Style Sheet

Colour Scheme• We’ve decided to go with the colours of black and white for the colour scheme

because:• We’re aiming it an audience who identify with the rock genre where black and

white are both colours associated with that genre. Colour schemes for the digi-pack will consist of black and white with embedded images with natural colours to juxtapose the mono style.

• It’s a conventional use of the colour to engage the audience into the album where the dark colours juxtapose them to the brighter albums of todays pop artists. We wanted to make the album noticeable to the 16-25 year old demographic target audience the Arctic monkeys have in order for it to appeal to them.

• The colour reflects the DIY style of the genre because they’re basic colours the Arctic Monkeys have used throughout their musical career.

Potential Fonts

Arial (Size 11,12,18)We’ll use the Arial font because it’s a common font used for documents to relax the audience into reading what who the band are on the cover of the Digi-pack. Also it gives the appearance of a sophisticated use within media.

Classic Robot was a font downloaded from dafont.com. We’ll use it to tie together the theme of the robots to our digipack, therefore ensuring an embedded theme within our project.

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