Stuck In The Middle With You: How To Balance Internal Stakeholders Requirements With Demands From An...

@misshq @gavin_Mallory #MW17

stuck in the middle with youHow To Balance Internal Stakeholders Requirements With Demands From An Agile Agency

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Hello cleveland

Heidi Quicksilver

Interim Vice President of Technology@MissHQ

Gavin Mallory

Head of Production@Gavin_Mallory

Heidi QuicksilverInterim Vice President of Technology@MissHQ

Gavin MalloryHead of Production@Gavin_Mallory

cogapp


This session


BEFORE AND AFTER

Project goals

An accessible site

Using Rock Hall’s awesome new brand

Focused on visiting the museum

Ready in time for the Republican National Convention (12 weeks)


Pre-mortem


Keep constraints tight


What’s the one thing you want stakeholders to hear?


Chicken-n-beer


Find ways to simplify


Get stakeholders, team and agency talking early


Show a united front


Be visible


Focus on delivery


Hear and respect your challengers


Numbers have power


Empowerment


This is your job now


Be honest with each other


Sometimes you got to put your foot down


USe your mouth more than your fingers


If something isn’t working, change it

Key takeaways

Empowerment and focus

Use analytics to prioritize content production

Tight constraints

Talk a lot

ELvis has left the building

Heidi Quicksilver

Interim Vice President of Technology@MissHQ

Gavin Mallory

Head of Production@Gavin_Mallory

Heidi QuicksilverInterim Vice President of Technology@MissHQ

Gavin MalloryHead of Production@Gavin_Mallory

cogapp

Stuck In The Middle With You: How To Balance Internal Stakeholders Requirements With Demands From An...

Technology

Transcript of Stuck In The Middle With You: How To Balance Internal Stakeholders Requirements With Demands From An...