Style Guide - Surescriptssurescripts.com/.../PressRelease-Library/surescripts_style_guide.pdf ·...
Transcript of Style Guide - Surescriptssurescripts.com/.../PressRelease-Library/surescripts_style_guide.pdf ·...
Introduction ........................................................................................................................... 1
Brand Basics ......................................................................................................................... 1 Company Name and Logo Company Tagline Network Naming
Company Services ............................................................................................................... 2 1) PrescriptionBenefitServices 2) PrescriptionHistoryServices 3) PrescriptionRoutingServices 4) ClinicalMessagingServices
Vendor Guidelines ................................................................................................................ 4
Surescripts Certified Status ................................................................................................ 5 Logo Requirements NotesonUse—PharmacySoftwareVendors,Payer/PBMs
Surescripts Solution Provider Status ................................................................................. 6 SurescriptsSolutionProviderLogo Logo Requirements
Surescripts Gold Solution Provider Status ........................................................................ 7 SurescriptsGoldSolutionProviderLogo Logo Requirements
Surescripts Connected Logo .............................................................................................. 8
Affiliate Certification ............................................................................................................ 9 Guidelines Logo Use
Universal Logo Requirements ........................................................................................... 10
Approved Boilerplate Language for Press Releases ...................................................... 12
Benefit Language ............................................................................................................... 12 Prescribers Pharmacists Payers/PBMs
Approvals ............................................................................................................................ 14
Contact Information ........................................................................................................... 15
Style Guide
Updated3/2010
Introduction AllSurescripts®-relatedcommunicationsdevelopedfor disseminationtothepublicmustfollowourcorporatebrandingandapprovalguidelines.
Brand Basics◼OurcompanynameisSurescripts—notelowercaseforthe
second “s”. ◼Trademarksymbolisappliedasfollows:Surescripts®.◼Firstmentionoftheword“Surescripts”inprintmustinclude
the registered trademark symbol. ◼Trademarksshouldbeusedasadjectives,notasnounsorverbs. Correct Use: “Product XYZ is certified to connect to the
Surescripts network for Prescription Routing services.” Incorrect Use: “Can you Surescripts this prescription?” ◼Useofthetrademarksinapossessiveformshouldbeavoided. Correct Use: “There are advantages to establishing a connection
to Surescripts, the Nation’s E-Prescription Network.” Incorrect Use: “This explains Surescripts’ benefits.”
Company Tagline◼Thecompanylogoincorporatesourcorporatetagline:
“The Nation’s E-Prescription Network.” ◼ Note title case on the tagline phrase.◼Thecompanytaglineshould,whereverpossible,beplacedalongsidethefirstuseofSurescriptsinadocumentor communicationspiece(E.g.Surescripts®,theNation’s E-Prescription Network)
◼Notetreatmentof“the”whentaglineisusedinasentence.
Network Naming◼Ournetworkisknownsimplyas“theSurescriptsnetwork” (noteuseoflowercase“n”).
◼Firstuseofthisphrasemustincorporatetheregistered trademarksymbol:“theSurescripts® network.”
◼AsofMarch10,2009,wehavediscontinueduseoftheterms“NationalPatientHealthInformationNetwork”and“PharmacyHealthInformationExchange.”
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Corporate Logo
Company Services and Message Type Overview Therearethreetypesofservicesrelatedtoprescriptionmanagement.Whendescribingtheseservices,onemustpresenttheminthe order that prescribers would use them when preparing and transmitting prescriptions.
1. Prescription Benefit2. Prescription History3. Prescription Routing
Inaddition,Surescriptsalsomaintainsclinicalmessagingservices.
1) Prescription Benefit Services ◼ Prescription Benefit — Ambulatory Allowsprescriberstorequestinformationonpatienteligibility
andformularyatthetimeofprescribing. ◼ Eligibility Services — Pharmacy Allowspharmaciestocheckpatienteligibility,inrealtime,
atthepointofsale ◼ Eligibility Services — Medicaid AllowsMedicaidMMISvendorstorequestpharmacyeligibility,
inrealtime,fromSurescriptsbeforeadjudicatingaclaim ◼ Reporting ProvidesutilizationsummariesforthePrescriptionBenefit-
Ambulatoryservice.
2) Prescription History Services ◼ Prescription History – Ambulatory Withapatient’spermission,prescriberscanusethisservice
tosecurelyaccessaggregatedprescriptionhistorydatafromcommunitypharmacies,aswellaspatientmedicationclaimshistoryfrompayersandpharmacybenefitmanagers.
◼ Prescription History — Acute Allowsprescribersandauthorizedstaffinacutesettingsto
queryandreceiveaggregateddetailsforuptoayear’sworthofpatientprescriptionhistorybasedonasourcedatabaseofover220millionlives
◼ Prescription History — Personal Health Records AllowspatientswhouseselectPHRtechnologiestoreceive
theirprescriptionhistoryinformationfromretailpharmacies
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3) Prescription Routing Services Allowsprescriberstomanagethetransmissionofprescription
informationusingoneormoreofthefollowingmessagetypes: ◼ New Rx (retail pharmacy) – the ability to electronically route
new prescriptions to community pharmacies. ◼ Rx Renewal (retail pharmacy) – the ability to electronically
route prescription renewal requests and responses between prescribers and community pharmacies.
◼ New Rx (mail-order pharmacy) – the ability to electronically route new prescriptions to mail-order pharmacies.
◼ Rx Renewal (mail-order pharmacy) – the ability to electronically route prescription renewal requests and responses between pharmacies and mail-order pharmacies.
4) Clinical Messaging Services UsingContinuityofCareRecord(CCR)andPDFHealthcare
standards,Surescripts’ClinicalMessagingservicepermits physiciansontheSurescriptsnetworktoexchangeclinicalinformationtosupporttransitionsincare.
Note:AlistingofallsoftwareproductscertifiedbySurescriptsformessagetypesorservicesspecifictoprescribersinambulatorysettingscanbefoundontheSurescriptsWebsiteat www.surescripts.com/certified
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Vendor Guidelines — Physician Software Surescripts has three levels of certification associated with physician software vendors. These changes are designed for:
1)Vendorsthathavecertifiedtheirsoftwareforselect messagetypesorperhapsoneortwoservices— “SurescriptsCertified”
2)VendorsthathavecertifiedsoftwareforallmessagetypesassociatedwithBenefit,HistoryandRouting servicesdesignedforambulatorysettings—“SurescriptsSolutionProvider”
3)Vendorsthathavemetqualificationsaboveandbeyondcertifi-cationforallthreecoreservices—“SurescriptsGoldSolutionProvider”
Special note for software vendors serving pharmacy and payer/PBM organizations:Pleaserefertospecific“Notesonuse”onthefollowingpages forguidanceonuseofspecificbrandmarks
Three Levels of Certification
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Surescripts Certified
Surescripts Solution Provider
Surescripts Gold Solution Provider
Surescripts Certified Status Physiciansoftwarevendorsthathavecertifiedtheirproduct(s)foratleastonemessagetypeorservice,maydescribetheirsoftwareas“Surescriptscertified”basedonthefollowingrequirements:◼ Thephrase“Surescriptscertified”maybeusedonlyin associationwiththesoftwareforwhichthecertificationhas beenachieved.◼ Themessagetypesand/orservicesforwhichthesoftware hasbeencertifiedmustbeincludedinyourreferencetothe “Surescriptscertified”statement.
Correct Use: ◼ “XYZ softwareisSurescriptscertifiedforprescriptionrenewals.”◼ “XYZ softwareisSurescriptscertifiedforprescriptionrouting.”◼ “XYZ softwareisSurescriptscertifiedfornewprescriptions.”
Incorrect usage: ◼ “XYZ softwareisSurescriptscertified.”◼ “Company nameisSurescriptscertified.”
Logo Requirements◼ Vendorsthatachievecertificationforindividualmessage
typesorforoneortwocoreservicesmayreceiveanduse the“Surescriptscertified”logo.
◼ Thislogo,andassociatedlanguage,mayonlybeusedtodescribetheparticularversionofthesoftwarethathascom-pletedcertification.Previousuncertifiedversionsmaynotbedescribedas“Surescriptscertified.”
◼ Thisistheonlylogothatwillbemadeavailabletovendorsthathaveachievedthislevelofcertification.
◼ Useofthe“Surescriptscertified”logomustfollowouruniversallogorequirements.(See“UniversalLogoRequirements”section.)
◼ Foronlineusage,werecommendlinkingthelogotoour certificationstatuspageatwww.surescripts.com/certified.
◼ VendorsmaynotreceiveorusetheSurescriptscorporatelogo.
Notes on Use — Pharmacy Software Vendors, Payer/PBMs◼ Pharmacyvendorsandpayers/PBMsmayusetheterm
“Surescriptscertified”andmayreceiveandusethe “Surescriptscertified”logo.
◼ Whenusing“Surescriptscertified,”vendorsMUSTuseitinassociationwiththemessagetype(s)forwhichtheyhavebeencertified.Thephrase“XYZ softwareisSurescriptscertified”mustNEVERbeusedwithoutreferencingthecertified messagetypes/coreservices.
◼ Displayofthislogomustbeassociatedexclusivelywiththecertifiedsoftware.
◼ Foronlineusage,werecommendlinkingthelogotoour certificationstatuspageatwww.surescripts.com/certified.
Surescripts Certified Logo
Note: Both color and black and white versions of this logo are available.
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Surescripts Solution Provider Status VendorsthathavecertifiedphysiciansoftwareforallSurescriptsservicesforambulatorysettings(Benefit,HistoryandRouting—includingallsupportingmessagetypes),maydescribetheirsoftwareasa“SurescriptsSolutionProvider”basedonthe followingrequirements:◼ SurescriptsSolutionProviderbrandingisexclusiveto
physiciansoftware.◼ Noteuseofcapsfor“SurescriptsSolutionProvider.”◼ Thephrase“SurescriptsSolutionProvider”maybeusedbya
companyonlyifitalsoincludesreferencetothesoftwareforwhichthisstatushasbeenachieved,e.g.,“Company XYZ is aSurescriptsSolutionProviderforitsABC software.”
◼ VendorsmaystillrefertothecertificationstatusoftheirsoftwareforindividualmessagetypesseparatelyfromtheirSolutionProviderstatus,e.g.,“Company XYZisaSurescriptsSolutionProviderforitsABC software. ABC software isSurescripts certifiedforprescriptionrouting.”
SurescriptswillshowyourSolutionProviderstatusonourWebsite at www.surescripts.com/certified.
Surescripts Solution Provider Logo PhysicansoftwarevendorsthatachieveSurescriptsSolution Providerstatusforoneormoreoftheirproductsmayrequest,receiveandusethe“SurescriptsSolutionProvider”logo.
Logo Requirements◼ OnlyvendorsthatachievecertificationforallSurescripts
coreservicesmayreceiveandusethe“SurescriptsSolutionProvider”logo.
◼ The“SurescriptsSolutionProvider”logo,andassociated language,mustbeusedinreferencetothespecificsoftware(s)andversionthathaveachievedSolutionProviderstatus.Itshouldneverbeusedtodescribeothersoftwareoryour company in general.
◼ Useofthe“SurescriptsSolutionProvider”logomustfollow ouruniversallogorequirements.(See“UniversalLogo Requirements” section.)
◼ Foronlineusage,werecommendlinkingthelogotoour certificationstatuspageatwww.surescripts.com/certified.
Notes on Use — Pharmacy Software Vendors, Payer/PBMs SurescriptsSolutionProviderbrandingisnotapplicableoravailabletopharmacies,pharmacysoftwarevendorsorpayer/PBMorganizationsatthecurrenttime.
Surescripts Solution
Provider Logo
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Note: Both color and black and white versions of this logo are available.
Surescripts Gold Solution Provider Status GoldSolutionProviderstatusisgrantedtophysiciansoftwarevendorsthathavegonebeyondSurescripts’baseline certificationtomeetbenchmarksthatdemonstrateahigherlevel ofcommitmenttoe-prescribing.Vendorsthatachievethis statuswillreceivespecialrecognitiononSurescripts’listingofprescribersoftwareachievingcertificationforindividualservices. Please note: ◼ Thephrase“SurescriptsGoldSolutionProvider”mustalways
beassociatedwiththesoftwareforwhichthislevelof certificationhasbeenachieved,e.g.,“Company XYZ isaSurescriptsGoldSolutionProviderfor ABC software.”
◼ Vendorsmaystillrefertothecertificationstatusoftheir softwareforindividualmessagetypesseparatelyfromtheir GoldSolutionProviderstatus,e.g.,“Company XYZ is a SurescriptsGoldSolutionProviderforitsABC software. ABC softwareisSurescriptscertifiedforprescriptionrouting.”
Logo RequirementsUseoftheselogosisconsistentwithrequirementsassociatedwiththeSurescriptsSolutionProviderbranding.
Notes on Use – Pharmacy Software Vendors, Payer/PBMsSurescriptsGoldSolutionProviderbrandingisnotapplicableoravailabletopharmacies,pharmacysoftwarevendorsorpayer/PBMorganizationsatthecurrenttime.
◼ Useofthe“SurescriptsGoldSolutionProvider”logomustfollowouruniversallogorequirements.(See“UniversalLogoRequirements” section.)
Surescripts Gold Solution Provider Logo
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Surescripts Connected Logo TheSurescriptsConnectedlogoisreservedforusebyend- usersofSurescripts’e-prescribingservices(includingpharmacies,payer/PBMorganizations,andambulatory/acuteprescribersettings)todemonstratetheirconnectivitytotheSurescriptsnetwork. TheConnectedlogomaynotbeusedbysoftwarevendorsthathavecertifiedtheirproductsforconnectivitytotheSurescripts network.Surescripts’‘certified’,‘SolutionProvider’,and‘GoldCertified’marksarereservedforthisuse. Logo RequirementsUseofthe“SurescriptsConnected”logomustfollowour universallogorequirements.(See“UniversalLogo Requirements” section.)
Surescripts Connected
Logo
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Note: Both color and black and white versions of this logo are available.
Affiliate CertificationRequirements for affiliates of prescriber vendors certified for one or more Surescripts message types/services
Vendorsthatlicensetheirapplicationstothirdpartycompanies(e.g.electronicmedicalrecord(EMR)vendors)areresponsibleforensuringthatthese‘affiliates’representyourcertificationstatusinthecorrect/appropriateway.
IfyouraffiliatewishestoallowusersofitsproducttoconnecttotheSurescriptsnetworkbyusingyourcertifiedsoftware,itmaydosoandpromotethisstatusonlyifauthorizedbySurescriptsandonlyifitmeetsthefollowingrequirements:
◼ Surescriptshasvalidatedthattheaffiliate’sendusersare usingyourcertifiedsoftwareasitwascertifiedbySurescripts.
◼ Youraffiliate’sendusersareregisteredinasub-accountwithin your primary account.
◼ Youraffiliateexplicitlystatesthattheabilitytoconnector e-prescribeviatheSurescriptsnetworkisprovidedbyits useofyourcertifiedsoftware.
Correct use: ◼ “Affiliate Software Name allows users to e-prescibe by using
Certified Software NamewhichisSurescriptscertifiedfor <as applicable>PrescriptionBenefit,PrescriptionHistory andPrescriptionRoutingservices.”
Incorrect use: ◼ “Affiliate Software NameisSurescriptscertified.”◼ “Affiliate Software Name will allow its users to connect to
theSurescriptsnetwork.”
Surescripts Logo Use: Youraffiliatemayreceiveandusethe“Surescriptscertified” logo as long as they associate the logo with the correct written referencepertherequirementsabove.Foronlineusagewe recommendlinkingthelogotoourcertificationstatuspage at www.surescripts.com/certified.
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Universal Logo RequirementsIn addition to what has been laid out earlier inthisguide,alluseofSurescripts’corporatelogoandbrandingextensionsmustadhereto the guidelines below. This includes the followingmarks:
◼ Surescriptscorporatelogowithtagline
◼ “Surescriptscertified”logo
◼ “SurescriptsSolutionProvider”logo
◼ “SurescriptsGoldSolutionProvider”logo
◼ “Surescriptsconnected” logo
Surescripts blue pantone color: process blue cmyk process: 84 • 36 • 16 • 0 rgb: 8 • 134 • 178hex: 08 • 86 • b2
Surescripts orange pantone color: 144 cmyk process: 0 • 48 • 100 • 0rgb: 248 • 152 • 29hex: F8 • 98 • 1D
Surescripts Identity — Color
Surescripts color logoToreinforceSurescripts’corebrandcolors,thelogoshouldbeshowninSurescriptsblue and orange per specs at top right.
Surescripts one-color logoOnanynon-white(orverylight)backgroundcolor,theSurescriptslogoisrenderedasone-colorart,generallyknockingouttowhite. The background color should be eitherSurescriptsblueorSurescripts orangewheneverpossible.
Surescripts black logoWhen the logo must be rendered in black-and-white(suchasinnewsprint),theentirelogo should be 100% black.
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NeverreversethecolorsoftheSurescripts identity art.
TheSurescriptslogotypeshouldneverbeusedwithouttheupper‘stream’element.
Neverplacethecoloridentityartoveraphoto or a colored background that is not white(orverylight)orblack(orverydark).
PrintingtheSurescriptsidentityartonanypatternedbackgroundshouldbeavoided.
Surescripts Identity — Incorrect Logo Usage
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Approved Boilerplate Language for Press ReleasesAbout Surescripts
Surescriptsoperatesthenation’slargeste-prescriptionnetworkandsupportsarapidlyexpandingecosystemofhealthcare organizationsnationwide.Surescriptswasfoundedonthe principlesofneutrality,transparency,interoperability,efficiency,collaborationandquality.Surescriptsconnectsprescribersinall50statesthroughtheirchoiceofe-prescribingsoftwaretothe nation’sleadingpayers,chainpharmaciesandindependent pharmacies.Availableduringemergenciesorroutinecare,the Nation’sE-PrescriptionNetworkgiveshealthcareproviders secure,low-cost,electronicaccesstoprescriptionandhealthinformationthatcansavetheirpatients’lives,improveefficiencyandreducethecostofhealthcareforall.Formoreinformation,go to www.surescripts.com.
Benefit LanguageThefollowinglanguagecanbeusedtodescribethebenefitsofusingsoftwarethathasbeencertifiedtoconnecttotheSurescriptsnetwork.Note:Benefitstatementsmustaccruewiththeparticular servicesandmessagetypesforwhichyouhavebeencertified.
Sample Language to Describe Electronic Prescribing Benefits — for Physicians
By using an electronic medical record (EMR) or e-prescribing softwarecertifiedtoconnecttotheSurescriptsnetwork,practicescanreducecosts,enhancepatientsafetyandimprovepractice efficiency.
Improve the Safety and Accuracy of the Prescribing Process.◼ Prescription Benefitservicesalloweasyselectionof
medicationsthatarepreferredbythepatient’shealthplan, thatmeettherapeuticguidelinesandarecosteffectivefor the patient.
◼ Prescription Historyservicesallowprescriberstoaccess criticallyimportantinformationontheirpatient’scurrentandpastmedicationsfrompharmacybenefitmanagersand communitypharmacies.Thishelpsinformprescribersaboutpotentialmedicationissueswiththeirpatientsandcanimprovesafetyandquality.
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◼ Prescription Routingservicesallowlegiblenewprescriptionstobesentdirectlytothecomputeratthepharmacyofthepatient’schoice.Renewalauthorizationrequestscanbesentdirectlytothepracticecomputer.Prescriberscanthenreviewandrespondtopendingrequestswithafewkeystrokes.
◼ Enhance Productivity. Thereductioninpharmacyfaxesandphonecallsassociatedwithrefillrequests,legibilityissues,anddrugincompatibilityorineligibilityproblemsprovidesphysiciansandtheirstaffswithmoretimetodevotetopatientcareorotherreimbursableactivities.
Sample Language to Describe Electronic Prescribing Benefits — for Pharmacists
E-prescribing results in the delivery of “clean” prescriptions, which benefits pharmacists by: ◼ Reducingthechanceofmedicationerrors◼ Offeringphysiciansaccesstopatientprescriptionbenefit
coverage,whichmeansfewerrejectedclaimsandlessrework at the pharmacy
◼ Reducingpaperworkandrekeying,whichallowsyoutospend moretimewithpatientsorreallocatethattimetoactivitiessuch
asmedicationtherapyorinventorymanagement
Sample Language to Describe Electronic Prescribing Benefits — for Payers/PBMs
Electronic prescribing benefits payer/PBM organizations by: ◼ Improvingformularycompliance◼ Makinggeneric/therapeuticinterchangemoreefficient◼ Reducingadministrativetimeandcosts
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ApprovalsCommunicationsthatincludereferencestoSurescriptsand/oritsnetwork,and/oritsservicesmustbereviewedandapprovedbySurescriptsbeforerelease.Surescriptsmaywithholdapprovalifthesereferencesviolatestandardsinthisstyleguide. Materialmaybesubmittedforreviewusingthecontactinformationlistedattheendofthisstyleguide.Werequestthatatleastone-weekbeprovidedforreview.Requestswithaturnaroundtimeofless than one-week may not be accommodated.
Communicationsrequiringreviewinclude,butarenotlimitedto,thefollowing:pressreleases,e-mailcampaigns,printadvertisements,onlineadvertisements,onlinecontentandcollateralmaterial.
Therearesomecaseswherereviewisnotrequiredbeforerelease.Thesearecomprehensiveofthefollowing:
◼ Aninitialpressreleasethatdescribesyourcertificationto connecttotheSurescriptsnetworkthatusesourpre-approvedcertificationpressreleasetemplateandmaintainslanguagemarked in the release as “not to be altered.”
A copy of this press release template may be requested through the contacts listed at the end of this guide.
◼ Useofbrandingandbrandlanguageasoutlinedinthisstyleguide
◼ UseofSurescriptscompanyboilerplatelanguageasoutlinedinthis style guide
◼ UseofbenefitstatementsrelatedtoSurescriptsservicesas outlined in this style guide
◼ Socialmediaorothercommunicationtoolsthatlinkordirect topre-approvedmessagingorcontent.
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Contact InformationWhile this guide outlines logo usage and representation requirements,itisnotintendedtobeall-inclusiveandmay notaddresseveryinstanceinwhichyouareobligatedto identifyyouraffiliationwithSurescripts.
Ifyouhavequestionsregardingrequirementsandminimum standardsorwouldliketorequestalogo,artfileorapproved language,pleasecontacteither:
◼ Michael Hughes,SeniorManagerMarketingCommunications,(703)[email protected],
◼ Vince Giglotti,SeniorManager-InteractiveMarketingand Advertising,(703)[email protected].
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