STYLE SHEETS

Font 1: Depressionist 3 Revisited

Font 2: Underworld

Font 3: Channel Tuning

Font 4: Shank Font

FONTS There were many fonts that I considered when trying to decide on the style of my magazine. I wanted the font to go well with the edgy design so it would fit with and reflect the type of music featured. I needed to make sure that the fonts I chose to use in the final product would be suitable. 1. I wanted the font to look slightly distressed so that it would relate to the retro style of the magazine; this font fits the style I wanted, however, the rounded edges didn't give it the bold impact that I wanted to create.2. The underworld font looks more classic which again doesn't create the impact that I wanted. I didn't feel like the thin lettering would stand out enough against a buy cover and I also felt as though it was a little boring and not unique enough for the type of magazine I wanted to create. 3. I considered this font due to its different and unique style. Creating brand identity is important for making a successful magazine and I thought this would be different enough to make it memorable. 4. This font has an edgy look which would suit the magazine, however, I decided not to use it as I wanted the font to be bold and clear and I feared that some readers would not find this style legible.

FINAL FONTSMasthead/Cover LinesFont: By The Way

Headlines/Sub-headings Font: Primer print

I decided on 'By The Way' to use as my main font because it has the aged and distressed look, creating a grungy style which fits with the alternative theme of the magazine. I also think it is bold enough to stand out and effectively capture attention as it is different compared to other typical magazine mastheads.

The other main font I chose to use is 'Primer Print' - I chose this as it contrasts with the large bold lettering of the masthead. It is a softer font which is more refined and easy to read, while still looking stylish.

COLOUR SCHEMESI chose to use this colour scheme over the other ones as I think that the colours look smart and professional. Using mainly monochrome tones makes the red stand out, making the magazine look appealing and attractive. This is a popular colour scheme among a few existing magazines such as Q, NME and Kerrang!. This influenced my choice as these magazines are already successful and it proves that these colours work well together to create a good magazine. The dark tones of the colours, including the red which is not too bright, suit the alternative theme of my magazine.

This analogous colour scheme was a possibility for my magazine as they create a calm, relaxed and serene atmosphere. The colours go well together, however, I felt as though they were to similar and gender specific as blue is a colour which is generally associated with males. The target audience for my magaizne is both male and female so I would not want to influence other audiences into thinking that the magazine was biased towards males.

I considered a completely monochrome design for my magazine as no other existing magazine uses this and I wanted to create something unique. However, this could become boring and bright colours are usually essential to grab an audience's attention.