Structure and Management of Indian Sugar Industry

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    Prof. (Dr.) KISHOR BARAD

    PROGRAM CHAIR PGDMSHANTI BUSINESS SCHOOL AHMEDABAD

    Email: [email protected]

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    Firms Performance

    What is an Industry?

    What is Industry Structure?

    Uses of Industry Structure. S-C-M Model

    Indian Sugar Industry-Facts

    Govt. regulations on Indian Sugar Industry Industry Statistics

    Management of Indian Sugar Industry

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    3

    MICRO

    ENVIRONMENT

    (COMPETITION,

    RIVALARY,

    BUYERS,

    SUPPLIERS etc)

    FIRMS RESOURCES,CAPABILITIES &

    ACTIONS OF ITS

    DECISION MAKERS

    MACROENVIRONMENT

    (ECONOMY,

    TECHNOLOGY,

    SOCIETY,POLITICAL

    REGULATION

    etc)

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    An industry is a collection of firms offering

    goods or services that are close substitutes ofeach other.

    OR

    Alternatively, an industry consists of firms that

    directly compete with each other.

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    The term industry structure refers to the

    number and size distribution of firms in an

    industry.

    Industry could be fragmented or

    Consolidated.

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    1. Business Policy2. Public Policy

    Business Policy:-

    Used to gauge competition, rivalry, entry barriers, andother aspects of competitive dynamics in an industry.

    Public Policy:- Govt. use for granting mergers or acquisitions permission.

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    Model indicates that industry structure

    impacts an industrys economic performance

    & profitability of companies in that industry.

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    Agro based industry

    2nd largest producer of sugar in the world

    5 million hectares & 50 million cane farmers anddependants.

    Rs.80,000 crore industry. Cane payment of Rs.55,000

    crore are directly paid to farmers without

    middlemen.

    Ownership-public sector, private sector &

    cooperative

    65% of sugar consumed by bulk consumers

    Located in rural heartland, directly contributes to

    rural economic development & employment

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    Total Sugar Mills during 2009-10 was 651. Out of this 269 were in corporate, 62 in public sector and

    320 were in cooperative sector.

    Annual Installed Production Capacity during 2009-10 was

    236.25 lakh tonnes. Sugar Production in 2010-11 was 24.50 million tonnes.

    Sugarcane production in 2010-11 was 346 million tonnes

    Area under sugarcane cultivation was 4.98 million

    hectares of land

    Molasses production in 2010-11 was 8.4 million tonnes.

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    Indian Sugar Industry is highly regulated

    Central & State Govt. regulates & control this

    industry.

    Regulation in terms of Set Up of Sugar MillsPlantation of Sugarcane

    Pricing of Sugarcane

    Packing of Sugar

    Selling & Distribution of Sugar

    Selling of By-products

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    MAIN PRODUCT CRYSTALWHITE SUGAR BY-PRODUCT BAGASSE

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    BY-PRODUCT MOLASSES BY PRODUCT PRESS MUD

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    MACRO LEVEL MANAGEMENT CENTRAL & STATEGOVERNMENT

    MICRO MANAGEMENT AS FOLLOWS:-

    PRIVATE SECTOR SUGAR MILLS - AS PER INDIAN

    COMPANY ACT 1956

    COOPERATIVE SECTOR MILLS - STATE COOPERATIVE

    SOCIETIES ACT

    PUBLIC SECTOR MILLS - STATE GOVERNMENT

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    COPERATIVE-NFCSF PRIVATE-ISMA

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    SUGAR MILL UNIT DISTILLERY UNIT

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