STYLE. YOU R WAY · 2020. 6. 4. · celebrities and influencers, InStyle reveals their go-to...
Transcript of STYLE. YOU R WAY · 2020. 6. 4. · celebrities and influencers, InStyle reveals their go-to...
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S T Y L E . Y O U R W A Y
MEDIA KIT 2020
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S T Y L E . Y O U R W A Y
I’m really excited about the new direction for InStyle that focuses
on providing our ever-growing audience accessible luxury, delivered
through an Australian lens. Rather than intimidating, InStyle educates and excites women with the latest fashion, beauty and lifestyle trends to inspire her self-expression. Through
every touchpoint of this powerhouse brand, we give her the tools to build her own style to suit her
individuality, personality and life.
ALEX NOONAN, EDITOR & CONTENT DIRECTOR
CORE VALUESLUXURY
BUT ACCESSIBLE
CELEBRATING CELEBRITIES AND
STYLE-MAKERS
EMBRACING SELF-EXPRESSION
SERVICE-DRIVEN FOR THE TIME POOR
INSPIRING HER NEXT PURCHASE
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EC O SY S T E MTOTAL TOUCHPOINTS
1 . 2 M I L L I O N
SOCIAL Over 1 million views on owned social videos over the past 12 months
FACEBOOK
6 6 6 , 1 4 1INSTAGRAM
1 7 1 , 3 8 5 + 1 2 . 8 % Y OY
AWARDS BEST BEAUTY BUYS
The longest-running and most prestigious beauty awards in Australia
READERS’ CHOICE BEAUTY AWARDS
Coming soon
PRINT
READERSHIP
1 2 8 ,0 0 0 + 1 6 %Highest-selling Australian luxury fashion magazine
AB
RENÉEZELLWEGER
THE NEWSTYLE RULES
HOTTEST TRENDS & HOW TO WEAR THEM
65+ PAGE SPECIAL
EASY HAIR & MAKE-UP LOOKS TO TRY NOW
HIGH-TO-LOW BUYS FOR EVERY BUDGET
On taking time out and her triumphant return
DIGITAL
ADUBS: 2 3, 1 4 8 + 1 5 0 % Y OYDWELL TIME: 1 : 3 6 + 5 2 % Y O Y
UAS: 2 0 5 , 0 0 0MONTHLY PAGEVIEWS: 5 8 1 , 3 4 5
MOBILE: 8 0 %TABLET: 5 %
DESKTOP: 1 5 %EDM SUBSCRIBERS: 18,767 +44% YOY
ADVERTISING, CONTENTCREATION & PARTNERSHIPS
SOURCES AZTEC Scan Data 2020, emma CMV Dec 19, Google Analytics April 2020, Crowd Tangle April 2019-April 2020, Nielsen DCR
EVENTS WOMEN OF STYLE
Gala event with tailored sponsor integration
Supporting 12-month editorial multi-platform content plan
Bespoke consumer events
IN-STORE EVENTSInstagram Stories to annouce new launches
Dedicated eDM
Timely online content
Premium in-mag storytelling
Delivering education, awareness and inspiration through:
Sponsored editorial
Editorial partnership
Advertorial
Social-only
E-commerce
Display
Solus eDMs
Syndication
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DESIRABLEAUDIENCE PROFILE
InStyle’s print audience has the highest disposable and personal income in the fashion competitive
set: 32% more likely to have HH of $100k+.
InStyle readers are three times more likely to be social grade A compared to
the average Australian (305%).
Highly educated, progressive and career-focused. She’s worked hard for her money.
She’s more than twice as likely to have a university degree than the average Australian (235%).
Australian women in a position of influence are more likely to read InStyle (indexing 148%),
the highest in the competitive set.
PRINT AVERAGE AGE 46 YEARS OLD
HOUSEHOLD INCOME
$128,000
PRINT & DIGITAL (UNDUPLICATED)
408,000 (+21% YOY)
SOURCE: emma CMV Dec 19, Google Analytics April 2020
DIGITAL AGE 25-44 YEARS OLD (55%)
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SHE SHOPS. A LOT.
InStyle’s audience spent $462 million on clothing and accessories in the past 12 months.
She’s 82% more likely to purchase at a fashion store in the next 12 months.
66% have purchased clothing in the past 4 weeks, spending over $29 million.
SHE’S AN AVID ONLINE SHOPPER
More than twice as likely as the average Australian woman to purchase clothing and
accessories online (212% index). The highest in the fashion competitive set.
HER FASHION PURCHASING POWER
SOURCE: emma CMV Dec 19
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HER BEAUTY SHOPPING
BEHAVIOUR InStyle readers spend a combined total of
$16.7 million on cosmetics, skincare and beauty-related products per month.
InStyle women are 82% more likely to purchase premium cosmetics products
than the average Australian.
They are 77% more likely to have purchased skincare or cosmetics
online in the past month.
SOURCE: emma CMV Dec 19
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AUTO She knows what she wants – and it has to be the latest, with 3 in 4 InStyle women looking
to buy a new car in the next 2 years.
And she wants it to be a luxury vehicle, too. The InStyle reader is more than twice as likely to purchase a
premium car within the next year (214%) than the average Australian. The highest in the competitive set.
HOMES More than 1 in 3 of the InStyle audience (37%) believe quality is more important than price for any home improvements
and décor. The highest in the competitive set.
86% of InStyle readers are interested in continually improving on their homes and gardens and keeping up
to date with the latest trends and new ideas. The highest in the competitive set.
STYLE IS THE WAY YOU LIVE YOUR LIFE
SOURCE: Readership & Profile Insights (Sep 2015 – Sep 2019); emma CMV Sep 15 – Sep19; emma CMV Dec 19
Her style extends beyond her wardrobe, with her car and her home becoming a reflection of her own personal style.
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E D I T O R I A L C A L E N D A R 2 0 2 0
INNOVATION ISSUE
+ WATCH SPECIAL
ADS CLOSE: 14 MAYON SALE: 18 JUNE
JU
LY
AU
G
UST
SE
PTEMBER
OC
TOBER
N
O
VEMEBER
D
ECEMBER
BEST BEAUTY BUYS
+ HIGH
JEWELLERY
ADS CLOSE: 11 JUNEON SALE: 16 JULY
NEW SEASON FASHION
& BEAUTY
ADS CLOSE: 16 JULY ON SALE: 20 AUGUST
ACCESSORIES SPECIAL
+ SPOTLIGHT
ON FOUNDATION
ADS CLOSE: 13 AUGUST ON SALE: 17 SEPTEMBER
GET SET FOR SUMMER: THE BEST OF
FASHION & BEAUTY
ADS CLOSE: 10 SEPTEMBERON SALE: 15 OCTOBER
CELEBRATION ISSUE: 20TH BIRTHDAY
+ WOMEN OF STYLE
ADS CLOSE: 15 OCTOBERON SALE: 19 NOVEMBER
SUSTAINABILITY SPECIAL
+ SUMMER
ENTERTAINING
ADS CLOSE: 7 NOVEMBER ON SALE: 12 DECEMBER
BACK TO WORK
+ BUMPER
TRAVEL GUIDE
ADS CLOSE: 28 NOVEMBER ON SALE: 9 JANUARY
NEW SEASON FASHION
& BEAUTY
ADS CLOSE: 9 JANUARYON SALE: 13 FEBRUARY
BUSHFIRE RELIEF DRIVE
+ ACCESSORIES
SPECIAL
ADS CLOSE: 13 FEBRUARYON SALE: 19 MARCH
HAIR SPECIAL
+ WINTER FASHION
ADS CLOSE: 12 MARCH ON SALE: 16 APRIL
WINTER SKIN
+ HOME
ENTERTAINING
ADS CLOSE: 9 APRILON SALE: 14 MAY
JAN
UARY
FE
BRUARY
MA
RCH
A
PRI
L
M
A
Y
J
U
NE
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VOLUME 4X 8X 12X 16X 24X 36X 48X 60X
FULL COLOUR
OUTSIDE BACK COVER 17,082 16 ,656 16 ,231 15,806 15,381 14,955 14,530 14, 105 13,665
SPEND CASUAL $49,552 $96, 184 $140,496 $182,228 $265,872 $387,468 $501 ,504 $607,320
DOUBLE PAGE SPREAD 25,306 24,676 24,046 23,416 22,786 22, 156 21 ,526 20,896 20,244
INSIDE FRONT COVER SPREAD 34, 163 33,313 32,462 31 ,6 12 30,761 29,91 1 29,060 28,210 27,329
DISCOUNT 2.5% 5% 7.5% 10% 12.5% 15% 17.5% 20%
FULL PAGE 12,653 12,338 12,023 1 1 ,708 1 1 ,393 1 1 ,078 10,763 10,448 10, 122
INSIDE BACK COVER 15,8 14 14,806 14,428 14,050 13,672 13,294 12,916 12,538 12, 146
RATES AND DEADLINES: ALL RATES SHOWN ARE EXCLUSIVE OF GST. GST WILL BE ADDED UPON INVOICING. *CANCELLATION DEADLINE IS 10 WEEKS PRIOR TO ON SALE DATE.
SPECIAL INSERTS: SPECIFICATIONS ON APPLICATION. INSERT POSITIONED AT MOST RELEVANT SECTION BREAK
P R I N T R A T E S
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D E A D L I N E S
IMPORTANT THESE ARE NEWSPECIFICATIONS FROM ANDINCLUDING NOVEMBER 2019ISSUE, ON SALE OCTOBER 17
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
7-NOV 28-NOV 9-JAN 13-FEB 12-MAR 9-APR 14-MAY 1 1 -JUN 16-JUL 13-AUG 10-SEP 15-OCT
14-NOV 5-DEC 16-JAN 20-FEB 19-MAR 16-APR 21-MAY 18-JUN 23-JUL 20-AUG 17-SEP 22-OCT
26-NOV 17-DEC 28-JAN 3-MAR 31-MAR 28-APR 2-JUN 30-JUN 4-AUG 1 -SEP 29-SEP 3-NOV
12-DEC- 19 09-JAN 13-FEB 19-MAR 16-APR 14-MAY 18-JUN 16-JUL 20-AUG 17-SEP 15-OCT 19-NOV
2-JAN 30-JAN 5-MAR 2-APR 7-MAY 4-JUN 2-JUL 6-AUG 3-SEP 8-OCT 5-NOV 3-DEC
ADVERTISING BOOKING DEADLINE
ADVERTISING & MARKETING MATERIAL DEADLINE
PRINTED INSERTS DELIVERY DUE AT PRINTER
AUSTRALIA ON SALE
NEW ZEALAND ON SALE
PRODUCTION SCHEDULE 2020
INSERTION BLEED TYPE TRIM
FULL PAGE 285 X 225 245 X 185 275 X 215
PRINT SPECIFICATIONS
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P A R T N E R S H I P O P P O R T U N I T I E S
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Unprecedented access to the editorial team
for exceptional content creation and integration
across all platforms
ALEX NOONAN EDITOR AND
CONTENT DIRECTOR
AMBER MACKAY
EXECUTIVE EDITOR AND CREATIVE
DIRECTOR
KATHERINE GREENFASHION
DIRECTOR
BETTINA TYRRELL
BEAUTY EDITOR
LUCY WOOD
FASHION EDITOR
NATALIE MELL
FASHION NEWS EDITOR
LULU CUSTANCE
MARKET EDITOR AND FASHION
OFFICE MANAGER
SEAMLESS BRANDED CONTENT
EXPERIENCE
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CROSS-PLATFORM INTEGRATION AND CONTENT CREATION
ADVERTORIAL
100% SOV
Content directed by brand
Client supplied assets
Client sign-off
Slugged Advertorial
INSTYLE PARTNERSHIP
100% SOV
Creative concept agreed to upfront
Content directed and created by
editorial in our house tone and style
Slugged InStyle Partnership
SPONSORED EDITORIAL
Product and/or ambassador integration
Creative concept agreed upfront
Partnership at editorial discretion
Content directed by editorial
Opportunity for existing clients only
No client sign off or slug
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S P O N S O R E D E D I T O R I A L O P P O R T U N I T I E S
ONE PIECE, THREE WAYS The InStyle fashion team makes
investment dressing work harder, with each fashion editor styling the
piece their way, showing its versatility.
PRINT, DIGITAL, SOCIAL
INSTYLE SHOPS! Editors report from the counter on
the hottest new launches and favourite items to hits stores across
fashion, beauty and lifestyle.
DIGITAL, SOCIAL
HAPPY HOUR Each Friday we’ll ring in the
weekend with a cocktail masterclass featuring full recipes to recreate
your favourites at home.
PRINT, DIGITAL, SOCIAL
IN DEMAND An editorial spotlights the heritage,
innovation and craftsmanship story behind the latest or iconic
buys across fashion, beauty, tech, alcohol and lifestyle.
PRINT, DIGITAL , SOCIAL
BEAUTY TALK Delving into the beauty cupboards of leading
celebrities and influencers, InStyle reveals their go-to products
and beauty routines.
PRINT, DIGITAL , SOCIAL
BOOT TO PLATE Entertaining and interiors meet, as
we follow a stylemaker on their journey from shopping at a gourmet
grocer through to prepping food and hosting guests at home.
PRINT, DIGITAL , SOCIAL
FASHION AND BEAUTY SHOOTS
(INVITATION ONLY) 100% SOV main fashion
or beauty feature.
PRINT, DIGITAL , SOCIAL
MY SECRET WEAPONS Go inside a beauty expert’s
kit to reveal the must-have items to educate and inspire her next
beauty purchase.
PRINT, DIGITAL , SOCIAL
ROAD TRIP Merging the best of Australian
travel destinations and the latest in auto, the InStyle team hits the
road to share the experience.
PRINT, DIGITAL , SOCIAL
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T H A N K Y O UEMMA VANGELOVICH
Brand Solutions Manager | InStyle