Students Key Concept Work

8/8/2019 Students Key Concept Work

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Audience in Media

Definition: The stereotype, age,

gender and social class that the pieceof media is marketed towards.


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What is a demographic profile?A demographic profile consists of:

AgeGenderClass

EthnicityHobbies

A demographic profile can be used to figure out howadvertising should be placed so as to achieve the bestresults. It is important that the advertising company get thebest results for their money as a lot is usually spent, socareful research is done to match the demographic profilewhen making a piece of media.


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What audiences are interested in

horror?People who are interested in horror ingeneral usually are into crime books or

enjoy getting an adrenalin rush frombeing scared and enjoy following themorbid and unusual story lines.


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Media language

MediaLanguage


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Audience

Demographics: Recognizable characteristics of media consumers such as age, gender, education

and income level.

Audience: The group of consumers for whomthe media text was constructed as well as

anyone else who is exposed to the text.


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Connotation: A description of value, meaning or ideologyassociated with a media text.

Denotation: A description of a media textindicating its common sense, obvious meaning.

Genre: A category of media texts characterized by aparticular style, form or content.

Jolts: Moments in a media text that are generated bya broad comedy, a violent act, movement within a

frame, a loud noise, rapid editing, a profanity or asexually explicit representation all of which arecalculated to engage an audience's excitement .


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A stereotype is a commonly held public belief about specificsocial groups or types of individuals. The concepts of

"stereotype" and "prejudice" are often confused with manyother different meanings. Stereotypes are standardized and

simplified conceptions of groups based on some priorassumptions

M ise-en-scne ("placing on stage") is an expression used todescribe the design aspects of a theatre or film production,which essentially means " visual theme " or " telling a story " both in visually artful ways through storyboarding,cinematography and stage design, and in poetically artful

ways through direction. Mise-en-scne has been called filmcriticism's "grand undefined term.


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In a horror film it is typical to see the woman as the victimand the man as either a criminal or a supernatural being.

It is also typical to let society affect the way the film ismade for example many horror films now include murderusing knifes because of the increasing rise in deaths byknife crime.


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A typical example of men in a horror film is Jack Torrence in The

Shining. In this particular film Jack becomes possessed by hissurroundings and targets his wife and his small child as victims.Another victim of Jacks is a black man, this is stereotypical of society at the time as the film is set in the early 1970s whenracism was still considered socially acceptable.


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It is stereotypical in a horror film to see women as victims. Aclassic case of this is in the 1978 film Halloween . In this filmMichael Myers is trying to kill his sister but as he cannot find her,he kills other innocent women in her place.


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Representation in horro


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Representation refers to the construction in(especially the mass media) of aspects of as people, places, objects, events, cultural iother abstract concepts.


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Representation in horror fiA villain/ killer/monsterGhosts

BloodA lot of red, and black-darknessPain

DeathGooden always triumphs over evil


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Women in horror films Damsel in distressGets saved by her hero

Scared and screamsAlways falls over, clumsyNever does any of the work


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Men in horror filmsMost naveGets killed before the womenWants to look brave in front of women, so ginvestigates, then diesShows that he's not scared


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V illains in horror films

Reasons for turning badStereotypically menAppear to be clever, cant be beaten


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Media language is


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Technical: camera techniques and shotsSymbolic: clothing, coloursW ritten and audio: music

E.g. Codes and Conventions of a horror film areblood, music, lighting, zombies etc.

Codes and Conventions determine the responseof the viewer


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SAW : blood, music,lighting (dark most of the time)

P et S emetary: cameratechniques, specialeffects

Dawn of the Dead:Zombies, violence


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Institution


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Definition of institution in Horror

An organization or establishment founded fora specific purpose


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SAW : blood, music,lighting (dark most of the time)

P et S emetary: cameratechniques, specialeffects

Dawn of the Dead:Zombies, violence


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Some examples are..Commercial IndependentShutter Island Halloween

Piranha 3D Blair witch project

Night of the Living Dead Hallows Eve

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