Studio-

CurricularTranslational

Research

Medicine Management

Allowing 70+ Women With Alzheimers to live at home

as long as possible

Student TeamsID/ Digital/ Prod. Development

Graphic Design/ Business/ Bio-MedUC GuidanceDr. Warshaw, GeriatricsDr. Cluxton, PharmacyDr. Page, RehabIrene Moore, Family Med.

Cincinnati Alzheimers Association

Clarissa Rentz, Exec. Dir.

Center for Aging With Dignity

Charles Puchta, Director

Robert ReynoldsPsychology, Inventor

Specialist, Memory Loss

Pat MooreMoore Design AssociatesUniversal Design Expert

Hill-RomSupport-

Batesville World Headquarters +

France Research- Alzheimers Team

UC FacultyDAAP - Yanling Wang - Steve DoehlerCDRI - Craig VogelCOB - Rick SweeneyENGRG- Mary Beth Privitera

Haney PRCBill Gislason

Director of Development

Breakthrough Thinking For Hill-Rom

Breakthrough Thinking For Hill-Rom

The scope of the wellness industry is

enormous conceptually andeconomically.

• Memory management is a key

element after 65.

• Unless factors change, this is a

disease that will need to be

managed mainly for women over

80 when incidence dementia

increases dramatically

Shift in care from early to mid stages are two key states.

• Individual in charge of their own

care with support

• Support person becomes the

primary and individual has less

responsibility

• The issues to consider:– Ease use and compliance for Alzheimer

patient

– Ease for caregiver to relieve stress and

lifestyle impact

– Cost

– Systems versus focused product

– Compliance/ insuring dosage

Breakthrough Thinking For Hill-RomPhase 3 Concepts

• Phase 3 Concepts provided

several directions and developed

a map of alternative paths from

products to services

• Provided a concise multi-

dimensional understanding of the

issues around dementia,

Alzheimer’s, and a connection to

the emerging Wellness industry

• Described the overt economic and

covert economics (family support)

involved with managing the

disease

• Built business arguments to

support the validity of ideas

• Delineated the opportunities from

the perspective of the caregiver,

patient, and professional health

care provider

• Alz U Need group let us know that

there is humor in Alzheimer’s and

shows that we are getting more

comfortable talking about the

issue