Student Village: Client breakfast presentation
Transcript of Student Village: Client breakfast presentation
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The 5 Points to a successful Youth
Strategy
Student Village
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1. Know Your Market
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Continuous Partial Attention
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2. Make a Statement
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Stand Out
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3. Be a part of their Lives
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Build ongoing interaction
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4. Fans
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* Source: Mobile Youth
CONSUMER SEGMENTS
BUYERS, 55%
LIKERS, 36%
FANS, 9%
WORD OF MOUTH REACH
FANS at least 100X more profitable
34X
36X
110X
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Fan Quadrant
?
AppleNintendo
The Flip
Vocal FansConcealed
Fans
* Source: Mobile Youth Fanspotting Quadrant
Several customer touchpoints
Few customer touchpointsCONNECT CO-CREATE
REVIVE NURTURE
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Pester Power
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5. Add Value
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To be Free or Not to be Free?
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FashionThe Student Village Advantage Discount Programme
Entertainment (Movies, Music, Theatre, etc )
Textbooks/Stationery
Groceries
Airtime/ElectricityTravel
Restaurants
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A Quick RECAP
1. Know Your Market
2. Make a Statement
3. Be a part of their life4. Fans
5. Add Value
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Remember the 3 Golden Rules…
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3 Golden Rules
Engaging
Authentic
Relevant
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Meet some Students…with Dada
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Thank You