Study on Tractor Industry in India

41
INSTITUTE OF MANAGEMENT STUDIES - BHADDAL (BHADDAL) ABOUT THE PRODUCT TRACTOR SUBMITTED TO : SUBMITTED BY : MR. NEERAJ SAINI ROSLY BHARDWAJ ROLL NO. MBA/10/314 1

Transcript of Study on Tractor Industry in India

Page 1: Study on Tractor Industry in India

INSTITUTE OF MANAGEMENT STUDIES - BHADDAL

(BHADDAL)

ABOUT THE PRODUCT

TRACTOR

SUBMITTED TO : SUBMITTED BY:

MR. NEERAJ SAINI ROSLY BHARDWAJ

ROLL NO. MBA/10/314

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Table of Contents

Cover Page 1

Table of Contents 2

Indian tractor industry 3

Tractor 4

Different brand of tractor by different companies 5-7

Currant manufacturers’ of tractor in India 8-17

Pervious manufacturers’ of tractor companies 18-20

Objectives 21

Questionnaire of the project on tractor 22-23

Analysis of the data 24-30

Conclusion 31

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INDIAN TRACTOR INDUSTRY

THE BEGINNING:

Indian Tractor Industry took birth in 1959-60 when the first tractor manufacturing

unit was established. However, this industry found a firm footing only after the turbulent

period of 1968-74, during which the acceleration which should have emerged from the

upsurge in demand generated by the Green Revolution was navigated by large-scale

imports of fully built tractors and screw-driver assembly of CKD (Completely Knocked

Down) kit by a number of operators who entered with de-licensing in 1968 for making a

quick buck. By 1973-74 when imports were banned, 22 manufacturers remained.

It is in an environment of intense competition between 22 manufacturers that our

tractor industry has grown during the last 30 years. During this period, it has become not

only a major segment of our engineering industry but with a population of 1, 30,000

tractors in 1990, our country became the second largest tractor producer in the world.

There could be no better index of the intensity of competition than the fact that all makers

of tractors have been available off-the-shelf for the last 2 decades and market share of no

single manufacturer exceeds 20%.

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TRACTOR

A tractor is a vehicle specifically designed to provide a high tractive effort at slow

speeds, for the purposes of hauling a trailer or machinery used in agriculture or

construction. Most commonly, the term is used to describe the distinctive farm vehicle:

agricultural implements may be towed behind or mounted on the tractor, and the tractor

may also provide a source of power if the implement is mechanized. Another common

use of the term is for the power unit of a semi-trailer truck.

The word tractor is derived from the Latin trashier "to pull". A conflicting history of the

name suggests that steam tractors were originally referred to as traction engines, with the

word "tractor" eventually deriving from a contraction of 'traction' and 'motor'.

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Different Brands of Tractors By different Companies

Escorts Ltd.

Farmtrac

Farmtrac 45

Farmtrac 50

Farmtrac 60

New Farmtrac 70

Powertrac

Powertrac 430

Powertrac 435

Powertrac 440

Powertrac 455

Force Motors

Balwan Tractor

Balwan 300

Balwan 400

Balwan 450

Balwan 500

OX 25

Swaraj Enterprise

Swaraj Tractor

Swaraj 722 Super

Swaraj 724 FE

Swaraj 733 FE

Swaraj 735 FE

Swaraj 744 FE

Swaraj 834 FE

Swaraj 855

Swaraj 939 FE

Swaraj 735 FE

Swaraj Forklift Tractors

Swaraj EL. Forklift 15

Swaraj Forklift 15

Swaraj Forklift 20

Swaraj Forklift 30

Swaraj Harvester Combine

Sonalika Tractors

DI 35 DI 55

DI 60 2WD DI 60 4WD

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DI 60 2WD DI 60 4WD

DI 60 Senior DI 75 2WD

DI 75 4WD DI 90 4WD

DI 340 S DI 730 II

DI 730 III DI 732 III

DI 735 DI 740

DI 740 III DI 745 III

DI 750 DI 750 II

DI 750 III  

Mahindra Kisanmitra

Mahindra Arjun

Arjun 445 DI

Arjun 605 DI

Arjun 555 DI

Mahindra Bhoomiputra

Bhoomiputra 265 DI

Bhoomiputra 275 DI TU

Bhoomiputra 475 DI

Bhoomiputra 575 DI

Mahindra Sarpanch

Sarpanch 265 DI

Sarpanch 275 DI TU

Sarpanch 475 DI

Sarpanch 585 DI

Sarpanch 575 DI

Sarpanch 595 DI Super Turbo

Mahindra Yuvraj

HMT Tractors

HMT Yuva 2522 FX

2522 OS 3522 CS

3522 DX 3522 FX

4022 4922

4922 DX 6522

7511  

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Tafe Tractors

MF 241 Eagle MF 1035 DI

MF 1035 Std. MF 5245 Mahaan

Tafe 25 DI Tafe 30 DI

TAFE 4410 Samrat Tafe 5900 DI Gajraj

Tafe 8502 - 4WD  

Indofarm Tractors

Indo Farm 2030 DI Indo farm 2035 DI

Indo farm 2040 DI Indo farm 2050 DI

Tractor Manufacturers Association

The Tractor Manufacturers' Association of India (TMA) is housed under The

Confederation of Indian Industry (CII), New Delhi. Though not all manufacturers are

members TMA is recognized as the main trade group representing the agricultural tractor

industry in India. Mallika Srinivasan, Economic Times Businesswoman of the year 2006,

and CEO of TAFE Limited, is currently serving as president

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Current Manufacturers of Tractors in India

HMT Tractors

HMT is a large public sector unit and began manufacturing Agricultural Tractors in 1972

under the HMT brand name with technology acquired from Zetor of the Czech Republic.

It manufactures its tractors in Pinjore, Mohali in a large factory that also manufactures

machine-tools, and Hyderabad It has a capacity of 20,000 tractors per annum. In the

Machine-tool company is a large foundry. It produces tractors in a range from 25 HP to

75 HP. For a short time, HMT exported tractors to the USA under the Zebra brand, which

were marketed by Zetor distributors and dealers there. The company is controlled by the

Ministry of Heavy industry that provides, on a monthly basis to the public its financial

performance.

Mahindra Gujarat Tractor Limited

The company was originally incorporated in the state of Gujarat in 1963 with technical

collaboration with Motokov-Praha of Czechoslovakia as Gujarat Tractor Corporate Ltd.

It was taken over by Mahindra & Mahindra Limited on 17 December 1999 (holds 60%

equity) and re-christened Mahindra Gujarat Tractor Ltd as part of Mahindra Tractors.

The company is engaged in manufacturing of tractors in a range of 30-45hp which are

marketed under Shaktimaan brand. [9] They were previously marketed under the

Mahindra Gujarat name, and before that the Hindustan name.

Mahindra & Mahindra

M&M's Farm Equipment Sector origins lie in a joint venture in 1963 between the

Company, International Harvester Inc., and Voltas Limited, and was named International

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Tractor Company of India (ITCI). In 1977, ITCI merged with M&M and became its

Tractor Division. After M&M's organizational restructuring in 1994, this division was

called the Farm Equipment Sector. The Farm Equipment Sector has also ventured into

manufacturing of Industrial Engines. M&M Industrial engines are used for various

applications like generator sets, industrial, construction, marine, compressors, etc. These

engines are manufactured at the Company's engine assembly plants at Kandivli and

Nagpur. M&M has two main tractor manufacturing plants located at Mumbai and Nagin

Maharashtra. Apart from these two main manufacturing units, the Farm Equipment

Sector has satellite plants located at Rudrapur in Uttaranchal and Jaipur in Rajasthan. The

Farm Equipment Sector as reported by the Company has a dealer network of over 450

dealers. This dealer network is managed by 28 area offices, situated in all the major cities

and covering all the principal states and M&M tractors has sold more than 13,00,000

tractors since its inception. M&M's Farm Equipment Sector is perhaps the largest

Exporter of Indian tractors to the USA and the west. And in a reversal to earlier trends of

Indian tractor manufactures with joint ventures with western tractor companies, M&M, in

2004 announced that they had bought majority stake (80%) in Jiangling Tractor

Company, and renamed it Mahindra Jiangling Motor Co Group (JMCG). This is the first

instance of Indian tractor industries participating in India's reverse FDI. The plant in

China reportedly has a production capacity of 12,000 tractors annually.

In March 2007, M&M bought a controlling 43% stake in the Mohali-based tractor firm

Punjab Tractors (Swaraj) that will reportedly increase M&M's share in the domestic farm

equipment market from just over 30% to 40%. The 43% stake includes 29% owned by

private equity firm Actis Capital and 14.2% by the Delhi-based Burman family. In July

2007, Mahindra upped its stake to 64.6%.[10]

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Preet Tractors

Preet Agro began manufacturing tractors in 2002 in Punjab, India. They currently

manufacture in the 35-70hp range.[12]

Punjab Tractors Ltd (Swaraj Tractors)

In 1965, Government of India research institute Central Mechanical Engineering

Research Institute, Durgapur, WB initiated design and development of Swaraj Tractor

based on indigenous know-how. In 1970, Punjab Government acquired the Swaraj

tractor's design and established Punjab Tractors Limited (PTL). It was India's first large-

scale totally indigenous project. The company exports Tractors to various countries

including USA. It manufactures nine models of tractor and several models of combine

harvesters. The manufacturing units are located at Mohali District, Asron Village of

Nawanshahar District and Nabha of Patiala District, Punjab. Today Swaraj tractor is the

second most selling brand of tractors in India after Mahindra. More than 800000 lacs

tractor sol

The popular models sold under SWARAJ brand are:

1.)SWARAJ 744,

2.)SWARAJ 735,

3.)SWARAJ 855,

4.)SWARAJ 978,

5.)SWARAJ 834,

6.) SWARAJ 939,

7.)SWARAJ 733,

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8.)SWARAJ 724,

9.)SWARAJ 722

Swaraj also manufactures Forklifts and Combines, which are assembled in their Mohali

Plant.

Actis Capital, a private equity firm acquired 29% of Punjab Tractors in mid-2003 from

the Punjab Government. In March 2007, and currently subject to the receipt of requisite

approvals, M&M bought a controlling 43% stake in Punjab Tractors Ltd. that will

reportedly increase M&M's share in the domestic tractor market from just over 30% to

nearly 40%. The 43% stake in Punjab Tractors includes the 29% owned by Actis Capital

and 14.2% by the Delhi-based Burman family. In July 2007, Mahindra upped its share in

Punjab to 64.

Same Deutz-Fahr Ltd.

SAME Tractors is an USD 4 billion company for past 7 Decades of Rich Experience in

Agriculture Segment. It was found by Francesco Cazzani along with his brother way back

1927. Greaves Ltd joined in collaboration with SAME for manufacturing of tractors in

1996 under the SAME-Greaves brand. By 2000, Greaves sold its shares to SAME and

formed 50:50 Joint Venture as SAME Greaves Tractors Ltd.

By 2002, Greaves Exited from SAME, SAME Greaves has become a wholly owned

subsidiary of SAME, Italy. The company has been renamed as SAME DEUTZ Fahr

Group India, Ranipet, Tamil Nadu, and India.

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Sonalika (International Tractors Ltd.)

International Tractors Limited was incorporated on October 17, 1995 and began

manufacturing tractors designed by Central Mechanical Engineering Research Institute

(CMERI). ITL currently is manufacturing Sonalika tractors between 30 HP to 90 HP,

and the CERES brand between 60HP to 90HP. ITL went into collaboration with Renault

Agricultural of France in July 2000. Renault Agriculture is a subsidiary of the Renault

Group. Renault Agriculture was bought by CLAAS of Germany in 2003. Incidentally

CLAAS already has a strong presence in India market producing its Crop Tiger range of

Combine Harvesters in a plant in Faridabad (near New Delhi) since 1992. CLASS has

opened a new plant in Punjab at Morinda in 2006

Balwan Tractors, Force Motors Ltd

Formerly known as Bajaj Tempo Ltd. until 2005, Force Motors Ltd., makers of India's

ubiquitous 3-wheeler Tempos since 1957 in a collaboration with Vidal & Sohn Tempo

Werke, Germany. In 1999 began production of Ox and Ox 45 Brand Tractors both which

incorporated transmission technology from the German manufacturer ZF. Additional line

Balwan was introduced in 2004 and between the lines Force Motors offers a line of two-

wheel and four-wheel tractors in a horsepower range from 10 - 50 HP.

Captain Tractors Pvt. Ltd

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Founded in May 1994 and located in Rajkot, India, Captain Tractors manufactures mini-

tractors under the Captain brand.

Crossword Agro Industries

Located in Rajkot, India, Crossword manufactures small tractors under the Nissan,

Atmak and Captain brand names

Eicher

In 1949, Eicher GoodEarth, was set up in India with technical collaboration with Gebr.

Eicher a of Germany, imported and sold about 1500 tractors in India. In April 24, 1959

Eicher came out with the first locally assembled tractor from its Faridabad factory and in

a period from 1965-1974 became the first fully manufactured (100% indigenization)

tractor in India. In December, 1987 Eicher Tractors went public and in June, 2005 Eicher

Motors Limited sold Eicher Tractors & Engines to a subsidiary of TAFE called TAFE

Motors and Tractors Limited.

Eicher also produced tractors under the Euro Power and Eicher Valtra brands under

license from Valtra, an AGCO brand.[5]

Escorts (Escort, Powertrac and Farmtrac)

Escorts Ltd began local manufacture of Ford tractors in 1971 in collaboration with Ford,

UK and total production climbed steadily to 33,000 in 1975 reaching 71,000 by 1980.

Ford (Ford - New Holland) was sold in 1992. Ford Motor Company proper quit the

tractors business, but the name was allowed to continue as per agreement until 2000,

when Escorts relabeled its Ford models under the Escort brand. Escort manufactures

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produces tractors in the 27-75 HP range and has already sold over 6 lac tractors. Its

tractors are marketed under three brand names, Escort, Powertrac and

Indo Farm

Founded in Baddi, Himachal Pradesh, India in 1999, Indo Farms builds tractors in the 30-

50hp ranges. [6]

John Deere

In 2000, John Deere set up production in a joint venture with Larsen & Toubro Ltd in

Sanaswadi, in a rural area near Pune, Maharashtra. It was known as L&T John Deere

Private Ltd, and manufactured tractors under the L&T - John Deere name for sale in

India, and under the John Deere name for worldwide sales. [7][8]

In 2005, Deere & Company acquired nearly all the remaining shares in this joint venture.

The new enterprise, is known as John Deere Equipment Private Limited. The factory

currently produces tractors in of 35, 40, 42, 47, 50, 55 and 70 HP capacities for domestic

markets and for export to the USA, Mexico, Turkey, North and South Africa, and South

East Asia. Pune factory started to produce new 55 to 75 Hp 5003 series tractors for

European market in 2008.

John Deere India Private Limited is a subsidiary of Deere & Company, USA in India. Its

factory, located near Pune, manufactures 5000 Series agricultural tractors. The Indian

operations of Deere & Company include a technology center located at Magarpatta City

Pune and John Deere Water Vadodara. The technology center provides services in the

areas of Information technology, engineering, supply management, embedded systems

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MARS Farm Equipments Ltd.

Originally established in 1976, the MARS Group is engaged in

manufacturing/marketing of dump trucks, loaders, foggers, and agricultural tractors and

attachments. Based in Lucknow, U.P., it began manufacturing two mini-tractor models

under the Marshal name in 2005, Captain DI 2600 of 25 HP and Trishul MT DI 625 10

HP.

New Holland

New Holland Ag's entry into India was facilitated by FIAT's acquisition of Ford-New

Holland in 1991. By 1998 New Holland Ag. (India) completed the construction of a new

plant in Noida, near New Delhi, with a capacity of 5000 tractors in the 35 - 75 hp range.

In 1999, New Holland Ag.'s parent company FIAT bought 70% of holdings of Case

Corporation and created Case New Holland Global (CNH one of the top three

tractor/agricultural/construction machinery manufacturers in the world), the new holding

company New Holland Ag. (India). In 2000, the capacity of the Noida plant rose to

12,000 tractors per year and in 2007 the company manufactured 24,000 tractors for the

domestic and export markets.New Holland India exports fully-built tractors to 51

countries in Africa, Australia, South-East Asia, West Asia, North America and Latin

America.The India plant of New Holland was originally built in 1998 to cater only to

India domestic market. However due to slow down of economy by year 2001-2002 and

slump in domestic demand, it became a challenge to utilize the installed capacity of the

factory.Hence the company started looking its market beyond India borders. Its then CEO

Mario Gasparri guided the vision and handed over the task of overseas business to its

dynamic manager Bhanu Sharma. The efforts paid off well. Bhanu Sharma in capacity of

Head-International Business Operations, took op the export volumes from the level of

almost nil in 2003 to 8000 units in year 2007. The export business last year in 2007

contributed over 50% of the company business of total USD 250 millions.This also made

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New Holland the second largest tractor exporter from India after John Deer. In year 2007,

India exported around 32,000 tractors of which 25% share was of New Holland.

Same Deutz-Fahr Ltd.

SAME Tractors is an USD 4 billion company for past 7 Decades of Rich Experience in

Agriculture Segment. It was found by Francesco Cazzani along with his brother way back

1927. Greaves Ltd, joined in collaboration with SAME for manufacturing of tractors in

1996 under the SAME-Greaves brand. By 2000, Greaves sold its shares to SAME and

formed 50:50 Joint Venture as SAME Greaves Tractors Ltd.

By 2002, Greaves Exited from SAME, SAME Greaves has become a wholly owned

subsidiary of SAME, Italy. The company has been renamed as SAME DEUTZ Fahr

Group India, Ranipet, Tamil Nadu, India.

Standard

Standard Combine began building tractors in 2000 in Barnala, Punjab, India. In

Standard Tractors, tractors are being manufactured in the range of 35, 45, 50, 60, and

75 HP with respective model names: Standard 335, Standard 345, Standard 450, Standard

460, and Standard 475. Engines for all these tractor models, except the last one, are

manufactured within the plant as ‘Standard Engines’, in specific names – SE 335, SE

345, SE 450 and SE 460, respectively. All the above-mentioned models of Standard

Engines have shown compliance to the TREM-III emission norms, as have been verified

by the ARAI. However, two new variants of tractor of 35 hp (Standard 335-I) and 45 hp

(Standard 345-I), equipped with famous Perkins engines (assembled within the Standard

Tractors plant), and two completely new models of tractor of 30 hp (Standard 330) and

40 hp (Standard 340) are on the verge to be launched. Besides these, three 3-wheelers

(two passenger-carriers and one cargo), one 4-wheeler (cargo), a crane, an electric 3-

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wheeled mini-car, and two 2-wheelers (scooters) are either in the process of development

or on the verge of launch from the Standard Tractor Division.[13].

TAFE

Tractors and Farm Equipment Limited (TAFE) was established in 1961 to

manufacture and market Massey Ferguson tractors and related farm equipment in India.

AGCO, the owner of Massey Ferguson, now owns 24% of TAFE. Tractors are built and

sold in India under both the TAFE and Massey Ferguson brands, and exported under

both brands as well. In 2005, TAFE bought the Eicher Motors tractor and engine division

VST Tillers

VST Tillers was set up in 1965 in Bangalore, India. In collaboration with Mitsubishi

Agricultural Machinery of Japan, they manufacture 18HP tractors under various brands,

including Mitsubishi-Shakti', Shakti, Eurotrac-VST and Euro-Trac. They have been

exported to Asia, the Middle East, Europe and the USA. [16] in odisa thet intarduse in

1987 with tte halpe of m/s sahoo agrochemi cuttack 753009

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Previous Indian Tractor Companies

Tractor companies that did not survive and were not acquired by other companies are:

Asian Tractors Ltd

Began building tractors in 1989 from their own designs.

Ford Tractors

Ford (formerly Ford Tractor Division) began producing Ford Tractors in India in 1972

with a tie up with Escorts. In 1986 Ford acquired New Holland and tractor operations was

transferred to Ford-New Holland and made into an independent corporation. In 1991, Fiat

began an arranged purchase of Ford-New Holland that was completed in 1993, ending

Ford Motor Company's long history of tractor production. The deal required that New

Holland/FIAT stop using the Ford name. New Holland India Pvt began production of

tractors in India in 1998. [18]

Harsha Tractors

In 1975, Harsha Tractors Ltd began manufacturing tractors in conjunction with

Motoimport of Russia.[17] Tractor production never amounted to much, and has since

ceased.

Haryana Tractors Ltd

As a part of Pratap Steel Rolling Mills Ltd., Haryana began building tractors from their

own designs in 1983.[17]

Kirloskar Tractors

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See also: Kirloskar Group

Founded in cooperation with Deutz-Fahr of Germany in 1974.[17] It has since ceased to

manufacture tractors. However, the company continues to manufacture engines under

license from Deutz.

Pittie Tractors

Pittie Tractors was set-up by a young and dynamic engineer - Shrikant Pittie and started

out as Pittie Tools. The Pittie family are prominent industrialists in Pune and the family

set-up the first private industry in Pune - The Raja Bahadur Motilal Poona Mills Ltd. in

1893. Pittie Tractors indigenously developed and manufactured tractors and was well set

to capture a large share of the market in India. However, due to an unfortunate labor

strike at one of its critical vendors, followed by a similar strike at its own plant, the

company lost nearly a year of production. As a result, the company fell into financial

difficulty and ultimately had to wind-up operations.

United Auto Tractors Ltd.

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Began in 1986 in conjunction with Uzina Tractorul of Romania

Objective of The Project:-

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1. To Study on the behavior for the uses of tractors in local area.

2. To determine the product of people regarding the satisfaction of tractor.

3. The choice of the people for Mahindra tech in comparison with other companies.

4. To study the present market of the tractors.5. To identify elements that act as satisfier and

dissatisfies for each individual.

Questionnaire of Project on Tractor

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Name…………………………Address………………………..…………………………………. Contact No………………………..

1. Gender Male Female

2. Age Group0 – 20 20 – 40

40 – 60 Above 60

3. OccupationStudent Service

Business House wife

4. Income Group 100000 – 200000 200000 – 300000

300000 – 400000 400000 – 500000

5. Do you have tractor? Yes No

6. If yes than which brand tractor you have? Mahindra Sonalika Ford Asian Any other

7. If no than which brand tractor you want to purchase?Mahindra Sonalika

Ford Asian Any other

8. The price of tractor on which you purchase it or you want to spend on it?100000 – 400000 400000 – 600000 600000- 800000 Above 800000

9. Are you seen the advertisement of tractor?Yes No

10. On which source you seen the advertisement?Television News paper Internet advertisement

11. Does advertisement influence your buying behavior?

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Yes No

12. If yes which factor influences you?Brand celebrity brand Name

Product features sales offer

13. If no what are the reason?Product design High price

Less innovative Sale offers

14. Are you satisfied with the services provided by Tractor Company on brand?Yes No

15. If yes satisfied with the services provide by Tractor Company on brand?Highly satisfied Satisfied Neutral

Unsatisfied highly unsatisfied

16. Is the use of tractors making your work perfect?Highly agree Agree Neutral

Disagree Strongly Disagree

17. Opinion for the sale formation carried out by Mahindra tractors?Good v.Good Average

Poor v. poor

18. What is your suggestion for the improvement of sale?Quality improvement Transportation

Interest rate low large credit period

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ANALYSIS OF THE DATA

Qus.1 Gender

Qus.2Age group

0

10

20

30

40

50

Age G

roup

0-20

20-4

0

40-6

0

abov

e 60

Qus.3 Occupation

Gender

0

20

40

60

80

100

Female Male

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0102030405060

occu

patio

n

studen

t

serv

ice

busin

ess

hous

e wife

Qus4 Income group

0

10

20

30

40

50

60

Incomegroup

100000-200000

200000-300000

300000-400000

400000-500000

Qus5 Do you have tractor?

01020304050607080

tractors yes no

Qus6

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If yes than Which brand tractor you have?

0102030

mah

indra

sona

lika

ford

asian

any o

ther

Qus7

If no that Which brand tractor you want to purchase?

0

2

4

6

8

10

12

mah

indra

sona

lika

ford

asian

any o

ther

Qus8

The price of tractor on which you purchase it or you want to spend

0

10

20

30

40

50

60

100000-400000

400000-600000

600000-800000

above800000

Qus9

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Are you seen the advertisement of tractor?

0

20

40

60

80

100

yes no

Qus10

On which source you seen the advertisement?

0

1020

30

40

Telivis

ion

news p

aper

inter

net

adve

rtise

men

t

Qus11

Does advertisement influence your buying behavior?

0

20

40

60

80

yes no

Qus12

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If yes which factor influence you?

0

10

20

30

40

50

brandcelebrity

brandname

productfeatures

salesoffer

Qus13

If no what are the reason?

02468

1012141618

productdesign

high price lessinovative

saleoffers

Qus14

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Are you satisfied with the services provided by tractor

company on brand?

020406080

100

yes no

Qus.15

If yes satisfied with services provide by tractor company on

brand?

0102030405060

Hig

hly

satis

fied

satis

fied

neut

ral

unsa

tisfie

d

high

lyun

satis

fied

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Qus16

Is the use of tractor making your morking your work perfect?

05

1015202530354045

Highly

agr

ee

agre

e

neutr

al

disag

ree

strong

ly dis

agre

e

Qus17

Opinion for the sale formation carried out by mahindra

tractors?

0

10

20

30

40

Good v.good average poor v.poor

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Qus.18

What is your suggestion for the improvement of sale?

05

101520253035

qu

alit

yim

pro

vem

en

t

tra

nsp

ort

atio

n

inte

rest

ra

telo

w

larg

e c

red

itp

eri

od

Conclusion

After getting feedback from various peoples from our area

they expressed their views about the importance and the

objectives of project functions in their companies.

I met and conducted survey with the all peoples of the area to

get feedback on my project summery.

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