Strictly Confidential © 2014 “Making it Stick”: A How-to Guide on Transforming Corporate...

Strictly Confidential © 2014

“Making it Stick”:A How-to Guide on Transforming Corporate Learning

December 2014

Monika Weber-Fahr Chief Knowledge OfficerIndependent Evaluation GroupThe World Bank Group

Strictly Confidential © 2014 2

Transformation: What does it take?


The World Bank Group … An organization at the cusp of a major organizational change

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… & keeping our eyes on the prizeWith a strong and consistent conceptual underpinning for “Sticky Knowledge” to transform our corporate learning.

… an opportunity that opened up …… in the form of genuine staf funhappiness about “the way we do learning”

What does it take?

http://www.google.it/url?sa=i&rct=j&q=world+bank+sign&source=images&cd=&cad=rja&docid=kflRmn0bUILs-M&tbnid=2xj_vQtnJ_0JPM:&ved=0CAUQjRw&url=http://shadow.foreignpolicy.com/posts/2013/05/22/how_jim_kim_can_save_the_doing_business_report&ei=9FykUbnENaS10AGj84GwCA&psig=AFQjCNG7XgG5T667H_Hu_NDY20rJRwPXbw&ust=1369812586173331



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… & keeping our eyes on the prizeWith a strong and consistent conceptual underpinning for “Sticky Knowledge” to transform our corporate learning.


What does it take?




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… & keeping our eyes on the prizeWith a strong and consistent conceptual underpinning for “Sticky Knowledge” to transform our corporate learning..


What does it take?



Typically this would include: • One way lectures & panels• Death by PowerPoint• Talk, talk, talk• Managers unloading• One-off knowledge moment

“Forum2014” was a week-long learning & knowledge-sharing event for staff working on agriculture, energy and extracti ves, environment, ICT, transport, urban, social, rural, disaster risk mgt and water.

The opportunity:Organizing a major week-long learning event


What we “sold”: Let’s address the “forgetting curve”!

100%

50%

First 20 minutes

58%

First 60 minutes

44%

First 24 hours

34%

One Month

20%

Source: Donald Clark, Plan B, http://donaldclarkplanb.blogspot.com/search?q=Ebbinghaus

Our memory is limitedWhat: People forget – and

they forget fast.Why: Knowledge goes into

short memory only during “regular ” event-based learning.

So? Successful learning has to push knowledge from short to long-term memory to be successful.

How: License to “package”, bite-size, practi ce, reinforce.

“The Forgetting Curve”


Concepts we used:Contextualization & Personalization

Data

Contextualization

Simplification

Individual Relational

Information

Knowledge

Wisdom

Change

Can I relate to those who did this …?

What doesit meanfor me …? We work

on Data,Informationand Knowledge

But what we areafter is change …


“Sticky Knowledge” was born…

•Collaborative

•Bite-Sized

•Practical

•Small Groups

•Bottom-up

•Long-term

Getting serious about Peer to Peer learning …


10 Things that allowed us to transform

“Knowledge Transfer”to become “Sticky”


Relational knowledge

Contextualization of Knowledge

CelebrationWikithon

Up Close & Personal

Meet the Managers

Project Expo Master Classes

TTL Trade Secrets

Project Clinics

Experts on Call

Genius Bar

Hard Talks

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All 11 formats built around “Relational” and “Contextual” Knowledge

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KLIWBI

ITSHR

OTHER NET-

WORKS

IFCSDN

9 All formats across organizational silos:With whom, where and how we worked


8 All communications was appealing:consistent, colorful, mindful, focused, …


7 All content was solicited “bottom-up”:Topics sourced, priorities set ...


6 All “performers” trained:Organizers, facilitators, speakers


5 All formats seriously interactive:Voting, “live” comments, topic shaping


Country Office

Sector Expertise

Years at the Bank

Diversity

4 Participants purposefully picked:Creating cohorts and common background


3 Individual activities mostly small:Space for meaningful dialogues


2 Knowledge came “bite-sized”:Some activities 10 minutes or less


Bringing joy into the equation:In creating, in collaborating, in connecting 1


51010

100+150+250+400+

1500+2850

DaysTopical ‘Streams’Learning FormatsFacilitatorsVolunteersEventsSpeakersParticipants (40% CO Staff “seats”)Evaluations

Forum2014 in Numbers


Did it“Stick” ?

based on: on-site surveys (n=2200)

immediate post-event online survey (n=646) 4 month follow-up online survey (n=259)


…enjoyed the overall Forum experience…

…so much "sticky" knowledge shared…

…so many memorable events…

… can youmake thisa more permanent thing?…

…I like the various formats used…

…variety and relevance of topics made it very exciting…

…opportunity to "cross" our little boundaries…

…they have never had such good interaction… …team came back

super charged up… …a very upbeat atmosphere…

Written comments from on-site surveys (n=2200):Overwhelmingly positive, across all levels

… first time I wasin a room withjust the rightpeople to learn from…

(73 % would recommend Forum 2014 or similar events to colleagues)


Up Close & Personal

Meet the Managers

HardTalks TTL Experts on Call Master Class Project Clinics Wiki Genius Bar50%

55%

60%

65%

70%

75%

80%

85%

90%

95%

100%

Learning Formats % who said they learned new skills

Post-event ratings (post-event survey; n= 646):Confirms “contextualization” and “personalization”


Up Close & Personal

Meet the Managers

HardTalks TTL Experts on Call Master Class Project Clinics Wiki Genius Bar50%

55%

60%

65%

70%

75%

80%

85%

90%

95%

100%

Learning Formats % who said they learned new skills

Online/IT platform enabled: Where personalized, high on the “sticky” end


Did we beat the “forgetting curve”!

100%

50%

First 20 minutes

58%

First 60 minutes

44%

First 24 hours

34%

One Month

20%

Source: Donald Clark, Plan B, http://donaldclarkplanb.blogspot.com/search?q=Ebbinghaus

Although our memory is limited…(% of what we remember) Survey results:

How “sticky” was the knowledge in the end …


After-event ratings (follow-up survey; n=259):4 months later: Knowledge has “stuck”

0%

10-30%

40-60%

70-90%

100%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

10%

42%

26%

20%

2%What % of new knowledge/skills gaineddo you estimate you will directly apply in your work?

Have you used or applied what you learnedat Forum 2014?

N.A.

No

Yes

0% 10% 20% 30% 40% 50% 60% 70%

14%

25%

61%


Didthe Transformation

“Stick”?


Transforming Corporate Learning:Did it stick?

&Replication – “sticky knowledge” learning:• Inside the World Bank: Hard Talks, TTL Trade

Secrets, Up Close & Personal (at Legal Justice Week, Global Practice Water, Water Sanitation Program, MENA Region). PollEverywhere used at ## events. Library reconfiguration.

• Outside the World Bank: The UK based TEAR fund. SevenTrent.

Wiki Tools: Wait and See• Integrated into new

Intranet Tools• Requires Champions

and ongoing engagement

• Last word not spoken yet

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