Studio Output 2012 creative roundup
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Bright ideas for inspiring brands.
Transcript of Studio Output 2012 creative roundup
Bright ideas for inspiring brands.
Insight Report.
Roundup 2012. A great year of work.
Over the course of 2012 we saw some fantastic creative work which explored the possibilities of traditional media, moving image, web and mobile content. In this report, we’re taking a look at some of the best work from each of these areas, explaining why they worked and hopefully inspiring you for the year ahead.
Design. Print, art and out of home.
Bright ideas for inspiring brands.
Illustrated.Powerful.Inspiring.
Sony Xperia – Made of Imagination Made of Imagination was a creative campaign, created by Sony for their Xperia range of handsets. The designs, led by Carl Kleiner, draw upon on the form of the handsets and the content that makes them, to create captivating illustrated imagery – something that's often overlooked in mobile advertising.
http://bit.ly/ZfxbMT
Adidas – Take the Stage with Metro The London Olympics inspired some fantastic design work but Adidas stood head and shoulders above the pack with their 'Take the Stage' series.
Partnering with Metro, these unique images were seen by thousands of people every morning in major UK cities, giving Adidas and the artists a huge platform to shout from. The partnership was highly successful and something we’re likely see fairly regularly from now on.
http://bit.ly/UQVgKT
Channel 4 – Meet the Superhumans Another standout from the Olympic season was Channel 4’s campaign for their Paralympic coverage. Striking both in their aesthetic and message, the ad series used its blunt approach to continue the ascension of the Paralympics to a heroic stature on a par with the Olympics.
http://bit.ly/WCGDIp
Web design. Responsive, infinite scroll & single page.
Bright ideas for inspiring brands.
Smashing Magazine – responsive design Responsive design (design that adjusts itself to fit whichever device you’re using) has really started to take off in 2012 but we’re expecting to see it everywhere in 2013. This example from web design magazine 'Smashing' is one of the nicer examples, that scales everything on the page to fit.
http://bit.ly/TGgdIv
Pinterest – infinite scroll Pinterest seems to be the figurehead of infinite scroll, but truthfully it has been emerging for some time. The design style allows a user to travel back through the history of a page, with posts appearing as they go. It's particularly appealing for touch devices and as these become more ubiquitous, we’re likely to see even more sites designed in this style.
http://bit.ly/Zwtvej
Timotei – single page design & parallax scrolling Single page design is slowly spreading across the web. Stemming from a user experience background coupled with print, the style prioritises key information. Recently, the design approach has been re-imagined to take on a more visually pleasing style and when coupled with a parallax scroll, the effect works really well.
http://bit.ly/XCMK5F
Responsive.Content-rich.
Seamless.
Technology & Mobile. Mobile, shopping & NFC.
Bright ideas for inspiring brands.
Cutting-edge.Interactive.
Fun.
Google & Magnum – augmented reality gaming Augmented reality has been touted as ‘one to watch’ ever since Google got serious with Layar. As the technology improves, so too does its application.
In 2012, AR reached a new level with brands like Magnum getting in on the action and Google revisiting the marketplace with their Ingress gaming series.
http://bit.ly/Vx2jH9 http://bit.ly/V23XD4
Strongbow – the internet of things 2012 has been called 'the year of the internet of things' (by people who aren’t very good at writing snappy titles). Essentially this means we'll increasingly see real-world physical objects being connected to the internet, allowing people to use them in new, interesting ways.
Strongbow have used this to turn the rather normal glass bottle into a party starter, pushing the brand to front of mind when considering a good night out.
http://bit.ly/VFHgV5
Technology & Mobile. Mobile, shopping & NFC.
Bright ideas for inspiring brands.
Adidas – interactive shopping At Studio Output, we’ve started looking into the changing role that high street shops play in our shopping experiences, and one area that we’ve seen a lot of buzz around is the use of window space for out of hours sales experiences. One of the best we’ve seen comes from Adidas and shows how a redundant space can be used to generate product interaction and sales even out of hours.
http://bit.ly/TGnb0a
Connected. Experiential.
Revolutionary.
Moving image. Ads, virals & web series.
Bright ideas for inspiring brands.
Artistic.Inpirational.
Targeted.
The feature film aesthetic A highly apparent shift that’s taken place in video marketing in 2012 and is set to continue into 2013 is the sheer quality of content being produced. In 2012, even the smallest piece of content (particularly TV advertising) has production values that many independent filmmakers would be proud of, with one of the most well-known examples being John Lewis.
http://bit.ly/VKoegg
K-Swiss – celebrity partnerships Celebrity partnerships are a well-travelled route in advertising, often dull and rarely unexpected. In 2011 and 2012 we started to see a new type of personality making their way onto our screens, those with character.
From Isaiah Mustafa (the Old Spice guy) to Kenny Rogers becoming the new CEO of K-Swiss, partnerships with people that have reason to appear on screen are going to be a regular occurrence in 2013.
http://bit.ly/UvRYKd
Red Bull – sport as a marketing tool Red Bull, known for years as leaders in innovative content marketing, have really claimed the throne over the past two years. From Danny MacAskill’s incredible trials stunts to Felix Baumgartner freefalling from the edge of space, they are breaking the boundaries of what a brand should and shouldn’t do.
Sport is fast becoming a well-trodden path for marketers looking to approach niche communities.
http://bit.ly/VKnhC5
Sam Allen Head of Business Development +44 (0)20 7239 9283 [email protected]
If this has got you thinking about what you'll be doing in 2013, or you'd like to see some recent Studio Output work in your sector, please get in touch...
Studio Output / London Unit 4, The Piano Works 117 Farringdon Road London EC1R 3BX+44 (0)20 7239 9270 [email protected]
Studio Output / North 2 Broadway Lace Market Nottingham NG1 1PS+44 (0)115 985 3444 [email protected]
