M E G A N D E M I LY

STRUCK GOLD

TARGET LISTENER

• An example of our target listener is a 55-year-old man. His name is Fred and he likes to listen to singers such as the Beatles, Elvis Presley and Frank Sinatra.

• Fred likes to listen to the radio by himself sitting in his armchair. He prefers to listen to the radio when he is alone because he likes to be more relaxed (without his wife talking through the songs and news!).

• Our Gold format is perfect for Fred because we only play music that is from the 40’s to 60’s (some will possibly be from the 70’s, depending on the artist and the song).

• Also, our radio station aims to keep the listener informed, as there will be regular detailed weather, news and travel updates. There will also be some comfort elements to our show, as there will be some ring ins or competitions. This is because the older generation are said to like this element of a radio show.

This is Fred

SPEECH CONTENT- GAY MARRIAGE

• We could get good ‘responses’ from the audience.

• It is quite a controversial topic and our target audience would have very different opinions to a younger audience.

• The plan was to get people phoning, texting and emailing in.

• Topical, relevant to age because it is a talking, discussion is thought provoking.

• Jeremy Vine BBC Radio 2. Phone in show. Controversial subjects. He has for and against people.

• Our audience would relate to a debate style program.

A good subject:

LINK INTO A SONG

• When putting this together, I put both my recorded link and the song onto Audacity.

• I then edited the speech and sound levels. • I found this easier than expected because my

speech ended just before the singing started, so I spoke up to the vocal.

• This song is relevant to the target audience because although Madonna was around in the 80’s and not the 60’s, the audience would still like her because they still grew up with her as a singer- and her songs are well known to most audiences.

INFORMATION

• For the news and weather content, we looked up stories that are happening and wrote them up.

• We chose about 4 stories and went into detail about each of them.

• We also chose some that were ‘breaking news’ and some for fun, such as the Diamond Jubilee

• This is relevant to our target audience because they are the type of people who are most eager to hear news from around the world- and we have shown this with the news from France and Syria.

EXAMPLES OF OUR PLAYLIST

• For our demo, we chose two songs that would appeal to our target audience.

• These were Madonna’s ‘Material Girl’ and Elvis Presley’s ‘Jailhouse Rock’.

• We chose these because Elvis was an iconic figure around the time that our target audience was growing up and Madonna is known by most audience groups, both young and old.

SUMMARY

• Overall, we think that our demo is very suitable for our audience.• It has music from the right eras, a

detailed news and weather update, and speech content that sparks a debate, which is a type of show that our audience appreciates.