stuff that keeps community managers awake at night

Robin Hamman

Senior Community Producer

also @ http://www.cybersoc.com

user content, comment and community

• message boards• comments (on blogs, articles, other content)• reviews• social networks• chat• audio/video/images (“citizen journalism”)• tags

From Dan Hill's Social Life of a Broadcasthttp://www.cityofsound.com/blog/2004/07/ripples_or_the_.html

From Dan Hill's Social Life of a Broadcasthttp://www.cityofsound.com/blog/2004/07/ripples_or_the_.html

why bother?

• increase life and potential reach of editorial proposition

• community is sticky• gather audience feedback & data• increase transparency & accountability• use audience to inform journalism (eg.

networked journalism)• create an active audience

• “someone said we had to had to add some interactivity”

The Daily Show © ViacomShown for educational and training purposes onlySee it at:

http://www.google.co.uk/search?q=ireport+youtube+dailyshow&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

QuickTime™ and aMPEG-4 Video decompressor

are needed to see this picture.

obvious legal issues

• defamation• copyright• contempt of court• data protection

more legal issues

• breach of privacy• harassment• when does call to action become a

commission?• when does a duty of care arise?• protection of vulnerable people • incitement• hate speech; glorification of terrorism• SEC guidelines• ASA guidelines re: astroturfing

QuickTime™ and aH.264 decompressor

are needed to see this picture.

Dominic Sparkes, Tempero - interview at http://www.cybersoc.com/2008/06/video-behind-th.html

moderation vs hosting?

experience shows…

• user comment, content and community isn’t free and comes with many technical, editorial and legal risks

• users always think their contributions are sensible & feel aggrieved when “censored”

• house rules and active hosting keys to avoiding risk; moderation also helpful

• but… some solicitors would argue that by taking an active role in community may increase exposure to liability (discuss!)

Robin HammanSenior Community Producer, BBC

… until Friday, then Senior Social Media Consultant at Headshift

blog @ http://www.cybersoc.com