Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared

l20088

2011}

2012+

Bringing together, what belongs togetherFashion articles from the best online shops & an inspiring community of fashion lovers.

+ +

Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared

Alex (US Blogger) hearts Ray Ban on STYLIGHT

Democratizing fashion - One heart at a time.

The traditional fashion scheme gets turned on its head by millions of fashion lovers. We want

to enable that development.

8

Three user archetypes We differentiate users on the basis fashion involvement, motivations & conversion goals.

Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared

Shopper

Follower

CreatorMotivation

Fame & feedback

MotivationBeautiful content

MotivationConvenient search

ConversionGreat content

ConversionFeedback for creators

ConversionHigh quality traffic

InvolvementHigh

InvolvementMedium

InvolvementLow

Kristina (Swiss blogger) hearts Marcobologna on STYLIGHT

Social Fashion DiscoveryDiscover fashion like never before, heart your fashion favorites & curate fashion inspiration in

beautiful mood boards.

Goodbye boring, hello mood boardsMood boards are beautiful collections of fashion inspiration created by our community.

Goodbye boring, hello mood boardsMood boards are beautiful collections of fashion inspiration created by our community.

Follow insp

iring peo

ple.

Goodbye boring, hello mood boardsMood boards are beautiful collections of fashion inspiration created by our community.

Follow insp

iring peo

ple.

Heart and save fashion you love.

Creation is easy as pieWe enable our users to create something beautiful...without the effort.

Bursting with inspirationA vibrant collection of photos, videos, quotes, music & fashion articles.

A fresh feedGet STYLIGHT just how you want it with a fashion feed composed

just for you.

Social fashion discoveryGet inspiration from tastemakers, discover fashion favorites, search & purchase articles.

Create & discover fashion mood boards

Heart & save your favorite fashion finds

Discover & buy popular items from the best shops

Discovery SearchInspiration

Neyla (US blogger) hearts Asos on STYLIGHT

What we've learned so farAcquisition: Relationships with creators

Activation: On-boarding new users

Retention: Facebook is the new newsletter

Referral: It’s not about the like button

Revenue: International inspiration, local e-commerce

* Startup Metrics for Pirates: http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html

Acquisition: Build relationships with creatorsIdentify influencers and connect with them. One by one.

Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared

Activation: A warm welcome to new peopleThe optimization of the on-boarding funnel increased engagement by 60%

Stripped down landingpage Explain the concept Get them engaged

Activation: A warm welcome to new peopleThe optimization of the on-boarding funnel increased engagement by 60%

Connect them with others Show them their way around

+60 % user engagement

40% finish the funnel.

Referral: It's not about the like buttonWe try to build something that people love...and we listen a lot.

Revenue: International inspiration, local e-commerceWe create relevant local traffic for our partner shops through the community.

Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared

Next: STYLIGHT everywhere you goExperience the same clean look wherever you use STYLIGHT — on mobile, tablet, or web.

Max Müller | Exceed 2013 | max.mueller@stylight.com | @nonsquared

About STYLIGHT - Celebrate your style!

22Confidential information, any unauthorized copying, disclosure or distribution of the material in this document is forbidden |

Who we are & what we do:We are a four years old Munich-based company building the best fashion website on planet earth. We are on a mission to make fashion more democratic - one heart at a time.

What is STYLIGHT?We are bringing together thousands of fashion articles from the best online shops and an inspiring community of fashion lovers. On STYLIGHT visitors discover fashion like never before, heart their fashion favorites, curate fashion inspiration in beautiful mood boards & follow inspiring people.

Short history:Throughout the last years we have grown from zero to millions of visits per month. Currently STYLIGHT is available in eight european countries (DE, AT, CH, FR, NL, IT, SE, UK), but we are sworn in on a global fashion revolution. Our investors include Holtzbrinck Ventures, Tengelmann Ventures & ProSiebenSat.1‘s SevenVentures.