Student Lifecycle Management - UBTech 2015

Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved. 1

Student Lifecycle Management: Leveraging Online Tools for Recruitment, Retention, and Career Discovery

Understanding Generation X&Y!Building Your Institutional Brand!

Capturing Student Interest!

Supporting Academic Success!Driving Career Outcomes!

Measuring Student Success!!

Agenda

Today’s students were born when Google began and in grade school when Facebook took off.!

They have unlimited information at their fingertips.!

62% expect a response from admissions within 24 hours

would like to receive communications tailored specifically to them 91%

Source: Chegg Social Admissions Report 2015

Save Time, Save Money, Recruit Smarter With Chegg

connects with students from high school through college Scholarship

Matching

College Counseling

Career Discovery

Internship & Job Matching

Rent or buy [e]textbooks

Transfer & Grad School

Matching College

Matching Flashcards & Test Prep

HIGH SCHOOL! COLLEGE! POST COLLEGE!

Tutoring Study Tools & Tutoring

Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.

75% of U.S. College Bound High School Students 50% of U.S. College Students

15M+ Students* reached

52/48 % Female/Male

700,000+ Social media followers

*U.S. College Bound High School & College Students Source: Data as of December 2014. Other sources include Google Analytics, Facebook, Twitter and Instagram

Chegg Reaches

9M Monthly visits

71% 18-24

10 minutes Average time on site

Chegg by the Numbers

Transfer Recruitment

Global Recruitment

Graduate Recruitment

•  Chegg serves over half of all current college students, with 1/3 of users enrolled at a community college.

•  Identify potential transfer students with an interest in you and reach out directly at the point they demonstrate interest.

•  Leverage digital outreach services to build your brand and influence behavior.

•  Reach students in over 160 countries around the globe through a combination of armchair recruitment and direct-to-student outreach.

•  Use our team to help plan your international travel opportunities in the top markets sending students to the U.S.

•  Utilize applicant screening services to focus on the top prospects that meet your enrollment criteria and goals.

•  Build your brand through digital marketing solutions to keep your institution at top-of-mind of today’s busy college students.

•  Leverage the Chegg Global Network to build your pipeline of prospective students researching graduate programs around the globe.

Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved. 13

Capturing Student Interest


Building Your Brand

Engage students with media that grabs their attention and speaks their language.

Location-Based Mobile Advertising

Introducing a New Way to Reach Students On-the-Go

Students are always in motion. Your targeting should be too…

Recruit students through location-based mobile targeting that focuses on real-time activity and the highest engaged areas.

91% of consumers have their phones within arms reach 24 hours a day

The average user checks their phone 150 TIMES / DAY

Sources: Study by app Locket, 2014. Under the Cover with College Students. Chegg, 2015.

93% of students own a smartphone

Dynamic geo-fence focuses media on the locations that show the strongest performance.

Standard Geo-fence

Chegg’s Geo-fence

Chegg Geo-fence

Reach Students at Specific Locations

2-YEAR SCHOOL

CAMPUS CENTER

COLLEGE LIBRARY

Mobile media is optimized to reach students based on their location history.

Create a Unique Student Profile

Mobile banners and interstitials drive to the brand’s mobile site or a custom branded landing page.

Custom landing page features dynamic content aligned with the student’s location.

Driving Directions

Dynamic Maps

More Info

Click to Call Video

Loca

l

New

s &

Info

M

en &

Sp

orts

Ente

rtai

nmen

t

Wom

en

So

cial

Sample Network

Recruit Students On-the-Go with Chegg •  Target high school students in

specific markets •  Connect with students as they visit

your campus •  Reach transfer students on 2-year

campuses

Capturing Student Interest

Connect with undecided students who are researching your school & schools like yours at the height of their interest.

Qualified students with an active and demonstrated interest in your school!

!

Best-fit matches who are actively searching and need to hear from you!

Chegg has the largest opt-in database of students actively researching schools.


Chegg Cloud

Inquiries

•  Reach 8/10 college-bound students actively researching schools across the web on the most popular college search sites.

•  Focus resources on students who have actively “raised their hand” an expressed an interest in you.

•  Respond to students at the height of their interest, not when they have to take a standardized test.

Cloud

Connect students who have raised their hand to be

contacted by your institution.

18 sites & apps and growing!

Chegg aggregates student data from the most popular college search sites and delivers interested students and best-fit matches directly to your CRM for immediate inclusion in your recruitment campaigns, reports, and analytics.

Cloud + CRM


Chegg Match+

•  Identify and reach students who have not yet indicated an interest in you, but based on their profile and schools they are interested in should be.

•  Recruit students with “more than a test score” and use real-time web behavior and consideration sets.

What if we could harness the behavioral data from students as

they search for schools to find the perfect matches for

your school?

!Chegg User

Behavior Data!

!Chegg Cloud!

Data!

Science of Match+

Sophisticated algorithms analyze millions of data points submitted by students and collected during

their visits to our network to identify those that are the best fit

for your institution. !

!Academic!

Performance!!

Grad!Year

Geography!

Match+ fined tuned to meet your admissibility criteria

Gender!

Behavioral Interest in

Similar Schools

Interest-Based Retargeting Reach students minutes after they express interest

in your school or your peers.


Retargeting •  Reach students minutes after they have expressed interest in your school.

•  Reinforce your brand across the web, focusing impressions only on students with an interest in you.

•  Create clear calls to action to engage, inform, and remind your prospective students.

introducing a new way to reach students minutes

after they begin the admissions process.

Retargeting

The Undecided Student

Support Academic Success

Learn how Chegg is working to improve student outcomes by saving them time and money while helping them get smarter.


Poor Outcomes, Insanely High Costs… Not OK

Chegg Has a Relentless Focus on Student Outcomes

Sources: 1 NY Federal Reserve; 2 Bureau of Labor Statistics; 3 Voice of the Graduate (McKinsey and Chegg); 4 National Center for Education Statistics

10.6% Unemployed2

45%

of Grads are in jobs not requiring 4-year degree3

41% Drop out of college4

$1.1 Trillion+ Student Loan Debt1


Because Chegg Improves Their Outcomes

Students Use Chegg to Solve Problems



Helping Students Today Requires Leveraging Technology & Data to Answer These Questions

High School College

How do I pay for college?

What materials do I need for classes?

What else do I need?

What college should I go to?

What major should I study?

How do I build career skills?

What courses do I take?

How can I do better in class?

Should I go to college?

How do I improve my chances?

Where do I find an internship?

Get me a job!


190,000+ Internships listed

Chegg is Committed to Improving Student Outcomes

15 M+ Students* reached

6 M Textbooks delivered

$500+ M Saved by students

1 M+ Digital Subscribers

10,000+ Online Tutors

*U.S. College Bound High School & College Students Source: Data as of December 2014

Over $1 Billion in Scholarships To Help Students Pay for College


Chegg Learning Services

homework help

Chegg Study online tutoring

InstaEDU

said using Chegg Study helped me understand my homework better

said they would recommend Chegg Study

Chegg Study Helps

91%

92%

said my grades went up because of Chegg Study 77%


said that they got 90%

Chegg Tutoring Helps

10,000+

of students

•  greater confidence •  better grades •  less stress

tutors available

5M + minutes tutored in 2014

Integrates with Blackboard


58%

Chegg Tutoring Already Making an Impact

% of students on campus using Chegg (7/10 students use Chegg for something other than a textbook)


75%

91%

73%

Drive Career Outcomes

Understand the main reason students pursue higher education and how Chegg supports career discovery and planning.


Q: What are the main reasons you decided to go to college?

73% 71%

57%

43%

32%

Gain greater earning potential

Be ready to work

Become strong critical thinker

Get broad general

education

Gain skills employers value & willing to pay for

Source: Improving Student Outcomes, Crux Research, March 2014

Get employed

67%

A reminder … students go to college for jobs & money

Chegg Helps Students Seek Valuable Career Advice and Experiences on the Largest Internships Marketplace

Students Seek Valuable Career Advice and Experiences on the Largest Internships Marketplace


Closing the Feedback Loop on Student Outcomes

•  Outcomes study on recent grads to report back on career placement and satisfaction

•  National study of over 200,000 Chegg users from the class of 2015 •  Immediately after graduation •  3, 6, and 12 months post-grad

•  Chegg can facilitate surveys of your recent alums in partnership with CSO and compare with national aggregate data for benchmarking

Serving nearly 200 institutions

and growing

Closing the Feedback Loop on Student Outcomes

•  Use your school’s data for: •  admissions recruiting •  academic and career advising •  alumni relations •  Reporting to professional association &

accrediting bodies

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THANK YOU! Slides and more at http://edu.chegg.com

Student Lifecycle Management - UBTech 2015

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Transcript of Student Lifecycle Management - UBTech 2015