Stuart Westphal 'First hand experiences of setting up and running a games business in China. And...
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Stuart Westphal 'First hand experiences of setting up and running a games business in China. And what every western entrant needs to know' Hitcents
Transcript of Stuart Westphal 'First hand experiences of setting up and running a games business in China. And...
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Chinese Mobile Market Review:
• Market Fragmentation
• Chinese Payment Systems
• Player Behavior• Tutorial / Training• Localization /
Culturalization
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Visualization of China’s Fragmented Market
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Where do Installs come from?
Chinese Mobile Payment Types:
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• Carrier Billing• 3rd-Party Payments
Carrier Payments:
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Third Party Payment Systems:
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Understanding Chinese Player Behavior
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Chinese Player Behavior – Lottery / Luck
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Chinese Player Behavior
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User Training / Tutorial
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Drawing your Stickman (Global vs China)
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Drawing a Friend (Global vs China)
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Using the “Fire” Pencil! (Global Version)
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Using the “Fire” Pencil! (Chinese Version)
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Cultural vs Local
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Game Main Menu (Global vs China)
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Chinese Market – Should you consider it?
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Let’s look at Chinese Data
• TalkingData is the leading mobile data service provider in China and reaches more than 550 Million unique devices from over 25,000 applications
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Total App Spending US vs China
Total volume of smartphone users continued to rise in each quarter, doubling every six months.
Transitory mobile gamers (people who have played any kind of mobile games) grew in numbers,
and the growth rate is 1.5 times that of the industry.
In 2013, China has become the largest market of mobile gaming.
Chinese Smartphone Active Users
Chinese Smartphone Spenders
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The cumulative proportion of money spenders is 2.5 times that compared to the beginning of
the year. The absolute number of money spenders has increased five times+.
More and more people would like to pay for mobile games
Chinese Game Types
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45% of mobile gamers choose casual games as their primary games
30% choose card/strategy games.
Where do players spend their money?
Chinese Player Spending
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Single-player user experience game spend continue to do well. RPG & Card Battle are
expected to continue their strong performance in 2014.
With their frequent payment rates and high spending amounts, RPG & card battle are expected to continue their strong performance in 2014
What else do I need to know?
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App Piracy – The Best Indicator
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Revenue Split
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Questions?
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