Student Recruiting: How to Recruit Millennials | Talent Connect London 2014

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Charles Hardy Higher Education Lead, EMEA LinkedIn Dancing with Talent Devrim Aksu HR Director Aselsan #intalent

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It’s more important than ever to understand how this workforce shift affects your talent brand and overall recruitment strategy. Learn how to connect students and Millennials with the right opportunities at your company. Download the new student recruiting playbook: http://linkd.in/1zgTpBy

Transcript of Student Recruiting: How to Recruit Millennials | Talent Connect London 2014

  • 1. Charles Hardy Higher Education Lead, EMEA LinkedIn Dancing with Talent Devrim Aksu HR Director Aselsan #intalent

2. The Economic Graph Knowledge 3. EMPLOYERS 1. Find Talent 2. Build Brand Engagement 3. Streamline Process UNIVERSITIES 1. Attract Students 2. Career Centres 3. Alumni Relations CommunityCareer Identity Insights STUDENTS Influencers Alumni Parents Teachers LinkedIn brings all parties together #intalent 4. Choosing a Direction Getting There Choosing education or employment Choosing the right course & university Research Postgraduate study? Alumni Network Optimise Success Internships Choosing career & finding 1st job Creating first profile School University Employment Provide help to students at every milestone #intalent 5. 40m+ Students & Recent Graduates on LinkedIn #intalent 6. Direct to Students Direct marketing via social media Dedicated student content / video Through Universities Developing a dedicated toolkit Resource Centre (university.linkedin.com) Train the trainer - for Careers / Academics Through Employers Train the trainer - On campus skills sessions Engagement through LinkedIn Driving this student growth on LinkedIn #intalent 7. LinkedIn for Students: Your Career Starts Here #intalent 8. Support Advocacy Mandatory Profile clinics Via Careers & Faculties All students on LinkedIn Universities are promoting LinkedIn to their students #intalent 9. The LinkedIn Alumni Tool The Power of Data 10. Marrying DATA and BRAND University Pages on LinkedIn All Students and Alumni are automatically following their university #intalent 11. Available to every LinkedIn user Unparalleled graduate destination data #intalent 12. Available to every LinkedIn user Unparalleled graduate destination data #intalent 13. Filter by Field of Study / Course Unparalleled graduate destination data #intalent 14. Identify where specific course graduates are employed Unparalleled graduate destination data #intalent 15. Drill down further by Employer, Location and Specialism Unparalleled graduate destination data #intalent 16. Drill down further by Employer, Location and Specialism Unparalleled graduate destination data #intalent 17. Your greatest assets are your own employees. 18. What are students actually doing on LinkedIn? Connect & Communicate 48%Networkwith others Research People & Companies 64%Learnaboutwhat othersaredoing Professional Insights 65%consumecontent orcontributetodiscussions Seek Career Opportunities 15%Ac6velyresearch jobopportuni6es 19. MostpopularcontentconsumedbyUKStudentsinthelastmonth What kind of content resonates with your target audience? 20. European Students 1. Challenging Work 2. Good relationships with colleagues 3. Good work/life balance 4. Excellent compensation & benefits 5. Strong career path UK Students Source: LinkedIn survey vs. 1.Good work/life balance 2.A place I would be proud to work at 3.Strong career path 4.Ability to make an impact 5.Culture that fits my personality What are student members looking for in a job? 21. End of part 1 22. Reliable Technology 23. Who am I? 17 years of work experience 14,427,148 Professionals in My LinkedIn Network Biggest Achievement in Life Great Success at Work TRANSFORMATION 3 Master Degrees #intalent 24. A world brand Defense News World Ranking: #67 Deloitte Bigstar Fast 50: #1 Over 5,000 employees - 62% have Master or PhD - Mean age: 34 - 3 generations working together 25. Where we were 3 years ago Facing a few challenges uAverage time to fill position 85 days uHigh cost per hire uTurnover rate >5% uFollowers on LinkedIn: 1,700 only uBloomberg Business Week Most Popular Companies Ranked #52 HIGH Turnover Rate WEAK Talent Brand HIGH Recruitment Cost HIGH Time To Fill Position #intalent 26. Understanding the real needs and issues Research is critical for heading out on the right path uSurveys with students uSurveys with interviewees uEmployee survey uBrainstorming with Managers uAssessment of key HR metrics #intalent 27. A new approach 28. Dancing with Talent 29. Dancing with Talent A partnership uHave you got the right moves? uFinding the right dance partners for you uConvincing them to dance with you uLeading the dance #intalent 30. The right moves 31. In whose eyes? Are you a good dancer? #intalentRicky Gervais & BBC 32. Understanding and Acting What are the right moves that lead to success? uOur real business and talent needs uOur USPs uOur gaps uWhat our target audience are looking for #intalent 33. Transformation What we found and how we re-invented our approach Engineering Intern Programme Career Coaching ASELSAN Talent Acquisition Model Support Academic People UniversityStudent aselsan Findings u Need to design programmes that meet both Aselsans and students expectations. u Students want coaching from professionals u There is a shortage of talent in specific areas #intalent Priority actions u Train managers for interview skills u Employee Referral Programme u On-boarding programme u Reorganise working conditions to fit with Generation Y needs u LinkedIn Recruiter and Company page 34. Finding the right dance partners 35. How we focused energy on the right partners Dance Potential uIdentification of the right universities uThe right courses uBrand awareness, content availability uOn campus engagement uAlumni #intalent Field of Study Explorer www.linkedin.com/edu/ 36. Convincing them to dance with YOU 37. Programmes that meet Aselsans needs And students expectations Engineering Intern Programme uDuration of Work: 6 months uTransportation Provided uHealth insurance and salary uGuaranteed hiring for high performing interns 92 talents hired through Engineering Intern Programme#intalent 38. Convincing the right talent to dance with you And teaching them to dance Career Coaching uHelp to create their own brand uUse personality test and interview with students to find their dream job uTrain students about how to transform their ideas into business uSupport start-ups #intalent 39. Convincing the right talent to dance with you And teaching them to dance Academic sponsorship u Support PhD students and research u After PhD they start training students who are interested in the Defence sector Our Critical Technology: Underwater Acoustics #intalent 40. Leading the dance 41. Leading the dance And engaging your Followers Social media activity Inuencers On campus presence and activity 42. Results 43. Great progress! but just the beginning u Improved retention of graduate talent 67% reduction in turnover u Increased talent pool now over 90,000 u Graduate cost per hire reduced by 69% u Reduced time to fill position by 62% u Increased LinkedIn Followers by 1344% #intalent 44. Ready to dance?! uUnderstand the right dance for you and get your own moves sorted first uUse data insights and campus engagement to find the right dance partners for you uUnderstand what your target talent want and how to get them dancing with you (well) uLead on campus and in social media get them following and dance together #intalent 45. The NEW LinkedIn Student Recruitment 2.0 Playbook linkd.in/1p0aq28 #intalent