Great AttachmentStudents & Mobile

OUTLINE

INTRODUCTION

METHODOLOGY

ANALYTICAL REPORT

KEY POINTS

RECOMMENDATIONS

Introduction

A mobile phone (also called cell phone or hand phone, including wireless phone, cell phone, cellular phone, cellular telephone or cell telephone) is a long-range, electronic device used for mobile voice or data communication over a network of specialized base stations known as cell sites.

HISTORY• In 1908, U.S. Patent 887,357 for a wireless telephone was issued in to Nathan B. Stubblefield of Murray, Kentucky. • In 1945, the zero generation (0G) of mobile telephones was introduced. • The first commercial citywide cellular network was launched in Japan by NTT in 1979. • In 1983, Motorola DynaTAC was the first approved mobile phone by FCC in the United States. •The first "modern" network technology on digital 2G (second generation) cellular technology was launched by Radiolinja (now part of Elisa Group) in 1991 in Finland.• The first data services appeared on mobile phones starting with person-to-person SMS text messaging in Finland in 1993• In 2001 the first commercial launch of 3G (Third Generation) was again in Japan by NTT DoCoMo on the WCDMA standard.

Features Text message Voice calls including call registers GPS Navigation Music (MP3) & Video (MP4) playback RDS Radio Receiver, alarms Memo and document recording Personal organizer and personal digital assistant functions Ability to watch streaming video or download video Video cutting Build-in camera and camcorders with autofocus & flash Ringtones, gamesPTT memory card reader(SD), USB, Infrared, Bluetooth, WiFi connectivity, instant messages Internet e-mail and browsing Serving as wireless modem for a PC.

Indian Mobile Industry India has around 1 billion GSM users as per Cellular Operators

Association of India’s (COAI) latest statistics and 39 million CDMA users as per Association of Unified Telecom Service Providers of India’s (AUSPI) statistics.

Cellular network provider

In India mobile handset market is flooded with local and branded handsets from different companies. Major players are Nokia, Samsung, Sony Ericsson, LG and Motorola.

MethodologyOBJECTIVETo understand the behavior of UG & PG students regarding usage of mobile phones.

SCOPEThe study is mainly focused on the usage of mobile phones by the college students and how much it influence their life and also helps to identify what type of mobiles which they are really interested..

This help the companies to implement the customer needs METHODOLOGYResearch Design : Descriptive research Sample Size : Sixty Eight students taken from various departments of GITAM University Sample Design : Convenience sampling Data Collection : Structured questioners (primary data) and internet.Tools and techniques used : Descriptive Statistics

LIMITATION•Limited to GITAM University only, and so the interpretation of the study may not be taken on the basis for other colleges. •There was some weak response from the part of the respondents. •Respondents comprises of 36 UG students and 32 PG students. •The time period of the study was also limited.

Analytical Report

No. of UG & PG Student’s responses

53%47%

RespondentsUG Students PG Students

Do you own a cell phone? A. Yes

91%

4%5%

UG & PG

ABC

86%

7%7%

UGA B C

100%

PGA B C

B. No C. I don’t own but use frequently

What made them to buy a cell phone?A. My parents/friends insisted me

PG

12%6%

65%

18%

UG & PGA B C D

11%

7%

55%

27%

UGA B C D

13% 4%

83%

PGA B C D

B. It entertains me

C. It connects me to my friends and family round the time

D. Everybody around me is using

What attracts you while buying a cell phone? A. It’s features

PG

37%

37%

10%

16%

UG & PGA B C D

48%

39%

5% 9%

UGA B C D

17%

33%21%

29%

PGA B C D

B. Model & Appearance C. . Brand D. Cost or Economy

For which purpose do you use the cell phone most?

A. SMS/MMS

PG

31%

62%

4% 3%

UG & PGA B C D

39%

52%

7%

2%

UGA B C D

17%

79%

4%

PGA B C D

B. Calling C. e-browsing & Downloads D. Getting updates of latest happenings

Which mode of connection do you prefer? A. CDMA Prepaid

PG

22%

3%

65%

10%

UG & PGA B C D

25%

2%

59%

14%

UGA B C D

17%4%

75%

4%

PGA B C D

B. CDMA postpaid GSM Prepaid D. GSM Postpaid

What is the basic battery back-up that you expect from your mobile?

A. 1 day

PG

25%

46%

19%

10%

UG & PGA B C D

20%

48%

20%

12%

UGA B C D

33%

42%

17%8%

PGA B C D

B. 2 day C. Above 2 days

D. Can’ t say

Most Features preferred by Students areA. Camera

PG

A B C D E

010203040506070

1123

3

26

4

12

20

13

20

2

25

17

15

9

4

155

28

7

7

31

7 4

49

UG & PG

5

4

3

2

1

A B C D E

05

10152025303540

8 11

3

15

1

5

12

9

11

0

14

12

4

4

5

103

17

5

3

1 05 3

29

UG

5 4

3 2

1

A B C D E

0

5

10

15

20

25

30

3

12

0

11

2

7

8

4

9

1

7

5

11

5

0

9

2

11

1

4

21

2 2

21

PG

5

4

3

2

1

B. MP3 C. Blue Tooth D. Memory E. Touch Screen

PG

If you are asked to pick one among one which do you choose?

A. A cell phone with basic features of calling, sms, cam, MP3, with solar cell and an eco friendly one.

47%

26%

27%

UG & PG

ABC

45%

21%

34%

UGA B C

50%

37%

13%

PGA B C

B. Conventional or Regular model available in the marketC. High end price with up-to-date features like N-series or IPhone

PG

Ranking for listed items according to students usage of mobile phone

A. Calling

PG

A B C D E

0

5

10

15

20

25

30

18

10

0 30

7

12

25

0

23

5

14

3

12

16

4

5

0 15 2

20

PG

5 4

3 2

1

B. SMS/MMS C. Camera D. Music E. Internet

A B C D E

010203040506070

3223

1 91

1925

910

0

4 12

14

31

5

55

34

12

8

6

1

8 4

52

UG & PG

54321

A B C D E

05

10152025303540

15 14

1 71

11 12

65

0

29

9

16

2

4

3

19

9

3

60 3 1

32

UG

5 4

3 2

1

PG

What do you prefer most, when going for a particular connection (Airtel, Vodafone etc)

A. Connectivity or signal

PG

60%27%

13%

UG & PGA B C D

64%

23%

1% 12%

UGA B C D

54%34%

12%

PGA B C D

B. Offers (group calling/ night time free)

C. Tariffs D. Brand

PG

How often do you download ring tones/wall papers/upgrade the software of your cell phone

A. Frequently

PG

15%

21%

60%

4%

UG & PGA B C D

19%

27%52%

2%

UGA B C D

8%

25%

62%

5%

PGA B C D

B. Once in a while C. Not Interested D. Can’t say

What is the cost of the cell phone you using now?

A. Rs. 2000-5000

22%

34%

38%

5%

UG & PGA B C D

14%

39%

39%

8%

UGA B C D

46%

38%

16%

PGA B C D

B. Rs.5000-10000 C. Rs. 10000-15000 D. above Rs. 15000

Amount you will spend on your mobile/ month (on an average) in the form of recharges/bills, value additions etc?

A. Rs. 0-300

PG

44%

31%

21%

5%

UG & PGA B C D

51%

23%

22%

4%

UGA B C D

33%

46%

17%

4%

PGA B C D

B. Rs. 300-500 C. Rs. 500-800 D. Above Rs. 800

When did you buy your first mobile?

A. 1-2 year ago

PG

34%

34%

20%

12%

UG & PGA B C D

45%

32%

18% 5%

UGA B C D

13%

37%25%

25%

PGA B C D

B. 2-3 year ago C. Rs. 3-4 year ago D. more than 4 years ago

How often do you change your mobile set? A. Once in a year

PG

15%

24%

29%

32%

UG & PGA B C D

16%

21%

30%

33%

UGA B C D

13%

29%

29%

29%

PGA B C D

B. once in two years C. Not changed yet D. Depends

During which time of the day, do you use your mobile phone most (you can choose any two of the following)

A. 8 A.M – 12 P.M

PG

13%6%

53%

28%

UG & PGA B C D

14%9%

52%

25%

UGA B C D

13%

54%

33%

PGA B C D

B. 1.00 P.M – 4 P.M C. 5 P.M – 9 P.M D. After 9 P.M

There is a need of ----- %, for a student in the class room or college to have his cell phone with him.

A. 20% - 40%

PG

40%

29%

10%

21%

UG & PGA B C D

54%

9%

10%

27%

UGA B C D

13%

67%

13%7%

PGA B C D

B. 41% - 60 % C. 61% - 80% D. 81% and above

In a day, on an average how much time you will spend with your cell phone

A. 0-1 Hr

PG

25%

16%

27%

32%

UG & PGA B C D

27%

7%

30%

36%

UGA B C D

21%

33%21%

25%

PGA B C D

B. 1-2 Hrs C. 2-3 Hrs D. above 4 Hrs

Do you encourage deploying/using jammers, which restricts you from using your cell phone in the

26%

56%

18%

UG & PG

ABC

22%

54%

24%

UGA B C

29%

58%

13%

PGA B C

A. Yes B. No C. Can’t say

Did you ever encounter any kind of health problem due to the usage of the cell phone

16%

82%

2%

UG & PG

ABC

20%

75%

5%

UGA B C 12%

88%

PGA B C

A. Yes B. No C. Can’t say

KEY POINTS

Most of the students own their mobile phone

Students use mobile phone for calling and sending SMS’s the most.

Majority of students prefer GSM prepaid connection

Students have opted for a mobile phone as

It connects them to their friends & family round the clock

Features and model of cell phones are given top priority while buying a cell phone.

Students would prefer to a cell phone with basic features of calling, SMS, camera, MP3 player, good memory and also with good battery backup for atleast 2 days.

A majority of students are not much interested in downloading ringtones / wall papers/ upgrading the software for their mobile phone.

Students see good connectivity or signal when going for a particular connection.

 The cost range of their (UG & PG students) cell phone lies between Rs. 5000- 10000.

Student’s expenditure on recharges, value added service etc per month on their mobile phone would range between Rs. 200-500.

On an average every student in the campus is using a cell phone from the past 2.5 years.

Students spend more time on mobile phones in evening times between 5 – 9 PM.

In a day average time spent with their cell phone would range between 2-3 hrs.

 Majority of students encounter less health problems in due to usage of the cell phone.

A large number of students in both UG and PG levels opposed deploying jammers in the campus

Recommendations

Recommendations

• There is a scope for a mobile with an eco friendly technology.

• The cell phones in the cost range of Rs. 7500 – 10000 need to be built up with some extra features as many of the students are opting a mobile in that range.

• Tariffs can even be lowered between 5 -9 P.M as there found to be a huge traffic in that time period.

• There is a scope for CDMA prepaid service providers to enhance their market share in this particular segment but proper advertisement is needed.

Mobile phone industry is one of the fastest growing industries in the world.

VINEETH. NCH. SURESH KUMAR

H. BHAVANIMARUTHI KUMAR. P

PURNA CHANDRA RAO. K

For Brief Report Please Click Here

http://easymbaguide.blogspot.com/2009/04/study-of-students-behaviour-on-mobile.html