub-Zero
refrigerator. He is someone to follow and understand his influence over consumers
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Activity Summary
41% Positive + 52% Neutral + 7% Negative
975 blog mentions
216 news mentions
28 forums postings in selected date range,
142 tweets (estimated total), 20 forums postings in selected date range,
Overall Consumer Sentiment
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Share of Voice-Popularity by MediaPopularity by Media
Popularity by Media
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