Structure of a typical business plan

1. Description and ownership of proposed business

2. Assessment of the business environment (marketing research)

Economic environment Industry environment Global environment3. Management plan Organizational structure

Production process Human resources4. Marketing plan Target market Product characteristics Pricing Distribution Promotion5. Financial plan Funds needed Feasibility 6. Summary

Appendices

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www.378700000.com

What is cupcake machine?

cupcake machine

Step one: Select your burdening(配料） :peanut, nut, chocolate chips , candy…

Step two: Select your cream(奶油） : chocolate, vanilla（香草） ,orange and so on

Step three: Select your cake: vanilla, chocolate, milky…

cupcake machine

Team Profile

Team members:

Team name ： cupcake teamTeam name ： cupcake team

company logo:

Assessment of the business environment

1

Guangzhou people’s spending habits2

3

Industry environment

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The conclusion of business environment

Industry environment

up till now , there haven’t had a service to meet the breakfast needs of the fast-paced-life people especially for the white-collars and students who seldom cook breakfast for themselves but have their own food preferences. And this will be a potential and large market for us!

Guangzhou people’s Spending habits

There are about 12million people in Guangzhou

86% people have breakfast everyday , meanwhile 48% always drink milk

About50% buy breakfast outside

At the same time, 65% people eat bread as their breakfast

the reason why they don’t have breakfast is that they don’t have enough time and as the development of society, people think more highly of the convenience and have their own food taste.

The conclusion of business environment

The cupcake machine’s target market is the office workers

and students ,those who don’t have enough time to prepare

their breakfast.

The cupcake machine will be placed in the residential subdistricts(居住小区）， schools, bus stations ,subway stations and so on, which makes the people buy their breakfast more convenient and collocate what they like

Marketing plan

Product characteristics

Pricing strategies

Distribution

Promotion

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Product characteristics Selectable collocation :

you can create your

favorite taste by yourself.

You can’t buy a chocolate

cupcake with nut in

bakeries ,but you can

create it by our cupcake

machine

Convenient to get:

the cupcake machine

may stands in front

of your company’s

door. You don’t need

to go downstairs just

for a bread or cake

Fresh: we will change the cupcake ingredient timely to

make sure the cupcake ingredient are fresh.

Pricing strategiesPenetration strategy :As a convenient goods ,its

price should be familiar and attractive ,about 3 to

10 yuan per cupcake .and such low price

strategy can help us to penetrate the market

quickly and make it difficult for possible rivals to

enter the market.

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Loss leader pricing strategy: in order to attract customers, we will offer one items which are priced at or under cost every morning

psychological pricing strategy: we will make price appear more acceptable or contain positive overtones to consumers.

Distribution--Vending machinewww,378700000.com

We have our own façade bakeries. And place them around the bakeries. As a result ,We can place the fresh bread, cake into the cupcake machine timely while selling the cakes

According to statistics, of every dollar the Chinese spend on consume product,only about 70%goes to the producers. The remaining 30% or so goes to middlemen. As a result, we can save lots of money by using vending machines.

Distribution--Vending machinewww,378700000.com

At the same time ,we will cooperate with Fengxing milk company which has 45 façade shops in Guangzhou, much more than Yantang. Placing it in the façade shops, it can help people be more convenient to buy milk and cupcake. Beside, we can manage the cupcake machine more convenient.

Promotion

Our cupcake machines

can also have the function of

punching the bank card or

canton all-in card (羊城通）

Our consumers can register as

our members and own a

accumulating card ,which help

us to increase customer loyalty

We will use noticeable

posters which are pasted

on our cupcake machines

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Bundle sell with milk. As

we knew, cake is the best

partner of milk. Bundling with

milks, we can raise the sales

volume both milk and cupcake.

Development plan

2013

2015

2025

2035Enter the Guangzhou

market and have our

own fixed consumer

group.

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Broaden our market coverage in Guangzhou and spread our cupcake machines to every corner of Guangzhou

Enter the nationwidemarket gradually

Develop the nationwide market and become establish firmly in this market

Team members

Have deep research of eating

summary

Sociability(善于交际）、 enthusiastic

Intelligent 、 creative

courageous and resolute

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We believe our team can smooth away all the difficulities and become successful~