StudyMarvel by Immersify -Pitch Deck

Immersify’s Technology gives existing books/magazine/print media/merchandise a

“Second Life" by providing additional interactive content.

Seeking for $75K for a 10% Stake14th December 2016

Facebook.com/StudyMarvel www.studymarvel.com F6s.com/StudyMarvel

Immersify having equipped with right mix of AR technology and innovative vision empowers you to add more value to your print media. With Immersify, you can fabricate AR-based books, brochures, newsletters, catalogues, which reflects

much more than what one can see through naked eyes just through the smartphone in your hands. With 220 million active Smartphone users in India, the

growth potential of AR is humongous and with AR technology, Immersify will bridge the gap between print and digital.

8500 Schools using SmartClasses and

Technology Enabled Services in teaching

practices| Expected to touch US$ 6 billion by

2017

Print advertising( Newspaper and Magazines ) revenue in India from 2008 to 2020 is set to grow from 108 to 300 Billion

Indian Rupees

Existing 10 billion +, 1 million books are published

every year and more than 250+ Publishers in India

Overview

Advertiser/Brand

Reader/Consume

r

Interact/Additional Insights and Offer/Increased Engagement

Track and Engage the User/Create Sales

Leads

The Problem/ Opportunity

Solution

Augmented Reality Enabled

Opportunity & Market

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200

50

100

150

200

250

300

108 110.4

126139

150163

176189

204

221.7

241.6

263.3

280.7

Print Advertising revenue in India from 2008 to 2020* (in billion Indian rupees)

Print Media Advertising RevenueTarget : 5% in 3 Years

Opportunity & Market

Gamification and Education-Mobile App & LMSTarget : 5% in 3 Years

Key Insights (Over The Past One Year) Use of education apps by students has grown by over 217% YoY

The average time spent by students on mobile devices has grown by over 91%

Education app usage by students in Tier II cities grew by over 73%

Mobile app usage by students in Tier I and metro cities grew by over 99%

By Age Students from classes 1 to 5 spent 32% more time studying online

Students from classes 6 to 8 spent 15% more time studying online

From the above statistics, it’s clear that younger kids are taking to online studying much faster.

By Board Over 32% more CBSE students are now studying online Over 43% more ICSE students are now studying online

Perfect Blend of Dedicated Team, Deep understanding of technology , Strong Industry Networks of VR/AR Players across India, and a passion for Augmented Reality. Most importantly it’s the perfect time to execute this idea cause Pokémon Go has broken the ice for AR across the world.

Competitive Advantage

Consumer – Students of class 6th to 12th

Decision Maker at Schools – Teacher of that Subject, Principal

Books + App = One Time Cost

Students with Smartphones.Age – 7 -24

App – Freemium Model Pay for Marker less AR and Customized AR

Consumer – Print Agencies and Brands.

Decision Maker – Editor-in-chief, CEO

Advertiser pays one time cost per ad, or a subscription for creating their own ads in future.

Rs.150 a Book $0.99 Per Model Customized Rates

Go-to-Market Industry

Serve

r

Infrastr

ucture

Marketing/Promotion& Sa

les

ManPower

Rent & Utiliti

es

AR Plugins

AR Hardware0

2

4

6

8

10

12

14

16

4.8 5.2

15 14.8

2.43.2

6

Seed Fund Required – Minimum Amount Required to sustain for 12 months

Opex CAPex

Total Requirement = 51.4 Lacs

Blended Branding

The equivalent of hoardings, virtual poster ads. Once given a reason to

be scanning outdoor areas with their AR devices the potential to

deliver topical, timely and

relevant ads or branding into the

scene.

In Situ(Original)

Aiding sale by seeing projects & products

placed in the environment before

completion. The benefit of a customer or client

seeing a finished project, before it is

complete. For example 1) real estate agents

can scan and show an empty house full of

stylish furniture

Location Layers

Blended guides to new places,

tourism, enhanced

travelling or themed space.

Eg. Pokémon Go

Current and Potential Business Models

Experiential Education

Pay-per-visit educational services to museums, ancient sites etc: Pay-per-visit (ppv)

to visit highly experiential museums,

theme parks, zoos, ancient sites or

exhibitions but with a higher purpose of

providing deeper levels of information & visual

sense

Current Future

June 2017

October 2017

Immersify 1 million user base :

Rs. 6,00,00,000

December 2018

Bring 30 Schools on Board

Rs. 32,40,000

1 school/One time Cost = 450*4(classes)*60 =1,08,000

Immersify 0.1 million users

Rs.60,00,000

150 million user base :Newspaper Reader in India (English and Hindi)

$1/per user/year

2 millionImmersify Users & 500

Schools on Studymarvel

= Rs.17,00,00,000

February 2018

Pokemon Go awes the

world of AR Virality

Won AR/VR Summit,

Bangalore

Soma & Mayank meet Yash and start making a MVP

Launch Immersive Chemistry at VG Gujrat Startup

Summit and took consumer

feedbacks.

Won DAIICT Hackathon –

Smart Education

Timeline

June 2016

July 2016

Sep 2016

Oct 2016

Oct 2016

Started working with

Ahmedabad’s finest school –

Riverside School

Team Members get together to start working at an office.

Start hiring UX/UI Designers, 3D

Designers, Gamification Experts and School/Print

Representatives

Brought IPS, Indore Science Teacher to align the

Studymarvel course as per national ciriculum, and begin

pilot testing

November 2016

November 2016

Semi-Finalists at IITKharagpur’s Flagship Event – Empresario – Business Model

Competition

Dec 2016

March 2016

Yash BodanePGDMBE – Entrepreneurship Development Institute of India, Ahmedabad Batch 2017

• Summer Intern at CIIE, IIM-A• Sold over 3000 units of Google

Cardboards @VRPerspective• Writer @YourStory.com,

Illustrator, Marketer, Lean Start-up Methodology Preacher

Soma SharmaBachelor of Engineering in Information Technology 2015

• Passionate AR Developer• Worked at WowFlux and

Smartivity as an AR Developer• Community Lead at MSTC Indore• User Experience Aficionado

Mayank LambhateBachelor of Engineering in Information Technology 2015

• Android and iOS Developer• Software Engineer at HotWax

Solutions• Designer by passion, Core AR

Developer

Mehul Patel Masters in Development Studies from Entrepreneurship Development Institute of India, Ahmedabad

• Summer Intern at CIIE, IIM-A• UI/UX Expert• Web Developer and Sales

/YashBodane /SomaSharma

/MayankLambahte /MehulPatel

Who are We? / Team

[email protected]

Our Mentors and Gurus

Mr. Akhil Shahani

Mr. Achal Choudhary

Mr. Virat Khutal

Education Entrepreneur, Managing Director -

Shahani Group - Institutes in Management,

Entrepreneurship, Media & Real Estate

Proud Winner of Bharat Shiromani Award For Education

Mr. Achal Choudhary (IIT, Kharagpur), a renowned

architect is the founder of MP’s largest Educational Instituion the IPSA Group.

Virat Khutal is the Founder and CEO of Twist Mobile, the mobile game publishing and

development company in India. On top of his daily role in Twist Mobile, Virat is also the Virtual Reality enthusiast and mentor for various start up.

QUESTIONS & SUGGESTIONS PLEASE?

Facebook.com/StudyMarvel www.studymarvel.com / [email protected] F6s.com/StudyMarvel

“WE’RE MAKING A LONG-TERM BET THAT IMMERSIVE,

VIRTUAL AND AUGMENTED REALITY WILL BECOME A PART

OF PEOPLE’S DAILY LIFE”- MARK ZUCKERBERG

StudyMarvel by Immersify -Pitch Deck

Technology

Transcript of StudyMarvel by Immersify -Pitch Deck