Student recruiting success
-
Upload
brian-dixon -
Category
Documents
-
view
349 -
download
1
description
Transcript of Student recruiting success
![Page 1: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/1.jpg)
Student Recruitment
The key differentiator between schools that make budget and make
budget cuts
![Page 2: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/2.jpg)
Today’s session facilitated by
• Dr. Brian J. Dixon• Ed.D. in Educational
Technology• Author of Social
Media for School Leaders
• CEO of Helix Network of Educational Choices
![Page 3: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/3.jpg)
7 step strategy
• Clarify your vision• Analyze your audience• Define your sales process• Refine your supporting documents• Launch a comprehensive media strategy• Build your affiliate networks• Track and assess
![Page 4: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/4.jpg)
Clarify your vision
• If there was no limit of r_______, what would student recruitment look like for you?
• On a scale of 1-10, how close are you to your vision today?
• What are the viewpoints of your s_________?• What is your U_____ V______ P__________?• How do e___________ a___________ view
your UVP?
![Page 5: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/5.jpg)
Analyze your audience
• Who is _________ finding you?• What do _____ see as your UVP?• Do you suffer from A________ S_______
C____ S________?• Who are you n___ meant to s______?
![Page 6: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/6.jpg)
Abandoned Shopping Cart Syndrome
• High shipping prices (72%)• Comparison shopping or browsing (61%)• Changed mind (56%)• Saving items for later purchase (51%)• Total cost of items is too high (43%)• Checkout process is too long (41%)• Checkout requires too much personal information (35%)• Site requires registration before purchase (34%)• Site is unstable or unreliable (31%)• Checkout process is confusing (27%)
* From research (Fall, 2001) by Vividence Corporation
![Page 7: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/7.jpg)
Define your sales process
• What does your existing s____ f____ look like?• Conduct an ______ analysis• Apply ____-________ thinking• Ensure a clear l___ c_______• What is your c___ to a______? • How might you ____________ your CTA?
![Page 8: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/8.jpg)
Refine your supporting documents
• What are the characteristics of _________ supporting documents?
• Do your collateral materials support your ________?
• Do they _____________ your UVP?• Do they _________ your audience?• Do they _________ students into your sales
funnel?
![Page 9: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/9.jpg)
Launch a comprehensive media strategy
• Traditional media increases ____________– Limited reach– Not targeted– Expensive
• Social media leads to ______________– Unlimited reach– Highly targeted– Affordable
![Page 10: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/10.jpg)
How has Social Media impacted…
• Your relationships• Your students• Your school• Your community• The world
![Page 11: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/11.jpg)
Reasons to use Social Media
• Share your story• Better attendance at events• Authentic feedback• Donor engagement• Community buy-in• Student recruitment
![Page 12: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/12.jpg)
Your Social Media Toolbox
• eNewsletters• Facebook• Twitter• Website• Ning• YouTube• Online Surveys
• Email• Classroom Portals• Student Portfolios• President’s Blog• Mobile Devices• LinkedIn• Google Plus
![Page 13: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/13.jpg)
Social Media empowers Engagement
![Page 14: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/14.jpg)
eNewsletters
![Page 15: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/15.jpg)
![Page 16: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/16.jpg)
![Page 17: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/17.jpg)
![Page 18: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/18.jpg)
Website
![Page 19: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/19.jpg)
Website
![Page 20: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/20.jpg)
Website
![Page 21: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/21.jpg)
Ning
![Page 22: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/22.jpg)
YouTube
![Page 23: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/23.jpg)
Online Surveys
![Page 24: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/24.jpg)
![Page 25: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/25.jpg)
Classroom Portals
![Page 26: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/26.jpg)
Classroom Portals
![Page 27: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/27.jpg)
Student Portfolios
![Page 28: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/28.jpg)
Student Portfolios
![Page 29: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/29.jpg)
School Leader’s Blog
![Page 30: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/30.jpg)
School Leader’s Blog
![Page 31: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/31.jpg)
Mobile Devices
![Page 32: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/32.jpg)
![Page 33: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/33.jpg)
![Page 34: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/34.jpg)
Google Plus
![Page 35: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/35.jpg)
Build your affiliate networks
• P__________ increases audience r_____• Use _________ relationships to increase ____
_____________ opportunities• Partnerships increase n____-_________
opportunities• Build ____ relationships with ________
organizations
![Page 36: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/36.jpg)
Track and assess
• What gets _________ gets ____________• Key ___________ measures• The knowledge _____ vs. the ____________
gap
![Page 37: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/37.jpg)
7 step strategy
• Clarify your vision• Analyze your audience• Define your sales process• Refine your supporting documents• Launch a comprehensive media strategy• Build your affiliate networks• Track and assess
![Page 38: Student recruiting success](https://reader038.fdocuments.in/reader038/viewer/2022110114/546ec680af79598c6d8b5c07/html5/thumbnails/38.jpg)
Questions and Actions
Contact information:brianjdixon.com