Student Handbook - FMS 2009- 11 Batch(2)

FACULTY OF MANAGEMENT STUDIES

MASTER OF BUSINESS ADMINISTRATION (MBA)

BATCH OF 2009- ‘11

STUDY SCHEME AND DETAILED SYLLABUS

Manav Rachna International University (FMS) Batch of 2009-‘11

STUDY SCHEME IN BRIEF

Semester No. of papers/ courses No. of creditsCore Electives

I 8 - 24II 8 - 24III 5 8 36IV 5 8 39


SEMESTER I

Course Name Course Code Credits Marks

(Internal evaluation)

Marks

(Final exams.)

Fundamentals of ManagementCP101 3 30 70

Organizational BehaviorCP102 3 30 70

Quantitative Methods CP103 3 30 70

Managerial Economics CP104 3 30 70

Environment and Management

CP105 3 30 70

Principles of Marketing CP106 3 30 70

Accounting For Managers CP107 3 30 70

Information Technology in Management

CP108 3 30 70


SEMESTER II



Marks

(Final exams.)

Organization Restructuring & Development

CP201 3 30 70

Human Resources Management

CP202 3 30 70

Financial Management CP203 3 30 70

Production and Operations Management

CP204 3 30 70

Research Methodology CP205 3 30 70

International Environment and Management

CP206 3 30 70

Business Laws CP207 3 30 70

Indian Ethos and values CP208 3 30 70


SEMESTER III

Core papers



Marks

(Final exams.)

Entrepreneurship Management CP301 3 50 50

Strategic Analysis & Management

CP302 3 50 50

Business Communication CP303 3 50 50

Behaviourial Skills* CP304 3 100 -

Foreign Language CP305 Non- credit 50 50

*Evaluation will be done on the basis of journal (50) and viva- voce (50)

Electives

Area: Marketing



Marks

(Final exams.)

Consumer Behaviour ELMK301 3 50 50

Marketing of Services ELMK302 3 50 50

Sales & Distribution Management

ELMK303 3 50 50

Industrial Marketing ELMK304 3 50 50


Area: Human Resource Management



Marks

(Final exams.)

Performance Management Systems

ELHR301 3 50 50

HR Planning & Development

ELHR302 3 50 50

Industrial Relations and Legal Framework governing Human Relations

ELHR303 3 50 50

Organization Restructuring & Development

ELHR304 3 50 50

Area: Finance



Marks

(Final exams.)

Management of Financial Institutions

ELFN301 3 50 50

Financial Derivatives ELFN302 3 50 50

Security Analysis & Portfolio Management

ELFN303 3 50 50

International Financial Management

ELFN304 3 50 50


Area: Information Systems



Marks

(Final exams.)

E-Commerce ELIS301 3 50 50

Relational Database Management

ELIS302 3 50 50

Data Communication & Network

ELIS303 3 50 50

Data Mining & Warehousing ELIS304 3 50 50

Area: International Business



Marks

(Final exams.)

Foreign Trade Policy & Import Management

ELIB301 3 50 50

International Marketing ELIB302 3 50 50

Trade Finance and Foreign Exchange Management

ELIB303 3 50 50

International Trading Operations & Practices

ELIB304 3 50 50


SEMESTER IV

Core papers



Marks

(Final exams.)

Management Information Systems

CP401 3 50 50

Project Work** CP402 6 100 -

Business Communication CP403 3 50 50

Behaviourial Skills* CP404 3 100 -

Foreign Language CP405 Non- credit 50 50

*Evaluation will be done on the basis of journal (50) and viva- voce (50)

**Evaluation will be on the basis of project report and presentation

Electives

Area: Marketing



Marks

(Final exams.)

Internet Marketing ELMK401 3 50 50

Customer Relationship Management

ELMK402 3 50 50

Advertising & Brand Management

ELMK403 3 50 50

Rural Marketing ELMK404 3 50 50


Area: Human Resource Management



Marks

(Final exams.)

International HR & Cross Cultural Management

ELHR401 3 50 50

Compensation Management and Retention

ELHR402 3 50 50

Recruitment, Selection, Training & Development

ELHR403 3 50 50

Managing Creativity and Building Learning Organizations

ELHR404 3 50 50

Area: Finance



Marks

(Final exams.)

Project Planning, Financing & Management

ELFN401 3 50 50

Management of Financial Services

ELFN402 3 50 50

Strategic Financial Management

ELFN403 3 50 50

Corporate Tax Planning ELFN404 3 50 50


Area: Information Systems



Marks

(Final exams.)

System Analysis & Design ELIS401 3 50 50

Software Project Management

ELIS402 3 50 50

Information Systems & Business Intelligence Systems

ELIS403 3 50 50

Enterprise Resource Planning

ELIS404 3 50 50

Area: International Business



Marks

(Final exams.)

Logistics & Supply Chain Management

ELIB401 3 50 50

Commodity Trading ELIB402 3 50 50

Regional Business Policies ELIB403 3 50 50

Legal Aspects of International Business

ELIB404 3 50 50


DETAILED SYLLABUS

SEMESTER I

CP 101: Fundamentals of Management

Module I

Management: Science, theory and practice. Evoluation of Management thought,

contribution of F.W. Taylor, Fayol, Etton Mayo and Max Waber, Management and

Society. Global and Comparative Management.

Module II

Planning: Nature and Purpose. Objective, Strategies, Policies, Forecasting, M.B.O.,

Essentials of Effective Planning.

Module III

Organization : Nature of organizing and Entrepreneur organization structure. Line and

staff, Centralization V/s Decentralization. Effective organizing and organization,

Learning Organisation.

Module IV

Controlling : System and Process of controlling, Control Techniques, Committees –

Nature, reasons for using committees, uses and misuses of committees.

Module V

Decision Making : The search and evaluation of alternatives, creativity and innovation,

programmed and non-programmed decisions.

Module VI

Communication : Process, Barriers, types. Effective communication.


Suggested Readings :

Weirich and Koontz – Management : A Global Perspective Mc Graw Hill.

Ivoncevich, Donnely – Management : Principles and Functions Richard D. Irwin.

J.S. Chandan – Management : Concepts and strategies, Vikas Publishing.

Samual C. Certo & S. Trawis Certo – Modern Management, Person Publishing.


CP 102: Organizational Behaviour

Module I

Organisational Behaviour – Concept, Significance and historical background,

Individual Behaviour – Nature and Causes, Perception- Perceptual Process and

Selectivity, Perceptual Errors, Personality – Theories, dimensions, Contributing Factors,

values, Attitudes, Learning.

Module II

Motivation : Nature and significance, content and process theories of motivation.

Marlow's hierarchy of needs, McClleland's theory, Expectancy, equity, goal setting and

life cycle theory.

Module III

Group Behaviour : Factors affecting group behaviour, stages of group development,

formal and informal groups. Functional and disfunctional conflict.

Module IV

Leadership and Influence process, Trait, Behavioural and situational theories of

leadership. Emotional Intelligence and leader.

Module V

Stress : Sources, Individual level stressors, organisational level stressors, stress

management. Conflict – Nature, functional and dis-functional conflict, levels, strategies

for resolving personal, intra group and inter group conflict.


Robbins, S.P. – Organisational Behaviour, New Delhi, Prentice Hall of India.

Chandan, Jit.S. – Organisational Behaviour, New Delhi, Vikas Publishing House.

McShare and Clinow – Organisational Behaviuor, New Delhi, Tata McGraw Hill.


CP 103: Quantitative Methods

Module I

Mathematical basis of managerial decision : Functions-Applications of Functions-Some

special Functions. A.P. & G.P. and their managerial application, Matrices, Markov

Chains & their applications.

Module II

Frequency Distribution and their Analysis; Measures of Central Tendency, Standard

Deviation, Variance, Correlation and Regression Analysis, Time Series Analysis and

Forecasting

Module III

Probability Theory and Probability Distributions - Binomial, Poisson, Normal and

Exponential, ANOVA.

Module IV

Linear Programming - Basic Concepts, Model Formulation, Solution Methods, Duality;

Introduction to some Basic Quantitative Methods Packages.

Suggested Readings

Chadha, N. K. Statistics for Behavioral and Social Scientists, Reliance Publishing House, Delhi,1996

Gupta, S P and Gupta M P. Business Statistics. New Delhi, Sultan Chand, 1997.

Kazmier, L J and Pohl, N F. Basic Statistics for Business and Economics. New York, McGraw Hill, 1988.

Levin Richard I and Rubin David S. Statistics for Management. New Jersey, Prentice Hall Inc., 1995.

Narag, A S. Linear Programming and Decision Making. New Delhi, Sultan Chand, 1995.

Sharma, J.K. Fundamentals of Operations Research, Macmillan, New Delhi,2001

Terry, Sineich. Business Statistics by Examples. London, Collier Mac Millian Publishers, 1990.


CP 104: Managerial Economics

Module I

Scope, Concepts and Techniques of Managerial Economics - Nature of business decision-

making, marginal analysis, optimisation; Demand Function ; Law of Demand – Utility

Concept, Cardinal and Ordinal Approach, Income and Substitution effect, Elasticity of

Demand : Price Elesticity, Income Elasticity, Cross Elasticity Advertising Elasticity.

Module II

Demand forecasts; Production Function Concept, Isoquants, Equilibrium, Law of

Variable Proportion, Law of Returns to scale, Cost Function, Types of Costs, Theory of

Firm - profit maximisation, sales maximisation.

Module III

Market Structure – Concept of Equilibrium, Perfect Competitions, Monopoly, Oligopoly,

Theoretical Concept of pricing Policies in Practice Non Price Competition.

Module IV

Macro Economics Aggregates and Concepts -GNP and GDP-Aggregate Consumption-

Gross Domestic Balance Of Payments-Money Policy, Fiscal Policy, Concept and

Measurement of National Income; Determination of National Income, Money multiplier

Effect.

Suggested Readings

Adhikary, M. Business Economics., New Delhi, Excel Books, 2000.

Baumol, W J. Economic Theory and Operations Analysis. 3rd ed., New Delhi, Prentice Hall Inc., 1996.

Chopra, 0.P. Managerial Economics. New Delhi Tata McGraw Hill 1985.

Keat, Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hail, New Jersey, 1996.

Koutsoyiannis, A. Modem Micro Economics. New York, Macmillan, 1991.

Milgrom, P and Roberts J. Economics, Organization and Management. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1992.


CP 105: Environment and Management

Module I

Environmental Management : Fundamentals-Sustainable Development, Implications of

human population growth, Limits to growth, Environment and Business Schools; Energy

Management: Fundamentals -Fossil Fuels use, Energy production and trade, Energy

Balance.

Module II

Ecosystem Concepts: Basic Concepts and their application in Business, Industrial

Ecology and Recycling Industry; Environmental Management System: EMS Standards,

ISO 14000. Environmental Auditing. Clearance/Permissions for establishing industry.

Module III

Environmental Management & valuation : Environmental Accounting, Economics -

Environmental Taxes Shifts, Green Funding, Corporate Mergers, Environmental Ethics;

Environmental Management Trade and Environmental Managemental, Debt and

Environment, GATT / WTO Provisions; Environmental Laws: Acts, Patents, IPRS, Role

of NGO'S, PIL.

Module IV

Pollution & Waste Management -Air, Water, Land Pollution, Trade in Wastes; Water,

Forest & Biodiversity Management: Water Resources, Dams and their role; Forest

products and Trade. Role of Biodiversity in International Trade; Approaches to

Corporate Ethics; Bio-ethics.

Suggested Readings

Uberoi, N.K.; Environmental Management, Excel Books, A-45, Naraina Phase-1, New Delhi, 2000

Pandey,G.N.: Environmental Management, Vikas Publishing House New Delhi,1997

Gupta, N. Dass: Environmental Accounting, Wheeler Publishing, 19, K.G. Marg, New Delhi, 1997

Mohanty, S.K.: Environment & Pollution Law Manual, Universal Law Publishing, G.T. Karnal Road, New Delhi,1996

Harley, Nick : Environmental Economics, MacMillan India Ltd., Ansari Road, New Delhi,1997

Kolstad, Charles D.: Environmental Economics, Oxford University Press, 2000


CP 106: Principles of Marketing

Module I

Marketing Development of Concept : Marketing Definition, concepts, functions and

significance, Delivering Customer Values and Satisfaction, Value Chain, Marketing Mix.

Module II

Marketing Environment, Micro-Environment : The Company; Suppliers;

Intermediaries; Customers; Competitors; Public; Macro Environmental Factors -

Demographic Environment; Political Environment; Economic Environment, Socio -

Cultural Environment; Technology; Natural; Legal Environment

Module III

Understanding Consumer Buying Behavior Factors : Factors affecting it and purchase

decision process, Organizational Markets and Organizational Buying Behavior: The

Concepts of Organizational Buying, Factors Influencing Organizational Buying and

Stages of Buying

Module IV

Market Segmentation and Market Targeting, Product Differentiation and Positioning,

Ethical dimensions

Module V

Strategic Planning Process in Marketing: Scope and Importance of Strategic Planning,

Establishment of SBUs: Resource Allocation to SBUs; The BCG Competitive Advantage

Matrix, General Electric Model; SWOT analysis, Marketing and Competitive Strategies:

The Concept of Competitive Advantage: Porter's Five Forces Model; Analysis of

Competitors, Designing Competitive Strategies


Marketing Management (13th Edition) by Philip Kotler, Kevin Keller, Publisher : Prentice Hall; 13 edition (March 6, 2008)

Marketing Management (11th Edition) by Philip Kotler, Publisher: Prentice Hall.


Principles of Marketing, Philip Kotler and Gary Armstrong IPearson Education

Fundamentals of Marketing, William J, Stanton and Charles Futrell I Tata McGraw Hill, New York

Marketing, Warren J Kaeegan, Sandra E Moriarty & Thomas.R.Duncan I Prentice Hall

Experiential Marketing - How to Get Customers to Sense, Feel, Think, Act. and Relate to Your Company and Brands, Free Press

The Brand Mindset : Five Essential Strategies for Building Brand Advantage Through out Your Company by Duane E. Knapp, Christopher W. Hart , Copyright @ 1993 by Daniel Burrus. Reprinted by permission of Harpei Collins Publishers, Inc.

Marketing Management Planning, Implementation & Control, V.S Ramasamy & S.Namakumary / McMillan India Ltd.


CP 107: Accounting for Managers

Module I

Financial Accounting - Concept, Importance and Scope, Generally Accepted Accounting

Principles, Preparation of Financial Statements with special reference to analysis of a

Balance Sheet and Measurement of Business Income ; Management Accounting - Concept,

Need, Importance and Scope, Inventory Valuation and Depreciation.

Module II

Financial Statement Analysis, Ratio analysis, Funds Flow Analysis, Cash Flows analysis.

Module III

Cost Accounting - Cost, Cost Classifications, Cost Sheet, Cost Accounting, Records and

Processes, Cost Ledger and Control Accounts, Reconciliation and Integration between

Financial and Cost Accounts; Overhead Cost and Control ; Costing for Decision-Making,

Marginal Costing and Breakeven analysis, Absorption Costing.

Module IV

Budget and Budgetary Control, Performance Budgeting, Zero-Base Budgeting; Standard

Costing and Variance Analysis - Material Labour and Overheads, Elementary Knowledge of

Job and Process Costing.

Suggested Readings

Anthony R N and Reece J S. Accounting Principles, 6th ed., Homewood, Illinois, Richard D. Irwin, 1995.

Bhattacharya S K and Dearden J. Accounting for Management Text and Cases. New Delhi, Vikas, 1996.

Heitger, L E and Matulich, Serge. Financial Accounting. New York, Mc-Graw Hill, 1990.

Hingorani, N L. and Ramanathan, A R. Management Accounting. 5th ed., New Delhi, Sultan Chand, 1992.

Horngren, Charles etc. Principles of Financial and Management Accounting. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1994.

Needles, Belverd, etc. Financial and Managerial Accounting. Boston, Houghton Miffin Company, 1994.

Vij, Madhu. Financial and Management Accounting. New Delhi, Anmol Publications, 1997.


CP 108: Information Technology and Management

Module I

Computers - An Introduction - Computers in Business; Components of a Computer

System; Generations of Computers and Computer Languages; Personal Computers in

Business, Artificial Intelligence (AI), AI Tools – An Overview, Indian Computing

Environment – Its Strength and Weaknesses.

Module II

PC-Software Packages - An Introduction ,Disk Operating System and Windows; Word

Processing Software. Introduction to a spreadsheet software; Creation of spreadsheet

applications; Range, Formula, Functions, Data Base Functions in spreadsheet; Graphics

on Spreadsheet. Presentation Graphics, Creating a Presentation on a PC.

Module III

Data Files Types/Organizations; Master & Transaction File; Relevance of Data Base

Management Systems and Integration of Applications; Basics of Data Processing; Data

Hierarchy & Data File Structures. Application Portfolio Development. Management of

Data Processing Systems in Business Organisation. Models of Data Processing, Software

Development Process.

Module IV

Flow Charting; Input-Process-Output Analysis; Report Generation & Label Generation;

Programming Concepts; Use of Files in Programming. Presentation. Data

Communications; Networking - LAN & WANS, E-commerce, E-Banking.


Burch, John and Grudnitski Gary. Information Systems: Theory and Practice. 5th ed., New York, John Wiley, 1989.

David, Van Over. Foundations of Business Systems. Fort Worth, Dryden, 1992.

Eliason, A L. On-line Business Computer Applications. 2nd ed., Chicago, Science Research Associates, 1987.

Estrada, Susan. Connecting to the Internet. Sebastopol, C A, O'Reilly, 1993.

John, Moss Jones. Automating Managers: the Implications of Information Technology for Managers. London, Pinter, 1990.


Long, L. Computers, Englewwod Cliffs, New Jersey, Prentice Hall Inc., 1986.

Summer, M. Computers Concepts and Uses. 2nd ed., Englewood Cliffs, New Jersey, Prentice Hall Inc., 1988.


SEMESTER II

CP 201: Organization Restructuring and Development

Module I

Organization Development : definition, characteristics and underlying assumptions

and values of OD, Assumptions about people, Organizational Diagnosis Tools and

techniques : questionnaire, interview, workshops and task forces.

Module II

Nature of OD interventions : comprehensive intervention, confrontation meeting,

survey feed back, Grid OD. Structural Intervention – Job Design, Quality Circles,

Socio technical systems, MBO & appraisal Parallel learning organizations, Team

interventions – Role Negotiation Techniques.

Module III

Characteristics of High performance teams, self managed team, work cultural and

ethics, quality of work life, developing and managing self-personal effectiveness.

Module IV

Change in organization – understanding change, Factors influencing change, forced

field analysis, Managing Resistance to change, Developing Change agents, Analyzing

and Organizing work – Need Approaches, Problems associated with work

organization.


Wendell L. French & Cecil H Bell Jr. Organization Development.

Alderfer : Organization Development.

B.I.I. McGroth : S.J. Basic Managerial Skills for all.

Hatwood I. Meril and Elizabeth Mating : Developing Executive Skills.

Terry Eatnsworth : Developing Executive Talent – A practical guide.

Kiran Sethi : Executive Training for Management.

TAA Latif – Training for Management.

Bernard Taylor and Gordon Lippit ( Ed.) Management Development and Training Hand Book.

S. Neelmegham : Management Development : new Perspective and Viewpoints.

Robert D Smither, John M Houston, Sandra D. Mclntire.


Kavita Singh: Organisation changes in Development, Excel books, New Delhi.

Cumming & working Organisational Development & change, Thompson Press.


CP 202: Human Resource Management

Module I

Concepts and Perspectives on Human Resource Management; Human Resource Management

in a Changing Environment.

Module II

Corporate Objectives and Human Resource Planning; Career and Succession Planning; Job

Analysis and Role Description; Methods of Manpower Search; Attracting and Selecting

Human Resources.

Module II

Induction and Socialisation; Manpower Training and Development; Performance Appraisal

and Potential Evaluation; Job Evaluation & Wage Determination.

Module IV

Employee Welfare; Industrial Relations & Trade Unions; Dispute Resolution & Grievance

Management; Employee Empowerment.

Suggested Readings

Aswathappa,K. Human Resource and Personnel Management Tata Mc Graw Hill, New

Delhi, 1 997

De Cenzo, D A & Robbins S P. Human Resource Management. 5th ed., New York, John

Wiley, 1994.

Guy, V & Mattock J. The New International Manager. London, Kogan Page, 1993.

Holloway, J. ed. Performance Measurement and Evaluation. New Delhi, Page, 1995.

Monappa, A. & Saiyadain M. Personnel Management. 2nd ed., New Delhi, Tata Mc-Graw-

Hill, 1966.

Stone, Lloyed and Leslie W.Rue, Human Resource and Personnel Management Richard D.

Irwin, Illinois, 1984.


CP 203: Financial Management

Module I

Aims and Objectives of Financial Management; Time value of Money : Instruments of

Long Term Finance. Cost of Different Sources of Raising Capital, Weighted Average Cost

of Capital.

Module II

Operating and Financial Leverage. Valuation and Capital Structure Decisions ; Capital

Structure Theories, Optimum Capital Structure, Economics Value Added.

Module III

Methods of Capital Budgeting : Analysis of Risk in Capital Budgeting. Internal Financing

and Dividend Policy : Financial Modelling. Use of Excel for Financial Decision Making.

Module IV

Working Capital Concept Nature and Scope. Determinants of Working Capital Instruments

of Short term Financing Management of Working Capital - Cash, Receivable and Inventory

Management.

Suggested Readings:

Archer, Stephen H. etc. Financial Management. New York, John Wiley, 1990.

Bhalla, V K. Financial Management and Policy. 2" ed., New Delhi, Anmol, 1998.

Brealey, Richard A. and Myers Stewart C. Principles of Corporate Finance. 5th ed., New

Delhi, McGraw Hill, 1996.

Hampton, John. Financial Decision Making. Englewood Cliffs, New Jersey, Prentice Hall

Inc., 1997.

Van Horne, James C. Financial Management and Policy. 1 Oth ed., New Delhi, Prentice

Hall of India, 1997.

Winger, Bernard and Mohan, Nancy. Principles of Financial Management. New York,

Macmillan Publishing Company, 1991.


CP 204: Production and Operations Management

Module I

Nature and Scope of Production. Operations Management decision. types of

Manufacturing Systems. Production Planning and Control : An Overview Facilities

Location, Facilities Layout.

Module II

(a) Aggregate Planning – MRP (b) Scheduling (c) Line Balancing. Capacity Planning (a)

Work Study, Method Study, Work Measurement, Maintenance Management. Industrial

Safety. Supply Chain Management. Enable supply Chain Management Supply Chain

Management Models.

Module III

Material Management : An Overview. Material Handling Equipment. Line Balancing

Problems. Operation Decision. MRP and Budgeting. Purchasing and Stores Management.

Inventory Control. Concept of Quality and Quality Assurance. Statistical Process Control

(Acceptance Sampling ISO 9000. Total Quality Management (TQM). Six Sigma.

Module IV

Sensitivity Analysis : Integer Programming. Branch and Bound Algorithm. Goal

Programming (Formulation Only). Transportation and Assignment models, Queuing

Theory, Game Theory. Inventory Management Techniques. PERT/CPM : Decision

Theory and Decision Trees, Simulation.

Suggested Readings:

Adam, E E & Ebert, RJ. Production and Operations Management. 6th ed., New Delhi,

Prentice Hall of India, 1995.

Amrine Harold T. etc. Manufacturing Organisation and Management. Englewood Cliffs,

New Jersey, Prentice Hall Inc., 1993.

Buffa, E S. Modem Production Management. New York, John Wiley, 1987.

Chary, S N. Production and Operations Management. New Delhi, Tata McGraw Hill,

1989.


Dobler, Donald W and Lee, Lamar. Purchasing and Materials Management. New York,

McGraw Hill, 1984.

Dilworth, James B. Operations Management: Design, Planning and Control for

Manufacturing & Services. Singapore, McGraw Hill, 1992.

Moore, FG and Hendrick, T E. Productionl Operations Management. Homewood, Illinois,

Richard D. Irwin, 1992.


CP 205: Research Methodology

Module I

Nature and Scope of Research Methodology; Problem Formulation and Statement of

Research Objectives; Value and Cost of Information - Bayesian Decision Theory;

Organization Structure of Research.

Module II

Research Process; Research Designs - Exploratory, Descriptive and Experimental

Research Designs; Methods of Data Collection - Observational and Survey Methods.

Module III

Questionnaire Design; Attitude Measurement Techniques; Motivational Research

Techniques; Administration of Surveys; Sample Design; Selecting an Appropriate

Statistical Technique; Field work and Tabulation of Data.

Module IV

Analysis of Data -; Use of SPSS and other Statistical Software Packages; Advanced

Techniques for Data Analysis - ANOVA, Discriminant Analysis, Factor Analysis,

Conjoint Analysis, Multidimensional Scaling and Clustering Methods; Research

Applications.

Suggested Readings:

Andrews, F.M. and S.B. Withey Social Indicators of Well Being, Plenum Press,NY,1976

Bennet, Roger: Management Research, I LO, 1 983

Fowler,Floyd J.Jr., Survey Methods, 2" ed., Sage Pub., 1993

Fox, J.A.and P.E. Tracy: Randomized Response: A Method of Sensitive Surveys, Sage Pub.,

1986

Gupta,S.P. Statistical Methods, 30" ed,, Sultan Chand,New Delhi,2001


Golden,-Biddle,Koren and Karen D.Locke: Composing Qualitative Research, Sage Pub.,

1997

Salkind, Neilj. Exploring Research, 3rd ed., Prentice-Hail, NJ, 1997


CP206: International Environment and Management

Module I

International Business: An overview - Types of International Business; The External

Environment; The Economic and Political Environment, The Human Cultural

Environment; Influence on Trade and Investment Patterns; Recent World Trade and

Foreign Investment Trends; Balance of Payments Accounts and Macroeconomic

Management; Theories and Institutions.

Module II

Trade and Investment - Government Influence on Trade Investment; Determination of

Trading Partner's Independence, Interdependence and Dependence; World Financial

Environment; Cross-national Cooperation and Agreements; Tariff and Non-Tariff Barriers,

WTO, Regional Blocks; International production; Internationalisation of Service Firms ;

Operation Management in International Firms.

Module III

World Financial Environment: Foreign Exchange Market Mechanism; Determinants of

Exchange Rates; Euro-currency Market; Global Strategic Management : International

Marketing.

Module IV

An overview of Licensing Joint Ventures Technology and Global Competition,

Globalisation and Human Resource Development; Globalisation with Social

Responsibility; World Economic Growth and the Environment; Country Evaluation and

Selection; Intemational Business Diplomacy: Negotiating an International Business, Issues

in Asset Protection, Intellectual Property Rights; Multilateral Settlements; Consortium

Approaches (External Idea only)

Suggested Readings:

Alworth, Julian S. The Finance, Investment and Taxation Decisions of Multinationals. London, Basil Blackwell, 1988.

Bhalla, V K and S. Shivaramu. International Business Environment and Business. New Delhi, Anmol, 1995.

Daniel, John D and Radebangh, Lee H International Business. 5th ed., New York, Addision Wesley, 1989.


Eiteman, D K and Stopnehill, Al. Multinational Business Finance. New York, Addision Wesley, 1986.

Johnston, R B. The Economics of the Euromarket: History, Theory and Practice. New York, Macmillan, 1983.

Parks, Yoon and Zwick, Jack. International Banking in Theory and Practice. New York,

Addison-Wesley, 1985.


CP 207: Business Laws

Module I

The Indian Contract Act, 1872: Essentials of a Valid Contract. Void Agreements.

Performance of Contracts. Breach of Contract and its Remedies. Quasi-Contracts.

Module II

The Sale of Goods Act, 1930 : Formation of a Contract. Rights of an Unpaid Seller.

Consumer Protection Act and Cyber Laws.

Module III

The Negotiable Instruments Act, 1881: Nature and Types. Negotiation and Assignment.

Holder-in-Due Course, Dishonour and Discharge of a Negotiable Instrument. Arbitration;

The Companies Act, 1956.

Module IV

Nature and Types of Companies. Formation. Memorandum and Articles of Association.

Prospectus Allotment of Shares. Shares and Share Capital. Membership. Borrowing

Powers. Management and Meetings. Accounts and Audit. Compromise Arrangements and

Reconstruction. Prevention of Oppression and Mismanagement. Winding Up.

Suggested Readings:

Avtar Singh. Company Law. 1 1 th ed. Lucknow, Eastern, 1996.

Khergamwala, J S. The Negotiable Instrument Acts. Bombay, N.M. Tripathi, 1980.

Ramaiya, A. Guide to the Companies Act. Nagpur, Wadhwa, 1992.

Shah, S M. Lectures on Company Law. Bombay, N.M. Tripathi, 1990.

Tuteja, S K. Business Law For Managers. New Delhi, Sultan Chand, 1998.


CP 208: Indian Ethos and Values

Module I

Model of Management in the Indian Socio-Political Environment; Work Ethos; Indian

Heritage in Production and Consumption; Indian Insight into TQM; Problems Relating to

Stress in Corporate

Module II

Management - Indian Perspective; Teaching Ethics; Trans-cultural Human Values in

Management Education; Relevance of Values in Management.

Module III

Need for Values in Global Change - Indian Perspective; Values for Managers; Holistic

Approach for Managers in Decision Making; Secular Versus Spiritual Values in

Management.

Module IV

Personal Growth and Lessons from Ancient Indian Educational System; Science and Human

Values.

Suggested Readings:

Chakraborty, S.K.: Foundations of Managerial Work - Contributions from Indian Thought,

Himalaya Publishing House Delhi 1998

------------ : Management Effectiveness and Quality of Work-life - Indian Insights, Tata

McGraw Hill Publishing Company, New Delhi.1987

------------ : Management by Values, Oxford University Press,1991

Drucker, P : Managing in Turbulent Times, Pan Books London 1983

Kumar, S and N.K. Uberoi : Managing Secularism in the New Millennium, Excel Books

2000

Griffiths, B. The Marriage of East and West, Coiling, London 1985


Gandhi, M.K.: The Story of My Experiment with Truth, Navjivan Publishing House,

Ahmedabad, 1972 The list of cases and specific references including recent articles will be

announced in the class at the time of launching of the course.


SEMESTER III

Core papers

CP 301: Entrepreneurship Management

Module I

The Entrepreneurial Development Perspective

1. Concepts of Entrepreneurship Development

2. Evolution of the concept of Entrepreneur

3. Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager

4. Attributes and Characteristics of a successful Entrepreneur

5. Role of Entrepreneur in Indian economy and developing economies with reference to Self-

Employment Development

6. Entrepreneurial Culture

Module II

Creating Entrepreneurial Venture

1. Business Planning Process

2. Environmental Analysis - Search and Scanning

3. Identifying problems and opportunities

4. Defining Business Idea

5. Basic Government Procedures to be complied with

Module III

Project Management

1. Technical, Financial, Marketing, Personnel and Management Feasibility

2. Estimating and Financing funds requirement - Schemes offered by various commercial banks

and financial institutions like IDBI, ICICI, SIDBI, SFCs

3. Venture Capital Funding

Module IV

Entrepreneurship Development and Government


1. Role of Central Government and State Government in promoting Entrepreneurship -

Introduction to various incentives, subsidies and grants - Export Oriented Units - Fiscal and Tax

concessions available

2. Role of following agencies in the Entrepreneurship Development - District Industries Centers

(DIC), Small Industries Service Institute (SISI), Entrepreneurship Development Institute of India

(EDII), National Institute of Entrepreneurship & Small Business Development (NIESBUD),

National Entrepreneurship Development Board (NEDB)

Module V

Why do Entrepreneurs fail - The FOUR Entrepreneurial Pitfalls (Peter Drucker)

Module VI

Women Entrepreneurs

1. Reasons for Low / No Women Entrepreneurs

2. Role, Problems and Prospects

Suggested readings:

Dynamics of Entrepreneurial development and management by Vasant Desai.

Kuratko, DF and Hodgets, RM, Entrepreneurship: A Contemporary Approach, (5th

Edition), 2001. Holt, DH, Entrepreneurship – New Venture Creation, Englewood Cliffs, NJ, Prentice-

hall, Inc. R. Hisrich and M.P Peters: Entrepreneurship


CP 302: Strategic Analysis & Management

Module I

Introduction

Introduction to planning, evolution of strategic Management, Concept of Corporate Strategy,

Patterns of Strategy Development, levels of Strategy.

Module II

Role of environment on strategy

Change in business environment consequent to economic reform, industrial policy, trade policy,

macro reform, MNC’s role, financial services, private sector.

Module IIIMission, Vision and Business Definition

Module IV

Strategic Analysis

Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic Advantage

Profile (SAP), Competitor analysis, market analysis, environmental analysis and dealing with

uncertainty, scenario analysis and SWOT Analysis.

Module V

Globalization and Ethical issues and their impact on strategy

Concept of Multinational, Global, International, Transactional companies. The role of global

village concept in strategy formulation. An introduction to corporate ethics, Why firms should

make ethical choices.

Suggested readings:

Strategic Management and Business Policy-Azhar Kazmi (McGraw Hill) Crafting and Executing Strategy-Arthur A.Thompson, Jr,A.J. Strickland (McGraw Hill) Strategic Planning Formulation of Corporate Strategy-VS Ramaswamy, S Namakumari


CP 303: Business Communication

Module I

Listening: types, strategy and improving listening skills; Nonverbal Communication

Module II

Presentation Skills: audience analysis, designing & delivering oral presentations; managing

stage-fright and anxiety, visual aids, presenting reports, handling and managing queries and

responses;

Module III

Employment Interviews: understanding the process, preparing for the interview, answering and

following-up strategies;

Module IV

Managing Meetings – Writing agenda and minutes; Case Studies

Strategy & Management in Communication: managing reputation, media relations and

advertising, and crisis/change communication.

Suggested readings:

‘Basic Business Communication: Skills for Empowering the Internet Generation with Student’; 2009; Lesiker, Raymond, Flatley; McGraw Hill (At least 20 copies)

‘Foundations of Business Communication: An Integrative Approach; 2009; Dona J. Young; Tata McGraw Hill

‘Business Communication for Managers’; 2004; Penrose, Rasberry, Myers; Thomson Business Communication Today’; 2008; Bovee, Thill and Schatzman; Pearson

Education; LPE; Delhi (At least 20 copies) Business Communication; Meenakshi Raman and Prakash Singh, 2006, Oxford

University Press (At least 20 copies) Contemporary Business Communication’, Scot Ober, 2004, Biztantara (At least 20

copies) ‘The Power of Corporate Communication, Paul Argenti & Janis Forman, 2003, Tata

McGraw Hill Communicating in Business & Professional Settings, M. S Hanna & G L Wilson,

1998, McGraw Hill


CP 304: Behavioural Skills

Module I

Teams: An Overview

Team Design Features: team vs. group

Effective Team Mission and Vision

Life Cycle of a Project Team

Rationale of a Team, Goal Analysis and Team Roles

Module II

Team & Sociometry

Patterns of Interaction in a Team

Sociometry: Method of studying attractions and repulsions in groups

Construction of sociogram for studying interpersonal relations in a Team

Module III

Team Building

Types and Development of Team Building

Stages of team growth

Team performance curve

Profiling your Team: Internal & External Dynamics

Team Strategies for organizational vision

Team communication

Module IV

Team Leadership & Conflict Management

Leadership styles in organizations

Self Authorized team leadership

Causes of team conflict

Conflict management strategies

Stress and Coping in teams

Module V Manav Rachna International University (FMS) Batch of 2009-‘11

Global Teams and Universal Values

Management by values

Pragmatic spirituality in life and organization

Building global teams through universal human values

Learning based on project work on Scriptures like Ramayana, Mahabharata, Gita etc.

Module VI

End-of-Semester Appraisal

Viva based on personal journal

Assessment of Behavioral change as a result of training

Exit Level Rating by Self and Observer

Suggested readings:

Organizational Behaviour, Davis, K. Hoover, Judhith D. Effective Small Group and Team Communication, 2002,Harcourt

College Publishers LaFasto and Larson: When Teams Work Best, 2001, Response Books (Sage), New Delhi Dick, Mc Cann & Margerison, Charles: Team Management, 1992 Edition, viva books J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group

(1996); Pfeiffer & Company Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins

College Publishers


CP 305: Foreign Language

Module I

Verbs

Different forms of verbs: present continuos verbs etc

Module II

More Adverbs and adverbial expressions

Module III

Counters

Learning to count different shaped objects,

Module IV

Tenses

Past tense, Past continuous tense.

Module V

Comparison

Comparative and Superlative degree

Module VI

Wishes and desires

Expressing desire to buy, hold, possess. Usage in negative sentences as well. Comparative degree, Superlative degree.

Module VII

AppointmentOver phone, formal and informal etc.


ELECTIVES

ELMK301: Consumer Behaviour

Module I

Consumer Buying Decision Process, Market segmentation, Lifestyle marketing

Module II

Consumer as an Individual, Motivation, Needs, Goals, Personality, Self and Self Images,

Perception, Imagery, Learning, Cues, Response, Reinforcement, Behavioral Learning and

Cognitive Learning Theory, Brand Loyalty and Attitude, Attitude Formation and Change

Module III

Group Dynamics and Reference Groups, Family Decision Making, Social Class, Culture,

Subculture

Module IV

Consumer influence, Personal Influence and Opinion Leadership Process, Diffusions of

Innovations, Adoption Process

Suggested readings:

Consumer Behavior, 10/E -Pearson Publishing, Leon Schiffman, Leslie Kanuk

Consumer Behavior (SIE): Building Marketing Strategy, 9/e, Del I Hawkins, University of Oregon, Roger J Best, University of Oregon, Kenneth A Coney, Late of Arizona State University, Amit Mookerjee, Indian Institute of Management, Lucknow


ELMK302: Marketing of Services

Module I

Understanding Services

Marketing of Services: An Overview; Evolution of Services Marketing; Concepts and Issues;

Services Characteristics; Growth and importance of Services in the National Economy;

Conceptual Framework for Marketing of Services; The service experience as a process;

Understanding Services: Service Encounters, Service Systems, Critical Incidents ; Service

Encounters: service systems, critical incidents; s

Module II

Understanding Customers

Understanding Services and their Buying Behavior in Services; Customer Exceptions, Needs and

Perceptions; Segments and Targeting Customers; Focus on Customers; Service Failure; Service

Recovery; Handling Customer Complaints; Customers Relationship Management; Customer

Relationships in the Market Place; Customer Retention Strategies; Understanding and Measuring

Customer Satisfaction and Service Quality; The Return on Quality; Moments of Truth

Module III

The Service Marketing Mix

Marketing of Services: Positioning of Service; Search for Competitive Advantage; Developing

Positioning Maps.

Marketing of Services: Creating Services and Service Blueprinting; Planning, Creation,

Blueprinting and Branding of Services; Marketing of Services: Pricing Strategies; Pricing

Strategies: Planning and Implementation; Marketing of Services: Promotions Strategies,

Developing Communication Mix; Customer Education; Developing Communication Mix;

Planning and Managing Service Delivery; Options for Service Delivery; Place and Time

Decision; Creating Value through Service Quality & Productivity Improvement; Demand

Management in Services;

Measuring and Managing Capacity; Strategies for Managing Demand.


Module IV

Strategic Issues in Management of Services

Strategic Issues in Services Marketing; Internal Marketing; Managing Service Employees;

Motivating Employees.

Global Strategies for Services; Services in the Global Economy; Strategies for Trans-national

Services; Harnessing Technology to Enhance Value in Services; Applying Technology to

Services; Marketing Implications of the Internet

Module V

Services Marketing: Some Application Areas; Marketing Financial Services; Marketing Retail;

Marketing Banking Services: Some New Developments; Group Project Presentations.

Suggested readings:

“Services Marketing: Integrating Customer Focus Across the Firm” (3rd edition)

By Valarie A. Zeithaml & Mary Jo Bitner (Publishers: Tata McGraw Hill)

“Services Marketing: People, Technology, Strategy”, (5th edition)By Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee (Publishers: Pearson Education)

“Services Marketing: The Indian Perspective”, By Ravi Shankar (Publishers: Excel Books)

“Services Marketing: Text & Cases” (2nd edition)By Rajendra Nargundkar (Publishers: Tata McGraw Hill)

“Marketing Services: Competing Through Quality”By Leonard L Berry and A Parasuraman

“Services Marketing”By Helen Woodruffe


ELMK303: Sales and Distribution Management

Module INature and Scope of Sales Management; Setting and Formulating Personal Selling

Objectives ; Recruiting and Selecting Sales Personnel; Developing and Conducting Sales

Training Programmes.

Module IIDesigning and Administering Compensation Plans; Supervision of Salesmen; Motivating

Sales Personnel; Sales Meetings and Sales Contests; Designing Territories and Allocating

Sales Efforts ; Objectives and Quotas for sales personnel; Developing and Managing

Sales Evaluation Programme; Sales Cost and Cost Analysis.

Module IIIAn Overview of Marketing Channels. Their Structure, Functions and Relationships.

Channel Intermediaries-Wholesaling and Retailing ; Logistics of Distribution: channel

Planning; Organizational Patterns in Marketing Channels;

Module IVManaging Marketing Channels; Marketing Channel Policies and Legal Issues;

Information System and Channel Management; Assessing performance of Marketing

Channels; International Marketing Channels.

Suggested readings:

Building a Winning Sales Team – Gini Graham & Scott Sales Management Handbook – Forsyth Ptrick Professional Sales Management – Anderson, Hair and Bush Motivation and Job Satisfaction – M. D. Pestonjee Sales Management - Richard Rstill Edward W. Cundiff Sales Management – Thomos International Marketing – Robert Reed…….. Industrial Marketing – Hichard M. Hill Strategies for selling-Gerald A.Michaelson Value added selling-Tom Reilly Sales Management with Personal Selling Salesmanship Channel Management –Stern – El Ansary Distribution Management – S. Eliton Sales and Distribution Management – S. L. Gupta Channel Management & Retail Management – Meenal Dhotre Marketing – Bovee, Thill Marketing Management – Philip Kotler Sales And Distribution Management Text And Cases-Krishna K.Havaldar, Vasant

M.Cavale Manav Rachna International University (FMS) Batch of 2009-‘11

ELMK304: Industrial Marketing

Module I

Environment of industrial and consumer marketing, profile of an industrial buyer, industrial and

consumer marketing, organizational buying behaviour process and organizational buying

behaviour, commercial and institutional buying, Bidding, tendering, channel behaviour,

industrial establishment. OEM and impact on pricing policies.

Module II

The strategic perspective in industrial marketing, the GE matrix, Michael Porter’s generic

options theory, economies of scale Vs economies of scope and case discussion of Schulman

plastics.

Module III

Buyer seller interactions, sales culture overshadowing the marketing culture, interactive

transactions, organizational buying environment, individual Vs group decision making and

buying center influences. Assessing the market reach, fragmented markets and their implications

and industrial pricing the services component.

Module IV

Industrial marketing communications, advertising, publicity, sales promotion possibilities, the

role of exhibitions and domestic and international contacts, the marketing intelligence, role of

MIS and DSS functions and evaluating the marketing strategies and performances.

Module V

Marketing strategies, policy, sales management practices training, motivation and Examination.

Suggested readings:

Industrial Marketing : Analysis, Planning & Control, 2e, Robert R Reeder, Edward G Brierty & Betty H Reeder - Prentice-Hall, India

Business Marketing Strategies – Cases, Concepts & Application, Shapino, Kasturi Rangan & Modiati, Irwin McGraw Hill

Business Marketing Management: A Strategic View of Industrial and Organizational Markets, Hutt & Speh – South Western Educational Publishing

Industrial Marketing, 4e, Hill Richard, Alexander Rosph & Cross James S – AITBS

Business to Business Marketing, H Micheal Hayes & Per Jenster - Irwin/ McGraw-Hill


Business Marketing, Naresh Malhotra

Charles Futrell,ABC of Selling, AITBS,New Delhi.

M. Govind Rajan, Industrial Marketing Management, Vikas

Publishing House Pvt. Ltd., New Delhi.

Bellur and Bekman, Sales Management, Himalaya, Mumbai.

Sahu P.K. & K.C. Raut– Salesmanship & Sales Management, Vikas

Publishing House, New Delhi.

Francis Cherunilam– Industrial Marketing , Himalaya Publishing

House, Mumbai.

B. Berman & J.R. Evans : Retail Management– A Strategic Approach, PHI,

New Delhi.

S. Nair : Retail Management, Himalaya Publishing House, Mumbai


ELHR301: Performance Management Systems

Module I

Overview of Performance Management

Employee Motivation & Needs (Vrooms & Adam theory of Motivation); Performance

Appraisal: The past & the future; Human Resource Development & Performance Appraisal;

Planning Performance & Role Clarity, Accountability and Effectiveness

Module II

Process of Performance Appraisal

Measuring Performance Appraisal – Objectives & Indicators; Methods of Appraisal –

Contemporary & Modern methods; Competency mapping & potential appraisal – Case studies;

Performance feedback & counseling

Module III

360 degree Feedback

Definition, methodology, advantages/disadvantages of Feedback, RSDR Model, Criteria for

success, Experiences in 360 appraisals.

Module IV

Performance Management in application

Performance Management and development; Performance Management and Pay; Creating High

Performance organization.

Module V

Emerging Concerns & Performance Management

Performance Management and ESOP; Indian experience in Performance Management; Appraisal

for future – going beyond tangible performance. Performance Management practices – Live

Projects

Suggested readings:

Performance management– The new realities, Michel Armstrong/ Jaico publishing house

A Handbook of Reward Management Practice

Michel Armstrong/ Kogan Page India Pvt. Ltd

Performance Management and Appraisal Systems T.V. Rao/ Response Books


Appraising & developing managerial performance T.V. Rao/ Excel Books

Performance management–concepts, skills and exercises Cardy, Robert. L

Managing individual performance Aldwin, Kieran

Performance Management :

Improving Quality Through

Positive Reinforcement

Aubrey Daniels

Performance Management - A

Briefcase Book

Robert Bacal

The Complete Guide to

Performance Appraisal

BDick Grote

Effective Phrases for

Performance Appraisals : A

Guide to Successful Evaluation

James Neal


ELHR302: HR Planning & Development

Module I

HR Planning

Objectives, Benefits, Advantages, Remediation & Problems

Module II

Tools, Methods & Techniques – Linkage of HR. Planning with other HR Functions, Recent

Trends in HR Planning. Job Analysis. HR Forecasting

Module III

The Concept of Strategic HRM

Strategic HRM, Aims of SHRM, Models of SHRM, SHRM and HR strategies.

Module IV

Introduction to Human Resource information systemDesigning and Implementation of HRIS. Recruitment and selection, T & D, Performance Appraisal, IR & Administration, Compensation Management

Module V

Introduction to Human Resource audit

Objective, Methodology, reasons for poor utilization and effectiveness. HR Functional Audit.

HR Effectiveness Audit. HRD Scorecard

Module VI: Career Planning and Succession Management

Suggested readings:

Planning and Managing Human Resources, Second Edition by William J. Rothwell,

H. C. Kazanas

Strategic Human Resource Management: A General Managerial Approach

(2nd Edition) by Charles R. Greer


The HR Scorecard: Linking People, Strategy, and Performance

Brian E. Becker, Mark A. Huselid, Dave Ulrich

Staffing the Contemporary Organization : A Guide to Planning, Recruiting, and Selecting for Human Resource Professionals

Second Edition by Donald L. Caruth, Gail D. Handlogten

Human resource developmentJennifer Joy-Matthews, David Megginson,

Human resource development : learning & training for individuals & ...

John P. Wilson

Human resource development : perspectives, roles and practice choices

Francesco Sofo

Human Resource Development Jon M. Werner, Randy L. DeSimone

The human resource development handbook

Pat Hargreaves, Peter Jarvis


http://books.google.co.in/books?id=9BmrG_9jCC8C&printsec=frontcover&dq=human+resource+development&hl=en&ei=KRM0TKOnAY2WrAfToajHBA&sa=X&oi=book_result&ct=result&resnum=7&ved=0CEwQ6AEwBg

http://books.google.co.in/books?id=9BmrG_9jCC8C&printsec=frontcover&dq=human+resource+development&hl=en&ei=KRM0TKOnAY2WrAfToajHBA&sa=X&oi=book_result&ct=result&resnum=7&ved=0CEwQ6AEwBg

http://books.google.co.in/books?id=JBOdRIxwgx8C&printsec=frontcover&dq=human+resource+development&hl=en&ei=KRM0TKOnAY2WrAfToajHBA&sa=X&oi=book_result&ct=result&resnum=4&ved=0CD0Q6AEwAw



http://books.google.co.in/books?id=zpNc_GZIiikC&printsec=frontcover&dq=human+resource+development&hl=en&ei=KRM0TKOnAY2WrAfToajHBA&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDgQ6AEwAg



ELHR303: Industrial Relations and Legal Framework governing Human Relations

Module I

Industrial Relation – Conceptual framework.

Industrial Relations in India – Diversity in labour/market, state and sectoral. Industrial Relations

– Legal and changing scenario.

Module II

Trade Unions and institutional framework.

Trade unions during post liberalization. Trade Unions Act. Industrial disputes. Machinery for the

settlement of Industrial. Industrial employment disputes (Standing order)

Module III

Collective Bargaining: An overview

Workers participation in Management, concept, objectives, importance, forms of workers

participation in Management. Laws relating to various benefits for workers. Insurance and

wages.

Module IV

Discipline in Industrial Relations

Disciplinary system, causes of indiscipline, mode of discipline in industrial v/s industrial

indiscipline. Right to terminate – rights of workman u/s 11-A

Suggested readings:

Industrial relations in India 's developing economy

N. N. Chatterjee

1.

Industrial Relations , Trade Unions, and Labour Legislation - Page 19

Sinha

1.

Dynamics of trade unionism in India : sociological approach -

Yellappagari Narayana Chetty

1.


http://books.google.co.in/books?id=xSVKADWjOHcC&pg=PA109&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=Xhg0TL-gJIi7rAelhoz0BQ&sa=X&oi=book_result&ct=result&resnum=5&ved=0CEIQ6AEwBA

http://books.google.co.in/books?id=xSVKADWjOHcC&pg=PA109&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=Xhg0TL-gJIi7rAelhoz0BQ&sa=X&oi=book_result&ct=result&resnum=5&ved=0CEIQ6AEwBA

http://books.google.co.in/books?id=6lBKowR6ReoC&pg=PA19&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=Xhg0TL-gJIi7rAelhoz0BQ&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDgQ6AEwAg



http://books.google.co.in/books?id=lf0rAAAAIAAJ&q=Industrial+Relation+Legal+Framework+Indian&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=Xhg0TL-gJIi7rAelhoz0BQ&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDQQ6AEwAQ

http://books.google.co.in/books?id=lf0rAAAAIAAJ&q=Industrial+Relation+Legal+Framework+Indian&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=Xhg0TL-gJIi7rAelhoz0BQ&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDQQ6AEwAQ

Industrial relations : towards a theory of negotiated connectedness

Jerome Joseph

1.

Industrial relations in public sector

K. K. Jacob

1.

Industrial relations - Arun Monappa - 1985

1.

Employment relations in the growing Asian economies - Page 267

Anil Verma, Thomas A. Kochan, Russell D. Lansbury

1.

Labour, employment, and industrial relations in India : ... T. S. Papola, P. P. Ghosh, Alakh N.

Sharma

1.

Personnel management and industrial relations N. Kumar, R. Mittal


http://books.google.co.in/books?id=2SWrukv6nc8C&pg=PA230&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=GBk0TMGwIo2VrAf6gen2Bg&sa=X&oi=book_result&ct=result&resnum=7&ved=0CEYQ6AEwBjgK

http://books.google.co.in/books?id=2SWrukv6nc8C&pg=PA230&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=GBk0TMGwIo2VrAf6gen2Bg&sa=X&oi=book_result&ct=result&resnum=7&ved=0CEYQ6AEwBjgK

http://books.google.co.in/books?id=7qxIAAAAYAAJ&q=Industrial+Relation+Legal+Framework+Indian&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=GBk0TMGwIo2VrAf6gen2Bg&sa=X&oi=book_result&ct=result&resnum=6&ved=0CEIQ6AEwBTgK

http://books.google.co.in/books?id=7qxIAAAAYAAJ&q=Industrial+Relation+Legal+Framework+Indian&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=GBk0TMGwIo2VrAf6gen2Bg&sa=X&oi=book_result&ct=result&resnum=6&ved=0CEIQ6AEwBTgK

http://books.google.co.in/books?id=5XYrPyL1HssC&pg=PA267&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=GBk0TMGwIo2VrAf6gen2Bg&sa=X&oi=book_result&ct=result&resnum=5&ved=0CD0Q6AEwBDgK



http://books.google.co.in/books?id=1unGsrttyGgC&pg=PA378&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=GBk0TMGwIo2VrAf6gen2Bg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCkQ6AEwADgK

http://books.google.co.in/books?id=DGftAAAAMAAJ&q=Industrial+Relation+Legal+Framework+Indian&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=Xhg0TL-gJIi7rAelhoz0BQ&sa=X&oi=book_result&ct=result&resnum=10&ved=0CFkQ6AEwCQ

http://books.google.co.in/books?id=DGftAAAAMAAJ&q=Industrial+Relation+Legal+Framework+Indian&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=Xhg0TL-gJIi7rAelhoz0BQ&sa=X&oi=book_result&ct=result&resnum=10&ved=0CFkQ6AEwCQ

http://books.google.co.in/books?id=8-BZVV4fT9UC&pg=PA189&dq=Industrial+Relation+Legal+Framework+Indian&hl=en&ei=Xhg0TL-gJIi7rAelhoz0BQ&sa=X&oi=book_result&ct=result&resnum=7&ved=0CEsQ6AEwBg



ELHR304: Organization Restructuring & Development

Module I

Organizational Development: An Introduction

Nature, basic assumptions, Characteristics & techniques. Historical framework of

Organizational Development. The Lab training stem, The survey research and feedback

stem, The Action Research stem, Steps involved in Organizational Development, Role of

Managers, Factors affecting Organizational Development.

Module II

Typology of Organizational Development Interventions

Interventions designed at Individuals, Dyads/Triads, Team and Groups, Inter-group

Relations, Total organization, Weisboard Model.

Module III

Action Research & Organizational Design

Introduction to Action Research, Action Research as a Process and as an Approach,

Determinants of Organizational Design, Components of Organization Design,

Organization - The Environment Interface, Organizational Decision Making

Module IV

Organizational Development Interventions

Team Interventions, Inter-group Interventions, Comprehensive Interventions, Structural

Interventions, Issues in Consultant - Client Relationship; Power, Politics and

Organizational Development.

Module V: Change Management

Why Organization Change, Need for change, Factors causing change- Environmental, Technological, Legal, Political, Social, &, Cultural factors of change, Models & techniques involved in change management, Total Quality Management, Business Process Reengineering, Guidelines for Facilitating change.

Module VI: Future of Organizational Development

Changing values, Cultural Models & theories of planed change, organizing for the Future,


Organizations as learning systems, and Implications for future managers.

Suggested readings:

Organization development : principles, processes, performance

Gary N. McLean

Organization development : a Jossey-Bass reader

Joan V. Gallos

Organization development : ideas and issues

Robert T. Golembiewski

Organization DevelopmentKavita Singh/ Excel Books

Organization development French and Bell/ Pearson

Organization Development Zwack ,French and Bell/ Tata McGraw Hill

Organization development : interventions and strategies

S. Ramnarayan, T. Venkateswara Rao, Kuldeep Singh

Organization development : principles and practices

Wyatt Warner Burke

Organization development : its nature, origins, and prospects

Warren G. Bennis

Organization development : behavioral science interventions for ...

Wendell L. French, Cecil H. Bell, Cecil Bell


http://books.google.co.in/books?id=zjRgQgAACAAJ&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=5&ved=0CD8Q6AEwBA



http://books.google.co.in/books?id=P4BqAAAAMAAJ&q=Organization+Development&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=10&ved=0CFQQ6AEwCQ

http://books.google.co.in/books?id=P4BqAAAAMAAJ&q=Organization+Development&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=10&ved=0CFQQ6AEwCQ

http://books.google.co.in/books?id=4xmaAAAAIAAJ&q=Organization+Development&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=7&ved=0CEcQ6AEwBg

http://books.google.co.in/books?id=4xmaAAAAIAAJ&q=Organization+Development&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=7&ved=0CEcQ6AEwBg

http://books.google.co.in/books?id=N_jXAAAAMAAJ&q=Organization+Development&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=6&ved=0CEMQ6AEwBQ

http://books.google.co.in/books?id=N_jXAAAAMAAJ&q=Organization+Development&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=6&ved=0CEMQ6AEwBQ

http://books.google.co.in/books?id=LbFAEGlXiXsC&printsec=frontcover&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDYQ6AEwAg

http://books.google.co.in/books?id=LbFAEGlXiXsC&printsec=frontcover&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDYQ6AEwAg

http://books.google.co.in/books?id=kwxsa5yGELkC&printsec=frontcover&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDEQ6AEwAQ

http://books.google.co.in/books?id=kwxsa5yGELkC&printsec=frontcover&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDEQ6AEwAQ

http://books.google.co.in/books?id=Fxex99VOU20C&printsec=frontcover&dq=Organization+Development&hl=en&ei=phY0TNiQJc2FrQffu5zwAw&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCwQ6AEwAA



ELFN301: Management of Financial Institutions

Module I

Introduction

Financial institutions and economic development, Types of Money, Process of Capital

Formation, Technology of financial systems- Pooling, Netting, Credit substitution & Delegation.

Module II

Financial intermediaries

Understanding Financial Intermediaries- Commercial Banks, Central Bank, Cooperative Banks,

Banking system in USA & India, International Banking, Banking Operations, Retail and

Wholesale Banking, Near Banks, Bank assurance, Universal Banking, NBFC’s

Module III

Norms & Practices in the Banking Industry

Principles of Lending, Study of Borrowers, Balance Sheet Analysis, Project Appraisal Criteria,

Marketing of Bank Services, Prudential Norms- Narsimhan Committee Recommendations,

Performance Analysis of Banks, Regulatory Institutions RBI & SEBI, Banking Innovations,

Basle Committee Recommendations, CAR- Risk Weighted Assets and Risk Based Supervision,

Asset Liability Management in Commercial Banks

Module IV

Developmental Financial Institutions

Role of Developmental Banks in Industrial Financing, Resource Mobilization of Developmental

Banks, Project Examination by Developmental Banks.

Module V

Insurance Institutions

Role of Insurance companies in Industrial Financing, Life insurance & General insurance, New

developments in insurance as a sector in the Indian financial system

Suggested readings:

Bhole L.M., “Financial Institutions and Markets- Structure Growth & Innovations,” Tata McGraw Hill, New Delhi, 2006 4th Edition.s


Fabozzi. Frank.J, Modigliani Franco, Jones Frank .J and Ferri Michael. G – “Foundations of Financial Markets and Institutions,” Pearson Education Asia, New Delhi., 3 rd Edition 2002.

Saunders Anthony and Cornett Marcia. M, “Financial Markets and Institutions – A Modern Perspective,” Tata McGraw Hill Publishing House,New Delhi, 2004 Edition.

Rose, Peter S. and Fraser, Donald R , “Financial Institutions” Ontario, Irwin Dorsey, 1985 Edition.

Vij, Madhu , “ Management of Financial Institutions in India,” Anmol Publishing House, New Delhi, 1991 Edition.

Yeager, Fred C. and Seitz, Nail E , “Financial Institution Management: Text and Cases,”. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1989, 3rd Edition .

Meir Kohn, “ Financial Institutions and Markets,” Tata McGraw Hill Publising House,New Delhi, 1999 Edition.

Srivastva R.M and Nigam Divya ,”Management of Indian Financial Institutions,” Himalaya Pub. House, New Delhi, 2005 Edition.

Khan M.Y, “ Indian Financial System, “, Tata McGraw Hill Publishing House, New Delhi, 2000 5th Edition,.

Fabozzi Frank . J Modigliani Franco, “Capital Markets (Institutions & Instruments),” Prentice Hall of India, 2005 3rd Edition.

Desai Vasa nt , “The Indian Financial System & Development innovating Success,” Himalaya Publishing House, 2005.

Machiraju HR, “ Indian Financial System ,” Vikas Publishing House,New Delhi, 2000 Edition.

Varshney P.N.,. Mittal D.K, “ Indian Financial System,” Sutan Chand & Sons,New Delhi, 2005 6th Edition.

Mithani, D.M,”Money Banking International Trade,Finance,”Himalaya Publishing House,Reprint 2000.

Pathek, Bharti V,”Indian Financial System,” Pearson Education,New Delhi. Jain T.R,Khanna O.P,”Indian Financial System,” V.K Publications, New Delhi.


ELFN302: Financial Derivatives

Module I

Introduction

Changing Environment and Increasing Price Risks, Financial Engineering as a response to

Increased Risks, Types of Risks and Risk Management, Tools of Risk Management, Conceptual

and Physical Tools of Financial Engineering, Effect of Speculation and Arbitrage on Market

Efficiency, Derivative Market in India

Module II

Futures and Forwards

The Futures Markets, Buying and Selling Futures, Devising a Hedging Strategy Using Futures,

Stock Index Futures, Value at Risk, Short Term and Long Term Interest Rate Futures, Foreign

Currency Futures and Commodity Futures

Module III

Swaps

Structure of a Swap, Interest Rate Swaps, Currency of Swaps, Commodity Swaps, Other Swaps,

Credit Risk, Role of a Swap Dealer.

Module IV

Options

Options Markets; Properties of Stock Option Prices; Option Pricing Models – Binomial Model,

Black-Scholes; Model, Single Period Options – Calls and Puts, Payoff Diagrams of Simple and

Complex Option Strategies, Cash Settled Options, Multi-Period Options – Caps, Floors, Collars,

Captions, Swaptions and Compound options, Cross-currency Futures and Options.

Module V

Other Innovations

Debt Market Innovations, Mortgage Backed Securities, Hybrid Securities, Asset-Liability

Management, Corporate Restructuring and LBO.

Module VI

Recent Trends

Exotic Options, Synthetic Instruments, Developments in Equity-Based Strategies, Direct and

Cross Hedges, Future Trends and Issues in Financial Engineering.


Suggested readings:

Introduction to Futures and Option Markets (John C Hull) Financial Engineering with Derivatives (Robert Klein, Jess Lederman) Financial Derivatives (S.S.S. Kumar) Derivatives (Philip Johnson)


ELFN303: Security Analysis & Portfolio Management

Module I

Environment of Investment

Process of Investment in Financial Assets, Salient Features & Operations of Stock Exchanges,

Trading Arrangements, Changing Scenario of Indian Stock Market with Emphasis on

Transparency, Efficiency of Indian markets.

Module II

Setting the Objectives

Risk and Return in the Context of Portfolio, Common Stock Valuation Models, Term Structure

of Interest Rates, Risks in Fixed Income Securities, Macaulay’s Duration.

Module III

Security Analysis

Fundamental Analysis – Economic & Industry Analysis, Concept of Business Cycles, Indicators

of Economic Prosperity, Industry Analysis, Company Analysis, Company Valuation, Technical

Analysis.

Module IV

Portfolio Construction & Optimization – Modern Portfolio Theory

Markowitz’s Risk-Return Optimization, Generating the Efficient Frontier, Single-Index Model,

Capital Asset Pricing Model, Motivation for Partitioning of Risk, Arbitrage Pricing Theory,

Module V

Portfolio Performance Examination & Revision

Managed Portfolios and Performance Examination - Sharpe’s, Treynor’s, Jensen’s and Fama’s

Performance Measures, Portfolio Revision - Portfolio Re-balancing and Upgrading, Mutual

Funds and their Portfolio Management Schemes.

Module VI

Advancements in Theory of Investment Management


Redington’s Immunization, Derivatives - Payoff patterns of elementary options and possibilities

of increased diversification.

Suggested readings:

Chandra, P. 2002, Investment Analysis, Tata McGraw Hill

Bhalla, V.K. 2001. Investment Management: Security Analysis & Portfolio Management,

S. Chand and Company, 8th Ed.

Fischer, D.E. and Jordan, R.J. 1995, Security Analysis & Portfolio Management, Prentice

Hall of India

Fuller, R. J. and Farrel, J.L. 1987, Modern Investment & Security Analysis, McGraw Hill

International.

Sharpe & Alexander, Investments, Prentice Hall of India


ELFN304: International Financial Management

Module I

International Financial Environment

Finance function in global business scenario, International Monetary System, International

Financial Markets and Instruments, Balance of Payments, Recent Developments.

Module II

Foreign Exchange Markets

Spot and Forward Foreign Exchange Markets, Speculation and Arbitrage in Foreign Exchange

Markets and Implications of Market Efficiency, Currency Swaps, Currency Futures and Options.

Module III

Foreign Exchange Rate Determination

Theories of Exchange Rate Determination, Fundamental International Parity Conditions –

Purchasing Power and Interest Rate Parity, Forecasting Exchange Rates - Technical Forecasting,

Time Series Modelling, Fundamental Forecasting.

Module IV

Foreign Exchange Rate Exposure and Risk Management

Transaction, Translation and Operating Exposure, Exposure from Equity and Borrowing in

International Financial Markets, Hedging tools for Management of Transaction Exposure and

Interest Rate Exposure, Degree of Hedge.

Module V

Issues in Foreign Investments Analysis

Examination of International Investment Proposals, Discounted Cash Flow Analysis, Tax

Adjusted Present Value Approach, Political Risk Analysis, External Investment Decision –

Measuring Total Returns on Foreign Investments, Optimal International Asset Allocation.


Module VI

International Taxation and Regulatory Framework

International Tax Laws, Transfer Pricing – Arms Length Price, International Legal Procedures &

Norms

Suggested readings:

Apte, P. G. 1995, International Financial Management, Tata McGraw Hill

Errunza, V. R., Singh, D. and Srinivasan, T.S. 1994, International Business Finance,

Global Business Press.

Seth, A.K. 2000, International Financial Management, Galgotia Publishing Company.

Hull, J. C. 1999, Introduction to Futures and Options Markets, Prentice Hall of India


ELIS301: E- Commerce

Module I

Introduction to e-business

Electronic business, Electronic Commerce, Electronic Commerce models, Types of

Electronic Commerce, Value chains in Electronic Commerce, E-commerce in India,

World Wide Web, Internet Architecture, Internet Application, Web based tools for

electronic commerce, Intranet, Composition of Intranet, Business application on Intranet,

Extranets, Electronic Data Interchange, Components of EDI, EDI communication

Process.

Module II

Security Threats to e-business

Security Overview, Electronic Commerce Threats, Encryption, Cryptography, Public Key

and Private Key Cryptography, Digital Signatures, VPN, Digital Certificates, Security

protocols over public Networks: HTTP, SET, SSL, Firewall as Security Control, Public

Key Infrastructure (PKI) for security, prominent Cryptographic applications.

Module III

Electronic Payment system

Concept of Money, Electronic Payment system, Types of electronic payment systems,

Smart Cards and Electronic Payment Systems, Infrastructure Issues in EPS , Electronic

Fund transfer-Commerce Law, Forms of Agreement, Govt. Policies and Agenda

Module IV

e-Business Application & strategies

Business models & revenue models over Internet, Emerging trends in e-business.e-

Governance, Digital Commerce, Strategies for business over web.

Module V

Mobile Commerce

Introduction, Wireless Application Protocol, WAP technology, Mobile

Information Device, Mobile computing Applications


Suggested readings:

Ravi Kalakota, Andrew Winston,”Frontiers of Electronic Commerce”, Addison

Wesley.

Whitley, David (2000).e-Commerce strategy, Technologies and Applications.Tata

McGraw Hill.

Bajaj and Nag, ”E-Commerce the cutting edge of Business”, TMH

Elias M. Awad, ”Electronic Commerce From Vision to Fulfillment”.

Parag Diwan, Sunil Diwan,”e-Commerce (A Manager Guide to E-business)”.


ELIS302: Relational Database Management

Module IFile System and Databases: Introducing the database – files and file systems – database

systems – introduction to database models – data base models and internet. The Relational

Database Model: A Logical view of data – keys – integrity rules – relational database operators

– relationships within the relational database – data redundancy indexes.

Entity Relationship Modeling: Basic Modeling Concepts – degrees of data abstraction – entity

relationship model – converting an E-R Model into a database structure. Normalization:

Database tables and normalization – normalization and data base design

Higher level normal forms – Denormalization.

Module IIStructured query language: SELECT Statement – distinct clause – handling of null values –

ORDER BY clause, WHERE clause – relational operators – logical operators (AND, OR, NOT),

SQL Operators – (BETWEEN, AND, IN, LIKE) – numeric functions – string functions – date

functions – conversion functions – GROUP BY clause – group functions – HAVING clause –

joining tables – SET Operators (UNION, INTERSECTION, MINUS) – Sub queries.

Module IIIDistributed database management system: Evolution – distributed processing and distributed

databases – distributed database management systems – DDBMS Components – levels of data

and process distribution.

Client server systems: Client/server systems – need – evolution – managerial expectations –

client/server architecture styles – client/server implementation issues – backend database

connection – to front end application like Visual Basic.

Object oriented databases: Object oriented concepts – features of an object oriented DBMS –

How object orientation affects database design – Advantages and disadvantages of OODBMS.

Web based databases

Module IV

Database security and administration: Database security – access control – GRANT,

REVOKE – GRANT, REVOKE on views and integrity constraint – data as a corporate asset –

the evolution of database administration function – The DBA’s managerial role.


Suggested readings:

Gary W. Hansen & James V. Hansen. Database Management And Design

R. Elmsari & S. D. Navathe (2004). Fundamentals of database systems. Addison Wesley. Bipin C. Desai (2000). Introduction to Database Management System. Galgotia

Publication. Modem Database Management: MeFadden


ELIS303: Data Communication & Networks

Module IIntroduction, Fundamentals of information transmission and coding, Direct link communication

I: wired media., Direct link communication II: wireless media, End-to-end communication:

packet switching and circuit switching

Module IISocket programming and network communication, Internetworking with TCP/IP: structure,

Internetworking with TCP/IP: functionality

Module III Congestion control, Routing, Internet traffic: data and multimedia payloads

Module IV Multimedia communication and QoS, Transparent network services: DNS, HTTP, web server

design, caching and CDNs, Network security: “CIA,” denial-of-service attack, worm attack

Suggested readings:

McKeown, Information Technology and the Networked Economy, Thomson Learning. Forouzan, Data Communication & Networking, TMH, New Delhi. Miller, Data and Network Communication, Vikas Publishing House, New Delhi. Tennenbaum, Computer Networks, PHI, New Delhi. Hagg., Baltzan & Philips, Business Driven Technology, TMH, New Delhi. Molly, Using HTML 4, PHI, New Delhi. Comer, E. Douglas, Computer Networks and Internet, Pearson Education, New Delhi.


ELIS304: Data Mining & Warehousing

Module I

INTRODUCTION AND DATA WAREHOUSING

Introduction, Data Warehouse, Multidimensional Data Model, Data Warehouse Architecture,

Implementation, Further Development, Data Warehousing to Data Mining

Module II

DATA PREPROCESSING, LANGUAGE, ARCHITECTURES, CONCEPT DESCRIPTION

Why Preprocessing, Cleaning, Integration, Transformation, Reduction, Discretization, Concept

Hierarchy Generation, Data Mining Primitives, Query Language, Graphical User Interfaces,

Architectures, Concept Description, Data Generalization, Characterizations, Class Comparisons,

Descriptive Statistical Measures.

Module III

ASSOCIATION RULES

Association Rule Mining, Single-Dimensional Boolean Association Rules from Transactional

Databases, Multi-Level Association Rules from Transaction Databases

Module IV

CLASSIFICATION AND CLUSTERING

Classification and Prediction, Issues, Decision Tree Induction, Bayesian Classification,

Association Rule Based, Other Classification Methods, Prediction, Classifier Accuracy, Cluster

Analysis, Types of data, Categorisation of methods, Partitioning methods, Outlier Analysis.

Module V

RECENT TRENDS

Multidimensional Analysis and Descriptive Mining of Complex Data Objects, Spatial Databases,

Multimedia Databases, Time Series and Sequence Data, Text Databases, World Wide Web,

Applications and Trends in Data Mining


Suggested readings:

Data mining-concepts & techniquesJiawei han & micheline kamber

Mining the web Soumen chakrabarti

Principles of data mining David j. Hand

Data mining applicationsAlex berson & stephen smith


ELIB301: Foreign Trade Policy & Import Management

Module I

India’s Foreign Trade Policy & External Cooperation

India’s Foreign Trade Policy: An overview & WTO Compatibility, Historical Perspective,

India’s Foreign Trade: Direction and trend, Liberalisation, Privatisation & Globalisation of

Indian Economy & its impact on Foreign Trade, India’s major Regional Cooperation

Agreements & implications for Trade

Module II

Institutional Framework

Institutional Framework for Export Promotion, Export Incentives, Govt. agencies promoting

Export, Export Promotion Councils, State Boards etc., Market Development Assistance, Special

Economic Zones & 100% EOUs promoting exports, Central Warehousing Corporation,

Infrastructural Support for Export Promotion

Module III

Export Import Strategies & Practices

How to become a Exporter/Importer in India: Regulatory Requirement, Strategies for Export

Import Management, Export Strategy Formulation, Import Strategy Formulation, ITC Code&

Harmonized System of Classification: Classification of Export-Import Product, Classification

under OGL, Canalized ,Restricted/Prohibited list , Customs Valuation, Duty Exemption &

Remission Schemes, Export Promotion Schemes :Advance License, DEPB, EPCG and other

Schemes

Module IV

Trade Protection Mechanism

Meaning of Trade Protection, Various types of trade Protection: Anti Dumping, Countervailing

& Safeguard Measures, India’s Anti Dumping Measures

Suggested readings:

India’s Foreign Trade Policy, Govt. of India, New Delhi,2009 Paul, Justin & Aserkar, Rajiv, Export Import Management, Oxford: New Delhi, 2008 Mishra, S.K & Puri, V.K ,Indian Economy, 27th Ed., Himalaya: New Delhi,2009 Economic Survey 2009-10, Govt. of India, New Delhi,2009


ELIB302: International Marketing

Module I

International Marketing: An overview, Globalization of Markets, Global Trade: Trends &

Directions, Multilateralism and rise of WTO, Regionalization of Market, Evolutionary Process

of Global Marketing, Process of International Marketing, Emerging Opportunities in

International Markets, Why Cos go global: Ethnocentric, Polycentric, Regio centric and theo

centric approach

Module II

Entering International Markets, Concept of Market Entry, Various Modes: Direct & Indirect,

export, contract, licensing, Joint Ventures, wholly owned subsidiaries, Acquisions , Green Field

Operations etc., Factors affecting the selection mode, Product Strategy for International

Markets , Standardization vs Adaptation, International Marketing Mix

Module III

Exploring International Markets, International Marketing Plan, Sources of information,

Identifying Factors influencing consumer demand

Module IV

Pricing decisions for International Markets, Factors influencing Pricing Decisions, Skimming &

penetration pricing, Currency considerations in exporting in exporting & in International

Marketing, Terms of Payment, Types of Credit, International Trade Finance & Risk

Management

Module V

Need for Strategic Orientation, Evaluating & controlling International Marketing Strategy,

Emerging issues in International Marketing, ICT & marketing of Services

Suggested readings:

Joshi, R.M, International Marketing, Oxford: New Delhi,2007 Jain, Subhash, International Marketing, Thompson 2008 Onkvisit, Sak & Shaw, John, International Marketing : Analysis & Strategy, Routledge,

2007 Daniel, John D, Radebaugh, Lee H, Sullivan, Daniel P and Salwan, P, International

Business: Environment & Management. 12th ed.,Pearson:Delhi,2009 Bhattacharya, B.B & Varshney , R.L, International Marketing: Indian Perspective, Sultan

Chand: New Delhi,2003


Keegan , Warren J, & Green ,Mark, Global Marketing,3rd Ed. PHI: New Delhi,2008 Jeannet, Jean Pierre & Hennessey, Hubert D. , Global Marketing Strategies,Jaico,2008


ELIB303: Trade Finance & Foreign Exchange Management

Module I

Introduction

Trade Finance & Forex Management, International Financial Markets and Instruments , Major

Invoicing Currencies, Devaluation & Export Promotion, Recent Developments

Module II

Trade Finance

An Overview of Trade Finance, Letter of credit, Role of EXIM Bank, ECGC and its functions, Methods of Trade Financing

Module III

Structure & Operations of Foreign Exchange Markets

Structure of Foreign Exchange Markets, Types of Transaction and Settlement Dates, Exchange

rate quotation and arbitrage, forward quotation, Pricing of short date and broken date contracts,

Exchange Rate Regimes and the Foreign Exchange Markets in India, Introduction to Currency

Derivatives

Module IV

International Financial Markets & Banks

Channels of International flow of funds, structure of IFM, Selection and Sources and Forms of Funds, Foreign Exchange Management Act(FEMA),Financial Intermediation Function, Direction and Purpose of Lending, Concern of Lenders, Borrowers, Depositors ,Credit Creation Function, Global Cash Management ,Control of International Banks

Module V

Foreign Exchange Rate Exposure and Risk Management

Using The Forward Markets for Hedging Transaction Exposure, Hedging with money market, hedging with currency options , hedging with currency futures , internal hedging strategies , speculation foreign exchange and money markets, operational exposure and real exchange rate , Accounting Implications and International Activities

Suggested Readings

Apte, P.G (1995) International Financial Management, TMH :New Delhi

Seth, A.K (2000) International Financial Management, Galgotia : New Delhi

Sharan, V (2006) International Financial Management, 5th Edition, PHI : New Delhi

Hull , J.C (1999) Introduction to Futures and Option Markets, PHI: Delhi

Shapiro, Alan C (2002), Multinational Financial Management, 4th Edition, PHI: New Delhi Manav Rachna International University (FMS) Batch of 2009-‘11

ELIB304: International Trading Operations & Practices

Module I

Introduction on exporting/importing, steps for successful exporting/importing, international

trade documents – proforma invoice/mates receipt/Bill of Lading and its types/Invoice/packing

list etc/certificate of origin/certificate of insurance/IEC code, INCO terms, harmonized system

and commodity classification BTN. Bids/offers, Contracts and contract terms/clauses

Module II

Export Procedures- filing of EGM, Central Excise clearance, customs clearance, Role of C& F

agent, shipment of export cargo, consolidation cargo & freight manifests.

Module III

Import Procedures: filing of IGM, receiving cargo, clearing the import cargo, inspection, and

transportation of cargo from port.

Module IV

Export/Import payment: modes of payment in international trade – Letter of Credit, Holding

Certificates, Cash against Documents, Advance payments, documents required, banking - swift.

Module V

Export /Import by other modes- Air and postal cargo clearance, AWB, clearance of postal and

air cargo

Module VI

Special Issues- insurance, Quality control and pre and post-shipment inspection, Deemed

exports, Re-export procedure, role of EOUs, FTWZ and SEZs

Suggested readings:

Management of trading operationsPierre david & richard stewart

International trading operations Ram singh Export - import procedures C. Ram gopal


SEMESTER IV

CP401: Management Information Systems

Module I Introduction: MIS and information systems in business; types of information systems:

Transaction Processing System (TPS) - Office Automation system(OAS)

Management Information System (MIS) - Decision Support System (DSS)

and enterprise sytems (EPS) - Expert System (ES) -Executive Support System (EIS or ESS).

role & importance of MIS

Module II Database Management: Data storage & retrieval, Data languages, architecture & types of

databases

Decision support systems; Tools of business support systems, what if analysis, sensitivity

analysis, goal seek analysis, optimisation analysis, GDSS

Business intelligence & Knowledge Management - Data Mining, Online Analytical Processing

OLAP. Types of Knowledge Management Systems

Module IIIDeveloping systems: System Development Cycle; System Analysis; System Design, System

implementation Strategies and process; System Evaluation and Maintenance

Module IVBusiness Applications: Cross-functional Business systems MIS; ERP; CRM; SCM; Transaction

processing; E-commerce

Artificial Intelligence-Artificial intelligent technologies in business: neural network, fuzzy logic,

genetic algorithm, virtual reality

Module VManagement Issues in MIS - Information Security and Ethical challenges, Managing Global

Information Systems

Suggested readings:

“Management Information Systems”, Arora Ashok, Bhatia “Management Information Systems”, Oz Effy

“Management Information Systems”, Kenneth J Laudon, Jane P.Laudon, Pearson/PHI,10/e, 2007


“Management Information Systems”, W. S. Jawadekar, TataMcGraw Hill Edition, 3/e, 2004 MIS by Ralph Stair “Management Information System”, James A. O’ Brien, Markas, TataMcGraw Hill, 12th Edtion. “Management Information Systems”, S.Sadagopan, PHI, 1/e, 2005 “Management Information Systems”, Effy Oz, Thomson CourseTechnology, 3/e, 2003 Corporate Information Strategy and Management”, Lynda MAppleGate, Robert D Austin et al, Tata McGraw Hill, 7th Edition.


CP402: Project Work

Examination Scheme:

Contents & Layout of the Report 30

Conceptual Framework 10

Objectives & Methodology 15

Implications & Conclusions 15

Viva/ Presentations 30

Total 100


CP403: Business Communication

Module I

Communicating Electronically; Using Voice Communication in Business

Using Internet Communication in Business

Module II

Effective business writing; Style, word-usage, organization, mechanics, electronic mail with

attached documents for specific objectives; Revising and proofreading; Writing for maximum

effect; using language checkers

Module III

Ethical & Legal Issues in Business Communication; Legal Aspects of Business communication;

Mass Communication: Mass Communication & Promotion Strategies; Advertisements;

Publicity; Press Releases; Media Mix, Public Relations, Newsletters

Module IV

Professional Communication; teleconferencing; videoconferencing

Formatting Standard business documents; Global Communication and Technology; Crisis

Management; Communication during Crisis; Business Continuity Plan

Suggested readings:

‘Basic Business Communication: Skills for Empowering the Internet Generation with Student’; 2009; Lesiker, Raymond, Flatley; McGraw Hill (At least 20 copies)

‘Foundations of Business Communication: An Integrative Approach; 2009; Dona J. Young; Tata McGraw Hill

‘Business Communication for Managers’; 2004; Penrose, Rasberry, Myers; Thomson Business Communication Today’; 2008; Bovee, Thill and Schatzman; Pearson

Education; LPE; Delhi (At least 20 copies) Business Communication; Meenakshi Raman and Prakash Singh, 2006, Oxford

University Press (At least 20 copies) Contemporary Business Communication’, Scot Ober, 2004, Biztantara (At least 20

copies) ‘The Power of Corporate Communication, Paul Argenti & Janis Forman, 2003, Tata

McGraw Hill Communicating in Business & Professional Settings, M. S Hanna & G L Wilson, 1998,

McGraw Hill


CP404: Behavioral Skills

Module I: Individual, Society and Nation

Individual Differences and Dimensions of Personality

Socialization Process

Relating to the Nation: Values, Culture, Religion

Sense of pride and Patriotism

Managing Diversity

Module II: Components of Excellence

Personal Excellence:

Identifying long-term choices and goals

Uncovering the talent, strength & style

Analyzing choke points in your personal processes by analysis in area of placements, events, seminars, conference, extracurricular activities, projects etc.

Developing professional power: Goal-setting, time management, handling criticism, interruptions and time wasters

Module III: Career Planning

Knowing one’s Interest and Aptitude

Identifying available Resources

Setting goals to maintain focus:

Developing Positive attributes in personality

Self-reliance and Employability skills

Module IV: Stress Management for Healthy Living

Meaning and Nature of Stress

Stages of stress

Causes and Consequences of stress: Personal, Organizational and Environmental

Personal Styles and strategies of coping

Module V: Professional Success

Building independence & interdependence


Reducing resistance to change

Continued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.)

Module VI: End-of-Semester Appraisal

Viva based on personal journalAssessment of Behavioral change as a result of trainingExit Level Rating by Self and Observer

Suggested readings:

J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company

Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers

Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi. Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd.

Delhi


CP405: Foreign Language

Module I Comparison using adjectives, Making requests

Module II

Seeking permission

Module IIIPractice of conversations on:

Visiting people, Party, Meetings, After work, At a ticket vending machine etc

Module IV

Essays, writing formal letters


ELECTIVES

ELMK401: Internet Marketing

Module I

A framework for internet marketing

Commercial beginnings of the Web – Internet Business models – marketing in a connected world – Internet as a marketing platform: opportunities and challenges – critical success factors for internet marketing – benefits of and barriers to Internet marketing – market opportunity analysis in the new economy – delivering customer value

Module IIStrategic Internet marketing Planning the internet strategy – Stages of Internet marketing – Segmenting the internet market, Niche marketing strategies, On-line positioning and competitive analysis – Internet marketing scenarios – pure-play, bricks-and-clicks, bricks-and-mortar

Module IIIInternet market intelligence and user-behaviour Internet demographics: On-line user behaviour and characteristics – navigation behaviour (click-o-graphics) – Market research on the internet, Web tracking audits and demand forecasting Trends in internet marketing – acquiring customers on the web – contextual marketing.

Module IVInternet marketing mix Product development: influence of interactivity and individualization – new product development process – Brand building on the web – Designing on – line services – Customer interface design issues Pricing on the internet – the economics of pricing, pricing process, dynamic pricing and pricing strategies Internet as a distribution channel – disintermediation – the role of Internet intermediaries – Designing channel systems – Managing distribution channels: Creating and Managing Online Partnerships: Affiliate marketing Online advertising; models and types, On-line promotion: direct marketing, viral marketing, developing campaigns, eCRM

Module VSpecial Issues in Internet marketing The design of the customer experience (Web design issues relevant to marketing) – managing e Service encounters Internet communities and marketing: the creation and transfer of value within communities Legal, security and ethical issues in internet marketing

Suggested Readings: Mohammed, Fisher, Jaworski and Cahill : Internet marketing – building advantage in a

networked economy (Tat McGraw-Hill) Strauss and Frost: E-Marketing (Prentice-Hall) Vassos: Strategic Internet Marketing – Practical e-commerce and branding tactics (Que

Books) Chaffey, Meyer, Johnston and Ellis – Chadwick: Internet Marketing

(Prentice-Hall/Financial Times)


ELMK402: Customer Relationship Management

Module I: Introduction to CRM: The CRM Promise Philosophy of CRM; Why CRM is critical to company’s survival and growth. Rationale and

Benefits of CRM; Types of CRM; Emerging issues and future trends of CRM.

Module II: Creating Customer Value through CRMCustomer Satisfaction: Pre-requisite to customer Relationship; Customer Value; Value Chain

Analysis; Customer Life time Value: Concept and Measurement ; Measuring Equity in

Customer Relationships; Role Of Service Quality In Creating Customer Value; Service And

Relationship Quality.

Module III: Relationship MarketingDomain, Evolution and Growth of R.M.; Conceptual and theoretical foundations of R.M.;

Process ,Programs and strategies for RM; Extending the concept of Relationship to achieve

competitive advantage.

Module IV: Managing Customer Relationships Managing Service Recovery and Complaint Handling; Customer Retention Strategy

Module V: Technology in CRMRole of Technology in CRM; How Technology is helping in maintaining customer relationships;

Three W’s of Technology; Role of Data Mining and Data Warehousing in CRM; What Is the

Impact of Internet and E-Commerce Revolution on CRM- E-CRM?

Module VI: Organizing For CRMDeveloping a CRM Roadmap; Eighth building blocks of CRM; Perils of CRM-CRM Roadblocks

Module VII: Applications of CRM

CRM in Services (Hospitality, Information Technology, Health-Care, Retail etc.); CRM in

Financial Services.

CRM in B 2 B Commerce. CRM in Pharmaceuticals.

Suggested readings:

The CRM Handbook-A Business Guide to Customer Relationship Management, Jill Dyche’,Pearson Education 2001

Customer Relationship Management: The Bottom Line to optimizing your ROI by Anton

John and Natalie L. Petouhoff, Prentice Hall, 2001 Customer relationship Essential, Gosney JW, Prentice Hall India, 2001 Accelerating Customer Relationships, Swift, Ronald S, PHI 2001 Creating Customer Value by Gureja, Gopal E, Tata-McGraw Hill 1997


Customer Relationship Management, JN Sheth, Atul Parvatiyar ,G.Shainesh, Tata McGraw Hill 2001

Customer Relationship Management, Brown, Stanley A John Wiley& Sons 2001 Latest Approaches to understanding Customer Values & Satisfaction, Gardial,Woodruff,

Infinity Book 2001 Customer Relationship Management, Anderson, Kristin Tata McGraw-Hill, 2002 Relationship Marketing, Payne, Adrian, Woburn-Butterworth-Heinemann1996


ELMK403: Advertising & Brand Management

Module I

The Ad Business, the Agency, Role of Research, Positioning, Campaign Development,

Campaign Implementation.

Module II

Creating the Ad, Presentation, Media, Media Planning, Production Print, Production – other

Media.

Module III

Event Marketing – Surrogate Advertising etc. Sales Promotion – New Direction in Marketing,

New Product Launches, Concept Promotion Vs Existing Category Advertising.

Module IV

Evolving a Brand

Concept of branding, the challenges faced by brand managers, the value of a brand to customers

and the organization, Selection Criteria for Name, Symbol and Slogan, Creation of brand

personality and the approaches to develop brand personality scale, brand image sources, identity

and positioning, identity dimensions, core identity and extended identity of brands.

Module V

Brand Re-vitalization

Brand & Line Extensions, Marketing Mix for Brand Extensions, Co – Branding. Upward and

Downward stretching of brands.

Module VI

Managing the Brand Systems

The complexities of managing brand systems, including brand roles, brand hierarchy & branding

benefits. Brand Equity, Brand Awareness, Brand Loyalty, Brand Associations, Brand Promise,

Brand Recognition, Recall and Brand Equity. Brand Examination based on cost based and

customer based Examination methods.

Suggested readings::

Advertising Management, David Aaker, Myers and Batra Magazines, A&M, Brand Equity, Business World


Advertising, Wright, Winter, Ziegler Advertising, David Ogilvy, Trout and Ries Advertising Theory & Practice, Sandage, Fryburger, Ratroll Branding Concepts- Pati, Debashish Brand Positioning Strategies for Competitive Advantage- Subrato Sengupta The New Strategic Brand Management- Kapfere, Jean-Noel Brand Management Perspectives and Practices- Das, Naveen Total Brand Management: An Introduction- Chaturvedi, B.M Brand Management Financial Perspectives- Ray,


ELMK404: Rural Marketing

Module I

Rural marketing an overview, principles of marketing as relevant to rural marketing changing

concept of marketing, profiles of urban/ customers and differences in their characteristics.

Module II

Features of rural markets/ infrastructure, products and services in the rural markets and channels

of distribution and trade management.

Module III

Transportation and communication, advertising and sales promotion strategies for rural

marketing and characteristics of pricing in rural markets for different products and factors

influencing.

Module IV

Marketing objectives, sales target strategies, organizing for rural marketing and new product

launch techniques for rural markets.

Module V

Marketing strategies, policy, sales management practices training, motivation and Examination.

Module VI

Rural Market research and market information system and a glimpse of the future of rural

marketing.

Suggested readings:

Ramkishen Y New Perspectives in Rural & Agricultural Marketing Jaico Books Rural Marketing in India- Strategies & Challenges New Century Publications Krishnamacharyaulu C.S.G, Ramakrishnan Lalitha Rural marketing Text & Cases, Pearson education

Krishnamoorthy Introduction to Rural marketing, Himalaya Publishing House 2008 edition


ELHR401: International HR & Cross- Cultural Management

Module I

Internationalization

The strategic business context – A strategic business imperative localization of the talent port

folio, Relationship between International Strategy and SIHRM- International Human Resource

Management – Broad overview of International Human Resource Management features,

elements, benefits and limitations.

Module II

Issues of Organization An organization Examination framework – management at the centre and developed

organization for transformation, cultural diversity in consortia formation, Organization HR for

internationalization capabilities for international business, defining two international cadre,

identification, international executives, capabilities definition, developing international

executives, project team capabilities, capabilities development from within.

Module III

International RewardsReward strategies for international execution, the expatriate approach, international values and

reward policy, designing rewards for the international business unit.

Module IV

Human Resource Professional – Molester Navigation

Context for international perfect management, framework for performance management, cross-

cultural issues, North America, South America, some key pointers, Northern Europe, Value

based management in Nordic countries, China – the sleeping giant awakes, Japan – a culture of

enfolding relationship, South East Asia regional diversity.

Module V

Understanding Cross Culture: Issues & PerspectivesUnderstanding Culture, Introduction, Key Concepts, Determinants of Cultural Identity,

Frameworks for Mapping the Culture, Geert Hoefstede, Clyde Cluckhohn, TE Hall

Studies of National Culture, Implications for Management Theory and Practice, Adjusting to the

New Culture, Competencies for Global Manager


Suggested readings:

Jackson Terence, International HRM a cross-cultural approach, Sage Publications. Ansari Humayun Khizar, Managing Diversity at work, Kogan Page. Harris Hilary and Brewster, International HRM, Contemporary Issues in Europe, Viva

Books. Perkins J. Stephen, Internationalization The People Dimension, Kogan Page. Ashkenas, Ulrich, The boundryless Organizations, Jossey- Bass. Dalton, Ernst Christ, Success for the Global managers, Jossey- Bass. Dhar & Ravishankar, Global Managers, Himalayan Publishing House. Oddou, Mendentiall, Selected Cases in International Organizational Behaviour, Infinity

Books.


ELHR402: Compensation Management and Retention

Module I

Overview of Compensation Management

Wage and Salary Administration – Nature, Importance, Philosophy, Objectives, Compensation

Management – Nature, Importance, Philosophy, Objectives, Factors influencing Compensation

Management, Wage concepts, Role of various parties – Employees, Employers, Unions &

Government, Overview of Legislations affecting Compensation

Module II

Developing Compensation Programs – Job Examination

Basics systems – Time wage, Piece wage, Incentives, Wage payments &Total Salary Structure,

Compensation Surveys, Retrieving, Manipulating and Analyzing Compensation Data,

Developing Competitive Compensation Programs, Developing Salary Structures

Module III

Variable Compensation

Principles of reward strategy, Perquisites, Bonuses & Incentives – Scope and Process, Ethical

considerations, Social Security, Sharing productivity gains with employees, Gain sharing, Team

based pay, The Role of Compensation in Sales force success

Module IV

Pay for Performance

Merit pay and Performance Appraisal, Performance based rewards, Performance Criteria

Choices, and Competency Mapping & Developing Performance Matrix, Performance based

Compensation Schemes.

Suggested readings:

Compensation, Milkovich & Newman The Art of HRD, Job Examination & Remuneration, Volume – 7 Frans Poets The Art of HRD, Reward Management, Michael Armstrong Helen Murlis Compensation in Organization, Sara Rynes, Gerhart (Jossey BASS)


The New Pay, Linking Employee & Organization Performance, Schuster, P.Zingheim (Jossey-Bass)

Employee Reward, Michael Armstrong, University Press


ELHR403: Recruitment, Selection, Training & Development

Module I

Recruitment and Placement

Job Analysis

Writing Job Descriptions

Job Specification

Job Analysis in a Jobless World

Module II

Personnel Planning and Recruiting

The Selection Process

Employee Planning and Forecasting

Basic Selection Model: The Decision Theory Approach

Developing and Using Application Forms: The Application Blank

Information Technology and HR: Recruiting on the Internet

The Global Talent Search

Module III

Employee Testing and Selection

Basic Testing Concepts

Psychological Testing : An Asset in Selection & the Critical Overview

The Psychometric Testing with special reference to :


FIRO - B BELBIN MBTI TAT

Interviewing Candidates

Module IV

Training: Aims, Contexts, Choices and Dynamics

Training

Training Strategy

Culture and Other Contexts

Overview of the Training Process

The Training System

Training Centers and Like Institutions

Module V

The Training Process in Action

Establishing the Objectives and Preparing the Partners

Designing the Program

Training Methods

Developing the Group and the Climate

Trainers and Training Styles

Post-training support for Improved Performance at Work

Examination of Training


Suggested readings:

Blum, M.L. & Naylor, J.C. 1984, Industrial Psychology, CBS publishers and distributors. Dessler, G. 1997, Human Resource Management, Prentice Hall of India. Srivastava, S. 1999, Recruitment, Selection & Retention, ABS Course pack. Wexley, K & Lathan Gary, 2002, Developing & Training HR in Organization., P.Hall. Barat, N. 1998, Emerging issues in Management, Excel Books, India. Greenberg, J. & Baron, R.A. 1993, Behaviours in Organizations, Allyn and Bacon, Boston. Kanungo, R.N. & Mendonca M. 1994, Work Motivation models for developing countries,

Sage Publications, India. Luthans, F. 1998, Organizational Behaviour, McGraw – Hill International. Ramnarayan, S. & Rao, R.M. 1996, Managerial Dilemmas: Cases in organizational

behaviour, Tata McGraw-Hill, India. Potts, Michael 1998, A-Z of Training & Development, Kogan Page


ELHR404: Managing Creativity and Building Learning Organizations

Module I

Creativity in Management

Nature of Creative Thinking, Importance, Creative problem solving and Idea for Problem solving

Module II

Process of Creativity

Ideas – Idea generating methods; Theories of creativity; Computer assisted creativity

Module IIICreative Teams & Management of Creative OrganisationCreative Teams; Approaches to the Design of creative organization; Creativity in Organization;

Managing Creative Processes; Organizing for Creativity and Innovation; Innovation as

Competitive Strategy

Module IV

Learning Organization

Concept of Learning; Individual Learning – Learning, Needs, Styles; Why Organization need to

learn

Module V

Tools for continuous Improvement

Kaizen; Benchmarking; Six Sigma

Module VI

Learning in New MillenniumNature of Trends in learning

Life and Work in New Millennium

Suggested readings:

Proctor Tony, Essence of Management creativity Wilson John, HRD, Learning & Training for Organization


Evans Karen & Others, Working to learn Graff J De, Lawrence K, Creativity at work Khandwala N Pradip, Corporate Creativity Plsek E Paul, Creativity, Innovation and Quality University Press, The Learning Organisation Whatmore John, Realizing Creativity


ELFN401: Project Planning, Financing & Management

Module IGeneration and Screening of Project Idea; Capital Expenditure; Importance and

Difficulties ;Market Demand and Situational Analysis; Technical Analysis; Financial

Analysis.

Module IIAnalysis of Project Risk; Firm Risk and Market Risk; Social Cost Benefit Analysis;

Multiple Projects and Constraints.

Module III

Network Techniques for Project Management.

Module IVProject Review and Administrative Aspects : Project Financing in India: Problem of

Time and Cost Overrun in Public Sector Enterprises in India : Assessment of the Tax

Burden : Environmental Appraisal of Projects.

Suggested readings:

Chandra P., 2002, Projects: Planning, Analysis, Financing, Implementation & Review, 4 th Ed. Tata McGraw-Hill Publishing

Meredith J.R. & Mantel S.J., Jr., 2000, Project Management: A Managerial Approach, 4 th Ed. John Wiley & Sons

Machiraju H.R., 2001, Introduction to Project Finance: An Analytical Perspective, Vikas Publishing House Pvt. Ltd.

Patel B.M., 2000, Project Management: Strategic Financial Planning Examination & Control, Vikas Publishing House Pvt. Ltd.

Finnerty J. D., 1996, Project Financing: Asset-Based Financial Engineering, Wiley Newbold C.R., 1998, Project Management in the Fast Lane: Applying Theory & Constraints,

St. Lucie Press Diwan P., Project Management, Deep & Deep Publications Anthony R.N. & Govindrajan V., 1998, Management Control Systems, 9th Ed. Tata McGraw-

Hill Desai V., 1997, Project Management, 1st Ed. Himalaya Publishing House Thakur D., 1992, Project Formulation & Implementation, Deep & Deep Publications Dayal R., Zachariah P. & Rajpal K., 1996, Project management, 1st Ed. Mittal Publications Goel B.B., 2001, Project Management: A Development Perspective, Deep & Deep

Publications


ELFN402: Management of Financial Services

Module I

Introduction

Financial services and Value production, Value added in Financial Services, ROI in Financial

Services, Elements in the Financial Services value chain, Role of Financial Services in Economic

Development

Module II

Merchant & Investment Banking

Meaning, Importance & Role in the Indian Financial System, Corporate Counselling, Project

Counselling And Appraisal, Loan Syndication And Accessing Debt and Capital Markets,

Procedural Aspects Of Public Issues, Bought Out Deals, Book Building, Pre-Issue Decision; Post

Issue Management And Related Provisions Of Companies Act And SEBI Guidelines For

Protection Of Interests Of Investors.

Module III

Leasing Hire Purchase and Consumer Credit

Development Of Leasing Hire Purchase and Consumer Credit, Types Of Leasing, Pricing

Methodology And Financial Analysis, Taxation, Legal Framework For Leasing And Hire

Purchase Companies, Leasing vs. Buying- NPV, Securitization

Module IV

Venture Capital Financing

International Experiences In Venture Capital Financing, Venture Capital Financing In India,

Pitfalls To Be Avoided.

Module V

Mutual Funds

Mutual Funds types, Organization and Management, Regulations of Mutual Funds

Module VI

Other Financial services

Factoring Services - Features, Merits and Demerits, Cost Benefit Analysis, Forfeiting – Features,

Merits and Demerits, Credit Rating: Concept of Credit Rating, Types of Credit Rating,


Advantages and Disadvantages of Credit Rating, Credit Rating Agencies and Their Methodology

and Process, Individual Credit Rating, Sovereign Credit Rating Practices, Indian Experience up

to now, Housing Finance, Custodial Services

Module VII

An introduction to marketing of Financial Services Features

Marketing Of Financial Services (Introduction)

Suggested readings:

Khan M Y, 1999, Indian Financial System, 2nd Ed., Tata McGraw Hill Chandra, P. 1999, Financial Management: Theory and Practice, 4th Ed., Tata McGraw Hill. Dietrich J Kimball, 1996, Financial Services & Financial Institutions, Value Creation in theory

and Practice, 10th Ed., Prentice Hall Pandey, I.M. 1999, Financial Management, 8th Ed., Vikas Publishing House Sriram, K. 1996, Handbook of Leasing, Hire Purchase and Factoring, ICFAI. Bhole L M, 2000, Financial Institutions and Markets: Structure, Growth & Innovations, 3rd

Edition, Tata McGraw Hill Regular reading of the Financial & Business Journals, Analyst, Economist is essential.

References


ELFN403: Strategic Financial Management

Module I

IntroductionRole of Finance and Strategy in Management Process, Strategic Droop, Management Behavior

and Convergence between Strategic and Financial Analysis

Module II

Financial Decision MakingValue Analysis – A Strategic Perspective, Advances in Working Capital Management, Arriving

at an Optimal Capital Structure, Impact of Inflation on Financial Decisions, Dividends Decisions

– A Strategic Perspective

Module III

Corporate Valuation Rationale for Shareholders’ Wealth Maximization, New performance Metrics like Economic

Value Added (EVA) and Market value Added (MVA), Various Approaches to Corporate

Valuation, Alignment of Interest of Various Stakeholders of a Firm.

Module IV

Corporate Restructuring

Restructuring and Merger & Acquisition, The Search Process, Valuation and Deal Structuring,

Accounting and Tax Implications, Post Merger Integration and Learning, Restructuring through

Privatization, Leveraged Buy-outs (LBOs) Restructuring of Sick Enterprises, Due Diligence and

certification.

Module V

Strategic Cost ManagementTransfer Pricing, Financial Aspects of Supply Chain Management, Operations Management

Perspective on Costs, Strategic Cost Analysis (Using Activity Based Costing, Target Costing and

Life Cycle Costing) and Product Pricing at Different Stages of Product’s Life Cycle.


Suggested readings:

Chandra, P. 1997, Financial Management: Theory & Practice, Tata McGraw Hill Publishing Company Limited.

Jakhotiya, G. P. 2000, Strategic Financial Management, Vikas Publishing House Pvt. Limited.

Grundy, T., Johnson, G and Scholes, K. 1998, Exploring Strategic Financial Management, Prentice Hall Europe.

Shank, J. K. & Govindarajan, V. 1995, Strategic Cost Management: The New Tool for Competitive Advantage, The Free Press.

Pritchett, P; Robinson, D. and Clarkson, R. 1997, After The Merger: The Authoritative Guide for Integration Success, McGraw Hill

Sadtler,D; Campbell, A. and Koch, R. 1997, Break Up: When Large Companies are More Worth Dead Than Alive.

Geneen, H. and Bowers, B. 1997, The Synergy Myth and other ailments of Business Today, St. Martin Press New York..

Weston, Chung & Hoag, 1996, Mergers, Restructuring and Corporate Control, Prentice Hall of India.

Stephen H Archer and Charles D’Ambrosio, The Theory of Business Finance, Collar McMillan

Micheal Firth and Simon M Keane, Issues in Finance, Heritage James M. McTaggart, Peter W. Kontes and Michael C Mankins, The Value Imperative, The

Free Press. Eccles, R. G. and Crane, D. B. 1995, Doing Deals: Investment Banks at Work, McGraw -

Hill International.


ELFN404: Corporate Tax Planning

Module IBasic ConceptsIntroduction to Income Tax Act, 1961, Residential Status, Exempted Incomes of Companies An

overview of various provisions of Business & profession & Capital gains – applicable to

companies

Module II

Assessment of CompaniesComputation of taxable income, MAT , Set off & carry forward of losses in companies,

Deductions from Gross total income applicable to companies, Tax planning with reference to

new projects/expansions/rehabilitation plans including mergers, amalgamation or de-mergers of

companies, Concept of avoidance of double taxation.

Module III

Wealth TaxAn overview of wealth tax provisions to the extent applicable to companies.

Module IV

Indirect Taxation

An overview of Sales Tax (VAT).

Suggested readings:

Direct taxes law & practices, Singhania V.K. & Singhania Kapil , Taxmann Corporate Tax Planning, Lakhotia , R.N. & Lakhotia, Vision books Student’s guide to Income Tax, Singhania, V.K., Taxmann International dictionary of taxation by Indian Tax Institute, 1st Edition.


ELIS401: System Analysis & Design

Module I

Introduction to Information Systems Development: Systems Analyst, Role of System

Analyst, concept of Systems Analysis and Design, Business Systems concepts, Systems

Development Strategies, Implementation and Evaluation, Tools for Systems

Development.

Module II

Structured Analysis: Concept of Requirements Determination, Fact-Finding

Techniques, Tools for Documenting Procedures and Decisions, Structured English,

Structured Analysis Development Strategy: Structured Analysis, Features of Data

Flow Strategy, Developing Data Flow Diagrams, General Rules for Drawing Logical

Flow Data Diagrams, Evaluate Data Flow Diagram for Correctness, Features of a

Data Dictionary, Recording Data Descriptions.

Module III

The Analysis-to-Design Transition: Specifying Application Requirements- Objectives

in Designing an Information System, What Features must be Designed, Design of

Computer Output: How to Identify Computer Output Needs, How to Present

Information, Design of Input and Control: What Concerns Guide Input Design?,

Capturing Data for Input.

Design of Files: Basic File Terminology, Data Structure Diagrams- Purpose,

Notation, Use in File Design, Types of Files, Methods of File Organization, Design of

Database Interactions: Systems Development in a Database Environment.

Module IV

Systems Engineering and Quality Assurance: Design Objectives, Program Structure

Charts, Design of Software, Software Design and Documentation Tools, Managing

Quality Assurance, Managing Testing Practices.

Managing System Implementation: Training, Conversion, Post implementation

Review.


Suggested readings:

Essentials of Systems Analysis and Design (3rd Edition)By: Joseph S. Valacich, Joey F. George and Jeffrey A. Hoffer,

Modern Systems Analysis and DesignBy: Jeffrey A. Hoffer, Joey F. George and Joseph S. Valacich

Systems Analysis & Design (3rd Edition)By: Alan Dennis, Barbara Haley Wixom, Roberta M. Rogh

Systems Analysis and Design (5th Edition)By: Kenneth Kendall and Julie Kendall.


ELIS402: Software Project Management

Module INature & qualities of software – representative qualities of correctness, Reliability,

Robustness, performance, user friendliness, verifiability, maintainability,

Evolvability, Portability, understandability, Interoperatibility, Productivity,

Timeliness, visibility. Quality requirements in info systems, Real time system,

Distributed system & embedded system.

Software Design Principles – Rigor & Formality, Separation of concern, Modularity,

Abstraction, Anticipation of Change, Generality & Incrementality.

Module IISoftware specifications – User of specification, specification qualities, classification

of specification styles, verification of specification, operational specification,

descriptive specification building and using specification in practice.

Module IIISoftware project planning – software productivity, people & productivity, cost

estimation models.

Software project control – Work breakdown structures, Gantt charts, PERT charts,

Dealing with deviation in plan.

Module IVSoftware development organization – centralised team organization, decentralized

control team organization, mixed control team organization, typical management

risks in software development projects.

Suggested readings:

“Information Technology Project Management” Kathy Schwalbe, International Student Edition, THOMSON Course Technology, 2003 “Software Project Management” Bob Hughes and Mike Cotterell, Third Edition, Tata

McGraw-Hill “Microsoft Office Project 2003 Bible”, Elaine Marmel, Wiley Publishing Inc. Basics of Software Project Management, NIIT, Prentice-Hall India, 2004


Software Project Management in Practice, Pankaj Jalote, Pearson Education, 2002 Software Project Management, A Concise Study, S.A. Kelkar, Revised Edition, Prentice-

Hall India, 2003


ELIS403: Information Systems & Business Intelligence Systems

Module IDecision Support Systems and Business Intelligence, Computerized Decision Support - Decision

Making, Systems, Modeling, and Support, Decision Support Systems Concepts, Methodologies,

and Technologies, Modeling and Analysis

Module- IIBusiness Intelligence, Special Introductory Section: The Essentials of Business Intelligence,

Data

Warehousing, Business Analytics and Data Visualization, Data, Text, and Web Mining, Neural

Networks for Data Mining

Module- IIIBusiness Performance Management, Collaborative Computing-Supported Technologies and

Group Support Systems, Knowledge Management, Intelligent Systems- Artificial Intelligence

and

Expert Systems.

Module- IVAdvanced Intelligent Systems, Intelligent Systems over the Internet, Implementing Decision

Support Systems- Systems Development and Acquisition, Integration, Impacts, and the Future of

Management Support Systems.


Suggested readings:

Business Intelligence: A Managerial Approach, by E. Turban, R Sharda, J.E. Aronson and D. King, Pearson Prentice-Hall, 2008 (Text Book 1).

Data Warehousing ,by C.S.R Prabhu (Edition Second) Data Mining: Concepts and Techniques, by J. Han and M. Kamber


ELIS404: Enterprise Resource Planning

Module I

Introduction ;Enterprise wide information system, Custom built and packaged approaches,

Needs and Evolution of ERP Systems, Common Myths and evolving realities, ERP and Related

Technologies, Business

Process Reengineering and information Technology, Supply Chain Management, Relevance to

Data Warehousing, Data Mining and OLAP, ERP Drivers, Decision support system.

Module II

ERP Domain, ERP Benefits classification, Present global and Indian market scenario, milestones

and pitfalls, Forecast, Market players and profiles, Evaluation creation for ERP product, ERP life

cycle: Adoption decision, acquisition, Implementation, Use & Maintenance, Evolution and

retirement phases, ERP Modules.

Module III

Framework for evaluating ERP acquisition, Analytical Hierarchy Processes(AHP), Applications

of AHP in evaluating ERP, Selection of weights, Role of consultants, vendors and users in ERP

implementation; implementation vendors evaluation criterion, ERP implementation approaches

and methodology, ERP implementation strategies, ERP Customization, ERP-A manufacturing

perspective.

Module IV

ERP-manufacturing perspective

Comparative Analysis ERP S/W, Materials requirement Planning, Bill of Material (BOM),

closed loop MRP, Manufacturing Resource Planning, Distribution requirements planning,

Product data management, data management, benefits of Product Data Management.

Module V

ERP Modules:


Financial, Human Resource, Marketing & Sales (Marketing, Telesales, Fields Sales), CRM,

Supply Chain model

Module VI

Critical success and failure factors for implementation, Model for improving ERP effectiveness,

ROI of ERP implementation, Hidden ,cost ,ERP success ,inhibitors and accelerators,

Management concern for ERP success, Strategic Grid: Useful guidelines for ERP

Implementations.

Module VII

ERP Market

SAP AG, Baan company, Oracle corporation, PeopleSoft, JD Edwards world solutions company,

Systems software associates, Inc. (SSA), QAD, Vendors, consultants, end-users.

Suggested readings:

Enterprise Resource Planning - Alexis Leon ERP Ware: ERP Implementation Framework – V.K. Garg & N.K. Venkitakrishnan ERP: By Leon, ERP Concepts and Planning - Garg & Venkitakrishnan


ELIB401: Logistics & Supply Chain Management

Module I

Introduction to Supply Chain & Logistics Management, Integration between Supply Chain &

Logistics Management, Scope with Paradigm Shift, Customer Focus, Supply Chain Strategies,

SCM for Competitive Advantage, Retail Supply Chain

Module II

Global Supply Chain: International Business & Global Supply Chain, Risks & Advantages of

Global Supply Chain, Resources Management for Supply Chain: Human Asset Management,

Design & Production Scheduling, E-Procurement, ISO 9000, Assignment Models, Vendor

Development & Management for Supply Chain

Module III

Shipping & Sea trade –shipping terminology, Principal Commodities & types of ships, Break

Bulk and Container shipping –definition-Liner & Charters, Types of Charters and Charter

parties/Shipping Contracts, Principal Trade Lanes- Trade patterns-India’s ocean trade and Indian

Shipping, Ocean Losses & Preventive actions/Indian Govt. Policies on shipping, Ports/

Harbours/ ICDs and CFS-Indian Port Scenario, Material handling systems in Ports and inland

points, Unitization, Palletisation & Containerization ,History & Structures, types & sizes,

Loading optimization and methods, LCL and FCL shipments and Consolidation, Handling

equipments, Inter modal transport & exchanges, Hub Spoke deliveries and container shipping

schedules

Module IV

Air Cargo –introduction-Types of air Crafts, Passengers, Freighters & Combinations

Unit Loading devices/Open Skies policy/India-Global air cargo scene, Indian Airports/DGR and

Perishable cargo handling methods, Air cargo consolidation/break bulk deliveries/IATA and its

role and accreditation, Road Transport Industry in India-Importance and scenario-ultimate

linkage in supply chain, Types of Vehicles and road transport economics, weight volume

optimization, Role of warehousing in supply chain-types of warehouses, bulk storage versus

general storage, Transit warehouses concept of strategic storage, Warehousing methods/stacking


norms and issue methods/inventory maintenance/Planning and design of warehouses, Outline of

IT in Logistics-WMS, bar coding and RFD ,RTE, Freight Tracking ,documentation systems,

Case studies on Multi-modal transport

Module V

Charter party agreements, Nomination of vessel, acceptance of vessel, Dispatch/demurrage rates,

Loading/unloading rates and procedures – barge loading etc, Laycan and laytime of vessels,

Voyage/Time charter of vessels, port rotations, Berthing procedures (normal/priority),Draft

surveys, Letter of Indemnity – its significance, Trans-shipment and partial shipments

Suggested readings:

Logistical Management: Donald J. Bowersox and David Closs, Tata McGraw Hill Designing & Managing the supply Chain: David Simchi-Levi, Philip Kaminsky, Edith

Simchi-Levi (Tata McGraw Hill) Custom’s Tariff: R. K. Jain, Centax Publications, Delhi The Customs Act, 1962 Supply Chain Management in the 21st Century: B.S.Sahay, MacMillan, New Delhi Supply Chain Management :Strategy, Planning and Operation : Sunil Chopra n& Peter

Meindl, Pearson Business Optimization through Supply Chain Management : Anand Sharma,Himalay: New

Delhi,2008


ELIB402: Commodity Trading

Module I

Introduction to course. Introduction to commodities markets, Historical perspective and

growth of global and domestic development of commodity markets, Regional and National

level commodity exchanges, types of commodities traded, Introduction to derivatives

products: Meaning and definition- spot and forward Market, hedging & speculation,

Arbitrage, Swaps, Introduction to commodity futures, their types, pricing, features of futures

trading, concepts of open interest, close out, mark-to-market practice, margins, etc., General

introduction to Exchanges, its set up, trading operations, membership issues and fees

structure, registration procedure, etc.

Module II

Trading in commodity futures Markets, market mechanism, role of brokers/members, trading

strategies, pricing, margin requirements, settlement process, delivery mechanism,

compulsory delivery and its impact, Clearing, Settlement and delivery mechanism in

commodity exchanges, Risk in commodity trading, commodity price risk management,

importance and need for risk management measures, value at risk case studies

Module III

Strategies using futures to hedge risk, Introduction to options, their types, features, pay off

profiles for put and call options, Fundamental analysis on selected commodities, Technical

Analysis & its relevance to commodity trading

Module-IV

Role of Banks and Warehousing in Commodity Markets, Foreign Exchange & Commodity

Markets, FDI, possible role of FIIs in Commodity Markets, potential impact of FII's role in

Indian Commodity Markets, Case studies of four selected commodities Hands on trading

experience / mock trading / simulated games in commodity futures on four selected

commodities, Project Presentations

Suggested readings:

Options, Futures and other Derivatives by John.C.Hull Managing Price Risks in India’s Liberalized Agriculture- a report by UN conference on

Trade and development Trading commodities and financial futures- A step by step guide to mastering the market

by George Kleinman (3rd Edition)- FT Prentice Hall(Publisher) The Kabra Committee Report


Forward Contract Regulation Act, 1952 Proposed amendments to FC(R) Act, 1952 Bombay Stamp Act, 1958


ELIB403: Regional Business Policies

Module I

Multilateralism under WTO, Multilateralism vs Regionalism, Emergence of trade blocs & its

types & its effects, European Union(EU) as major bloc in the world, Integration of EU into a

single market, Doing Business with EU, Euro and its implications, EU –India Relations, EU &

ACP Countries, Schengen Visa and its implications , A brief note on EFTA

Module II

Integration of North American Free Trade Association (NAFTA), NAFTA’s economic effects,

US dominance over NAFTA, Indo-US Relations, Latin American Integration(ALADI, Andean

etc.), India’s initiative in Latin America

Module III

East Asian Miracle, Overview of APEC, Achievement in APEC Region, Integration of ASEAN,

Doing Business in South East Asia, Doing Business with China, Business Environment in China,

Sino-India Relations, Doing Business in Japan, Indo-Japan Relations, South Korea :a brief note,

Doing Business in Russian Federation, Russia: From Socialism to Market Economy

Module IV

Doing Business in Middle East, Business Culture & Customs, Business Issues: Agency

Agreements, Commission Agents ,JVs & conducting Business, South Asian Free Tree

Association(SAFTA),Problems faced by SAFTA in further integration, Bilateral Free Tree

Agreements within SAFTA

Suggested Readings:

Daniel, John D, Radebaugh, Lee H, Sullivan, Daniel P and Salwan, P, International Business: Environment & Management. 12th ed.,Pearson:Delhi,2009

Paul, Justin & Aserkar, Rajiv, Export Import Management, Oxford: New Delhi,2008 Economic Political weekly (various Issues) World Bank Policy Research Bulletin, Aug - Oct 1993.. Vol. 4, No.4,Washington D.C. Economist, Economic Intelligent Unit (Various Issues) . Nations of the World Year Book, 2008, World Business Economic Review, 4th ed., Kogan Page, London . www.worldbank.org Towards an Asian Economic vision of a new Asia, ed. Nagesh Kumar,2004 Regional Trading Arrangements, ed. Sir Hans Singer, Nilamber Hatti &Rameshwar


Tondon, B.R. Publishing, Delhi, 2005 East Asia Integrates, ed.Kathie Krumm & Homi Kharas, World Bank &Oxford

University Press. South East Asian Affairs 1995,Institute of south Asian studies.

Promotion of Trade & Investment in Eastern South Asia Subregion; Jayant Kumar Ray, Prabir De,Bookwell New Delhi.

Kellog on China, Anuradha Dayal –Gulati & Angela Y.Lee, North University Press Evanston, ILLinois.

India& China era of globalization, Jayant Kr. Ray. China Globalization- An Introduction, Subbalakshmi V. Japan in search of a new paradigm, Vedpuriswar A.V. , ICFAI press 2004, Trade finance &investment in South Asia, ed T.N. Srinivasan, social science press. www.southasianmedia.net , www.saarc_sec.org, www.bilateral.org Various Govt .of India Reports www.europa.eu


http://www.bilateral.org/

http://www.saarc_sec.org/

http://www.southasianmedia.net/

ELIB404: Legal Aspects of International Business

Module IIntroduction to International Business, International Law and the World’s Legal Systems

Introduction to the Course

Overview of Risks of International Business

New trends in international trade

Sources of law in international trade

Policies and legal framework of international trade organizations

Harmonization of laws at the international and regional level (including the

framework of UNCITRAL, WTO and UNIDROIT )

Module IIDispute Resolution

Getting familiarized with dispute settlements mechanism (selection of arbitrators,

place of arbitration, language to be used, choice of law, award).

Force majeure and alternative dispute resolution methods (litigation, arbitration,

mediation, conciliation, med-arb, mini-trial, fast-track arbitration) with specific

reference to International Commercial Arbitration.

Mediation and arbitration rules of leading international organizations including

UNCITRAL, the International Chamber of Commerce, and the London Court of

International Arbitration.

Module IIIInternational Sales Contracts

Contracts for the International Sale of Goods: legal aspects international contract

negotiation (formation of contracts, pre-contractual agreements and

confidentiality agreements, letters of intent)

The main types of contracts of international trade:

o International sale of goods and related aspects: INCOTERMS, carriage,

insurance, documentation, modes of payment and international banking

guarantees.

o technology license agreements;


o joint ventures;

o mergers and acquisition;

o franchisee agencies;

o leveraged buyout;

o project financing;

o agency and distribution;

o construction and engineering contracts

Validity and Formation of International Sales Contracts

Remedies for Breach of Contract

Cultural Influences on Contract Negotiations

United Nations Sale Convention 1980 (CISG)

o Scope and application of the Convention

o General principles of uniformity in the Convention

o Buyer’s and seller’s duties

o Avoidance, exemption and remedies for breach

Module IVInternational Trade Law & WTO Rules

Basic the basic WTO/GATT rules and principles that control national trade

policies;

dispute settlement in the WTO/GATT;

the basic economic principles underlying the major WTO/GATT rules

International Protection for Intellectual Property Rights

Intellectual Property Rights: Competition and World Trade Laws policies)

E-commerce and the Law

Module V

Anti-Money Laundering Law

International trends and legal initiatives,

Regulation in force for the prevention and repression of money laundering and the

financing of terrorism.


Suggested Readings:

Schaffer, Agusti and Earle, International Business Law and Its Environment, 7th edition (South

Western Cenage Learning, 2009)

Paul Todd, Cases and Materials on International Trade Law (London: Thomson–Sweet & Maxwell, 2003)

World Bank, Development, Trade & the WTO: A Hand Book , Washington D.C,2002


Student Handbook - FMS 2009- 11 Batch(2)

Documents

Transcript of Student Handbook - FMS 2009- 11 Batch(2)