m e d i a k i t2 0 1 0

The magazine

The only specialized magazine in Bulgaria for education and training

The magazine■■ Presents■in■details■the■procedure■for■applying■

in■high■schools,■colleges■and■universities■in■

Bulgaria■and■abroad

■■ Useful■information■for■the■language■tests■and■

certificates

■■ Contests,■Scholarships,■Internships

■■ Professional■Qualifications

■■ MBA■and■EMBA■programs

■■ Students■share■experience■from■studying■abroad

■■ Professional■Consultations■for■choosing■a■

University■Abroad

■■ Summer■language■courses■abroad

■■ Summer■Jobs■Abroad;■Work■and■Travel

What is New?From■September■2008■the■magazine■has:

■■ new■publishers

■■ new■design

■■ additional■topics

■■ higher■circulation

■■ guaranteed■free■distribution■to■selected■

audience■(min.■1000■issues)

Issue Topic of the issue date

February■■ Management 5th■of■February

March■■ Computer Science 5th■of■March

April■■ MBA 6th■of■April

May■■ Arts - part 2 (Music,■Dance,■Fine■Arts)■ 5th■of■May

June■■ Civil Engineering 5th■of■June

July/■August■■ Ecology 6th■of■July

September■■ Advertising and PR 4th■of■September

October■■ Accounting 5th■of■October

November■■ Logistics 3rd■of■November

Decembe/■January■■ Engineering 11th■of■December

Topics■■ Students■Life

■■ Tests■and■Certificates

■■ The■Education■in■Numbers

■■ Main■Topic■of■the■Issue

■■ The■Education■in■….

■■ Contests■and■scholarships

■■ Academy

■■ Exotic■Destination

■■ How■to■be■a■billionaire?

■■ Do■you■know■that■…..

■■ News

Editorial Calendar 2010

The readers

Young and intelligent people, with higher than the average income

Periodicity: ■■ Monthly,■10■issues■per■year■(two■double■■issues■July/August■and■December/January)

Circulation: ■■ 5■000■copies

Commulative Monthly Audience: ■■ 12■000■copies

Volume: ■■ min.■64■pages

color: ■■ full■-■colored

Cover Price: ■■ 4■BGN■(2■Euros)

First Issue: ■■ May,■2000

Internet Page:■■ www.studyabroad.bg

Publisher: ■■ Market■Trend■Ltd

Gender:

Age

Education:

Place of Living

90%■have■high■income■–■higher■than■the■average■for■the■country

Male■22%

Female■78%

Less■than■18■years■4%

18■–■25■years■old■28%

25■–■30■years■old■24%

30■–■40■years■old■35%

Over■40■years■9%

University■

Degree■16%

High■School■

Education■84%

Sofia■56%

Big■Cities■25%

Middle■sized■cities■14%

Small■towns■and■villages■5%

56%

25%

14%5%

28%

35%

9%

4%

24%

22%78%16%

84%

Income of the household:

Rate card

Attractive offers, diversification, alternative options for advertising and PR presence

1/2

2/3

1

1/3

1/3

1■page■790■EUR5■mm■bleed■on■three■sides■brut■dimension■215■x■280■mmprint■size210■x■270■mm

2/3■page■650■EUR5■mm■bleed■on■three■sides■brut■dimension133■x■280■mmprint■size128■x■270■mm

1/2■page■490■EUR5■mm■bleed■on■two■sides■brut■dimension215■x■132■mmprint■size210■x■127■mm

1/3■page■320■EUR5■mm■bleed■on■two■sides■brut■dimension80■x■280■mm■print■size75■x■270■mm■Horozontal■85■x■175■mm

Advertising pages

12

Leading■folio■1■200■EUR

Folio■890■EUR5■mm■bleed■on■three■sides■brut■dimension430■x■280■mmprint■size420■x■270■mm

Advertising folio

Covers2nd■cover■ 990■EUR

3rd■cover■ 890■EUR

4th■cover■ 1■100■EUR

Insertions:For■the■entire■circulation:■■0,10■EUR/issue■

Presentations of schools, universities and language centers:For■1■page■500■EUR

For■2■page■700■EUR

*■The■publications■will■be■prepared■by■the■editors■

and■will■be■marked■with■a■title■“Paid■publication”

Other products or services:+■20■%■on■the■advertising■prices

Discounts:For number of publications

For■3■publications■-■8■%

For■4-6■publications■-■12■%

For■6-8■publications■-■15■%

Over■8■publications■-■20■%

For advertising agencies■

-■for■advertising■and■PR■publications■-■15■%

-■for■insertions■-■5■%

For■advance■payment■for■annual■contract■-■5■%

The■discounts■will■by■accumulated■per■client

Surcharge: For■right■page■+■10■%■■

For■fixed■position■+■20■%■

For■preprint■of■an■advertising■banner■+■10■%

The■prices■are■in■EUR■without■VAT.

Valid■from■1st■January■2010

Distribution

Targeted audience, guaranteed circulation and national distribution. The magazine has long life cycle, it is kept by the readers as a guide for couple of years

Distribution

Street News Stands The■magazine■is■distributed■on■street■news■stands■around■the■country.■Main■distributors■–■Dobi■Press,■Bulgarpress,■Bliznaci,■Strela,■Senator,■Jack■Press,■Gerini,■Varna■Press,■etc.■

Gaz Station The■magazine■is■distributed■at■Shell■and■OMV.

SubscriptionSubscription■for■the■magazine■can■be■made■via■Bulgarian■Post,■Dobi■Press■or■at■the■office■of■the■publishing■company.■

BookstoresThe■magazine■is■distributed■in■the■main■chains■of■bookstores■in■the■country■-■Helikon,■Ciela,■ABV,■Penguins,■Lexico,■etc.■

ExposThe■Publication■participates■with■individual■stand■on■all■the■main■educational■exhibitions■around■the■country.■

Direct mailing1■000■copies■of■each■issue■of■the■magazine■are■distributed■targeted■to■schools,■universities,■advertising■agencies,■banks,■MNOs,■etc.■■

Sponsorhips and media partnership on eventsThe■magazine■is■participating■as■media■partner■on■various■types■of■educational■events■around■the■country.■

Technical data

Attractive young outlook, quality print in a classical format

Technical data

Requirements for print adsFile formats:

TIFF

PDF■(Press■Optimised)

AI

EPS■

Texts■should■be■converted■into■curves,

Resolutions:■300■dpi.■

Color:

CMYK■(no■additional■colors).■

For■the■print■size■ads■(live)■5■mm■should■be■left■on■

all■outside■sides.■

Advertisings■should■be■always■accompanies■with■

colored■print-outs.■

All■important■elements■and■texts■should■be■at■least■

5■mm■inside■the■print■size■area.■

Requirements for insertsMaximum■format:■210■x■270■mm

Weight:■Maximum■80■grams

Volume:■up■to■16■pages

DeadlinesFor booking:■

15th■of■the■month■before■the■publication

For submission of ad materials:

20th■of■the■month■before■the■publication

Payment terms:

Via Bank:

Bank account:

BGN:

First■Investment■Bank

BIC:■FINVBGSF,

IBAN:■BG43FINV91501000167419

Euro:

Unicredit■Bulbank■

BIC:■UNCRBGSF,

IBAN:■BG24UNCR76301438073017

Technical data Volume:

64■pages■(minimum)

Dimensions:

215■x■280■мм■(brut■dimension)

210■x■270■мм■(print■size)

Body:

115■gr.■chrom■mat

Covers:

200■gr.■glance,■UV■covered

Color:

Full-colored■

Contacts

Publisher:■Market■Trend■Ltd.■

Address: Bulgaria,■Sofia■1164,■65■Krichim■street,■floor■3,■office■6

Tel./fax:■+359■/2/■961■62■63;■961■63■63■

Web page: www.studyabroad.bg

E-mail:■reklama@studyabroad.bg