StumbleUpon Mobile Advertising Webinar Recap - Oct 2012
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OP OP OP Mobile Advertising!
!
#SUGangnamStyle!
Jack Krawczyk !!
Head of Monetization!
Rishvika Kumar!!
Marketing Associate!
October 10, 2012
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Todayʼs PSY* Lessons!
State of Mobile!!!The User Experience Equation!!!4 Steps to mobile advertising #SUGangnamStyle!
* PSY is in no way / shape / form endorsing this… officially!
op
op
op
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#SUGangnamStyle!
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PSY: !Dress Classy, Dance Cheesy!
Mobile: !Big Reach,!
Personal Touch!
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Mobile sales outpacing desktop!
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11%!
24%!
2%!2010! 2011! 2012!
% traffic from mobile!
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Itʼs not a fad.!!
Mobile is growing everywhere.!
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PSY: Noble at day time, crazy at nighttime!
Mobile: Used on the go, used only by you!
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Mobile is more of a personal connection.!
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…with a focus on getting to the point.!
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Thatʼs why we believe in native monetization.!
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Native Advertising!
Advertising that integrates with the native use case of the platform.!
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What do people
do on their mobile devices,
anyway?!
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Everything!!
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“Weʼre now seeing traffic at rapid rates where users are moving to
mobile, so we have to take advantage.” !
!Solmon Masch!
Director of Mobile Sales & Strategy, Time Inc. !
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The Bottom Line!!
Optimize your ad campaigns for mobile devices!!
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Mobile Advertise #SUGangnamStyle!!
So, what can advertisers do to effectively reach a mobile audience? !
op
op
op
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PSY: !A guy who seems calm but plays when he plays!
Mobile: Advertisements must be seamlessly incorporated into the user experience – within the flow of accomplishing the tasks at hand!
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Psy taught Britney Spears,
and now itʼs your turn. !
!Ready?!
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PSY: Put your sunglasses on!
Mobile: !Get your ad ready!
#1!
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PSY: Do the cowboy!
Mobile: !Use rich visuals to make sure
your content stands out!
#2!
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#3!PSY: Ride the horse!
Mobile: !Once your grab the audienceʼs attention, youʼve got to keep them engaged!
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#4!PSY:
Grand finish!
Mobile: !Provide the user with
a seamless experience!
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www.stumbleupon.com/pd/campaign!
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Q & A!#SUGangnamStyle!
!Follow Us:!
@PaidDiscovery!@StumbleUpon!
@JackK!!
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Thank you!!