Germany‘s Dax 30 Companies: How they master three

Key Management Competencies for Digital

Scrum, PMP and Design-Thinking

DSP-Partners I April 2015

Photo: www.flickr.com/photos/quique_fs/5171770977

DSP-Partners analysed the penetration of three Key Digital Management Competencies/Skills within the employees of the Dax 30 companies

Scrum

Project Management Framework from PMI (PMP-Certification)

Design Thinking

Methodology

A survey of XING-profiles of the DAX 30 employees was used as a proxy to determine the penetration of the respective tools within the organisations (per Feb 2015)

A XING-search in the field „what I have to offer“ with the terms „PMP“, „Scrum“ and „Design Thinking“ was conducted to determine the employees‘ skills with regard to the respective Management frameworks

Remark:

Not all employees of the respective Dax 30 companies maintain a XING-profile and not everyone with a profile will list the respective qualification/skill

Still, the survey gives a good indication about the penetration of the three Key Digital Management Competencies

About the Study/Methodology

Three companies stand out in the application of the three frameworks

(PMP, Scrum, Design Thinking): SAP, Deutsche Börse and Deutsche Telekom

SAP is the Dax 30 company which leverages all three elements strongly

Deutsche Börse is using „PMP“ and „Scrum“ intensively

Deutsche Telekom focuses on „Scrum“ and „Design Thinking“

Generally, „Scrum“ is the most widespread competence of the 3

A „PMP“ qualification is slightly more common than „Design Thinking“

„Design Thinking“ competencies are not applied widely yet, apart from SAP

which uses this method strongly

Key Findings

Source: DSP-Partners Analyses * PMP = Project Management Professional

Top 3 Dax 30 companies regarding employee-skills in PMP, Scrum and Design Thinking

Rank (Skill per 1,000

employees) PMP* Scrum

Design Thinking

#1

(1,57)

(4,04)

(2,73)

#2

(0,97)

(1,57)

(0,10)

#3

(0,43)

(1,01)

(0,08)

Source: DSP-Partners Analyses * PMP = Project Management Professional

Dax 30 companies regarding employee-skills in PMP, Scrum and Design Thinking (Max, Av, Min)

(Skill per 1,000 employees)

PMP* Scrum Design

Thinking

Maximum

(1,57)

(4,04)

(2,73)

Average

(0,20)

(0,47)

(0,17)

Minimum

(0,01)

(0,02)

(-)

Source: DSP-Partners Analyses * PMP = Project Management Professional

Competencies in Dax 30 (PMP, Scrum, Design Thinking)

Source: XING-search via „I offer" with keywords "PMP", "Scrum", "Design Thinking"; DSP-Partners Analyses * PMP = Project Management Professional

Company PMP* [per 1,000 employees]

Scrum [per 1,000 employees]

Design Thinking [per 1,000 employees]

Adidas 0,06 0,04 0,04

Allianz 0,20 0,47 0,02

BASF 0,12 0,17 -

Bayer 0,05 0,16 0,07

Beiersdorf - 0,12 0,06

BMW 0,09 0,85 0,08

Commerzbank 0,04 0,77 0,04

Continental 0,13 0,26 0,01

Daimler 0,05 0,54 0,00

Deutsche Bank 0,35 0,34 0,06

Deutsche Börse 1,57 1,57 -

Deutsche Post 0,03 0,24 0,02

Deutsche Telekom 0,12 1,01 0,10

E.ON 0,43 0,53 0,06

Fresenius Medical Care 0,01 0,03 -

Fresenius 0,02 0,02 -

HeidelbergCement 0,04 0,06 -

Henkel 0,06 0,02 0,02

Infineon Technologies 0,10 0,37 -

K+S 0,14 - -

Lanxess - 0,06 -

Linde 0,08 0,06 -

Lufthansa 0,26 0,49 0,02

Merck 0,20 0,03 0,03

Munich Re 0,04 0,13 -

RWE 0,05 0,32 0,02

SAP 0,97 4,04 2,73

Siemens 0,19 0,69 0,03

ThyssenKrupp 0,09 0,02 0,01

Volkswagen 0,02 0,11 0,02

Contact

Stefan Behrendt Founder I Managing Partner DSP-Partners www.dsp-partners.com