Study report of Jharkraft - Upendra Maharathi Shlip Anusandhan Sansthan

UPENDRA MAHARATHI SHILP ANUSANDHAN SANSTHAN

JHARCRAFTUPENDRA

MAHARATHI SHILP ANUSANDHAN

SANSTHAN

a study reportby Ashok Kumar Sinha

Deputy Development Officer, UMSAS

Jharkhand Silk Textile & Handicraft Development Corporation Ltd.

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A Govt of Jharkhand undertaking

Functions under Industry Department

Incorporated in August 2006

Registered under Section 26 of Companies Act 1956

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Provide an adequate platform for marketing

of handloom and handicraft articles.

Strengthen rural cottage industry.

Establish 'Kuchai Silk' in the National and

Global market.

Create a development fund for weavers and

artisans

Protect and develop the languishing Art

forms

Create job-opportunities in

deep remote areas

Implement Capacity-building programs for

rural artisans

OBJECTIVES

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TURNOVER : Rs. 30 crores (2010-11)

EMPLOYMENT

1, 50, 000

(weavers)

40, 000

(artisans)

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Working of Jharcraft

1. HANDLOOMS

Silk Rearing

Reeling & Spinning Weaving Sales &

Marketing

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Silk Rearing

Reeling & Spinning Weaving Sales &

Marketing

Tree Plantation

Rearing

Harvesting

• Terminalia arjuna (Arjun) & T. tomentosa (Aasan) trees provide food to the Tasar silk-worms

• Involves grainage of seed cocoons, DFL production, brushing of newly born larva, transfer of caterpillars to the trees for feeding and rearing upto cocoon formation

• Collecting & storing cocoons in cocoon banks for post-cocoon activities.

The Process

SILK REARING


Silk Rearing Reeling & Spinning Weaving

Procurement, Sales &

Marketing

Action & Achievements

SILK REARING

Survey of slikworm rearing farmers done in

40 Pilot Project Centres (PPC)

12 new PPCs established

1,25, 000 farmers organised into

groups

Rearing of Daba Ecorace started on

Sidha trees in addition to Asan & Arjun

Rearing of Laria Ecorace started in Sal trees with prospects of providing

livelihood to 3 lakh rearers

Average income of rearer has increased from INR

4000 to INR 25, 000 in a rearing season of 45

days

Expected production: 1000 MT

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• 6000+ women trained in reeling & spinning of Tasar CocoonTraining

• Developed sloar-powered reeling & spinning machineTechnology partnership

• Jharcraft will do commercial production of cocoonage enzyme developed by CTR&TI RanchiNew Initiatives

• Reelers & Spinners earning INR 4000 – 5000 per monthEmployment

Action & AchievementsREELING & SPINNING

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• Self Help Groups are formed in group of upto 20 peopleFormation of SHGs

• Training for skill development provided by master trainers for 4 months. Trainee weavers are paid stipend @ Rs. 75 / day

Training & Skill Development

• Trained weavers/artisans are provided worksheds. Each workshed typically accommodates upto 20 peopleWorksheds

• Looms and other related accessories provided free to weaversLooms

• Raw material (yarn, thread, colour, etc) provided to weaversRaw Material

• Design assistance provided to the artisans to cater to market trends.Fabric Making

• Final product is purchased by Jharcraft. Incentives on achieving individual targets.Procurement

• Products sold by Jharcraft through its retail outlets as well as partner organisations such as NGOs & exporters.

Marketing & Distribution

The Process

WEAVING


Action & Achievements

WEAVING

35 Cluster Development

Schemes (CDS)

90 Group Approach Schemes

Schemes sponsored by Development Commissioner

Handloom, Min of Textile, GoI

21 CDS supported by

NABARD

Revival of 110 Primary Weavers Co-

operative Societies (PWCS)

Silk Training Institute at Bhagaiya.

Professional designing services to weavers &

artisans

Base-line survey of 30 new clusters; Proposals sent

to DC Handloom

Entered into agreement with organisations e.g. Solapur

Khadi & Gramodyog Sansthan supplying 30000

blankets per month

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2. HANDICRAFTS

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Dhokra art is a traditional art of Jharkhand. It is basically a brasswork done by the 'Malhores' of the state.

Dhokra production unit has been set up in Urban Haat Hazaribagh.

More than 500 designs have been made by the designers.

Five clusters of Dhokra have been developed - Hazaribagh, Khunti, Singhbh East, Ramgarh & Dumka districts.

More than 400 artisans are involved in the art.

Handicraft

DHOKRA

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29.61 % of the state is covered with forest; hence woodcraft prosper in the state.

Various clusters have emerged in the state which provides woodcraft and furniture to Jharcraft.

The various types of wood used for woodcraft are - Gambhar, Black Sesam, Teak wood, Bamboo & Cane.

The items are - decorative items, show pieces, wall hangings, furniture, frames etc.

Clusters of wood craft have been developed in Ranchi & Khunti.

Handicraft

WOOD CRAFT

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Started new units for producing leather items.

Handbags, ladies purses, wallets, laptop bags, fiIe folders etc. are provided at Jharcraft emporiums.

Advance training in NIFT Kolkata to selected artisans.

Production centre at Urban Haat, Hazaribagh functioning under the supervision of professional designers.

Handicraft

LEATHER

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Jharcraft provides jute bags, coasters, mats, files, folders, etc.

Developed two clusters in Ranchi.

Supporting about 6 SHGs promoted by an NGO Chotanagpur Craft Development Society.

Handicraft

JUTE ITEMS

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Gondha grass is woven together to make various products.

FiIe folders, mats, coasters, curtains etc. are major items made of Gondha grass.

Cluster developed in Jamundih village of Potka block of Singhbhum East district with the help of NGO 'Kala Mandir'.

200+ people are associated with this cluster

Handicraft

GONDHA GRASSITEMS

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Jharcraft is producing cane furniture and small utility items & show pieces of Bamboo.

Set up chemical treatment plant at Mansuria Chakulia Singhbhum East with the help of Cane & Bamboo Technology Centre, Guwahati.

Bamboo based low-cost housing is also developed.

Handicraft

CANE & BAMBOOITEMS

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Jharcraft supports the groups involved in production' of lac bangles & jewellery.

Organised women groups for this art in Hazaribagh, Saraikela, Dumka, Sahebganj & Deoghar.

Handicraft

LAC JEWELLERY

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Jharkhand has a strong base in terracotta products.

Self help groups are being organised to produce jewellery, show pieces & potteries.

Clusters have been developed in Ranchi, Dumka & Saraikela districts, supporting more than 300 women.

The cluster at Bundu is managed by 'Adhar' run by a professional designer from Shantiniketan.

Handicraft

TERACOTTA ITEMS

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Masks of epic heroes, Gods & Goddesses are made for the 'Chhau-dance' of Saraikela out of paper mache, with elaborate head dresses, made of beads and metal sequins.

Beautiful utility items are being produced from paper mache as home decorative

Clusters have been developed in Khunti & Seraikela.

Handicraft

PAPER MACHE

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Sohrai art

Kohvar paintings

Jadopatia art

Payatkar art

Tribal

PAINTINGS

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SALES & MARKETING

Branding Retail Outlets

Urban Haats &

Rural Marts

Online Marketing

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Retail

OUTLETS

FIRST OUTLE

T IN RANCH

I IN SEPTEMBER 2007

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• Bengaluru• New Delhi• Kolkata• Kochi• Varanasi• Patna• Ranchi• Ahmadabad• Mysore

CURRENT OUTLETS

• Hyderabad• Chandigarh• Jaipur• Lucknow

PROPOSED OUTLETS

Retail

OUTLETS

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Urban Haat at Hazaribagh spread in 10 acres.

A centre of livelihood for artisans and women groups.

Production centres of Leather items, Cane products, Lac Bangles, Dhokra design development.

Food court managed by women SHG.

Regular fairs are organized.

Training programmes on handicrafts are organized.

URBAN HAAT PARASNATH, GIRIDIH is creating livelihood opportunities for the people of 14 villages around Parasnath - a famous worship place of Jains.

Urban

HAATS

12000+

WOMEN ASSOCIATE

D WITH URBAN HAAT

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Scope of development of Handloom based industries and Handicrafts in Bihar is better than Jharkhand

Bhagalpur Silk (Tussar) already has a good brand image in the market

It is recommended to establish an organisation under the Companies Act / Society Act and endeavour towards providing a platform to the artisans and weavers of Bihar

Dept of Industries can revive closed centres or make use of vacant land on which such non-functional units exist.

Worksheds can be provided on such vacant / unused lands for the artisans/weavers of Bihar

It is utmost important to provide modern training and skill development to the artisans /weavers to cater to the large global market.

Conclusion and

RECOMMENDATIONS

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THANK YOU

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Upendra Maharathi Shlip Anusandhan SansthanDepartment of IndustriesGovernment of Bihar

Study report of Jharkraft - Upendra Maharathi Shlip Anusandhan Sansthan

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Transcript of Study report of Jharkraft - Upendra Maharathi Shlip Anusandhan Sansthan