Stuck in a Content Writing Slump? 7 Tips to Get Back in the Game
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Transcript of Stuck in a Content Writing Slump? 7 Tips to Get Back in the Game
No matter how good you are, you’re going to hit a wall.!
Even the most seasoned content writers can fall into slumps. It’s happened to all of us before, it will happen again – it’s okay!
Rather than waiting for the block to fall, consider these 7
tips.!
Good reviewers are apt to pick up on details regarding
products that you would never notice online.!
Find out what details about products that consumers love, and which ones drive them ba@y. Then you can use that “insider” informaDon to take your content wriDng in a new direcDon!
This will help you think outside the box.!
If you’re working with armchairs, for example, it’s easy to fall into a repeDDve trap of “4 Iconic Armchairs” or “Finding Comfort in an Armchair.” This can get boring aIer a while.
Stuck in a rut? Try combining the armchair angle with something unexpected. For example, “7 Gourmet Meals You’ve Never Had From Your Armchair.” It’s sDll on the armchair angle which makes the client happy, and it’s totally unique!
Let’s get sneaky.!
No ma@er who your client is, it’s not a bad idea to go check out what their compeDDon is doing every now and again. This can be a great way to add another perspecDve to the blogs you write.
Just… make sure not to accidentally plagiarize!
If you’re bored by your writing,!Readers will be too.!
If you’re geVng bored, you’re probably focusing on the product overmuch. Instead of thinking about the product, think about the value of your wriDng to the reader. For example, there might only be so much you can say about raspberry syrups… but if you think about value, you’ll realize that you can write about cocktails, historical facts about raspberries, flavor pairings… it’s endless!
A major part of content writing is content researching.!
Inevitably you’ll be asked to write about something you know nothing about. This is when it’s good to put your head in the books and figure out what the subject experts are saying. You’ll be surprised at how many blog ideas you’ll get, even if you’re not familiar with the subject.
Referencing the experts definitely helps with long-‐term clients; you’ll learn a lot and be able to augment your posts with your own knowledge!
The experts are important, but so are the laymen.!
Smart content marketers know where to find the passionate non-‐experts on whatever they’re wriDng about.
You always want to be careful with informaDon verificaDon when cruising the forums, but you’ll be surprised how many topics and discussions can happen between people who are involved and eager to share knowledge about a certain subject or product!
Don’t forget what’s in the comments of your blogs.!
If your client has blog comments disabled, try cruising the social media of your client; are fans talking on the Facebook page or interacDng with your client on Twi@er? This is a wonderful way to figure out what your client’s clients are interested in!
Get out there, pick up on the general mood of social interacDon with your client’s company, and get inspired!
Content Equals Money is a content wriDng service that serves a wide variety of clients with top-‐shelf, sharable content. Our goal is to work with small companies in order to help them reap the same results from content markeDng as the Fortune 500 companies. Content markeDng is truly scalable and can work for all businesses and business sizes!