style Guide - Final Low Res
-
Upload
jesus-abad -
Category
Documents
-
view
229 -
download
3
Transcript of style Guide - Final Low Res
-
Style GuideMAIN LOGO
EffEctivE of datE: 1 may 2010
-
Contents Letter from the Managing Director
As a truly international organisation, it is important that we present a consistent image to the market.
As a provider of professional services, it is essential that our image is one which reflects the high quality of our services and is very consistent from office to office and country to country. Whether it be the use of our logo, the layout of a quotation or the type of font used in a letter, we must be consistent in the image we project.
All document templates and promotional material needs Corporate approval. For further information and any queries please contact Olivia Donaldson via email [email protected]
This Style Guide is an important part of our ongoing business development and growth. Your adherence to the systems outlined in the guide is critical to that development.
Greg Kilmister managing dirEctor Campbell Brothers Limited
1 Letter From the Managing Director
3 Our Logo
4 Logo for Different Applications
6 Logo Colours
8 Business Division Logotypes & Colour Palette
10 Business Division Image & Icons
12 Business Division Icon & Corporate Logo
14 One Colour Logo Reproduction
15 Reverse Logo
16 Improper Use of Our Logo
18 Minimum Clear Space
20 Minimum Size
21 Joint Venture
22 Our Font
26 Business Division Background Gradients
30 Corporate Stationery
44 Powerpoint Template
48 Report Covers
50 Email Signature
52 Additional Design Elements
54 Imagery
52 Signage External Monolith, Wall Mounted
60 Signage Internal Paperflex
62 Signage Internal Suspended, Wall Mounted, Blade
64 Global Maps
66 General Terms State & Provinces
67 General Terms Abbreviations, Capitals, Monetary Divisions
68 Miscellaneous
MAIN LOGO
1
-
MAIN LOGO
This Style Guide contains reproduction guidelines for most common applications. To ensure corporate identification and continuity, standards within this guide should be adhered to at all times. It is important that our trading name and logotype are used and reproduced correctly as this will ensure that our brand remains a valuable asset to our business.
This is the primary graphic device used to signify the company and corporate functions in all media. The success of the ALS identity depends upon a consistent and high standard of implementation. The symbol and wordmark must never be redrawn, modified or changed under any circumstances.
Artwork files are available electronically from the ALS Identity Manager. They should never be manipulated or the colours altered in any way other than thosespecified in this Style Guide.
The ALS logo is made up of the aLS symbol.
Our Logo
When referring to ALS in the possessive form, please use the following company style:
Example of correct Use The ALS divisions are Minerals, Environmental...
Example of incorrect Use ALSs divisions are Minerals, Environmental...
Example of correct Use The ALS policy is...
Example of incorrect Use ALSs policy is...
While grammatically correct, ALS and ALSs are not to be used. Instead, you should rephrase the sentence to reflect the company style detailed above.
The information in this Corporate Style Guide is confidential. To protect our brand and our business, copies should only be given to ALS employees, graphic designers, printers and signage suppliers who require this information as part of their work.
For information regarding any of the guides contents, updates, replacements, swatches, artwork or digital files contact:
aLS corPoratE officE Level 2, 299 Coronation Drive, Milton Brisbane, Qld 4064 Australia PhonE +61 7 3367 7936 fax +61 7 3367 8055 EmaiL [email protected]
MAIN LOGO
2 3
-
MAIN LOGO
MAIN LOGO
Main Corporate Logo is preferred and should be considered as first option when using logo.
Secondary Corporate Logo (Horizontal Format)
Logo for different Applications
MAIN LOGO
4 5
-
Logo Colours
aLS BLUE aLS Light BLUE aLS yELLow
Two Colour ReproductionThe corporate colours are Blue PMS 2955 and Yellow PMS 122 for both coated and uncoated stocks. Whenever possible, solid pantone colours should be used.
Four Colour ReproductionIf PMS colour reproduction is not possible out of PMS colours, then the four colour process equivalents may be used. These are as follows:
RGB Colour ReproductionRGB (Red Green Blue) colour specifications for website/computer use are as follows:
aLS BLUE PMS 2955
aLS BLUE C 100 M 43 Y 0 K 34
aLS BLUE R 0 G 83 B 135
aLS Light BLUE 40% PMS 2955
aLS Light BLUE C 40 M 17 Y 0 K 14
aLS Light BLUE R 150 G 169 B 201
aLS yELLow PMS 122
aLS yELLow C 0 M 18 Y 83 K 0
aLS yELLow R 248 G 215 B 68
The ALS brand is defined by three colours: Blue, Light Blue and Yellow.As we use these colour consistently, people will come to associate them with ALS. Over time, colors are another tool to help us build recognition and awareness, leveraging the strength of our brand and promoting the image of an integrated, global company.
MAIN LOGO
MAIN LOGO
6 7
-
Business Divisions Logotypes & Colour Palette
The ALS operates internationally to service six business divisions.
Each business division has its own specific colour as set out on this page. The colours help to differentiate each division while still complementing our corporate colour palette.
Minerals
Coal
Environmental
Tribology
Food & Pharmaceutical
Industrial
PmS 646 C 65 M 30 Y 0 K 11
R 112 G 136 B 184
PmS 583 C 23 M 0 Y 100 K 17
R 176 G 191 B 39
PmS 667 C 52 M 49 Y 0 K 14
R 124 G 114 B 160
PmS 2965 C 100 M 38 Y 0 K 64
R 26 G 54 B 84
PmS 143 C 0 M 35 Y 85 K 0
R 229 G 183 B 69
PmS 411 C 0 M 27 Y 36 K 72
R 87 G 73 B 59
MAIN LOGO
8 9
-
Business Divisions Image & Icons
Each business division is represented by a monochromatic image and a simple icon in corresponding colour.
Where business divisions are listed together they should appear in the same order as they appear in the image band: Minerals; Coal; Environmental; Tribology; Food & Pharmaceutical; Industrial.
Minerals
Coal
Environmental
Tribology
Food & Pharmaceutical
Industrial
Minerals
Coal
Environmental
Tribology
Food & Pharmaceutical
Industrial
Minerals
Coal
Environmental
Tribology
Food & Pharmaceutical
Industrial
Minerals
Coal
Environmental
Tribology
Food & Pharmaceutical
Industrial
Minerals
Coal
Environmental
Tribology
Food & Pharmaceutical
Industrial
These images allow aspects of a Divisions operations or services to be visually shown. They can be used individually or together as a horizontal or vertical band which allows a story to be told.
Food & Pharmaceutical
MAIN LOGO
10 11
-
Business Divisions Icons & Corporate Logo
Minerals
Coal
Environmental
Tribology
Food &Pharmaceutical
Industrial
Minerals
Coal
Environmental
Tribology
Food &Pharmaceutical
Industrial
Horizontal Version should be used as the first option.
Minerals
Coal
Environmental
Tribology
Food &Pharmaceutical
Industrial
Minerals
Coal
Environmental
Tribology
Food &Pharmaceutical
Industrial
Vertical Version
MAIN LOGO
12 13
-
One Colour Logo Reproduction Reverse Logo
When limited to one colour, the ALS logo requires the entire logo to be reproduced in Blue PMS 2955 or, where blue is not possible, black.
One colour printing only.
For black and white printing only. ie. black and white newspaper ads.
If your background colour is dark, use the approved reverse version of our logo shown above. When using the ALS logo on a background other than the corporate or background gradients, such as an image, care should always taken to use the best version of the logo.
onE coLoUr rEvErSE Logoto BE USEd for BLack and whitE Printing onLy. iE. BLack and whitE nEwSPaPEr adS.
onE coLoUr rEvErSE Logoto BE USEd on gradiEnt BackgroUndS
MAIN LOGO
14 15
-
Changing the logo in any way weakens its impact and detracts from the consistent image we want to project.
Improper Use of Our Logo
MAIN LOGO
LANDSCAPE FORMAT
FOR SMALL APPLICATION
SYMBOL
MAIN LOGO
LANDSCAPE FORMAT
FOR SMALL APPLICATION
SYMBOL
MAIN LOGO
LANDSCAPE FORMAT
FOR SMALL APPLICATION
SYMBOL
MAIN LOGO
LANDSCAPE FORMAT
FOR SMALL APPLICATION
SYMBOL
do not redraw or modify any elements of our logo. do not alter or reproduce our logo in any colours other thanthose specified in these guidelines. Please choose an appropriate reverse/one colour variation of our logo for different applications.
do not alter the relationship between the logos elements.Please choose an appropriate variation of our logo for different applications.
do not substitute the logotype fontfor another font.
To maintain a unified appearance, the logo must always be reproduced in accordance with the rules specified in these guidelines.
GROUP
MAIN LOGO
16 17
-
MAIN LOGO
LANDSCAPE FORMAT
FOR SMALL APPLICATION
SYMBOL
Minimum Clear Space
There should always be an area of clear space around the symbol and wordmark separating it from all text and graphics. This space should be no less than the height of the Capital letter on the top, left and right sides for all approved variation of our logo.
MAIN LOGO
MAIN LOGO
18 19
-
Minimum Size Joint Venture
Joint venture project logos are made up of two components: the Joint Venture Partner logo and ALS symbol.
A vertical ALS yellow keyline separates the Joint Venture Company logo and the ALS symbol.
Width of keyline is 1 pt when the logos are at the size shown above, 64mm width, and the keyline will decrease/increase with scaling. For example, if the logos and keyline are increased 200%, 128mm width, the keyline will be 2pt.
The main corporate logo should not be used in any situation at a size smaller than 9mm in height.
The corporate logo horizontal format should not be used in any situation at a size smaller than 9mm in height.
The divisional logo should not be used in any situation where the corporate logo is at a size smaller than 9mm in height.
9mm
9mm
9mm
9mm
MAIN LOGO
MAIN LOGO
Minerals
Coal
Environmental
Tribology
Food &Pharmaceutical
Industrial
Minerals
Coal
Environmental
Tribology
Food &Pharmaceutical
Industrial
Minerals
Coal
Environmental
Tribology
Food &Pharmaceutical
Industrial
Minerals
Coal
Environmental
Tribology
Food &Pharmaceutical
Industrial
MAIN LOGO
MAIN LOGO
20 21
-
Our Font
AURORAdax BoLd for EmPhaSiSThis will maintain a consistent and recognisable
style for the variety of visual communication
produced throughout ALS.
The secondary typeface for printed
material is Dax.
Type, like colour, can be a powerful identity element when used carefully and consistently.
To create a strong, recognisable image, we use two type families Aurora and Dax. These are the preferred typefaces for professional use such as corporate literature, advertising communication printed externally eg. brochures/pamphlets, direct mail, advertisement, etc.
The Aurora typeface has been created for the exclusive use of ALS and is unique. It has been developed to complement the style of the characters that appear as part of the logotype. The Aurora typeface is featured as the typographical style for ALS business names.
Aurora Font Family
MAIN LOGO
22 23
-
a b c d e f g h i j k l m n o p q r s T u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J K L M n O P Q R S T U V W x Y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
Dax Font Family
dax Light
a B c d E f g h i j k L m n o P q r S t U v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
dax BoLd
a b c D e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
Dax extra bolD
Dax black
dax rEgULar
a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
A b c d e f g h i j k L m n o p q r S T u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
dax Light itaLic
dax BoLd itaLic
dax itaLic
a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
a b c d e f g h i j k l m n o p q r s t u v w x y za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
LUcida SanS rEgULar - Body copy
LUcida SanS BoLd - Headline/Sub-Headings copy
LUcida SanS itaLic - Highlighted copy
For all in-house use and Microsoft applications such as Word, Powerpoint, Excel, Access and email, text should be set in the universal font Lucida Sans
Word Processing Internal Documents Fonts
MAIN LOGO
24 25
-
Business Divisions Background Gradients
Corporate gradient background
Minerals gradient background
Coal gradient background
Environmental gradient background
There are six business divisions under the ALS Master Brand, each of which has its own unique colour palette. Where gradients are used as an overall background, the Master Brand Logo should always be located within the darker area of the gradient as shown above.
minEraLS coLoUr C 65 M 30 Y 0 K 11
coaL coLoUr C 100 M 38 Y 0 K 64
EnvironmEntaL coLoUr C 23 M 0 Y 100 K 17
aLS BLUE C 100 M 43 Y 0 K 34
40% minEraLS coLoUr C 26 M 12 Y 0 K 4
40% coaL coLoUr C 40 M 15 Y 0 K 26
40% EnvironmEntaL coLoUr C 9 M 0 Y 40 K 8
40% aLS BLUE C 40 M 17 Y 0 K 14
C 95 M 50 Y 0 K 33
C 100 M 62 Y 10 K 100
C 44 M 8 Y 100 K 63
C 100 M 43 Y 0 K 86
MAIN LOGO
26 27
-
Business Divisions Background Gradients
Reproduction IssuesAs a result of some production processes, banding of the gradients can sometimes occur on printed materials. Banding is where the gradient appears as a series of stepped tones rather than a continuous smooth gradient. It should always be avoided.
If you have any concerns that banding may occur, the following can be done to remedy the situation.
For offset printed materials up to A4 size, 2% noise can be added to the gradient to break up the banding. It is only necessary to add noise to the colour channels in which the gradient occurs.
For larger items, particularly digitally printed items, noise of up to 5% may be necessary, however, the appearance of a grain in the gradient should not be noticable.
To apply noise, set up the gradient panel in Photoshop and select fiLtEr noiSE add noiSE, select the amount (2%) and makE SUrE gaUSSian and monochromatic arE SELEctEd.
PrintEd itEmS ShoULd aLwayS BE individUaLLy chEckEd at thE Proofing StagE to EnSUrE thErE iS no Banding on finaL PrintEd oUtcomE.
Tribology gradient background
Food & Pharmaceutical gradient background
Industrial gradient background
triBoLogy coLoUr C 0 M 35 Y 85 K 0
food & PharmacEUticaL coLoUr C 52 M 49 Y 0 K 14
indUStriaL coLoUr C 0 M 27 Y 36 K 72
40% triBoLogy coLoUr C 0 M 14 Y 34 K 0
40% food & PharmacEUticaL coLoUr C 21 M 20 Y 0 K 6
40% indUStriaL coLoUr C 0 M 11 Y 14 K 29
C 4 M 76 Y 100 K 0
C 87 M 90 Y 0 K 64
C 6 M 51 Y 58 K 85
MAIN LOGO
28 29
-
Corporate Stationery
Corporate Letterhead A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)
!
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia PHONE +61 7 3367 7900 FAX +61 7 3367 8156 AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
!
Body coPy 10pt Lucida Sans Regular Upper & lower case, range left Black
addrESS/PhonE/fax 7pt Lucida Sans Bold Upper case, centre ALS Light Blue 40% PMS 2955
dEtaiLS 7pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955
yELLow LinE 0.5pt ALS Yellow PMS 122yELLow LinE 0.5pt ALS Yellow PMS 122
LEgaL mandatory information 6.5pt Lucida Sans Regular Upper & lower case, centre ALS Blue PMS 2955 Legal mandatory information to be placed here. Check country specific regulations for exact requirements.
183
13
1129
MAIN LOGO
30 31
-
!ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
!
MInERALS
!
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
!
COAL
!
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
!
FOOD & PHARMACEUTICAL
!
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
!
TRIBOLOGY
Corporate Stationery
Business Division Letterhead A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)
Division Specific Letterheads
!
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
!!
Body coPy 10pt Lucida Sans Regular Upper & lower case, range left Black
addrESS/PhonE/fax 7pt Lucida Sans Bold Upper case, centre ALS Light Blue 40% PMS 2955
dEtaiLS 7pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955
LEgaL mandatory information 6.5pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955 Legal mandatory information to be placed here. Check country specific regulations for exact requirements.
yELLow LinE 0.5pt ALS Yellow PMS 122
183
13
1129
!
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
!
InDUSTRIAL
MAIN LOGO
32 33
-
Corporate Stationery
Co-branded Letterhead There is one phase to be implemented for an acquired entitys stationery to be brought into line with the ALS style. A typical transition timeframe may require the cobranded design to be implemented for a period of three to six months.
The co-branded letterhead shows the acquired entity logo in the bottom left corner. The words now part of the ALS Group appears below the acquired entitys logo.
!
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia
PHONE +61 7 3367 7900 ! MOBILE +61 401 504 601 ! FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029
Part of the ALS Laboratory Group A Campbell Brothers Limited Company
!
Body coPy 10pt Lucida Sans Regular Upper & lower case, range left Black
addrESS/PhonE/fax 7pt Lucida Sans Bold Upper case, centre ALS Light Blue 40% PMS 2955
dEtaiLS 7pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955
LEgaL mandatory information 6.5pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955 Legal mandatory information to be placed here. Check country specific regulations for exact requirements.
yELLow LinE 0.5pt ALS Yellow PMS 122
617 32.5
A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)
Joint Venture Letterhead For joint venture projects the Joint Venture Partner logo and ALS landscape logo are ranged left at the top of the page as per the standard ALS letterhead.
Body coPy 10pt Lucida Sans Regular Upper & lower case, range left Black
addrESS/PhonE/fax 8pt Lucida Sans Bold Upper case, centre ALS Light Blue 40% PMS 2955
dEtaiLS 8pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955
LEgaL mandatory information 6.5pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955 Legal mandatory information to be placed here. Check country specific regulations for exact requirements.
yELLow LinE 0.5pt ALS Yellow PMS 122
A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)
183 183
13 13
1121
!
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia PHONE +61 7 3367 7900 FAX +61 7 3367 8156 AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
YOUR COMPANY NAME LTD ABN XX XXX XXX XX
!
MAIN LOGO
34 35
-
Corporate Stationery
Address to go here, Address to go here Address to go here, Address to go here
PHONE +00 0 0000 0000
FAX +00 0 0000 0000
MOBILE +00 0 0000 0000
EMAIL [email protected]
RIGHT SOLUTIONS RIGHT PARTNER
Firstname Lastname TITLE TO GO HERE - DIVISION TO GO HERE
www.alsglobal.com
namE 11pt Dax Regular, leading 9.5pt Upper & lower case, range left ALS Blue PMS 2955
titLE 6.5pt Dax Bold, leading 9.5pt Upper case, range left ALS Light Blue 40% PMS 2955
wEBSitE 12.5pt Dax Bold Upper & lower case, range centre White
tagLinE 4.8pt Aurora Upper case, range centre ALS Blue PMS 2955 & ALS Light Blue 40% PMS 2955
yELLow LinE 0.5pt ALS Yellow PMS 122
PhonE/moBiLE/fax/EmaiL 6.5pt Dax Bold, leading 12pt Upper case, range left ALS Light Blue 40% PMS 2955
dEtaiLS 7.5pt Dax Regular, leading 12pt Upper & lower case, range left ALS Blue PMS 2955
Main Business Card 55 mm x 90 mm
MAIN LOGO
36 37
-
Corporate Stationery
Address to go here, Address to go here Address to go here, Address to go here
PHONE +00 0 0000 0000
FAX +00 0 0000 0000
MOBILE +00 0 0000 0000
EMAIL [email protected]
www.alsglobal.comRIGHT SOLUTIONS RIGHT PARTNER
Firstname Lastname TITLE TO GO HERE - DIVISION TO GO HERE
Environmental
Address to go here, Address to go here Address to go here, Address to go here
PHONE +00 0 0000 0000
FAX +00 0 0000 0000
MOBILE +00 0 0000 0000
EMAIL [email protected]
www.alsglobal.comRIGHT SOLUTIONS RIGHT PARTNER
Firstname Lastname TITLE TO GO HERE - DIVISION TO GO HERE
Minerals
Address to go here, Address to go here Address to go here, Address to go here
PHONE +00 0 0000 0000
FAX +00 0 0000 0000
MOBILE +00 0 0000 0000
EMAIL [email protected]
www.alsglobal.comRIGHT SOLUTIONS RIGHT PARTNER
Firstname Lastname TITLE TO GO HERE - DIVISION TO GO HERE
Coal
Address to go here, Address to go here Address to go here, Address to go here
PHONE +00 0 0000 0000
FAX +00 0 0000 0000
MOBILE +00 0 0000 0000
EMAIL [email protected]
www.alsglobal.comRIGHT SOLUTIONS RIGHT PARTNER
Firstname Lastname TITLE TO GO HERE - DIVISION TO GO HERE
Food & Pharmaceutical
Address to go here, Address to go here Address to go here, Address to go here
PHONE +00 0 0000 0000
FAX +00 0 0000 0000
MOBILE +00 0 0000 0000
EMAIL [email protected]
www.alsglobal.comRIGHT SOLUTIONS RIGHT PARTNER
Firstname Lastname TITLE TO GO HERE - DIVISION TO GO HERE
Tribology
Address to go here, Address to go here Address to go here, Address to go here
PHONE +00 0 0000 0000
FAX +00 0 0000 0000
MOBILE +00 0 0000 0000
EMAIL [email protected]
www.alsglobal.comRIGHT SOLUTIONS RIGHT PARTNER
Firstname Lastname TITLE TO GO HERE - DIVISION TO GO HERE
Industrial
namE 11pt Dax Regular, leading 9.5pt Upper & lower case, range left ALS Blue PMS 2955
titLE 6.5pt Dax Bold, leading 9.5pt Upper case, range left ALS Light Blue 40% PMS 2955
wEBSitE 12.5pt Dax Bold Upper & lower case, range centre White
tagLinE 4.8pt Aurora Upper case, range centre ALS Blue PMS 2955 & ALS Light Blue 40% PMS 2955
yELLow LinE 0.5pt ALS Yellow PMS 122
PhonE/moBiLE/fax/EmaiL 6.5pt Dax Bold, leading 12pt Upper case, range left ALS Light Blue 40% PMS 2955
dEtaiLS 7.5pt Dax Regular, leading 12pt Upper & lower case, range left ALS Blue PMS 2955
Business Division Business Card 55 mm x 90 mm
MAIN LOGO
38 39
-
Corporate Stationery
With Compliments 99 mm x 210 mm
Envelopes 110 mm x 220 mm
With Compliments
RIGHT SOLUTIONS RIGHT PARTNER
www.alsglobal.com
with comPLimEntS 15pt Dax Regular Upper & lower case, range left ALS Light Blue 40% PMS 2955
The ALS logo is the only mandatory requirement for all envelope types.
15 15
7 10
MAIN LOGO
40 41
-
Corporate Stationery
Facsimile A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
!!
ATTENTION: Attn FAX NO: Fax No
COMPANY: Company DATE: 26/03/10
FROM: FromName PGs INC COVER Pages Inc Cover
SUBJECT: Subject
The following confidentiality message text appears at the base of the Fax:This facsimile message contains privileged and confidential information intended only for the use of the addressee. If you are not the addressee, you are hereby notified that you must not disseminate, copy or take action in respect of its contents. If you have received the facsimile in error, please notify ALS immediately and return to the above fax.
dEtaiLS 9pt Lucida Sans Bold, leading 17pt Upper case Black
Body coPy 10pt Lucida Sans Regular Upper & lower case, range left Black
addrESS/PhonE/fax 7pt Lucida Sans Bold Upper case, centre Black
dEtaiLS 7pt Lucida Sans Regular Upper & lower case, range left Black
LEgaL mandatory information 6.5pt Lucida Sans Regular Upper & lower case, range left Black
BLack LinE 0.5pt Black
confidEntiaLity mESSagE 6pt Lucida Sans Regular, leading 7pt Upper & lower case, range centre Black
dEtaiLS 9pt Lucida Sans Bold, leading 17pt Upper case Black
Body coPy 10pt Lucida Sans Regular Upper & lower case, range left Black
addrESS/PhonE/fax 7pt Lucida Sans Bold Upper case, centre ALS Light Blue 40% PMS 2955
dEtaiLS 7pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955
LEgaL mandatory information 6.5pt Lucida Sans Regular Upper & lower case, range left ALS Blue PMS 2955
yELLow LinE 0.5pt ALS Yellow PMS 122
Memorandum A4 (210 mm x 297 mm) & US Letter (215.9 mm x 279.4 mm)
!
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
!
ATTENTION: AttnName DATE: 26/03/10
CC: CC REFERENCE NO: Ref No
FROM: FromName
SUBJECT: Subject
MAIN LOGO
42 43
-
THIS IS THE SLIDE TITLE
This is level one text
This is level two text This is level three text
3mm
3mm
Corporate Powerpoint Template
docUmEnt titLE 35pt Lucida Sans Bold Upper case, range centre ALS Light Blue 40% PMS 2955
SUBtitLE 28pt Lucida Sans Bold Upper & lower case, range centre White
titLE 35pt Lucida Sans Bold Upper case, range centre ALS Light Blue 40% PMS 2955
LEvEL onE tExt 22pt Lucida Sans Bold Upper & lower case, range centre 60% Black
LEvEL two tExt 16pt Lucida Sans Regular Upper & lower case, range centre 60% Black
LEvEL thrEE tExt 12pt Lucida Sans Regular Upper & lower case, range centre 60% Black
3mm 136.5mm
3mm
3mm
9.2mm
248mmTHIS IS THE DOCUMENT TITLE
This is the subtitle Click to edit Master subtitle style
DOCUMENT TITLE
MAIN LOGO
44 45
-
Division Specific Powerpoint Templates
Click to edit Master subtitle style
DOCUMENT TITLE
This is level one text
This is level two text This is level three text
Click to edit Master subtitle style
DOCUMENT TITLE
Click to edit Master title style
! Click to edit Master text styles ! Second level
! Third level
Click to edit Master subtitle style
DOCUMENT TITLE
Click to edit Master title style
! Click to edit Master text styles ! Second level
! Third level
Click to edit Master subtitle style
DOCUMENT TITLE
Click to edit Master title style
! Click to edit Master text styles ! Second level
! Third level
Click to edit Master subtitle style
DOCUMENT TITLE
Click to edit Master title style
! Click to edit Master text styles ! Second level
! Third level
Click to edit Master subtitle style
DOCUMENT TITLE
Click to edit Master title style
! Click to edit Master text styles ! Second level
! Third level
MAIN LOGO
46 47
-
Report Covers
Corporate Literature Report Cover Report Covers
ProfESSionaLLy PrintEd in-hoUSE Printing
PROFESSIONALLY PRINTED REPORT
TITLE APPEARS HERE
www.alsglobal.com
MAIN LOGO
www.alsglobal.com
IN-HOUSE REPORTTITLE APPEARS HERE
MAIN LOGO
Corporate Literature
Placement for report title as per examples above. All text should be centred horizontally and vertically in window face.
Printing Report covers are professionally printed. They are not colour laser printed from a desktop printer. If you require more report covers, contact the department head in charge of stationery.
When having report covers professionally printed the stock to use is White A Artboard or another brilliant white A1 or A2+ stock which is no less than 310gsm. The corporate colours of Blue 2955 and Yellow 122 must be used.
Binding Reports can be bound in two ways.
1. comB Binding Either wire or plastic comb binding can be used. Dark blue wire or comb matched to the corporate blue of the front cover is the first preference. If this is not available white is the second preference. Use dark blue card for the back cover, if this not available use white.
2. thErmo Binding If this facility is available use dark blue card for the back cover. This colour is to match the corporate blue of the front cover. If dark blue is not available use white.
rEPort titLE 28pt Lucida Sans Bold, leading 30pt
Upper case, range centre ALS Light Blue, 40% PMS 2955
rEPort titLE 28pt Dax Bold, leading 30pt
Upper case, range centre ALS Light Blue, 40% PMS 2955
3
3
MAIN LOGO
48 49
-
Email Signature
With the change of emphasis towards divisions of ALS rather than the brands, there is a need to modify the email signature policy.
To create a consistent and recognisable style the nominated corporate email font for email text and signature is Lucida Sans.
namE 12pt Lucida Sans Bold Upper & lower case, range left Colour Microsoft Word Dark Blue
titLE 9pt Lucida Sans Bold Upper case, range left Colour Microsoft Word Dark Blue
aLS | minEraLS diviSion 10pt Lucida Sans Regular Upper & lower case, range left Colour Microsoft Word Dark Blue Colour of dash Microsoft Word Gold or Dark Yellow
addrESS/PhonE/moBiLE/fax 8pt Lucida Sans Regular Upper & lower case, range left 80% Grey
wEBSitE 8pt Lucida Sans Bold Lower case, range left Colour Microsoft Word Dark Blue
EnvironmEntaL mESSagE 7pt Lucida Sans Bold Upper & lower case, range left 80% Grey
SEcUrity/Privacy diScLaimEr 6pt Lucida Sans Regular Upper & lower case, range left 80% Grey
reshma chandarana chief scientist
als | minerals division
addresslevel 2, 299 coronation drive milton qld 4064 australia
phone +61 7 3367 7900mobile + 61 401 504 601fax +61 7 3367 8156
www.alsglobal.com
please consider the environment before printing this email or its attachments.
this email and any file transmitted with it are confidential. if the reader of this message is not the intended recipient, please notify the email administrator at [email protected]. it is your responsibility to check any attachments for viruses before opening or sending them on.email may be monitored and stored by the campbell brothers limited it department to support operational and security activities. all information will be held in accordance with the privacy principles contained in the privacy act. for more information go to www.campbell.com.au
MAIN LOGO
50 51
-
Additional Design Elements
The consistent application of these additional supporting design elements across the various promotional materials creates a strong and consistent brand. This allows ALS to clearly establish and differentiate its brand within the marketplace.
Horizontal Image BandThe Horizontal Image Band allows aspects of a Divisions operations or services to be visually shown. The band can contain several images which allows a story to be told.
For interactive media such as the website, the images can also be interactive navigation links or cues, offering a variety of scrollover effects eg a dramatic effect can also
be achieved by grayscale images that become duotone when scrolled over (see below). The same effect can also be achieved in printed promotional material. The Horizontal Image Band on the website home page also allows a link to each business/brand page where the Vertical Image Band is used.
TaglineThe ALS tagline should be written in Aurora and Capitals in ALS Blue and ALS Light Blue and positioned on one line as shown below:
RIGHT SOLUTIONS RIGHT PARTNER
Vertical Image BandThe Vertical Image Band allows aspects of a Divisions operations or services to be visually shown. The band can contain several images which allows a story to be told. The Vertical Image Band is also used on posters, brochures, and presentation material.
aLS BLUE
PMS 2955 C 100 M 43 Y 0 K 34
aLS Light BLUE
PMS 2955 C 40 M 17 Y 0 K 14
MAIN LOGO
52 53
-
Additional supporting design elements can be utilised in the website, posters, brochures and presentations. These are mainly in the form of graphics, photographs and various navigation cues and links.
Choose images that are contemporary and natural. Imagery works best when it is simple and graphic highlighted with bright colours.
Imagery
MAIN LOGO
54 55
-
Signage - External - Monolith, Wall Mounted
Clear space around the logo needs to be in accordance to the specification on page 18 of this document.
The large exterior monolith provides the main corporate identification.External signage should appear on a slightly curved, free standing brushed aluminium background (or similar look). The ALS logo is shown. The ALS Divisions if required appear in Aurora, centred. All text should be set at a size that is in proportion to the overall sign.
If the street address is required this appears centred below the division / brand names all in capital letters.
All logos are to be reproduced as stated in this Style Guide.
Divisional logos are to be reproduced in the ALS corporate blue PMS 2955 on all signage and not in the divisional colours.
PLEaSE notE: Division should be used on all signage if only referring to one specific business division. Where several business divisions are listed, the word Division does not need to appear.
MonolithSignage to be constructed from Modulex Pacific
ExtErior: Panel colour: Silver (Mx-15). Vinyl graphics and text to match corporate colours Yellow PMS 122, Blue PMS 2955. Height 2880mm x Width 1200mm
External Wall MountedSignage to be constructed from Modulex Pacific
ExtErior: Panel colour: Silver (Mx-15). Vinyl graphics and text to match corporate colours Yellow PMS 122, Blue PMS 2955. Dimensions vary depending on content.
0.4LANRETNI4.9 SIGNAGE - EXTERNAL - MONOLITH, WALL MOUNTED
A Campbell Brothers Limited CompanyNOVEMBER 2009
The large exterior monolith provides the main
corporate identification.
External signage should appear on a slightly
curved, free standing brushed aluminium
background (or similar look). The ALS
Laboratory Group logo is shown. The ALS
Divisions if required appear in Arial Bold upper
and lower case, centred.
All text should be set at a size that is in
proportion to the overall sign.
If the street address is required this appears
centred below the division / brand names all in
capital letters.
MONOLITH
Signage to be constructed from Modulex Pacific
Exterior:
Panel colour: Silver (MX-15).
Vinyl graphics and text to match corporate
colours Yellow PMS 122, Blue PMS 2955.
Height 2880mm x Width 1200mm
EXTERNAL WALL MOUNTED
Signage to be constructed from Modulex Pacific
Exterior:
Panel colour: Silver (MX-15).
Vinyl graphics and text to match corporate
colours Yellow PMS 122, Blue PMS 2955.
Dimensions vary depending on content.
EXTERNAL SIGNAGE - MONOLITH SIGN
HORIZONTAL SIGNAGE EXAMPLE
32 SHAND STREET
1200
52mm Icon
1200
1200
360
120
65mm cap, Dax Bold
Minerals
Environmental
Tribology
0.4LANRETNI4.9 SIGNAGE - EXTERNAL - MONOLITH, WALL MOUNTED
A Campbell Brothers Limited CompanyNOVEMBER 2009
The large exterior monolith provides the main
corporate identification.
External signage should appear on a slightly
curved, free standing brushed aluminium
background (or similar look). The ALS
Laboratory Group logo is shown. The ALS
Divisions if required appear in Arial Bold upper
and lower case, centred.
All text should be set at a size that is in
proportion to the overall sign.
If the street address is required this appears
centred below the division / brand names all in
capital letters.
MONOLITH
Signage to be constructed from Modulex Pacific
Exterior:
Panel colour: Silver (MX-15).
Vinyl graphics and text to match corporate
colours Yellow PMS 122, Blue PMS 2955.
Height 2880mm x Width 1200mm
EXTERNAL WALL MOUNTED
Signage to be constructed from Modulex Pacific
Exterior:
Panel colour: Silver (MX-15).
Vinyl graphics and text to match corporate
colours Yellow PMS 122, Blue PMS 2955.
Dimensions vary depending on content.
EXTERNAL SIGNAGE - MONOLITH SIGN
HORIZONTAL SIGNAGE EXAMPLE
32 SHAND STREET
1200
52mm Icon
1200
1200
360
120
65mm cap, Dax Bold
Minerals
Environmental
Tribology
MAIN LOGO
56 57
-
Signage - External - Monolith, Wall Mounted
External post and panel signs are used to direct pedestrians and traffic around site.
Post And PanelThere are two versions for Post and Panel signs - small text and large text.
Signage to be constructed from Modulex Pacific Exterior: Panel colour: Silver (Mx-15). Vinyl graphics and text to match corporate colours Yellow PMS 122, Blue PMS 2955. Height 600mm x Width 600mm
Parking Small external parking signs are to be used to identify visitor and staff parking where appropriate. Signage to be constructed from Modulex Pacific Exterior:
Panel colour: Silver (Mx-15). Vinyl graphics and text to match corporate colours Yellow PMS 122, Blue PMS 2955. Height 300mm x Width 300mm
External post and panel signs are used to direct
pedestrians and traffic around site.
POST AND PANEL
There are two versions for Post and Panel
signs - small text and large text.
Signage to be constructed from Modulex Pacific
Exterior:
Panel colour: Silver (MX-15).
Vinyl graphics and text to match corporate
colours Yellow PMS 122, Blue PMS 2955.
Height 600mm x Width 600mm
PARKING
Small external parking signs are to be used to
identify visitor and staff parking where
appropriate. Signage to be constructed from
Modulex Pacific Exterior:
Panel colour: Silver (MX-15).
Vinyl graphics and text to match corporate
colours Yellow PMS 122, Blue PMS 2955.
Height 300mm x Width 300mm
POST AND PANEL SIGN - SMALL TEXT
All visitors must reportto reception
Store
Sample Receipt
2Visitor Parking
POST AND PANEL SIGN - LARGE TEXT
30mm cap, Dax Bold
600
600
37
62
Administration
Sample Reception
23mm cap,DaxRegular
146mm cap,Dax Bold
300
300
45
200
600
64
56
44
51
64
51
62
64
PARKING SIGN
43mm cap, Dax Bold
600
600
65
87
78
96
87
89
0.4LANRETNI4.10 SIGNAGE - EXTERNAL - POST AND PANEL
A Campbell Brothers Limited CompanyNOVEMBER 2009
External post and panel signs are used to direct
pedestrians and traffic around site.
POST AND PANEL
There are two versions for Post and Panel
signs - small text and large text.
Signage to be constructed from Modulex Pacific
Exterior:
Panel colour: Silver (MX-15).
Vinyl graphics and text to match corporate
colours Yellow PMS 122, Blue PMS 2955.
Height 600mm x Width 600mm
PARKING
Small external parking signs are to be used to
identify visitor and staff parking where
appropriate. Signage to be constructed from
Modulex Pacific Exterior:
Panel colour: Silver (MX-15).
Vinyl graphics and text to match corporate
colours Yellow PMS 122, Blue PMS 2955.
Height 300mm x Width 300mm
POST AND PANEL SIGN - SMALL TEXT
All visitors must reportto reception
Store
Sample Receipt
2Visitor Parking
POST AND PANEL SIGN - LARGE TEXT
30mm cap, Dax Bold
600
600
37
62
Administration
Sample Reception
23mm cap,DaxRegular
146mm cap,Dax Bold
300
300
45
200
600
64
56
44
51
64
51
62
64
PARKING SIGN
43mm cap, Dax Bold
600
600
65
87
78
96
87
89
0.4LANRETNI4.10 SIGNAGE - EXTERNAL - POST AND PANEL
A Campbell Brothers Limited CompanyNOVEMBER 2009
External post and panel signs are used to direct
pedestrians and traffic around site.
POST AND PANEL
There are two versions for Post and Panel
signs - small text and large text.
Signage to be constructed from Modulex Pacific
Exterior:
Panel colour: Silver (MX-15).
Vinyl graphics and text to match corporate
colours Yellow PMS 122, Blue PMS 2955.
Height 600mm x Width 600mm
PARKING
Small external parking signs are to be used to
identify visitor and staff parking where
appropriate. Signage to be constructed from
Modulex Pacific Exterior:
Panel colour: Silver (MX-15).
Vinyl graphics and text to match corporate
colours Yellow PMS 122, Blue PMS 2955.
Height 300mm x Width 300mm
POST AND PANEL SIGN - SMALL TEXT
All visitors must reportto reception
Store
Sample Receipt
2Visitor Parking
POST AND PANEL SIGN - LARGE TEXT
30mm cap, Dax Bold
600
600
37
62
Administration
Sample Reception
23mm cap,DaxRegular
146mm cap,Dax Bold
300
300
45
200
600
64
56
44
51
64
51
62
64
PARKING SIGN
43mm cap, Dax Bold
600
600
65
87
78
96
87
89
0.4LANRETNI4.10 SIGNAGE - EXTERNAL - POST AND PANEL
A Campbell Brothers Limited CompanyNOVEMBER 2009
MAIN LOGO
58 59
-
Signage - Internal - Paperflex
0.4LANRETNI4.11 SIGNAGE - INTERNAL - PAPERFLEX
A Campbell Brothers Limited CompanyNOVEMBER 2009
PAPERFLEX
Interior Paperflex panels are to be used when
changes in staff or room usage require the easy
or frequent updating of signage. Modulex paper
is to be used and graphics are to be printed
in-house. There are two recommended sizes
that can be used - Small Paperflex sign is
157mm wide x 60mm high, Large Paperflex
sign is 157mm wide x 157mm high (shown left).
Printed graphics and text to match
corporate colours Yellow PMS 122, Blue
PMS 2955.
SMALL PAPERFLEX SIGN
George BrownManaging Director
InorganicLaboratory
1. Ore Testing
2. Sample Testing
LARGE PAPERFLEX SIGN
12mm cap, Dax Bold
6mm cap, Dax Regular
157
60
29
12
24
157
24
12mm cap, Dax Bold
6mm cap, Dax Regular
157
29
13
38
21
PaperflexInterior Paperflex panels are to be used when changes in staff or room usage require the easy or frequent updating of signage.
Modulex paper is to be used and graphics are to be printed in-house. There are two recommended sizes that can be used - Small Paperflex sign is 157mm wide x 60mm high, Large Paperflex sign is 157mm wide x 157mm high (shown left).
Printed graphics and text to match corporate colours Yellow PMS 122, Blue PMS 2955.
MAIN LOGO
60 61
-
Signage - Internal - Suspended, Wall Mounted, Blade 0.4LANRETNI4.12 SIGNAGE - INTERNAL - SUSPENDED, WALL MOUNTED, BLADE
A Campbell Brothers Limited CompanyNOVEMBER 2009
VINYL AND PANEL COLOURS
Vinyl graphics and text colours have been
specified in accordance with 3M and Calon
colour numbers. These are:
ALS Dark Blue
3M 7725-197 Light Navy
Calon 358 Midnight Blue
ALS Medium Blue
3M (no equivalent)
Caslon 434 Medium Blue
ALS Yellow
3M 7725-197 Bright Yellow
Calon 375 Primrose
Panel colours are specified according to the
modulex range. The main colours are:
MX-15 Metallic Silver
MX-26 Yellow
MX-72 Blue
For external post and panel signage, all posts will
be coloured MX-16 (Light Bronze) by default.
Suspended and wall mounted Pacific Interior
signs are to be used to provide wayfinding
information for visitors and staff.
SUSPENDED
For panels containing standard wayfinding
information:
Panel colour: MX-72
Vinyl graphics and text to match corporate
colour Yellow PMS 122.
For panels containing wayfinding information
for amenities / special areas:
Panel colour: MX-26
Vinyl graphics and text to match corporate
colour Blue PMS 2955.
WALL MOUNTED
Specifications as for suspended signage shown
above, but wall mounted.
BLADE
Projecting Pacific Interior signage is to be used
primarily for identification of amenities and first
aid rooms.
Panel colour: MX-26
Vinyl graphics and text to match corporate
colour Blue PMS 2955.
SUSPENDED INTERIOR SIGN
WALL MOUNTED INTERIOR SIGN
93
To be suspended from ceilingHeight of sign determined by number of entries/slats
63
83 38Varies
38mm cap, Dax Bold
58mm high arrow
51mm high pictograms
60
Pictograms andarrows to becentred verticallyon slat.
9363
83 38Varies
38mm cap, Dax Bold
58mm high arrow
51mm high pictograms
60
Pictograms andarrows to becentred verticallyon slat.
To be wall mounted
To be attached to wall
20 20110
150
150
BLADE
Inorganics Laboratory
Gems Laboratory
Emergency Shower
Inorganics Laboratory
Gems Laboratory
Emergency Shower
0.4LANRETNI4.12 SIGNAGE - INTERNAL - SUSPENDED, WALL MOUNTED, BLADE
A Campbell Brothers Limited CompanyNOVEMBER 2009
VINYL AND PANEL COLOURS
Vinyl graphics and text colours have been
specified in accordance with 3M and Calon
colour numbers. These are:
ALS Dark Blue
3M 7725-197 Light Navy
Calon 358 Midnight Blue
ALS Medium Blue
3M (no equivalent)
Caslon 434 Medium Blue
ALS Yellow
3M 7725-197 Bright Yellow
Calon 375 Primrose
Panel colours are specified according to the
modulex range. The main colours are:
MX-15 Metallic Silver
MX-26 Yellow
MX-72 Blue
For external post and panel signage, all posts will
be coloured MX-16 (Light Bronze) by default.
Suspended and wall mounted Pacific Interior
signs are to be used to provide wayfinding
information for visitors and staff.
SUSPENDED
For panels containing standard wayfinding
information:
Panel colour: MX-72
Vinyl graphics and text to match corporate
colour Yellow PMS 122.
For panels containing wayfinding information
for amenities / special areas:
Panel colour: MX-26
Vinyl graphics and text to match corporate
colour Blue PMS 2955.
WALL MOUNTED
Specifications as for suspended signage shown
above, but wall mounted.
BLADE
Projecting Pacific Interior signage is to be used
primarily for identification of amenities and first
aid rooms.
Panel colour: MX-26
Vinyl graphics and text to match corporate
colour Blue PMS 2955.
SUSPENDED INTERIOR SIGN
WALL MOUNTED INTERIOR SIGN
93
To be suspended from ceilingHeight of sign determined by number of entries/slats
63
83 38Varies
38mm cap, Dax Bold
58mm high arrow
51mm high pictograms
60
Pictograms andarrows to becentred verticallyon slat.
9363
83 38Varies
38mm cap, Dax Bold
58mm high arrow
51mm high pictograms
60
Pictograms andarrows to becentred verticallyon slat.
To be wall mounted
To be attached to wall
20 20110
150
150
BLADE
Inorganics Laboratory
Gems Laboratory
Emergency Shower
Inorganics Laboratory
Gems Laboratory
Emergency Shower
Vinyl graphics and text colours have been specified in accordance with 3M and Calon colour numbers. These are:
aLS dark BLUE 3M 7725-197 Light navy Calon 358 Midnight Blue
aLS Light BLUE 3M (no equivalent) Caslon 434 Medium Blue
aLS yELLow 3M 7725-197 Bright Yellow Calon 375 Primrose
Panel colours are specified according to the modulex range. The main colours are: Mx-15 Metallic Silver Mx-26 Yellow Mx-72 Blue
For external post and panel signage, all posts will be coloured Mx-16 (Light Bronze) by default. Suspended and wall mounted Pacific Interior signs are to be used to provide wayfinding information for visitors and staff.
Vinyl And Panel Colours SuspendedFor panels containing standard wayfinding information: Panel colour: Mx-72 Vinyl graphics and text to match corporate colour Yellow PMS 122.
For panels containing wayfinding information for amenities / special areas: Panel colour: Mx-26 Vinyl graphics and text to match corporate colour Blue PMS 2955.
Wall MountedSpecifications as for suspended signage shown above, but wall mounted.
BladeProjecting Pacific Interior signage is to be used primarily for identification of amenities and first aid rooms. Panel colour: Mx-26 Vinyl graphics and text to match corporate colour Blue PMS 2955.
MAIN LOGO
62 63
-
Signage refers to the use of the ALS logo on vehicles, banners and signs. The ALS logo should appear on all signage according to the logo standards.
All operational vehicles will display the standard ALS vehicle signage. Exceptions are privately plated vehicles. Vehicles will have the ALS logo, divisional names are optional. Divisional logos are to be reproduced in the ALS corporate blue PMS 2955 and not in the divisional colours.
SEdan Right and left side panel
SizE Maximum height 300mm x width to scale
SPEcificationS
Vehicle Signage
hEavy vEhicLE Right and left side panel
SizE Maximum height 300mm x width to scale
SPEcificationS
EnvironmentalRIGHT SOLUTIONS RIGHT PARTNER
EnvironmentalRIGHT SOLUTIONS RIGHT PARTNER
MAIN LOGO
64 65
-
ECO-8
When placing the ALS logo on any uniform the whole logo (full lock-up) must be used in the correct colours as stated on page 6. PMS colours should be used or one colour only (black or white).
mining vEhicLE Right and left side above the wheel arch
SizE Maximum height 200mm x width to scale
SPEcificationS
Vehicle Signage Uniforms
EmbroideringThe Symbol is to appear in full colour reproduction as close to the Style Guide PMS colours as possible. Where full colour reproduction is not possible the Symbol is to be embroidered in reverse Black, White, Blue or a Tone on Tone style that matches the colour garment as per the Style Guide. no Halo stitching is to appear on Symbol.
As a guide, the embroidered logo should be no smaller than 40mm and should be in proportion to the item in which it is applied.
MAIN LOGO
MAIN LOGO
MAIN LOGO
66 67
-
ALS Global Operations
MAIN LOGO
68 69
-
General Terms - States & Provinces General Terms - Abbreviations, Capitals, Monetary Units
ACT Australian Capital TerritorynSW new South WalesnT northern TerritoryQLD Queensland
SA South AustraliaTAS TasmaniaVIC VictoriaWA Western Australia
dayS, monthS and timESSun Mon Tues Wed Thurs Fri SatJan Feb Mar Apr May Jun Jul Aug Sep Oct nov Decam pm
othEr common aBBrEviationSeg - for exampleetc - and so forthie - that is
Headings should always be written in upper case Use lower case when describing a geographical area eg: central Queensland
ARS Argentina, PesosAUD Australia, DollarsBOB Bolivia, BolivianosBRL Brazil, RealCAD Canada, DollarsxOF CFA BCEAO, FrancsCLP Chile, PesosCOP Colombia, PesosCnY RMB (China Yuan Renminbi)CzK Czech Republic, KorunaDKK Denmark, KronerEUR Europe, EuroFJD Fiji, DollarGHC Ghana, CedisGnF Guinea, FrancHKD Hong Kong, DollarsIDR Indonesia, RupiahsMYR Malaysia, Ringgits
Mxn Mexico, PesosnzD new zealand, DollarsnOK norway, KronerPGK Papua new Guinea, KinaPEn Peru, nuevos SolesPLn Polish, zlotyROn Romania, new LeiRUB Russian, RoubleSAR Saudi Arabian, RiyalzAR South Africa, RandSEK Sweden, KronorSGD Singapore, DollarsTHB Thailand, BahtTRY Turkey, LiraTWD Taiwan, new DollarsUSD United States of America, DollarsxPF Central Pacific Franc
AB AlbertaBC British ColumbiaMB ManitobanB new BrunswicknF newfoundlandnT northwest TerritoriesnS nova Scotia
nU nunavutOn OntarioPE Prince Edward IslandQC QuebecSK SaskatchewanYT Yukon
AL AlabamaAK AlaskaAS American SamoaAz ArizonaAR ArkansasCA CaliforniaCO ColoradoCT ConnecticutDE DelawareDC District of ColumbiaFL FloridaFM Federated States of MicronesiaGA GeorgiaGU GuamHI HawaiiID IdahoIL IllinoisIn IndianaIA IowaKS Kansas
KY KentuckyLA LouisianaME MaineMH Marshall IslandsMD MarylandMA MassachusettsMI MichiganMn MinnesotaMS MississippiMO MissouriMT MontanaMP northern Mariana IslandsnE nebraskanV nevadanH new HampshirenJ new JerseynM new MexiconY new YorknC north CarolinanD north Dakota
OH OhioOK OklahomaOR OregonPA PennsylvaniaPR Puerto RicoPW PaluaRI Rhode IslandSC South CarolinaSD South DakotaTn TennesseeTx TexasUT UtahVT VermontVI Virgin IslandsVA VirginiaWA WashingtonWV West VirginiaWI WisconsinWY Wyoming
Australia Abbreviations
Capitals
Monetary Units
Canadian Provinces
USA States
MAIN LOGO
70 71
-
General Terms - Miscellaneous
numbers from one to ten should be written in full. eg: eight
In text, numbers over ten should be written as figures. eg: 22
numbers (over or under ten) that accompany a unit of measurement should always be written as figures. eg: 9%, 16 years, 26 km
For street numbers in addresses, the figures should always be shown in full. eg: 156-159 Rockhampton Street
numbers that open a sentence should be written in words. eg: Four hundred people sat...
For numbers in tables, insert a comma between each group of three digits above 999. eg: 1,000 10,000 100,000
Leave a space after the first four digits of telephone and facsimile numbers. eg: 3228 8222
Include international dialling symbol before country code and include area codes before telephone and facsimile numbers. eg: +61 7 3228 8222, +1 604 984 0221
When writing dates, the day should be followed by the month, followed by the year. eg: 12 October 2007, 12 Oct 07
Always write time in figures using a colon to separate hours from minutes. Leave a space before am or pm. eg: 9:15 am
Use Ms if you do not know a womans marital status.
Use Sir / Madam if you do not know the gender of the recipient of the correspondence.
Thousands should be written with a small k after the number with no space left between. eg: $25k not $25 000
Millions should be written to one decimal point - use either the symbol m (leave no space after the figure). eg: $6.5m or for the word million, leave one space after the figure. eg: $2 million
When referring to two or more currencies in one document always use the full monetary units abbreviations. eg: AUD not A$
Leave a space between the monetary abbreviation and the figure. eg: AUD 4,500 not AUD4,500
Write the word percent when writing in general commentary. eg: 25 percent
Percentages should be shown to one or two decimal points only. eg: 35.6%, 1.25%
When decimal numbers are less than one, place a zero before the decimal point. eg: 0.25%
numbers Telephone and Facsimile numbers
Date
Time
non Sexist Language
Currency
Percentages (not applicable for analytical reports)
MAIN LOGO
72 73
-
gLoBaL corPoratE hEad officE Level 2, 299 Coronation Drive Milton, QLD 4064 Australia Phone: +61 7 3367 7900 Fax: +61 73367 8456
aSia rEgionaL hEad officE 14 Little Road #07-01 & #08-01 Tropical Industrial Buidling Singapore 536987 Phone: +65 6283 9268 Fax: +65 6283 9689
USa rEgionaL hEad officE Suite 210, 10450 Stancliff Road Houston Tx 77099 USA Phone: +1 281 530 5656 Fax: +1 281 530 58870721
north amErica rEgionaL hEad officE 212 Brooksbank Avenue north Vancouver BC V7J 2C1 Canada Phone: +1 604 984 0221 Fax: +1 604 987 0275
SoUth amErica rEgionaL hEad officE Calle 1 Lt-1A Mz D, Esq. Con Calle A Urb. Industrial Bocanegra Callao 1, Lima Peru Phone: +51 1574 5700 Fax: +51 1574 0721
africa rEgionaL hEad officE 3 Friesland Drive Long Meadow Business Park South Edenvale 1609, Gauteng South Africa Phone: +27 11 608 0555 Fax: + 27 11 608 3163
EUroPE rEgionaL hEad officE na Harfe 9/336 190 00 Prague 9 Czech Republic Phone: +420 284 081 645 Fax: + 420 284 081 635
aLS gLoBaL oPErationS
www.alsglobal.com