IT’S GROOMED.STYLE ISN’T BORN.

Drive your salon to a new level of

SUCCESS

with innovative products tailored to the needs of today’s

WELL-GROOMED

AN

PAUL MITCHELL®

IS THE

PURCHASED BY MEN.

#1 SALON BRAND

– Mintel International

“For over two decades,

Paul Mitchell® has remained

the leading salon brand

among men. With the

changing styles and needs

of today’s young male, we

saw an opportunity to take

men’s grooming to the next

level. We are confident that

MITCH® will deliver the

performance you and your

salon guests demand.”–John Paul DeJoria, Co-founder and CEO

EVERY MAN NEEDS A WINGMAN TO MAKE HIM LOOK GOOD

Paul Mitchell® is

the #1 salon brand

purchased by men – SOURCE: MINTEL

WHY MITCH®?As a premium men’s line featuring innovative styling products with a wide range

of finishes and hold factors, MITCH® offers the very latest in style and texture.

Concentrated, high-performance products make great grooming easy for the

modern man. Colour-coded packaging indicates moderate, medium or firm hold

for easy product selection. Angus Mitchell, Co-owner and Artistic Director of

John Paul Mitchell Systems®, is the face of the brand, incorporating elements

of his active, successful lifestyle as the original MITCH® man.

MITCH® is:

High-performance

Innovative

On-trend

Award-Winning

RRP from £6.50

Lathers up fast and delivers maximum

clean, powering away dirt, grease and

build-up.

MITCH® HEAVY HITTERNOTHING BUT CLEAN

HEAVY HITTER®

DEEP CLEANSING SHAMPOO

• Washes away dirt and product build-up

for a powerful clean

• Invigorates and deep cleans without

stripping natural oils, great for daily use

• Refreshing cedar and agave scent leaves

hair smelling great

80%of men surveyed said if they

were offered a new experience

they would try itSource: Mintel

Good looks come easy with this conditioning shampoo—just lather, massage and rinse. You’re done!

SULFATE-FREE*2-in-1 SHAMPOO & CONDITIONER

• Washes and conditions in one step• Hearty lather rinses clean with a fresh scent• Leaves hair full and healthy-looking

* Does not contain Sodium Laurel Sulfate or Sodium Laureth Sulfate

DOUBLE HITTER®

Create a web of fiber between your palms and work it through hair to give your style serious lift and structure.

ELASTIC HOLDMESH STYLER

• Flexible, webby texture forms & separates• Great for messy, undone styles • Crunch-free finish with no flaking

CONSTRUCTION PASTE®

‘74% of British

men define

themselves as keen

shoppers when

buying personal

care products

– SOURCE: MINTEL

CLEAN CUT® MEDIUM HOLDSemi-Matte Styling Cream

• Forms clean, no-fuss looks • Natural finish won’t look over-styled • Subtle texture works well on any hair type

REFORMER® STRONG HOLDMatte Finish Texturizer

• Pliable putty styler with powerful hold • Gritty, modern texture and a matte finish• Bulks up fine or thin hair

BARBER’S CLASSIC® MODERATE HOLDHigh Shine Pomade

• Works through hair quickly with comb or fingers• Great for classic styles and slicked-back looks • Tames curls and waves with smooth control

On average, men visit the

hairdressers seven times a year

– SOURCE: MINTEL

MATTERIALTM STRONG HOLDUltra-Matte Styling Clay

• Strong-hold texture, adds bulk for thicker-looking hair • No-shine formula leaves a dry, ultra-matte finish• Thickening ingredients for a modern textured look

MAXIMUM HOLDSPIKING GLUE

• A must-have for spiked and extreme looks• Powerhouse control lasts as long as you want it • Distributes easily and won’t flake out

HARDWIRED®

Put this powerful product in the palms of your hands, stretch the fibers and work into hair to create extreme looks that won’t quit.

Count on this extra-strength gel to manhandle your style with non-stop hold.

FIRM HOLDNATURAL SHINE GEL

• Shapes any style with lasting hold• Alcohol-free formula fights flaking and drying• Makes hair look and feel thicker

STEADY GRIP®

‘48% of men

say they would try

new products if they

were recommended

by a significant

other

– SOURCE: MINTEL

MARKETING SUPPORT

INCLUDES:

Guest Brochure

Point-of-Purchase Material

Social Media, Web & PR

Take Homesm Menu

Our POP

material features

Paul Mitchell’s son

& the co-owner of

John Paul Mitchell

Systems®, Angus

LET MITCH® TAKE CARE OF YOUR BUSINESS WITH

VALUABLE EDUCATION and men’s grooming expertise.

Takashi Kitamura, Paul Mitchell® International Educator

MITCH® In-Salon Class Expand your men’s haircutting and grooming

skills, hone new techniques and master expert

dialogue for marketing to male guests.

LAUNCH ORDERSTalk to us about our

launch kits tailored to you

CREATE MAN POWERin your salon and get your share of the male market with award winning MITCH®

#MITCHTHEMAN

paul-mitchell.co.uk/mitchFind us on and at Paul Mitchell UK

IT’S GROOMED.STYLE ISN’T BORN.